HELP ME

What HELP ME does

HELP ME (헬프미 법률사무소) is a South Korean legal technology law firm founded in 2015 in Seoul's Gangnam district by Park Hyo-yeon, a former Yulchon attorney, together with co-founder Lee Sang-min (former TaePyungYang). The firm operates a proprietary IT-automated platform that compresses traditional corporate registration procedures into a digital-certificate-driven workflow, eliminating the need for physical office visits. Its flagship product, 법인등기 헬프미 (Corporate Registration HELP ME), launched in December 2016, has processed 95,296 corporate registrations as of the most recent disclosure, with customer milestones progressing from 1,700 (April 2017) to 25,000 (December 2019) to 50,000 (June 2022) to 70,000 (Q2 2024). The platform is complemented by two additional service lines — 상표등록 헬프미 (Trademark Registration HELP ME) with 5,500+ cumulative filings, and 상속문제 헬프미 (Inheritance HELP ME) with 8,796 cases resolved — and by a unified legal information center and an attorney-authored blog used for content-led customer acquisition.

The technology stack is anchored on a NICE D&B T-3-rated HR/legal/accounting software solution, an AI-assisted legal document auto-generation module, real-time KIPRIS trademark database integration, and KakaoTalk as the primary service-delivery and consultation channel. HELP ME employs a fully self-serve, product-led growth model: customers apply online, receive dedicated customer manager support, and transact on a per-case basis with refund policies tied to workflow stage. Trademark filing is priced at 66,000 KRW per item per class — approximately 50% below the industry average — and a Fast Five co-working channel partnership (May 2020) provides up to 20% tenant discounts. The only disclosed external capital is an undated 2020 Klim Ventures round; ownership remains with the founding attorneys and there is no public listing. The business serves Korean startups, SMBs, sole proprietors, and inheritance claimants through a domestic-only digital distribution model.

Name

HELP ME

Legal name

헬프미 법률사무소

Website

https://help-me.kr

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

HELP ME is a Seoul-based legal tech law firm that automates South Korean corporate registration, trademark filing, and inheritance services through a digital-certificate-driven online platform and KakaoTalk-based service delivery, serving startups, SMBs, sole proprietors, and inheritance claimants.

Ownership category

akta.pro rank

Product category

Legal Technology Services

NAICS

Offices of Lawyers (54111), Legal Services (5411)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Business Registration & Corporate Affairs (Registries) (BPAIAOAA)

akta.pro secondary industries

IP Compliance, Anti-Counterfeiting & Enforcement (BPAHAMAK), Intellectual Property (IP) Law (BPAHAAAF), Records Management, Information Governance & Retention (BPAEAPAO), eDiscovery, Litigation Support & Legal Hold (BPAEAPAE)

Keywords

• Corporate registration services
• Trademark registration services
• Online legal services
• Legal technology platform
• Inheritance resolution services

Headquarters

HQ city

Yeoksamdong

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. 법인등기 서비스 수수료: 수임료(attorney fees) charged for corporate/commercial registration services. Customers pay service fees in addition to government registration fees, stamp duties, and delivery costs. Refund policy is tiered based on service progress stages.
2. 상표등록 서비스 수수료: Trademark registration filing services. Filing fee of 66,000 KRW per item per class, with agent service fees at approximately 50% below industry average.
3. 상속문제 서비스: Inheritance waiver and (special) limited acceptance application filing services. Includes legal document preparation and court filing assistance via KakaoTalk/telephone consultation, with separate power-of-attorney contract required.
4. 이자관리·법무·회계서비스 소프트웨어 솔루션: Software-as-a-service offering for HR, legal, and accounting functions — underlying technology behind the automation system, validated by NICE D&B T-3 credit rating.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

HELP ME is a South Korean law firm that delivers automated online legal services for corporate (commercial) registration, trademark registration, and inheritance-related matters. Its proprietary IT automation system processes commercial registrations using electronic certificates, eliminating the need for physical office visits. All customer interactions, document preparation, and case updates are delivered through a KakaoTalk-based interface backed by AI-assisted legal document generation.

Product overview

HELP ME is a legal technology law firm that operates a multi-service platform centered on legal service automation. The core offering is '법인등기 헬프미' (Corporate Registration HELP ME), an automated corporate registration management system launched in 2016, which allows users to complete incorporation and registration entirely online using digital certificates. This is supplemented by two additional branded services: '상표등록 헬프미' (Trademark Registration HELP ME), a KakaoTalk-integrated mobile trademark filing service; and '상속문제 헬프미' (Inheritance HELP ME), a service handling inheritance waivers and limited acceptance applications via KakaoTalk or phone consultation. All three services are accessible through the unified help-me.kr domain and share the same customer infrastructure, with a consolidated legal information center (통합법률정보센터) and blog providing supplementary legal content.

Differentiator

Problem solved

Functional benefit

Products and services

• 법인등기 헬프미 (Corporate Registration HELP ME) Automated corporate (commercial) registration service enabling full online incorporation and post-incorporation changes using digital certificates, eliminating the need for physical office visits. Targeted at startups, SMEs, and individual entrepreneurs in South Korea.
• 상표등록 헬프미 (Trademark Registration HELP ME) KakaoTalk-integrated online trademark registration service enabling trademark search, filing, and progress tracking entirely via mobile messaging, with registration filed by HELP ME's in-house attorneys and patent attorneys. Targeted at startups, individual business owners, and SMEs.
• 상속문제 헬프미 (Inheritance HELP ME) Online inheritance-related legal service handling inheritance waivers and (special) limited acceptance applications through KakaoTalk or phone consultation, with document preparation and court submission managed by HELP ME. Targeted at heirs needing to resolve complex inheritance matters, including within the 3-month post-death filing window.

Quantifiable outcome

• 95,296 completed corporate registrations; 8,796 inheritance cases resolved; 5,500+ trademark registrations
• +4 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• 패스트파이브 (Fast Five)minorGTM or Marketing Partner · 19 May 2020헬프미와 패스트파이브는 제휴 계약을 맺고, 패스트파이브 입주사에 법인등기 헬프미 서비스를 제공합니다. 패스트파이브 입주사는 서비스 비용을 최대 20% 할인받을 수 있는 혜택이 제공됩니다. 이는 공유오피스 입주 스타트업들이 헬프미 서비스를 저렴하게 이용하기 위한 마케팅 파트너십입니다.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• LawTalk (로톡): Korea's leading online legal marketplace connecting consumers with lawyers across multiple practice areas. Directly comparable to HELP ME as a Korean legaltech platform using digital channels and automation to deliver legal services to mass-market customers.

Emerging players

• LegalForce: Japan-based AI contract review and legaltech platform serving SMEs and law firms. Comparable as an AI-driven legal automation specialist operating in an East Asian legal market with overlapping SME/startup customer base.

Regional players

• Bengo4.com (弁護士ドットコム): Japan's largest online legal services platform offering lawyer directory, Q&A, and cloud contract tools. Comparable regional peer operating a similar consumer-facing digital legal services model in a neighboring East Asian legal market.

Broad incumbents

• LegalZoom: US-listed online legal services platform offering incorporation, trademark registration, and other business legal services. Comparable as the broad global incumbent in online business formation and IP filing—exactly the categories where HELP ME operates.
• Rocket Lawyer: Global online legal services platform offering business formation, legal documents, and on-demand attorney access via subscription. Comparable as an established digital legal services incumbent with similar SMB/startup customer focus and subscription business model.
• 법무법인(유한) 광장 (Lee & Ko / broad Korean law firms): One of Korea's major law firms. Comparable as a Korean legal services incumbent that competes for the same corporate registration, trademark, and inheritance work, but delivers it through traditional office-based practice rather than automation.

Others

• Clova (LINE / Naver): AI platform from Naver offering NLP and document automation capabilities applied to legal and enterprise use cases. Comparable as an enabling AI technology provider whose capabilities overlap with HELP ME's AI legal document automation features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/helpmekr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HELP ME