Tease Tea
Tease Tea is a privately held, women-owned wellness company founded in 2013 that sells botanical tea blends, organic ceremonial matcha, tea-infused beauty products, and drinkware accessories directly to consumers via Shopify-powered e-commerce, supplemented by subscriptions, wholesale, and corporate gifting channels in North America.
- Company typePrivate
- Founded2013
- HeadquartersToronto, Canada
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Tease Tea does
Tease Tea is a privately held, women-owned wellness company founded in 2013 by Shopify alumni Sheena Brady. Headquartered in Ottawa, Ontario, the company sells botanical-based tea blends, organic ceremonial matcha, tea-infused beauty products, and drinkware accessories through a Shopify-powered direct-to-consumer e-commerce store (teasetea.com), supported by a Subscribe & Save subscription program, a wholesale/stockist channel, and a corporate gifting program. The company ships from both Canada and the USA fulfillment centers.
The product portfolio centers on 17+ functional wellness blends formulated for outcomes such as sleep, calm, focus, energy, digestion, and immunity, alongside matcha sourced from family-owned producers in the Uji region of Japan. Adjacent lines include tea-infused bath soaks, body scrubs, and face masks, plus accessories such as the Smart Heated Mug Kit 2.0 (a self-heating mug with electromagnetic sensors and a dual-function wireless-charging coaster, priced at $115), a 3-in-1 bamboo and glass tumbler, and an electric matcha frother. The company's core technical differentiator is its packaging: it markets the world's first fully biodegradable and refillable tea collection, with 100% biodegradable outer tubes and plant-based pyramid tea bags made from sugarcane and abaca fibers, plus compostable refill pouches sold at a discount versus full tubes.
Tease Tea's business model combines one-time retail purchases ($9-$115 price points), a Subscribe & Save subscription with 35-40% discounts on 30/60-day cadences, a wholesale program via a dedicated stockist portal, and corporate gifting. Customer acquisition is driven by organic social (Instagram, TikTok, Facebook, LinkedIn), influencer partnerships, content marketing, and significant earned media exposure including appearances on The Ellen Show, Dragons Den, Good Morning America, NBC Today Show, and Canadian lifestyle programs. The company reports over 5 million servings sold cumulatively and operates a Benefits Club loyalty program (1 point per $1 spent). No institutional funding rounds, acquisitions, or AI/ML capabilities are disclosed.
Tease Tea firmographics
Firmographics- Name
- Tease Tea
- Website
- https://teasetea.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Tease Tea is a privately held, women-owned wellness company founded in 2013 that sells botanical tea blends, organic ceremonial matcha, tea-infused beauty products, and drinkware accessories directly to consumers via Shopify-powered e-commerce, supplemented by subscriptions, wholesale, and corporate gifting channels in North America.
- Ownership category
- akta.pro rank
Tease Tea industry classification
Industry- Product category
- Functional Wellness Tea and Beauty Products
- NAICS
- Coffee and Tea Manufacturing (311920)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Tea (Leaf, Bagged, Instant, Concentrates) (CRADAHAE)
- akta.pro secondary industries
- Tea Blending & Flavoring (AFAFADAG), Specialty Coffee & Tea (Single-Origin, Micro-lot, Premium) Processing (AFAFADAJ)
Keywords
Where Tease Tea is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Tease Tea business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Direct E-commerce Sales: Primary revenue stream through brand-owned online store (teasetea.com). Customers purchase individual products including tea blends, matcha, accessories, and beauty products at standard retail pricing.
- Subscription Program: Subscribe & Save program offering 35-40% discount on tea blends and other products. Customers can set up recurring deliveries with ability to pause, skip, or cancel. Provides predictable recurring revenue and customer lifetime value optimization.
- Wholesale & Stockist Program: Wholesale distribution through independent retailers. Company offers retailer locator on website and dedicated stockist portal. Expands distribution beyond direct e-commerce.
- Corporate Gifting: B2B corporate gifting program targeting businesses seeking wellness-focused gift solutions for employees or clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Tea Blends - $22.00 per tube |
| Unit Pricing | Pay-as-you-go | Refill Program - $15.00 per refill |
| Subscription | Monthly | Subscription - 35-40% discount |
| Unit Pricing | Pay-as-you-go | Accessories - $25-$115 |
| Unit Pricing | Pay-as-you-go | Beauty Products - $9-$29 |
| Unit Pricing | Pay-as-you-go | Gift Sets - $49-$99 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Tease Tea product offering
Product offeringCore offering
Tease Tea is a woman-owned wellness brand that formulates, sources, and sells botanical-based functional tea blends, organic ceremonial matcha, tea-infused beauty products, and beverage accessories. Its signature offering is the world's first fully biodegradable and refillable wellness tea collection, packaged in plant-based pyramid tea bags. The company also markets a Smart Heated Mug Kit with wireless-charging coaster technology and a tea-infused bath and body line, sold primarily through its own Shopify-powered e-commerce site.
Product overview
Tease Tea is a woman-owned wellness company offering a portfolio of tea-infused wellness and beauty products centered on botanical-based, biodegradable tea blends. The core product line consists of 17+ functional wellness tea blends (such as Golden Slumbers for sleep, Midnight Mint for digestion, Aim Chai for energy, and Berry Booster for immunity) formulated to support specific wellness goals, sold alongside organic ceremonial matcha sourced from Japan. The portfolio extends into adjacent beauty and wellness categories including bath soaks, body scrubs, and face masks infused with tea botanicals, as well as drinkware accessories like the Smart Heated Mug Kit 2.0 (which also functions as a wireless phone charger) and sustainable tumblers. The company differentiates through its sustainability positioning as the world's first fully biodegradable and refillable tea collection, supported by a Subscribe & Save program offering 35-40% savings and a Benefits Club loyalty program. Products are sold directly to consumers via e-commerce (Shopify-powered) and through wholesale retail channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Wellness Tea Blends A collection of 17+ botanical-based functional tea blends (such as Golden Slumbers for sleep, Midnight Mint for digestion, Aim Chai for energy, and Berry Booster for immunity) formulated to support specific wellness goals. Sold as the world's first fully biodegradable and refillable tea collection in 100% biodegradable tube packaging with plant-based pyramid tea bags.
- Tea Refills Compostable refill pouches for the brand's wellness tea blends, enabling customers to refill their biodegradable tube packaging. Refills offer savings of $7-10 per pouch versus full tube purchases, with supersize 30-count refills available at $21.00.
- Organic Ceremonial Matcha Kyoto ceremonial-grade matcha sourced from family-owned producers near the Uji region of Japan. Shade-grown using reed screens, hand-picked, steamed, and dried. Packaged in Canada; each 30g pack makes up to 30 servings. Available as a single pack at $35.00 or 2-pack bundle at $65.00.
Quantifiable outcome
- Over 5 million servings sold
- +2 more outcomes
Companies that use Tease Tea
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles3 records
Tease Tea technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Tease Tea partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ananda ElixirsminorCollaboration product Shroom Soda - Lavender Lemonade, a functional mushroom-infused beverage. This co-branded product combines Ananda Elixirs' mushroom expertise with Tease Tea's wellness platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Tease Tea competitors and assessment
Company assessmentDirect peers
- Adagio Teas: Online-first specialty tea retailer offering loose-leaf and bagged blends with customization. Comparable as a DTC specialty tea brand with broad blend catalog and subscription options.
- VAHDAM Teas: India-origin DTC tea brand with strong direct e-commerce and subscription mechanics. Comparable as a digitally native specialty tea brand competing on origin story and sustainability.
- Traditional Medicinals: Wellness and functional tea brand with a portfolio of herbal blends targeting specific health outcomes (sleep, digestion, stress). Directly comparable to Tease Tea's functional botanical positioning and bagged tea format.
- Pukka Herbs: Organic herbal tea brand with sustainability positioning and wellness blends (sleep, energy, detox). Comparable as an organic, sustainability-led wellness tea brand in North America.
- Yogi Tea: Herbal wellness tea brand known for functional blends tied to wellness benefits (sleep, energy, detox). Comparable product positioning, bagged format, and health-conscious female target audience.
- Republic of Tea: Specialty tea brand offering a wide catalog of wellness and functional blends. Comparable as a premium bagged tea brand targeting health-conscious consumers with curated collections.
- Harney & Sons: Premium specialty tea brand with broad DTC and wholesale distribution, plus an accessories line (mugs, teapots). Comparable to Tease's premium positioning and accessory extension.
- Emily Sale Teas: Wellness tea brand founded in Ottawa focused on functional blends for sleep, stress, and digestion. Comparable as a Canadian wellness tea brand targeting similar functional outcomes and female wellness audience.
- Numi Tea: Premium organic and fair-trade tea brand with a strong sustainability story and wellness-oriented blends. Comparable as a values-driven DTC and natural channel tea brand.
Broad incumbents
- Tazo Tea: Established mainstream tea brand (now owned by Starbucks) offering wellness and flavor-forward blends at scale. Comparable as a bagged wellness tea portfolio though it operates as a broad incumbent rather than a focused DTC brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Tease Tea social profiles
Digital presenceTease Tea financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tease Tea leadership team
Management profileNumber of profiles
Profiles1 record
Tease Tea funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tease Tea M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tease Tea
What does Tease Tea do?
Tease Tea is a woman-owned wellness brand that formulates, sources, and sells botanical-based functional tea blends, organic ceremonial matcha, tea-infused beauty products, and beverage accessories. Its signature offering is the world's first fully biodegradable and refillable wellness tea collection, packaged in plant-based pyramid tea bags. The company also markets a Smart Heated Mug Kit with wireless-charging coaster technology and a tea-infused bath and body line, sold primarily through its own Shopify-powered e-commerce site.
Is Tease Tea a public or private company?
Tease Tea is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tease Tea founded?
Tease Tea was founded in 2013. It employs 1 to 10 people.
Where is Tease Tea based?
Tease Tea is headquartered in Toronto, Canada, in the North America region.
How does Tease Tea make money?
Four revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are subscription Program, wholesale & Stockist Program and corporate Gifting.
Who are Tease Tea's main competitors?
Direct peers on record are Adagio Teas, VAHDAM Teas, Traditional Medicinals, Pukka Herbs, Yogi Tea, Republic of Tea, Harney & Sons, Emily Sale Teas and Numi Tea. Tazo Tea is listed as a broad incumbent.
Does Tease Tea have an API?
No public API is recorded for Tease Tea.
What industry is Tease Tea in?
Tease Tea's product category is Functional Wellness Tea and Beauty Products. Its primary akta.pro industry code is CRADAHAE, Tea (Leaf, Bagged, Instant, Concentrates), with a secondary code of AFAFADAG, Tea Blending & Flavoring. Its NAICS code is 311920 and its SIC code is 2844.