Do All Outdoors
Do All Outdoors is a Nashville-based, privately held direct-to-consumer e-commerce company that designs and sells clay pigeon throwers, steel and self-healing shooting targets, trap accessories, and hunting mounts to backyard hobbyists, competitive shooters, and hunters in the United States.
- Company typePrivate
- Founded1997
- HeadquartersNashville, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Do All Outdoors does
Do All Outdoors is a privately held, direct-to-consumer outdoor recreation equipment company headquartered in Nashville, Tennessee, founded in 1997. The company designs, distributes, and sells mechanical clay pigeon throwers, steel and self-healing shooting targets, trap accessories, replacement parts, and hunting mounts, operating primarily through a Shopify-based e-commerce storefront at doalloutdoors.com. Its core product portfolio spans manual and automatic clay throwers across the Flyway, Wheelhouse, Clayhawk, Fowl Play, Fire Fly, and Raven lines, with automatic trap capacity ranging from 30 to 180 clay pigeons and prices from $7.99 for basic manual throwers to $3,499.99 for the Flyway 4x4 180X. The target line is anchored by the proprietary Impact Seal self-healing polymer targets (Gong Show, Prairie Dog, Bullet Pong, Ground Bouncer series), complemented by AR500 steel gongs, dueling trees, spinners, prairie poppers, and caliber-specific targets covering airgun, .22, handgun, and high-caliber use cases.
The business makes money almost entirely through one-time hardware sales across a broad price ladder, augmented by accessories such as 300-foot wireless remotes ($59.99), the Smart Shot Bluetooth e-caller ($139.99), and Auto Adjustable Wobbler Kits ($399.99), plus replacement parts that generate aftermarket revenue tied to installed equipment. Customers are horizontal hobbyist and competitive shooters — backyard enthusiasts, USA Clay Target League participants, firearm trainers, and hunters seeking trophy mounts — reached through organic social (Facebook, Instagram, YouTube, TikTok), a content blog, email marketing, a GovX ID discount program for military/first responders/medical/teacher segments, and a dealer portal serving retail resellers and shooting ranges. The company holds no disclosed patents, has no management team listed in source materials, and reports 1–10 employees with no external funding, indicating a small, bootstrapped operating footprint.
Do All Outdoors firmographics
Firmographics- Name
- Do All Outdoors
- Legal name
- Do All Outdoors
- Website
- https://doalloutdoors.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Do All Outdoors is a Nashville-based, privately held direct-to-consumer e-commerce company that designs and sells clay pigeon throwers, steel and self-healing shooting targets, trap accessories, and hunting mounts to backyard hobbyists, competitive shooters, and hunters in the United States.
- Ownership category
- akta.pro rank
Do All Outdoors industry classification
Industry- Product category
- Shooting Sports Equipment
- akta.pro primary industry
- Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection) (CRAMAKAG)
- akta.pro secondary industries
- Hunting, Shooting Sports & Archery Retail (CRAMABAK), Hunting Accessories & Field Gear Retail (Calls, Decoys, Blinds, Game Cameras) (CRAMAKAE), Hunt, Fish & Shooting Sports Distribution (CRAOAJAC)
Keywords
Where Do All Outdoors is headquartered
LocationHeadquarters
- HQ city
- Nashville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Do All Outdoors business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D
Revenue model
- Clay Pigeon Thrower Sales: Primary revenue from automatic and manual clay pigeon throwers ranging from $24.99 to $3,499.99. Products include The Wheelhouse, Flyway series, USA Clay Trap, and various manual traps.
- Shooting Target Sales: Revenue from steel targets including .22 caliber, BB gun, handgun, high caliber targets, and self-healing targets. Prices range from $14.99 to $149.99.
- Accessories and Replacement Parts: Sales of wireless remotes ($59.99), wobbler kits ($399.99), Smart Shot ($139.99), and replacement parts for both auto and manual traps.
- Hunting Mounts: Trophy mounting solutions including deer shoulder mounts, European mounts, and turkey fan mounting kits.
- Gift Cards: Digital gift cards available in denominations from $25 to $500, valid for 12 months from issue date.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Auto Traps - $349.99 to $3,499.99 |
| Unit Pricing | Pay-as-you-go | Manual Traps - $7.99 to $299.99 |
| Unit Pricing | Pay-as-you-go | Shooting Targets - $14.99 to $149.99 |
| Unit Pricing | Pay-as-you-go | Accessories - $59.99 to $399.99 |
| Unit Pricing | Pay-as-you-go | Replacement Parts - $4.00 to $95.00 |
| Other | Pay-as-you-go | Gift Cards - $25 to $500 |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Do All Outdoors product offering
Product offeringCore offering
Do All Outdoors is a direct-to-consumer outdoor recreation equipment dealer specializing in clay pigeon shooting and steel target shooting products. Its portfolio includes automatic and manual clay pigeon throwers (Flyway series, Wheelhouse, USA Clay Trap, Clayhawk, Triple Clay), steel targets across calibers (.22, BB, handgun, high-caliber), self-healing Impact Seal polymer targets, trap accessories (Bluetooth e-callers, wireless remotes, wobbler kits), replacement parts, and trophy hunting mounts, sold primarily through its own Shopify e-commerce storefront with supporting dealer/reseller distribution.
Product overview
Do All Outdoors is a direct-to-consumer outdoor recreation equipment company specializing in clay pigeon shooting and target shooting products. The product portfolio centers on automatic and manual clay pigeon throwers (including flagship lines like Flyway, Wheelhouse, and Clayhawk), a comprehensive range of shooting targets (self-healing Impact Seal targets, steel gongs, dueling trees, spinners, and prairie poppers), trap accessories (Smart Shot Bluetooth e-caller, wireless remotes, wobbler kits), replacement parts, and trophy hunting mounts. The company operates a single-brand e-commerce platform selling directly to consumers, with products ranging from entry-level manual throwers under $10 to professional-grade automatic traps exceeding $3,000. Key product lines include the Flyway automatic trap series (30-180 clay capacity), manual Clayhawk traps, the Impact Seal self-healing target line, and the wheeled Wheelhouse portable trap. Accessories include the Smart Shot electronic caller and various wobbler kits for trajectory variation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Wheelhouse Auto Trap Automatic clay pigeon thrower with 50-clay target feeder, off-road cart with battery tray, wireless remote (300ft range), foot pedal, and built-in wobbler kit designed for variable target trajectories, intended for backyard shooters and competitive clay target practice.
- Flyway 180x Auto Trap High-capacity turret-style automatic trap thrower holding 180 clay pigeons with a 2.5-second recycle time and 15-foot foot pedal release cord, intended for league and competitive clay target shooting.
- USA Clay Trap w/ Wireless Remote and Wobbler Kit Red, white, and blue themed automatic trap co-designed with the USA Clay Target League, holding 50 clay pigeons and bundled with a wobbler kit and wireless remote for league participants and competitive shooters.
- Fowl Play Automatic Trap Automatic clay pigeon trap designed for sporting clays and recreational use, intended for backyard and recreational shooters.
- Fire Fly Auto Trap Portable automatic trap with included carry bag for easy transportation, intended for shooters who need a mobile clay throwing setup.
- Raven Automatic Trap Automatic clay pigeon thrower in Do All Outdoors' Raven product line, intended for recreational clay target shooting.
- Triple Clay Hand Thrower Manual hand thrower that launches three clay pigeons simultaneously for rapid-fire practice, intended for entry-level backyard shooters.
- Clayhawk Full Cock Trap Full-cock manual clay trap for single-target launches, part of the Clayhawk manual trap product line.
- FlyWay One HD Clay Pigeon Thrower Heavy-duty manual clay pigeon thrower designed for durable outdoor use, aimed at entry-level to mid-range recreational shooters.
- Clay Cannon Manual Trap Manual clay target thrower for backyard and recreational use, intended for entry-level shooters needing a simple, low-cost trap.
- Smart Shot Bluetooth E-Caller Bluetooth-enabled electronic caller for trap shooting with auto-resetting design providing reactive target feedback, intended for shooters using compatible target systems during extended practice sessions.
- Single Wireless Remote Wireless remote control for operating Do All Outdoors automatic traps from up to 300 feet away, enabling hands-free trap operation during shooting practice.
- Auto Adjustable Wobbler Kit Adjustable wobbler attachment for automatic traps that creates variable flight patterns simulating real bird trajectories, intended for shooters seeking more realistic practice scenarios.
- Big Wobbler Kit Large-format wobbler kit for enhanced target trajectory variability on compatible automatic trap throwers, intended for shooters seeking broader launch angle variation.
- .22 Dueling Tree Spinning target system for .22 caliber firearms where both sides must be hit to keep the plates spinning, intended for .22 rifle and pistol practice.
- Handgun Dueling Tree Spinning target system designed for handgun calibers where both sides must be hit to keep plates spinning, intended for handgun skill development.
- Heli Handgun Target Handgun target from the Do All Outdoors handgun target lineup intended for pistol target practice.
- 3D Prairie Dog Self-Healing Target Self-healing polymer 3D Prairie Dog target from the Impact Seal product line, intended for shooters who want a knockdown target with long service life.
- Airgun Auto Reset Target Dedicated auto-reset target trap for airguns and pellet guns, intended for low-recoil rimfire and pellet practice.
- Air Strike Pellet Gun Trap Dedicated trap for airguns and pellet guns in the Air Strike pellet gun lineup, intended for backyard pellet gun shooting.
- Auto Trap Replacement Parts Individual replacement components for Do All Outdoors automatic traps, including feeder brushes, foot pedals, relays, motors, wiring harnesses, stacker poles, and safety components, intended for owners performing maintenance on auto trap equipment.
- Manual Trap Replacement Parts Replacement parts for Do All Outdoors manual traps, including springs, throwing arms, safety arms, ratchet springs, seats, and mounting hardware, intended for owners maintaining manual trap equipment.
- Hunting Mounts Trophy mounting solutions including Iron Deer Mount, America Buck Antler Mount, deer shoulder mounts, European mounts, and turkey mounting kits, intended for hunters seeking to display or preserve game trophies.
- Do All Outdoors Gift Card Digital gift cards available in denominations of $25, $50, $75, $100, $250, and $500 for purchasing any products on doalloutdoors.com, valid for 12 months from issue date.
Quantifiable outcome
- Targets built to handle thousands of rounds with less downtime
- +2 more outcomes
Companies that use Do All Outdoors
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
Do All Outdoors technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Do All Outdoors partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- USA Clay Target LeaguecoreOfficial sponsor of the USA Clay Target League. Do All Outdoors designed the USA Clay Trap specifically for league participants, featuring red white and blue coloring with 50-clay capacity, wobbler kit, and wireless remote.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Do All Outdoors competitors and assessment
Company assessmentEmerging players
- Action Target: Action Target designs and installs steel target systems and shooting range equipment for law enforcement, military, and commercial ranges; overlaps with Do All Outdoors' steel target portfolio at the B2B/commercial-range buyer.
Direct peers
- White Flyer: White Flyer is the leading manufacturer of clay targets (the consumable Do All Outdoors' throwers launch) and a natural adjacent peer with overlapping channel and customer relationships across ranges and clubs.
- MEC (Mayville Engineering Company): MEC (also branded Reloading) makes shotshell reloaders, presses, and accessories alongside shooting accessories, sharing the shotgun/sporting-clays end-customer with Do All Outdoors.
- Champion Traps & Targets: Champion (a Vista Outdoor brand) is the most direct competitor to Do All Outdoors, manufacturing and selling clay target throwers (auto and manual), targets, and consumables to the same shooting sports audience worldwide.
- Promatic: Promatic is a UK-based manufacturer of automatic and manual clay target traps serving ranges and clubs globally; comparable in product category and target buyer (ranges, competitive shooters) to Do All Outdoors.
- Caldwell Shooting Supplies: Caldwell (part of Battenfeld Technologies/GSM Outdoors) sells shooting rests, targets, clay throwers, and shooting accessories serving hobbyist and competitive shooters — overlapping directly with Do All Outdoors' target and trap portfolio.
- Trius Traps: Trius Traps designs and sells automatic and manual clay target throwers (One Step, Trapmate, pistol/trap variants), competing head-to-head with Do All Outdoors' Flyway, Wheelhouse and Clayhawk lines.
Broad incumbents
- Browning (Browning Arms Company): Browning is a major firearms brand with deep participation in clay-target shooting (shotguns, accessories), competing more broadly but overlapping with Do All Outdoors' target and trap ecosystem.
- Bass Pro Shops / Cabela's: Bass Pro Shops and Cabela's are mass-market sporting goods retailers stocking competitive shooters' clay throwers and targets from multiple brands — competing for shelf and consumer attention against Do All Outdoors' DTC/dealer channel.
- Beretta (Beretta USA): Beretta is a global firearms leader whose sporting-clays shotguns and accessories overlap with the same competitive clay-shooting end customer served by Do All Outdoors' premium auto traps.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Do All Outdoors social profiles
Digital presenceDo All Outdoors financial estimates
Financial estimateRevenue estimate
Valuation estimate
Do All Outdoors leadership team
Management profileNumber of profiles
Do All Outdoors funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Do All Outdoors M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Do All Outdoors
What does Do All Outdoors do?
Do All Outdoors is a direct-to-consumer outdoor recreation equipment dealer specializing in clay pigeon shooting and steel target shooting products. Its portfolio includes automatic and manual clay pigeon throwers (Flyway series, Wheelhouse, USA Clay Trap, Clayhawk, Triple Clay), steel targets across calibers (.22, BB, handgun, high-caliber), self-healing Impact Seal polymer targets, trap accessories (Bluetooth e-callers, wireless remotes, wobbler kits), replacement parts, and trophy hunting mounts, sold primarily through its own Shopify e-commerce storefront with supporting dealer/reseller distribution.
Is Do All Outdoors a public or private company?
Do All Outdoors is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Do All Outdoors founded?
Do All Outdoors was founded in 1997. It employs 1 to 10 people.
Where is Do All Outdoors based?
Do All Outdoors is headquartered in Nashville, United States, in the North America region.
How does Do All Outdoors make money?
Five revenue lines are on record. Clay Pigeon Thrower Sales are the primary driver. The others are shooting Target Sales, accessories and Replacement Parts, hunting Mounts and gift Cards.
Who are Do All Outdoors's main competitors?
Action Target is listed as an emerging player. Direct peers are White Flyer, MEC (Mayville Engineering Company), Champion Traps & Targets, Promatic, Caldwell Shooting Supplies and Trius Traps. Broad incumbents are Browning (Browning Arms Company), Bass Pro Shops / Cabela's and Beretta (Beretta USA).
Does Do All Outdoors have an API?
No public API is recorded for Do All Outdoors.
What industry is Do All Outdoors in?
Do All Outdoors's product category is Shooting Sports Equipment. Its primary akta.pro industry code is CRAMAKAG, Shooting Sports Equipment Retail (Targets, Clay, Range Gear, Hearing/Eye Protection), with a secondary code of CRAMABAK, Hunting, Shooting Sports & Archery Retail.