Name

USA Clay Target League

Legal name

USA Clay Target League

Website

https://usaclaytarget.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

USA Clay Target League is a 501(c)(3) nonprofit that provides school-sponsored clay target shooting sports programs to high school, college, and homeschool students across all 50 states through its proprietary ClayTargetGo! platform, True Team Scoring system, and SAFE/CLASS certification programs, serving approximately 2,000 teams and 55,832 registered athletes in 2025.

Ownership category

akta.pro rank

Product category

Youth Clay Target Shooting League

NAICS

Spectator Sports (71121)

akta.pro primary industry

Sport-Specific Amateur Leagues & Circuits (Non-Professional) (MPAKACAJ)

akta.pro secondary industry

Youth & Scholastic Sports Organizations (K–12, AAU, Club Leagues) (MPAKACAF)

Keywords

• Clay target shooting sports
• Youth shooting sports league
• School-sponsored athletics
• Firearm safety certification
• Competitive shooting programs

Headquarters

HQ city

Eagan

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Team Registration Fees: Teams pay registration fees to participate in the League. The Free Team Initiative provides new school-approved teams with free registration fees, free safety equipment, and more for up to five athletes.
2. Safety Certification Programs: SAFE Certification course costs $25 per student athlete. CLASS Certification costs $25 per assistant coach (free for head coach).
3. National Championship Fees: Registration fees for National Championship events: $110 per individual athlete, $550 per team.
4. Sponsorships and Grants: Corporate sponsors (SCHEELS, Bass Pro/Cabela's Outdoor Fund, Walker' s, Ducks Unlimited, etc.) provide financial support. Bass Pro Shops and Cabela's Outdoor Fund awarded a $50,000 grant. Sponsors receive marketing exposure to 55,000+ student athletes and hundreds of thousands of parents and supporters.
5. Raffle Sales: National Championship raffles with prizes valued over $10,000. Tickets sold at $10 each.
6. PullUSA Magazine: Official quarterly publication providing athletes with interviews, gear reviews, and tips. Revenue generated through subscriptions and advertising.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

The USA Clay Target League delivers school-sponsored clay target shooting sports programs (trap, skeet, sporting clays, and 5-stand) for high school, college, and homeschool students across all 50 states. Its core deliverable is the ClayTargetGo! technology platform—an integrated Team Management System and Athlete Management System—paired with proprietary True Team Scoring, SAFE firearm-safety certification, and CLASS coach certification. The League runs seasonal competition culminating in the USAHSCTL National Championship and USACCTL College National Championship.

Product overview

The USA Clay Target League is a nonprofit organization providing school-sponsored clay target shooting sports programs. The core product is ClayTargetGO!, an integrated software platform consisting of the Athlete Management System (AMS) for athlete registration and score tracking, and the Team Management System (TMS) for coach roster management. The platform is complemented by the Shooter Performance Tracker for performance analytics and the Clay Target Leaderboard for live tournament scores. Supporting services include SAFE (firearm safety) and CLASS (coach certification) training programs, True Team Scoring methodology, PullUSA Magazine publication, scholarship programs, and national championship events. The League offers High School, College, and Homeschool league programs with disciplines including trap, skeet, sporting clays, and 5-stand.

Differentiator

Problem solved

Functional benefit

Brands

• ClayTargetGo!: Online application suite for coaches and families providing team management, athlete registration, scoring, statistics, and communications. Includes Team Management System (TMS) and Athlete Management System (AMS).
• SAFE Certification
• CLASS Certification
• True Team Scoring
• Shooter Performance Tracker
• PullUSA Magazine

Products and services

• ClayTargetGo! Platform (TMS + AMS) Exclusive online application suite for coaches, athletes, and families that handles team management, athlete registration, score submission, tournament registration, communications, and performance tracking. Combines the Team Management System (TMS) for coach roster control and the Athlete Management System (AMS) for athlete/parent access.
• Shooter Performance Tracker Web-based performance tracking tool for athletes to monitor True Team scoring and progress rankings compared against team, conference, class, and all other athletes in the state. Athletes can share access with friends and family.
• SAFE (Student Athlete Firearm Education) Certification Online firearm safety certification program specifically designed for League participants. Interactive learning management system with animated graphics, sound, and interactive learning. Cost is $25 per student athlete; valid only for League participation.
• CLASS (Coach Leadership and Safety Support) Certification Comprehensive interactive online education and training program designed specifically for League coaches, taking 5-6 hours to complete. Free for one head coach per team, $25 for assistant coaches and volunteers.
• USAHSCTL National Championship Annual national championship event where the best high school clay target athletes and teams compete for the National Champion title. Individual athlete registration $110, team registration $550. The 2026 event is scheduled for July 8-12, 2026 in Mason, Michigan, expected to host 3,000+ athletes from 240 teams.
• USACCTL College National Championship Annual collegiate national championship event for college clay target athletes. The 2025 championship at Brittany Shooting Park in Bunker Hill, Illinois hosted 244 athletes from 25 college teams.
• Jim Sable Environment & Conservation Education Scholarship Annual scholarship program providing forty $1,000 scholarships to high school seniors who participate in the League and plan to pursue careers in environment, natural resources, and/or conservation-related fields.
• PullUSA Magazine Official quarterly publication of the USA Clay Target League providing interviews with top shooters, gear reviews, student and team features, tips, and information. Distributed to all registered athletes, head coaches, and shooting ranges; revenue from subscriptions and advertising.

Quantifiable outcome

• Zero reported injuries since 2001 across 150,000+ athletes and 300+ million targets shot
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

24 partnerships are on record, tiered flagship, core and minor.

• SCHEELSflagshipGTM or Marketing PartnerMulti-year sponsorship commitment. Featured as National Championship sponsor. SCHEELS is a major outdoor retailer with stores across multiple states. Three acres of potatoes were the seed for the first SCHEELS store in 1902, founded by Frederick A. Scheel in Sabin, Minnesota. Corporate offices are located in Fargo, North Dakota.
• Walker's/GSMcoreGTM or Marketing PartnerFor over 25 years Walker' s has developed innovative solutions to provide ear protection for shooting, hunting, and commercial applications. Walker' s line of products is widely considered the industry standard for shooting ear protection and safety.
• SoundGearminorGTM or Marketing PartnerSoundGear represents the latest advancements in hearing protection and enhancement products. Manufactured by Starkey, a global leader in hearing technology and premier provider in hearing health care headquartered in Eden Prairie, Minnesota.
• Ducks UnlimitedcoreGTM or Marketing PartnerConservation organization and National Championship sponsor. Provides prizes including Yeti packages at raffles. Ducks Unlimited conserves and enhances wetland habitat for waterfowl.
• Do All OutdoorscoreGTM or Marketing PartnerSponsor of National Championship raffle, providing Do All Outdoors USA Clay Target Thrower as prize ($699 value).
• WinchestercoreGTM or Marketing PartnerNational Championship sponsor providing ammunition support for events.
• Strike VisualminorGTM or Marketing PartnerNational Championship sponsor providing visual/creative services.
• Friends of NRAcoreGTM or Marketing PartnerNational Championship sponsor supporting the League's mission.
• National Wild Turkey Federation (NWTF)coreGTM or Marketing PartnerConservation organization supporting youth shooting sports. Listed as supporter and sponsor on website.
• Rocky Mountain Elk Foundation (RMEF)coreGTM or Marketing PartnerRMEF conserves and enhances habitat for elk and a variety of big game, opens and improves access for hunting and other outdoor recreation, conducts science-based wildlife research, and ensures the future of hunting heritage through advocacy, outreach and education.
• Sportsman's GuideminorGTM or Marketing PartnerNational Championship sponsor - outdoor recreation retailer.
• GUNS.COMminorGTM or Marketing PartnerNational Championship sponsor.
• Jim Sable Scholarship for Environmental Sciences & Conservation EducationflagshipStrategic or Co-development PartnerNamed scholarship program established by the League founder. Provides 40 scholarships of $1,000 each to high school seniors pursuing environment, natural resources, and/or conservation-related careers.
• White FlyercoreGTM or Marketing PartnerClay target manufacturer and National Championship sponsor providing competition targets.
• SKB ShotgunsminorGTM or Marketing PartnerShotgun manufacturer sponsor providing products for National Championship raffle.
• Federal Premium AmmunitioncoreGTM or Marketing PartnerAmmunition sponsor supporting National Championship events.
• BerettacoreGTM or Marketing PartnerFirearms manufacturer providing Beretta Montafeltro Semi-Auto 12-Gauge Shotgun as raffle prize ($1,300 value) at National Championship.
• Davidson'sminorGTM or Marketing PartnerFirearms distributor sponsoring Legacy Puma Lynx O/U 12-Gauge Shotgun ($400 value) at National Championship.
• Decot Hy-WydminorGTM or Marketing PartnerSport shooting glasses manufacturer providing Classic Hy-Wyd Sport Glasses ($259 each, 3 prizes) as National Championship raffle prizes.
• Brittany Shooting ParkcoreStrategic or Co-development PartnerHost venue for 2025 USACCTL College National Championship in Bunker Hill, Illinois.
• National Federation of State High School Associations (NFHS)coreStrategic or Co-development PartnerProvides 'Protecting Students From Abuse' training course for coaches and staff. Aligns League with state high school athletic/activity association standards.
• Center for SafeSportcoreStrategic or Co-development PartnerFederal Safe Sport Authorization Act organization providing misconduct awareness training and SafeSport Trained Online Course for covered individuals.
• State Departments of Natural ResourcescoreStrategic or Co-development PartnerState agencies managing hunter education certification programs accepted as League-approved firearm safety certification. Check your state' s DNR website for complete hunter education certification information.
• StripecoreTechnology or IntegrationExclusive payment service provider for online credit and debit card transactions. PCI Level 1 compliant. All transactions encrypted with credit card numbers stored separately.

Scale indicators18 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• USA Football: National governing body for amateur football with school-based youth league programs. Comparable as a model for operating school-affiliated youth sports leagues at national scale with certification, safety, and digital infrastructure.
• National Shooting Sports Foundation (NSSF): The firearms industry trade association that promotes participation in shooting sports, including youth programs. Comparable as an industry/ecosystem player that funds and promotes youth shooting sports at a broader portfolio level.
• USA Shooting: The national governing body for Olympic-style shooting in the U.S. Comparable as a broader shooting-sports organization that runs sanctioned competitions, athlete development programs, and youth pipelines.

Emerging players

• USA Archery: National governing body for archery in the U.S., with growing youth development and school-based programs. Comparable as a peer youth shooting/bow sports league operator that could be adjacent competition for school-side programs.

Others

• Ducks Unlimited: Major conservation organization that partners with the League and channels participants into conservation funding. Comparable as a youth-pipeline sponsor/ecosystem participant within the hunting and outdoor recreation industry.
• Bass Pro Shops / Cabela's Outdoor Fund: Flagship League sponsor and major outdoor recreation retailer. Comparable as a strategic partner/ecosystem enabler that funds youth outdoor participation and channels participants into the broader hunting and outdoor sports economy.
• National Wild Turkey Federation (NWTF): Conservation organization supporting youth shooting sports and listed League sponsor. Comparable as an ecosystem/funder that overlaps in mission around hunting heritage and youth outdoor participation.

Direct peers

• Scholastic Clay Target Program (SCTP): The other major national youth clay target league in the U.S., offering school and 4-H-affiliated trap, skeet, and sporting clays programs. Directly comparable as a competitor for school-sponsored clay target team registrations and athlete participation.
• Amateur Trapshooting Association (ATA): Long-standing national governing body for registered trap shooting competition in the U.S. Comparable as a competitor/peer organizer for amateur clay target shooting events, leagues, and championships.
• 4-H Shooting Sports: The national 4-H youth shooting sports program covering rifle, pistol, shotgun, archery, and hunting. Directly comparable as a youth shooting-sports program offering school/club-affiliated participation, certification, and competitions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/USAClayTarget
• LinkedInlinkedin.com/company/usa-high-school-clay-target-league
• Instagraminstagram.com/usaclaytarget

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about USA Clay Target League