What MAHA does

MAHA SE & Co. KG (formerly MAHA Maschinenbau Haldenwang GmbH & Co. KG) is a foundation-owned German manufacturer of automotive testing and lifting technology, headquartered in Haldenwang, Bavaria, and producing at a second site in Pinckard, USA. The company designs and builds six core product categories: brake testing equipment (MBT series), vehicle lifts (MAPOWER II family), vehicle testing lanes, performance measurement systems (Dyno/MSR), emission measurement (MET), and headlight testing (MLT). Modular test-lane architecture links individual devices into universal inspection lanes used for periodic technical inspection (PTI). Adjacent offerings include product software (MBT Connect, CAMOS), TeamViewer-based desktop support, and the in-development MAIA autonomous inspection assistant with the MAHALO localization research project with the University of Applied Sciences Kempten.

The company sells primarily through direct enterprise sales and a global distribution network of 20 wholly-owned subsidiaries (including MAHA UK Ltd. in Cambridgeshire and MAHA Ireland Ltd.) plus 140 trading partners reaching more than 150 countries, with over 70% of revenue from exports. Revenue streams are a mix of capital-equipment hardware sales, multi-year maintenance and aftersales contracts (e.g., 10-year support agreements with national vehicle inspection agencies such as Driver and Vehicle Agency Northern Ireland), and recurring software/cloud-IoT services tied to connected lifts. Customer segments span PTI agencies, independent workshops, OEM and OEM-authorized workshops, and fleet and public-sector operators.

MAHA reports record FY2025/26 turnover above EUR 160 million (+12% YoY), a 1,000+ global headcount, cumulative deliveries above 430,000 units, and 100% market share in the DACH region for workshop and vehicle inspection equipment. Ownership sits with the Familienstiftung Familie Rauch (Rauch Family Foundation); leadership includes Managing Directors Dr. Peter Geigle and Friedrich Hesemann, with Andreas Zängerle chairing the Foundation Board. In April 2020 the company acquired ATT Automotive Testing Technologies GmbH, and in November 2025 it completed the legal transformation into a European Company (Societas Europaea) to streamline cross-border governance. The group is privately held with no external equity capital disclosed.

Name

MAHA

Legal name

MAHA SE & Co. KG

Website

https://maha.co.uk

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

11–50 employees

Short description

MAHA is a foundation-owned German manufacturer of vehicle testing and lifting technology, supplying brake testers, vehicle lifts, emission and headlight inspection equipment to PTI agencies, OEMs, independent workshops, and fleet operators across 150+ countries.

Ownership category

akta.pro rank

Product category

Automotive Test Equipment

NAICS

Motor Vehicle Parts Manufacturing (3363)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Exhaust & Emissions/Smog Testing & Repair (TLAKAAAI)

akta.pro secondary industries

Brakes, Steering & Suspension Services (TLAKAAAC), Tire & Wheel Services (Mount/Balance/Alignment) (TLAKAAAD)

Keywords

• Vehicle testing equipment
• Automotive lifting technology
• Brake testing systems
• Emission measurement equipment
• Workshop inspection equipment

Headquarters

HQ city

Wisbech

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Personnel, Supply Chain, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Vehicle Testing Equipment Sales: Sale of brake testing, vehicle testing, emission measurement, and headlight testing equipment to workshops, test organizations, and government agencies
2. Lifting Technology Sales: Sale of vehicle lifts including two-post lifts, lifting platforms for various vehicle types
3. Maintenance and Aftersales Services: Long-term maintenance and support programs including 10-year maintenance contracts for national vehicle inspection systems
4. Software and Digital Services: Product software, activation codes, desktop sharing support, and cloud-based IoT services for connected equipment

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

MAHA manufactures and sells vehicle testing and lifting technology equipment for automotive workshops, vehicle manufacturers, government testing agencies, and fleet operators. The product portfolio spans brake testers, vehicle lifts, vehicle inspection systems, performance measurement, emission testing, and headlight testing equipment, complemented by maintenance and aftersales services including long-term contracts.

Product overview

MAHA is a manufacturer of vehicle testing and lifting technology with a comprehensive product portfolio organized into six core product categories: Brake Testing Technology (MBT series), Lifting Technology (MAPOWER II family), Vehicle Testing Technology, Performance Measurement Technology (Dyno/MSR series), Emission Measurement Technology (MET series), and Headlight Testing Technology (MLT series). The company also offers supporting Product Software including MBT Connect, CAMOS diagnostic platforms, and RMA management tools. MAPOWER II lifts feature integrated IoT connectivity for predictive maintenance, while the MAIA (MAHA Autonomous Inspection Assistant) represents the company's automated testing technology. Following the 2020 acquisition of ATT Automotive Testing Technologies, MAHA expanded its periodic vehicle inspection capabilities. Products can be linked into universal test lanes for comprehensive vehicle inspection workflows. The company operates globally with 20 subsidiaries and 140 trading partners serving approximately 150 countries.

Differentiator

Problem solved

Functional benefit

Brands

• MAPOWER II: Two-post lift family with nine models in six load capacity classes, featuring IoT connectivity and electrohydraulic/electromechanical drive options. Winner of iF DESIGN AWARD 2017 (silver) and INDUSTRIEPREIS 2017.

Products and services

• Brake Testing Technology (MBT Series) Roller brake testers for measuring vehicle braking performance in workshops, vehicle inspection agencies, and OEM facilities. The MBT 2250 EUROSYSTEM Dialogannahme series integrates brake testing with diagnostic capabilities and is used to assess braking efficiency for periodic vehicle inspection and workshop diagnostics.
• Lifting Technology (MAPOWER II Family) Two-post vehicle lifts available in nine models across six load capacity classes with electromechanical or electrohydraulic drive options. The MAPOWER II family was the first in the workshop sector to integrate IoT connectivity, enabling automatic transmission of wear and defect information to MAHA's cloud service and direct service call placement from the lift control unit for predictive maintenance.
• Vehicle Testing Technology Comprehensive vehicle inspection and testing systems including the MSD 3000 series and complete test lanes that link individual test devices for universal testing capability. The system covers cars, utility vehicles, motorbikes, and special-purpose vehicles and forms the backbone of periodic technical inspection (PTI) programs.
• Performance Measurement Technology (Dyno/MSR Series) Dyno test benches and performance measurement systems for measuring vehicle power, torque, and other performance characteristics. The MSR 1050 series is used by performance tuning specialists, OEM workshops, and enthusiast applications for vehicle performance measurement.
• Emission Measurement Technology (MET Series) Exhaust emission testing and measurement equipment, including the MET series systems, used to verify vehicle compliance with environmental emission standards during periodic technical inspection and workshop diagnostics.
• Headlight Testing Technology (MLT Series) Headlight alignment and testing equipment including the MLT 3000 series for verifying headlight beam pattern and alignment. The equipment is used in periodic technical inspection, workshop settings, and OEM facilities to ensure headlight compliance and road safety.
• Maintenance and Aftersales Services Long-term maintenance contracts and aftersales support services for MAHA-installed equipment at national vehicle inspection facilities, OEM sites, and commercial workshops. Includes remote diagnostic services, on-site maintenance, and spare parts supply under multi-year agreements.

Quantifiable outcome

• MAHA equipment in Northern Ireland DVA remained operational beyond scheduled 2021 replacement date through 2025, demonstrating decades-long reliability
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• University of Applied Sciences KemptencoreStrategic or Co-development Partner · 21 May 2026Strategic research partnership for developing next-generation vehicle testing technology. First joint project MAHALO (MAHA Location & Orientation Measurement) focuses on localization and position determination methods. 12-month project with approximately 160,000 euros budget running September 2026 to August 2027. Research led by Prof. Dr Bernd Pinzer (Institute for Machine Vision) and Markus Schmid (MAHA Head of Research).
• ATT Automotive Testing Technologies GmbHcoreStrategic or Co-development Partner · 30 April 2020MAHA acquired 100% of ATT shares in April 2020. ATT, formerly a joint venture between Bosch and Nussbaum Group, specializes in testing technology for periodic vehicle monitoring. The acquisition strengthened MAHA's position in German and international testing business while maintaining 'Made in Germany' quality standards.
• MAHA Ireland LtdcoreChannel Partner/ Reseller/ DistributorMAHA subsidiary in Ireland that partnered with MAHA Germany to win the Northern Ireland DVA contract. Provides local presence and support for Irish and Northern Irish markets.
• ADAC (Allgemeiner Deutscher Automobil-Club e.V.)minorOthersGerman automobile club; MAHA participates in committees and standards discussions through this association.
• ASA (Bundesverband der Hersteller und Importeure von Automobil-Service-Ausrüstungen)minorOthersGerman association for automotive service equipment manufacturers and importers; MAHA represented on committees.
• DIN (Deutsches Institut für Normung e.V.)minorOthersGerman Institute for Standardization; MAHA participates in standards development for vehicle testing equipment.
• Hochschule Kempten (University of Applied Sciences Kempten)coreStrategic or Co-development PartnerResearch partnership for vehicle measurement technology development, including the MAHA-LO research initiative.

Scale indicators10 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Bosch Automotive Service Solutions: Robert Bosch's automotive service equipment division supplies workshops globally with diagnostic and testing tools. Highly comparable to MAHA across vehicle testing, brake testers and emissions equipment, but operates as a broad incumbent within Bosch's much larger mobility portfolio rather than a pure-play specialist.
• SPX / SPX Service Solutions (OTC, John Bean, Hofmann): SPX's service solutions brands supply wheel alignment, brake testing and emissions equipment to workshops worldwide. Comparable product overlap to MAHA; competes as a broad incumbent with multiple specialist brands rather than a focused workshop-equipment pure-play.

Direct peers

• Beissbarth (Snap-on Equipment): German-headquartered manufacturer of wheel alignment, brake testing and headlight testing equipment for workshops and PTI facilities. Direct competitor to MAHA across brake testers, headlight testing and vehicle lifts, sharing the German premium manufacturing heritage.
• Hunter Engineering Company: US-based manufacturer of wheel alignment systems, tire changers, brake testers and lift equipment widely used in automotive workshops. Comparable to MAHA in core product categories (brake testers, lifts) with strong North American footprint; functionally the closest Western peer to MAHA's portfolio.
• Nussbaum (Werther / Nussbaum Hebetechnik): German vehicle lift manufacturer with overlapping two-post lift and lifting platform product lines. Direct competitor in MAHA's MAPOWER II category and historically a partner (via ATT JV) before MAHA acquired ATT; comparable on product, geography and target workshops.

Emerging players

• Launch Tech (Launch / Autel diagnostic): Chinese diagnostic and workshop equipment maker with growing global share in automotive service tools and emissions/diagnostic testers. Emerging low-cost player whose product overlap with MAHA's emission measurement and diagnostic-adjacent testing tools makes it a credible long-tail competitor in price-sensitive markets.
• Hella Gutmann Solutions: European diagnostic and workshop equipment specialist serving independent workshops with diagnostic tools, ADAS calibration and emission support. Overlaps with MAHA's vehicle testing and ADAS-related roadmap (MAIA / MAHALO), emerging as a relevant peer in next-generation workshop equipment.
• Texa: Italian manufacturer of vehicle diagnostic tools, ADAS calibration and emissions/headlight testing equipment for workshops. Comparable to MAHA on diagnostic and ADAS calibration product lines, positioned as a niche European specialist in connected workshop equipment.

Regional players

• Sunrise Instruments: Asian manufacturer of chassis dynamometers, brake testers and emission measurement equipment serving regional workshop and PTI markets. Comparable to MAHA on product categories but focused geographically outside MAHA's core DACH/EU stronghold.

Others

• Ates (TÜV / DEKRA workshops): Technical inspection organisations and large fleet operators that procure vehicle testing equipment. Adjacent to MAHA as the principal end-buyers of PTI installations; not a direct equipment competitor but ecosystem counterpart relevant to understanding MAHA's enterprise sales motion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/maha87490
• Facebookfacebook.com/mahauklimited
• LinkedInlinkedin.com/company/maha-se
• Instagraminstagram.com/mahamaschinenbauhaldenwang

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAHA