What Memphis Shades does

Memphis Shades is a US-based manufacturer of aftermarket motorcycle windshields, fairings, and wind management accessories, founded in 1974 and headquartered in Rossville, Tennessee. The company designs and produces its entire product line in-house — from raw Lucite® acrylic to finished goods — using CNC machining, electro-coating, 3D modeling, and computational fluid dynamics (CFD) analysis. Its proprietary Trigger-Lock® quick-release mounting hardware is a registered trademark and a key differentiator versus competing aftermarket brands.

The catalog spans 1,418+ SKUs, including 660 Harley-Davidson-specific products and 559 metric cruiser products, covering fitments for Harley-Davidson (Touring, Softail, Dyna, Sportster, Street), Indian, Victory, and major metric brands (Honda, Yamaha, Kawasaki, Suzuki), plus universal handlebar-mount lines. Pricing ranges from $7.95 for hardware and accessories to $359.95 for flagship Batwing fairings, sold exclusively as one-time purchases.

Revenue is generated through direct-to-consumer e-commerce on memphisshades.com (free shipping across the continental US) combined with a domestic dealer network, with additional reach into Canada. Distribution is supplemented by event-driven sales at major rallies such as Daytona Bike Week and the Sturgis Motorcycle Rally, where free installations are offered, and by racing sponsorships in American Flat Track. Allen Mueller serves as Founder and President, and no parent company, institutional investors, or external funding rounds are disclosed.

Name

Memphis Shades

Legal name

Memphis Shades

Website

https://memphisshades.com

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Memphis Shades designs and manufactures aftermarket motorcycle windshields, fairings, and wind management accessories in-house in Tennessee, selling a 1,400+ SKU catalog directly to consumers and through US/Canadian dealers.

Ownership category

akta.pro rank

Product category

Motorcycle aftermarket parts

NAICS

Motorcycle, Bicycle, and Parts Manufacturing (336991), Automotive Parts and Accessories Retailers (44133)

SIC

Motorcycles, Bicycles & Parts (3751)

akta.pro primary industry

Powersports Body, Frame & Plastics Manufacturing (Frames/Fairings/Tanks) (IMACAEAM)

Keywords

• Motorcycle fairings
• Motorcycle windshields
• Aftermarket motorcycle parts
• Wind management accessories
• Replacement windshield plastics

Headquarters

HQ city

Rossville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales

Revenue model

1. Fairings and Windshields: Primary revenue stream from motorcycle fairings and windshields - one-time product sales with various styles (Batwing, Bullet, Cafe, Gauntlet, Road Warrior) for different motorcycle brands and models
2. Replacement Plastics and Accessories: Replacement windshield plastics and accessories including mounting hardware, trim, pouches, storage bags, and cleaning products
3. Wind Management Products: Wind deflectors, lowers, fork deflectors, hand guards, and other wind management accessories

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Memphis Shades designs, manufactures, and sells custom motorcycle windshields, fairings, and wind management accessories in-house at its Rossville, Tennessee facility. The product line covers Harley-Davidson, Indian, Victory, and metric cruiser models, with proprietary Trigger-Lock quick-release mounting hardware and Lucite acrylic construction. The company sells direct to consumers through its e-commerce site and to a U.S. dealer network.

Product overview

Memphis Shades is a manufacturer of custom motorcycle windshields, fairings, and accessories. The product portfolio centers on fairings (Batwing, Bullet, Cafe, Gauntlet, Road Warrior), windshields (Memphis Fats/Slim series, Spoiler Windshields, Sportshields), and supporting accessories (Hand Guards, Wind Management products, Trigger-Lock Hardware, Replacement Plastics). The company produces products for Harley-Davidson, Indian, Victory, and metric motorcycles using Lucite material, and offers universal handlebar mount options. The Trigger-Lock mounting system provides proprietary quick-release functionality. Products are manufactured in Memphis, Tennessee (Made in Memphis, USA).

Differentiator

Problem solved

Functional benefit

Products and services

• Motorcycle Fairings
• Memphis Fats / Slim Windshields Motorcycle windshields in the Memphis Fats, Memphis Slim, and Drop-Top Memphis Fats variants, constructed from Lucite acrylic for optical clarity and weather resistance, and sold as standalone windshield products for cruiser and bagger motorcycles.
• Spoiler and Bagger Windshields Windshields specifically designed for FLH fairings and bagger-style motorcycles including Road Glide, Street Glide, and Electra-Glide models, offered in multiple heights and tint options for wind management.
• Sportshield Windshields Compact windshield options including Del Rey, Del Rio, El Paso, Rio Grande, Speed Demon, Pop Top, Alley Cat, and Big Shot styles, designed for sport-oriented motorcycle applications on Harley, Indian, and metric platforms.
• Handlebar Mount Windshields Universal handlebar mount windshields including Shooter, Hell Cat, Classic Deuce, Demon, and Malibu models, designed to fit a broad range of motorcycles via handlebar mounting.
• Wind Management Products Wind management accessories including Lowers, Wind Deflectors, Fork Deflectors, Hand Guards, Hot Wing, Side Wings, and Bullet Booster Wing, designed to deflect wind and protect the rider in various weather conditions.
• Trigger-Lock Mounting Hardware Proprietary Trigger-Lock quick-release mounting hardware system for secure and easy installation and removal of fairings and windshields, sold as standalone hardware kits specific to each fairing style and motorcycle model.
• Replacement Plastics OEM-style replacement windshields and plastic components for Harley-Davidson, Indian, Victory, and metric motorcycles, including HD plastics, Memphis Fats/Slim replacement plastics, and handlebar mount replacement plastics.
• Motorcycle Accessories Supporting motorcycle accessories including fairing trim, pouches, Kare and cleaning products, storage bags, headlight extension blocks, and turn signal relocation kits, designed to complement fairings and windshields.
• Apparel Branded apparel and merchandise, including t-shirts tied to events such as Springfield Mile and American Flat Track racing, sold as a supplementary product line.

Quantifiable outcome

• Free shipping on all Continental US orders
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• American Flat TrackcoreGTM or Marketing Partner · 1 January 2026Memphis Shades named Entitlement Sponsor of Ventura Short Track and Presenting Sponsor of Nashville Short Track in 2026. The company believes in the impact racing has on the motorcycle community and is excited to be part of American Flat Track from supporting riders to being trackside.
• J&P CyclescoreStrategic or Co-development PartnerJ&P Cycles Destination Daytona Superstore partnership for Daytona Bike Week free installations (Feb 25 - March 8, 2026). Also providing free installations at Sturgis Rally (Aug 7-17, 2026) at their location on 1650 Lazelle Street.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Slip Streamer: Slip Streamer is a long-standing manufacturer of motorcycle windshields and wind protection products for cruiser, sport, and touring applications. It overlaps directly with Memphis Shades on windshield hardware and competes for the same dealer shelf space and DTC motorcycle rider.
• Klock Werks: Klock Werks designs and manufactures aftermarket motorcycle windshields, fairings (including the Flare windshield line), and bagger accessories, with a strong focus on Harley-Davidson baggers. It directly competes with Memphis Shades on bagger windshields and shares the same H-D Touring/Softail/Sportster customer base.
• Arlen Ness: Arlen Ness is a heritage custom motorcycle parts and accessories brand covering fairings, handlebars, and styling components for Harley-Davidson and custom V-twin cruisers. It overlaps with Memphis Shades on the aesthetic-customization buyer and on cruiser aftermarket parts distribution.
• National Cycle: National Cycle is one of the most established direct competitors to Memphis Shades, manufacturing motorcycle windshields, fairings, and wind management accessories for cruiser and touring riders. Comparable product categories (windshields, quick-release mounting hardware) and similar distribution through dealers and DTC make it the closest functional peer.
• Küryakyn: Küryakyn is a broad-line designer and distributor of motorcycle aftermarket accessories including windshields, wind management, and styling parts for V-twin and metric cruisers. It serves the same dealer and DTC channels as Memphis Shades and overlaps on several cruiser accessory categories.
• Bagger Nation (Paul Yaffe): Bagger Nation is a designer and manufacturer of custom bagger fairings, windshields, and accessories aimed at the Harley-Davidson bagger segment. It directly competes with Memphis Shades' Spoiler, Batwing, and Road Warrior fairing lines for Street Glide, Road Glide, and Electra-Glide owners.
• Mustang Motorcycle Products: Mustang is a US manufacturer of aftermarket motorcycle seats, sissy bars, and accessory luggage for Harley-Davidson, Indian, and metric cruisers. It shares Memphis Shades' dealer-network distribution and Made-in-USA manufacturing positioning, targeting the same customization-driven cruiser rider.

Broad incumbents

• Harley-Davidson (Aftermarket & Genuine Motor Accessories): Harley-Davidson's own Genuine Motor Accessories and aftermarket parts program is sold through H-D dealers alongside Memphis Shades products. It represents the OEM captive option that competes for the same fitment-specific windshield/fairing purchase on H-D Touring, Softail, and Sportster platforms.
• Vance & Hines: Vance & Hines is a large, established manufacturer of performance exhausts, fuel management, and styling components for V-twin and metric motorcycles. While not a direct windshield competitor, it is a broad incumbent in the same cruiser aftermarket dealer channels as Memphis Shades.

Emerging players

• Roland Sands Design: Roland Sands Design designs and sells premium aftermarket motorcycle parts, apparel, and accessories aimed at the sport/custom crossover segment. It is a smaller, design-led player that competes for the same style-conscious cruiser/bagger rider but with a stronger performance-custom lean than Memphis Shades.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/memshades
• Facebookfacebook.com/MemphisShadesfans

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Memphis Shades