Peoples First Savings Bank

What Peoples First Savings Bank does

Peoples First Savings Bank is a mutual community bank founded in 1909 and headquartered at 225 Reading Road, Mason, Ohio, with a second full-service branch in Morrow. The bank serves consumers and small businesses across Warren, Hamilton, and Butler Counties through two physical locations, a free mobile banking app, online banking, and a Mortgage Web Center. As a mutual institution, depositors hold ownership stakes rather than external shareholders receiving profits.

The product portfolio covers seven tiers of personal checking (Freedom, Fabulous 50, Student, Personal, Personal Plus, Gold, Platinum), five personal savings products (First Savings Minor, Personal Savings, Money Market, Christmas Club, HSA), 6- and 15-month Certificates of Deposit, four IRA types (Traditional, Roth, SEP, Rollover), personal installment loans, commercial loans (commercial property, construction, commercial mortgages), zero closing cost mortgages, business checking (Freedom Business Checking and Business Checking Plus), business savings and money market accounts, personal and business Visa credit cards through cRewards, merchant services, and investment services delivered via a partnership with Everest Financial and Madison Avenue Securities. Technology integrations include PortalPay (Allied Payment Group) for online loan payments, D+H Mortgage Web Center for mortgage origination, MoneyPass for fee-free ATM access, and Identity Theft Smart for customer protection.

Revenue is generated through net interest income on personal, mortgage, and commercial loans, recurring monthly maintenance fees on checking and savings accounts (Personal: $8, Gold: $15, Platinum: $30, savings: $2-3, waivable at stated minimum balances), per-item transaction fees on business checking (e.g., 20 cents per item after first 150 free on Freedom Business Checking), and mortgage origination economics on zero closing cost products. GTM motion is community-led and direct-to-consumer: President Ryan McCurley (26-year tenure, past president of Mason Kiwanis) and EVP/Chief Lending Officer Jim Johnson (~40 years banking experience) anchor local relationship banking supplemented by digital self-serve channels, Facebook/LinkedIn/YouTube presence, Constant Contact email newsletter, and Google Reviews.

Name

Peoples First Savings Bank

Legal name

Peoples First Savings Bank

Website

https://peoplesfirstohio.com

Company type

Private

Founded year

1909

Operating status

Operating

Headcount range

11–50 employees

Short description

Peoples First Savings Bank is a mutual community bank founded in 1909, operating two full-service branches in Mason and Morrow, Ohio. It offers personal and business checking, savings, CDs, IRAs, mortgages, and commercial loans to consumers and small businesses across Warren, Hamilton, and Butler Counties.

Ownership category

akta.pro rank

Product category

Community Banking

NAICS

Savings Institutions and Other Depository Credit Intermediation (52218), Commercial Banking (52211)

SIC

Savings Institutions, Not Federally Chartered (6036), State Commercial Banks (6022)

akta.pro primary industry

Mass-Market Consumer Deposit Banking (Checking/Savings) (FSABAAAA)

Keywords

• Community banking services
• Personal checking accounts
• Business banking products
• Mortgage lending services
• Commercial loan services

Headquarters

HQ city

Mason

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Interest Income from Loans: Primary revenue source from interest earned on personal loans, mortgages, and commercial loans including construction and commercial mortgage loans
2. Checking Account Fees: Monthly service fees on certain checking accounts (Personal: $8, Personal Plus: $8, Gold: $15, Platinum: $30) with waiver options for maintaining minimum balances
3. Savings Account Fees: Monthly maintenance fees on savings accounts (Personal/Money Market: $2, Health Savings: $3) with waiver conditions
4. Business Checking Fees: Business Checking Plus has $8 monthly service charge; item fees (12 cents per item) with earnings credit to offset charges
5. Transaction Fees: Per-item fees on accounts (Freedom Business Checking: 20 cents per item after first 150 free)
6. Mortgage Origination: Zero closing cost mortgages generate revenue through loan origination with fees covered in exchange for higher interest rates or as promotional offers

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Peoples First Savings Bank is a mutual community bank founded in 1909 that provides a comprehensive suite of deposit, lending, and payment products to individuals and small businesses across Warren, Hamilton, and Butler Counties in Ohio. Its core offerings span personal and business checking, savings, certificates of deposit, IRAs, personal and commercial loans including mortgages, Visa credit cards, merchant services, and investment services delivered through its two physical branches in Mason and Morrow, plus online and mobile banking channels.

Product overview

Peoples First Savings Bank is a mutual community bank offering a comprehensive suite of personal and business banking products. The portfolio includes seven personal checking account tiers (Freedom, Fabulous 50, Student, Personal, Personal Plus, Gold, and Platinum), five personal savings options (First Savings Minor, Personal Savings, Money Market, Christmas Club, and Health Savings Account), Certificates of Deposit with 6 and 15-month terms, four IRA types (Traditional, Roth, SEP, and Rollover), personal and commercial loans including zero closing cost mortgages, business checking and savings accounts, Visa credit cards for personal and business use, merchant services, and investment services through partner Everest Financial. All accounts include free mobile and online banking. The bank operates as a full-service community institution serving Mason and Morrow, Ohio, with a focus on personal service as a mutual bank where each customer has ownership stake.

Differentiator

Problem solved

Functional benefit

Products and services

• Freedom Checking Basic personal checking account with no minimum daily balance and no monthly fees, includes free Visa debit card and mobile/online banking for individual consumers.
• Fabulous 50 Checking Personal checking account designed for customers 50 and older with no minimum balance requirements and free basic checks.
• Student Checking Checking account for students with $25 minimum opening deposit, free mobile banking, and free instantaneous person-to-person transfers.
• Personal Checking Standard personal checking with $250 minimum daily balance to waive $8 monthly fee, includes check images and free Visa debit card.
• Personal Plus Checking Interest-bearing checking account with tiered interest rates requiring $500 minimum daily balance to earn interest and waive $8 monthly fee.
• Gold Checking Premium personal checking with $1,500 minimum to waive $15 monthly fee, includes interest on deposits and free person-to-person transfers for Relationship Pricing qualifiers.
• Platinum Checking Top-tier personal checking with $10,000 minimum to waive $30 monthly fee, offers platinum tiered interest rates and all basic checks free.
• First Savings (Minor Account) Savings account for minors with $20 minimum opening deposit, $0.01 to earn interest, unlimited transactions and free mobile/online banking.
• Personal Savings Standard personal savings account with $100 minimum opening deposit, $100 to earn interest, $2 monthly fee if below minimum balance.
• Money Market Account Personal savings account with unlimited transactions and tiered interest rates on balances, $100 minimum to open and earn interest.
• Christmas Club Seasonal savings account to save for holidays with $5 minimum opening, $0.01 to earn interest, deposits only with maturity in October.
• Health Savings Account (HSA) Tax-advantaged health savings account with $50 minimum opening, free HSA Visa debit card, free checks and unlimited transactions.
• Certificates of Deposit (CDs) Low-risk, high-rate savings option available in 6-month and 15-month terms with $500 minimum deposit.
• Traditional IRA Individual Retirement Account with tax-deductible contributions and tax-deferred interest for retirement savings.
• Roth IRA Individual Retirement Account with tax-free growth, after-tax contributions, with entire contribution available at retirement.
• Simplified Employer Pension IRA (SEP IRA) Individual Retirement Account providing income for retirement years for self-employed and small business owners.
• Rollover IRA Individual Retirement Account allowing transfer of funds from previous employer retirement plans.
• Freedom Business Checking Business checking account for sole proprietors and nonprofits with $50 minimum deposit, no monthly service charge, and first 150 items free.
• Business Checking Plus Business checking account that pays interest on balances over $1,000 with variable tier rates, $8 monthly fee with earnings credit to offset charges.
• Business Savings Business savings account with unlimited transactions, $100 minimum opening deposit, and $100 minimum to earn interest and waive monthly fee.
• Business Money Market Business money market account with unlimited transactions, tiered interest rates, and $100 minimum to open and earn interest.
• Personal Loans Installment loans for various personal needs with quick turnaround of 2-3 weeks approval for qualifying applicants.
• Mortgages Home purchase and refinance loans including zero down payment options and zero closing cost mortgages for qualified borrowers.
• Commercial Loans Business financing for commercial property, construction, commercial mortgages, and business growth needs.
• Personal Visa Credit Card Rewards credit card with unlimited rewards on every purchase through the cRewards redemption platform for individual consumers.
• Business Visa Credit Cards Business credit card options for small businesses and nonprofits with rewards earning capabilities.
• Merchant Services Payment processing services including electronic payment methods, transaction verification, and point-of-sale solutions for businesses.
• Investment Services Comprehensive investment services through partner Everest Financial including retirement strategies, health insurance, estate planning, and Social Security analysis; securities and advisory services provided through Madison Avenue Securities, LLC.
• Mobile Banking App Automatic mobile banking app with free mobile deposit, bill pay, and account management features for all account holders.
• Online Banking Free online banking platform for personal and business accounts including account access, transfers, and bill pay.

Quantifiable outcome

• Quick loan turnaround of 2-3 weeks maximum
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Everest Financial / Joe DuffeycoreStrategic or Co-development PartnerJoe Duffey, CLU designation holder, serves as Everest Financial President and is the designated investment partner for Peoples First Savings Bank. Provides retirement strategies, health insurance, estate planning, and Social Security analysis services through the partnership.
• Madison Avenue Securities, LLCcoreTechnology or IntegrationRegistered investment advisor (RIA), member of FINRA & SIPC, providing securities and advisory services. Joseph Duffey offers securities and advisory services through this firm. Disclosed as non-affiliated with Peoples First Savings Bank.
• The Dragonfly FoundationminorOthersPeoples First Savings Bank is an active community member and proud sponsor of The Dragonfly Foundation, a local nonprofit organization
• Kiwanis ClubminorOthersPeoples First Savings Bank is an active community member and proud sponsor of the Kiwanis Club. President Ryan McCurley is a past president of Mason Kiwanis.
• Allied Payment Group (PortalPay)coreTechnology or IntegrationProvides PortalPay online loan payment processing system allowing customers to make loan payments online through a secure portal. Supports standard payments, escrow, principal, and fee payment types.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Park National Corporation: Ohio-headquartered community banking holding company operating Park National Bank across multiple Ohio communities. Directly comparable as a regional Ohio-focused community bank serving retail and small business customers, though at much larger scale than Peoples First.
• WesBanco, Inc. Multi-state community-oriented bank holding company based in Wheeling, WV, with Ohio branch presence. Comparable as a regional Midwestern community bank serving retail and small business clients with similar full-service product offerings.
• First Financial Bancorp: Cincinnati-headquartered regional bank holding company operating First Financial Bank across Ohio, Indiana, and Kentucky. Comparable regional Ohio competitor with overlapping Cincinnati-area footprint and full product suite.
• Wright-Patt Credit Union: Ohio-based member-owned credit union offering checking, savings, lending, and mortgage products across southwest Ohio. Comparable as a locally-rooted mutual-style deposit and lending institution competing for the same consumer base in Peoples First's geography.

Direct peers

• Heartland Bank: Ohio-based community bank offering personal and business banking, mortgages, and commercial lending with a strong local relationship model. Comparable as a similarly-sized Ohio community bank competing for the same deposit and small business customers in the greater Cincinnati/Columbus markets.
• LCNB Corp. Ohio-based community banking holding company for LCNB National Bank, providing personal, business, and mortgage banking across southwest Ohio. Directly comparable geographic overlap with Peoples First's Warren/Butler County footprint.
• Civista Bank: Community-focused bank headquartered in Sandusky, Ohio, providing deposit, lending, and treasury services to consumers and small businesses. Comparable as another Ohio community bank with similar product mix and relationship-based value proposition.

Broad incumbents

• Huntington Bancshares: Large regional bank headquartered in Columbus, Ohio with extensive branch presence across the Midwest. Comparable as an Ohio-headquartered deposit-taker and small business lender, though operates at much larger scale with broader commercial capabilities.
• Fifth Third Bank: Major regional bank headquartered in Cincinnati with significant Ohio branch network. Directly competing for the same Cincinnati-area consumer and small business deposits that Peoples First serves, though at vastly larger scale and product breadth.

Others

• Everest Financial: Investment and insurance partner of Peoples First Savings Bank providing retirement, estate planning, and advisory services through Madison Avenue Securities. Comparable as the strategic ecosystem partner enabling wealth-management cross-sell at Peoples First branches.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@PeoplesFirstSavingsBank
• Facebookfacebook.com/PeoplesFirstSavingsBank
• LinkedInlinkedin.com/company/peoples-first-savings-bank
• Xx.com/peoplesfirstsb

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peoples First Savings Bank