Hurricane
Hurricane Group, founded in 1997, operates the FISE global action sports festival series and designs modular urban sports infrastructure (Hurricane Parks) for federations, cities, and brands across multiple continents.
- Company typePrivate
- Founded1997
- HeadquartersShanghai, China
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What Hurricane does
Hurricane Group is a privately held, founder-led urban sports company headquartered in Baillargues, France, with primary operating presence in Shanghai, China. Founded in 1997 by Hervé André-Benoit, the group organizes the FISE (Festival International des Sports Extrêmes) franchise — encompassing the FISE World Series, the FISE Xperience touring series, and the Freestyle Tour — alongside the Urban Sports Summit industry conference, delivering live action sports competitions and events across France, China, the United States, the United Kingdom, Japan, and Cameroon.
The company's core product surface combines large-scale event production with permanent and modular urban sports infrastructure. Through Hurricane Parks, it designs and builds skateparks, BMX parks, and event-driven modular structures for federations, cities, and developers, with proprietary engineering features including a configurable PING/NO-PING adaptation system, Ramp Versatility with multiple curve and transition options, and Enhanced Ramp Rigidity for higher air tricks. Hurricane Creative operates an athlete representation arm, and FISE Box runs community activation programs in cities such as Shanghai.
Hurricane monetizes across four revenue streams: event ticketing (transaction fees), corporate sponsorship sales (with agency support from rEvolution/WePlay), project-based infrastructure design and construction, and event production services for external clients. Its customer base skews to governments and federations — UCI for BMX World Cup events, the Paris 2024 Olympic Committee for the Place de la Concorde site, Région Occitanie for FISE Montpellier, the Shanghai Municipal Government, and the Antibes Juan-les-Pins tourism board — augmented by consumer brand sponsors including Samsung and American Cola. The company reports over one million annual visitors across its global events and is currently scaling into the U.S. market through FISE Birmingham 2026 under the Strategic Vision 2026–2032 announced in 2025.
Hurricane firmographics
Firmographics- Name
- Hurricane
- Legal name
- Hurricane SARL
- Website
- https://hurcn.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Hurricane Group, founded in 1997, operates the FISE global action sports festival series and designs modular urban sports infrastructure (Hurricane Parks) for federations, cities, and brands across multiple continents.
- Ownership category
- akta.pro rank
Hurricane industry classification
Industry- Product category
- Action Sports Event Production and Infrastructure
- NAICS
- Other Spectator Sports (711219), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Championship & Cup Organizers (MPAKADAB)
- akta.pro secondary industries
- Regional Multi-Sport Games & Festival Organizers (MPAKADAK), Amateur Event & Tournament Organizers (Meets, Invitationals, Opens) (MPAKACAL)
Keywords
Where Hurricane is headquartered
LocationHeadquarters
- HQ city
- Shanghai
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Hurricane business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Infrastructure, Technology or R&D
Revenue model
- Event Ticketing: Direct ticket sales for FISE events including FISE World Series, FISE Xperience tour stops, and Freestyle Tour events
- Sponsorship Sales: Corporate sponsorship deals for events including digital ticketing, performance marketing, and event branding partnerships managed through agencies like rEvolution
- Infrastructure Design & Construction: Design and build skate parks and urban sports infrastructure for federations, cities, and developers on a project basis
- Event Production Services: Organizing and producing action sports events for external clients and partnerships
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
Hurricane product offering
Product offeringCore offering
Hurricane Group designs, organizes, and promotes large-scale action sports events (FISE, FISE World Series, FISE Xperience, Freestyle Tour) and designs/builds urban sports infrastructure (skateparks and modular structures under the Hurricane Parks brand) for sports federations, cities, and developers. The group also operates the Urban Sports Summit industry conference, an athlete representation agency (Hurricane Creative), and community activation programs (FISE Box), reaching over one million visitors per year globally.
Product overview
Hurricane Group is an urban sports and entertainment company that operates primarily through event production and infrastructure design. The core portfolio consists of FISE (Festival International des Sports Extrêmes) as the flagship brand, supported by the touring FISE Xperience and Freestyle Tour series for regional events. The company also designs and builds skate parks through Hurricane Parks, organizes the professional Urban Sports Summit conference, and operates the international FISE World Series competition circuit. Supporting offerings include Hurricane Creative for athlete representation and FISE Box for community activation programs. The company generates over one million visitors annually across its global events.
Differentiator
Problem solved
Functional benefit
Brands
- FISE: Festival International des Sports Extrêmes — the group's flagship global action sports event brand, encompassing FISE World Series, FISE Xperience tour, and Freestyle Tour.
- Hurricane Parks
- Hurricane Creative
- Hurricane China
- Urban Sports Summit
Products and services
- FISE (Festival International des Sports Extrêmes) The flagship international action sports festival and competition series featuring BMX freestyle, skateboarding, roller, scooter, breaking, and other urban sports disciplines across multiple global locations, for athletes, fans, and brand partners.
- FISE World Series International competition circuit featuring the world's best riders competing in urban sports disciplines at various global locations including Shanghai, Birmingham, and Montpellier.
- FISE Xperience A touring series of urban sports events across French cities featuring competitions in BMX Freestyle, Skateboard, Roller Freestyle, and Scooter, with stops in Tignes, Reims, Thonon-les-Bains, and Le Havre.
- Freestyle Tour A summer touring event series bringing freestyle sports to mountain resorts, combining skateboarding, scooter, roller, and BMX street with street culture experiences.
- Hurricane Parks Design and construction of urban sports infrastructure including skateparks (permanent and modular structures) for federations, cities, and developers, featuring proprietary module systems with adaptation improvements, ramp versatility, and rigidity enhancements.
- Urban Sports Summit A two-day professional conference dedicated to shaping the future of urban sports, featuring workshops, presentations, and networking for industry stakeholders.
- Hurricane Creative Creative agency division providing athlete representation and marketing services for action sports athletes and brands.
Quantifiable outcome
- 1,000,000+ annual visitors across group events
- +2 more outcomes
Companies that use Hurricane
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
Hurricane technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Hurricane partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered key agency partner, research partner, co-production partner, strategic partner, sub-agency partner, key sponsor, regional operations partner, event sponsor and local government partner.
- rEvolution Worldwidekey agency partnerrEvolution has been selected as agency of record for FISE Birmingham 2026, handling digital ticketing, performance marketing, and sponsorship sales for the event. This marks the U.S. return of FISE as the world's largest action sports festival.
- Nielsen Sports Franceresearch partnerHurricane Group partnered with Nielsen Sports France to present economic and media impact study of FISE Montpellier, the world's largest urban sports event, at Heavent Paris trade show.
- Seine Canada Festivalco-production partnerFISE partnered with Seine Canada Festival to deliver a unique experience combining extreme sports and Canadian urban culture at Fluctuart in Paris during the 2024 Olympics.
- AFD (Agence Française de Développement)strategic partnerHurricane Group collaborated with AFD to showcase urban sports at the closing show of the Summit for Sport and Sustainable Development held in Paris pre-opening of the Olympic Games. BMX Freestyle athletes performed demonstrations.
- WePlay (rEvolution digital performance group)sub-agency partnerDigital performance marketing division of rEvolution handling ticketing and marketing execution for FISE events
- Samsung Electronicskey sponsorSamsung Electronics partnered with Hurricane Group for FISE Xperience events, including Le Havre 2024 stage. Pro riders and local urban sports talent participated in the events.
- Hurricane Chinaregional operations partnerStrategic collaboration between Hurricane Group international teams and Hurricane China for FISE World Series Shanghai, combining local market expertise with global event standards.
- American Colaevent sponsorAmerican Cola presented the Yaoundé V first City Festival featuring skateboarding, BMX, and urban culture in Cameroon, Africa.
- Antibes Juan-les-Pins Côte d'Azur Office de tourisme et des congrèslocal government partnerAzurArena Antibes hosted the Azur Freestyle Show produced by Hurricane Group, combining BMX, skateboarding, breaking, scooter, and roller freestyle with exceptional artists.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Hurricane competitors and assessment
Company assessmentDirect peers
- X Games: X Games (operated by ESPN) is the most direct competitor to FISE, running elite action sports competitions in skateboarding, BMX, and other urban disciplines globally. Comparable in audience scale, sponsorship model, and athlete roster, with deeper US media reach.
- Dew Tour: Dew Tour is a US-based multi-stop action sports competition series featuring skateboarding, BMX, and snowboarding. Operates a similar festival/event format targeting the same athletes, sponsors, and urban sports audience as FISE.
- Nitro Circus: Nitro Circus produces global live action sports tours and events across BMX, skateboarding, scooter, and FMX. Closely aligned with Hurricane's touring FISE Xperience and Freestyle Tour concepts, targeting similar action sports audiences.
- California Skateparks: California Skateparks is one of the largest US-based skatepark design and construction firms. Directly comparable to Hurricane Parks division, serving the same municipal and developer customers for urban sports infrastructure projects.
- Spohn Ranch Skateparks: Spohn Ranch is a leading US skatepark design/build company specializing in concrete and modular parks. Directly competes with Hurricane Parks for federation, city, and developer contracts in North America and internationally.
Broad incumbents
- Red Bull Events: Red Bull operates dozens of large-scale action sports events globally (Red Bull Rampage, Red Bull BC One) within a broader energy drink and media portfolio. Competes for the same athletes, sponsors, and urban sports audiences but with vastly larger marketing budgets.
- IMG (Endeavor): IMG is a global sports events and rights management company producing events across multiple sports categories. Operates in the same sports event production space as Hurricane but at much greater scale and with broader sport portfolio depth.
- Octagon: Octagon is a global sports marketing agency that produces sponsorship-driven events and manages athlete portfolios. Comparable to Hurricane's combination of event production and athlete representation (Hurricane Creative), but across a much wider range of sports.
- Vans (VF Corporation): Vans operates action sports events (Vans Pipe Masters, Vans Park Series) alongside its apparel/footwear brand. Comparable audience (skateboarders, action sports community) and event format, but anchored in a much larger consumer brand business.
Others
- World Skate: World Skate is the international governing body for roller sports, skateboarding, and extreme sports. Hurricane works with international federations (UCI) for World Cup delivery; World Skate represents the broader governing ecosystem that Hurricane engages for sanctioned competitions.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Hurricane social profiles
Digital presenceHurricane financial estimates
Financial estimateRevenue estimate
Valuation estimate
Hurricane leadership team
Management profileNumber of profiles
Profiles3 records
Hurricane subsidiaries and ownership
Company hierarchySubsidiaries1 record
Hurricane funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Hurricane M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Hurricane
What does Hurricane do?
Hurricane Group designs, organizes, and promotes large-scale action sports events (FISE, FISE World Series, FISE Xperience, Freestyle Tour) and designs/builds urban sports infrastructure (skateparks and modular structures under the Hurricane Parks brand) for sports federations, cities, and developers. The group also operates the Urban Sports Summit industry conference, an athlete representation agency (Hurricane Creative), and community activation programs (FISE Box), reaching over one million visitors per year globally.
Is Hurricane a public or private company?
Hurricane is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Hurricane founded?
Hurricane was founded in 1997. It employs 51 to 100 people.
Where is Hurricane based?
Hurricane is headquartered in Shanghai, China, in the Asia region.
How does Hurricane make money?
Four revenue lines are on record. Event Ticketing is the primary driver. The others are sponsorship Sales, infrastructure Design & Construction and event Production Services.
Who are Hurricane's main competitors?
Direct peers on record are X Games, Dew Tour, Nitro Circus, California Skateparks and Spohn Ranch Skateparks. Broad incumbents are Red Bull Events, IMG (Endeavor), Octagon and Vans (VF Corporation). World Skate is listed as an others.
Does Hurricane have an API?
No public API is recorded for Hurricane.
What industry is Hurricane in?
Hurricane's product category is Action Sports Event Production and Infrastructure. Its primary akta.pro industry code is MPAKADAB, Championship & Cup Organizers, with a secondary code of MPAKADAK, Regional Multi-Sport Games & Festival Organizers. Its NAICS code is 711219 and its SIC code is 7990.