Capitol Varsity Sports

What Capitol Varsity Sports does

Capitol Varsity Sports, Inc. is a privately held sporting goods company founded in 1954 and headquartered in Oxford, Ohio, that operates two integrated lines of business: new equipment/apparel sales and NOCSAE-licensed helmet recertification. The company sells new sporting goods to colleges, high schools, junior highs, and youth organizations through an outside sales force of approximately ten road salesmen covering Ohio, Michigan, Indiana, Kentucky, Tennessee, Illinois, and West Virginia (and other areas), representing major brands including Russell Athletic, Adidas, Under Armour, Schutt Sports, Wilson, Rawlings, Douglas, Easton, and Riddell. It also operates two TEAM outlet retail stores in Butler County, Ohio (Oxford and Hamilton), with the Hamilton store encompassing Clark's Sporting Goods, acquired in 2009.

The core technical capability is the Oxford-based reconditioning plant, where the company performs sanitation, painting, inspection, and NOCSAE recertification of football, lacrosse, and baseball/softball helmets (adult helmets $69.95, youth $59.95) and also reconditions shoulder pads, shoes, practice/game clothing, blocking dummies, rib pads, girdles, and baseball/softball hard goods. The company is a founding member of NAERA (1975) and operates digital channels — the Order My Gear online team-store platform, a Sublimation Builder custom uniform design tool, and a Spirit Pack web-based ordering system that doubles as a fundraising mechanism for schools. The business model is a hybrid of unit-priced professional reconditioning services, wholesale-style equipment sales via field reps, and direct-to-consumer retail and e-commerce, with the Fawley family (Bob as President, Kathy as VP of Retail) as owners since 1997.

Name

Capitol Varsity Sports

Legal name

Capitol Varsity Sports, Inc.

Website

https://capitolvarsity.com

Company type

Private

Founded year

1954

Operating status

Operating

Headcount range

11–50 employees

Short description

Capitol Varsity Sports is a privately held, Ohio-based sporting goods company that sells new athletic equipment to schools and youth organizations across the Midwest and operates a NOCSAE-licensed helmet recertification plant, two TEAM outlet retail stores, and online team-store platforms.

Ownership category

akta.pro rank

Product category

Athletic Equipment Reconditioning and Team Sporting Goods

NAICS

Sporting Goods Retailers (45911), Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Team Sports Equipment & Uniforms Retail (CRAMABAE)

akta.pro secondary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Team sporting goods
• Helmet reconditioning
• Athletic equipment sales
• NOCSAE recertification
• Team apparel

Headquarters

HQ city

Oxford

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Equipment Reconditioning Services: Reconditioning of football helmets, lacrosse helmets, baseball/softball helmets, shoulder pads, shoes, practice and game clothing, blocking dummies, rib pads, girdles, and baseball/softball hard goods. Services include sanitation, painting, inspection and NOCSAE recertification.
2. New Equipment Sales: Sells new sporting goods and equipment through outside sales force to colleges, high schools, junior highs and youth organizations. Represents major brands including Russell Athletic, Adidas, Under Armour, Schutt Sports, Wilson, Rawlings, Douglas, Easton and Riddell.
3. Retail Store Operations: Two retail TEAM outlet stores located in Butler County Ohio (Oxford and Hamilton). Also operates Clark's Sporting Goods retail store in Hamilton, Ohio.
4. Online Store Sales: Multiple online storefronts through Order My Gear platform for various sports including Football, Baseball, Cheer, Lacrosse, and closeout deals.
5. Team Spirit Pack Fundraising: Web-based ordering system for team spirit wear that also serves as a fundraiser for team organizations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Capitol Varsity Sports is a privately held sporting goods company that sells new athletic equipment, apparel and footwear to schools and youth organizations through an outside sales force and online storefronts, and provides NOCSAE-licensed helmet reconditioning and recertification services along with custom uniform design and helmet painting. It operates two TEAM retail outlet stores in Butler County, Ohio and supports team fundraising via its Spirit Pack and Order My Gear platforms.

Product overview

Capitol Varsity Sports operates as a sporting goods company offering both equipment sales and equipment services. The product portfolio centers on an e-commerce ecosystem (Order My Gear platform) for team equipment purchasing across multiple sports (football, baseball, lacrosse, cheer, volleyball, soccer, basketball, wrestling, swimming, track, softball). Supporting this are custom uniform design tools (Sublimation Builder), equipment care services (Helmet Reconditioning & Recertification, Helmet Painting), and a Spirit Packs fundraising service. The company represents major sporting goods brands (Russell Athletic, Adidas, Under Armour, Schutt Sports, Wilson, Rawlings, Douglas, Easton, Riddell) and operates two retail team outlet stores in Ohio. The business combines new equipment sales with a NOCSAE-licensed helmet recertification service, serving educational institutions and youth organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Helmet Reconditioning and Recertification NOCSAE-licensed service performing sanitation, painting, inspection and recertification (with current-year NOCSAE sticker) for football helmets, lacrosse helmets, and baseball/softball helmets. Adult helmets priced at $69.95 and youth at $59.95. Also includes reconditioning of shoulder pads, shoes, practice and game clothing, blocking dummies, rib pads, girdles and baseball/softball hard goods. Targeted at high schools, colleges, junior highs and youth organizations.
• New Equipment Sales Sale of new athletic equipment including helmets with facemasks, facemasks, girdles, pads, training items, footballs and coaching equipment, representing brands such as Russell Athletic, Adidas, Under Armour, Schutt Sports, Wilson, Rawlings, Douglas, Easton and Riddell. Targeted at colleges, high schools, junior highs and youth organizations.
• Order My Gear (OMG) Online Platform Web-based team gear ordering platform providing dedicated storefronts for football, baseball, cheer, lacrosse and closeout deals. Lets coaches and team managers place and manage equipment orders online.
• Sublimation Builder Online custom uniform design tool that enables teams to design and order custom sublimated uniforms for baseball, softball, basketball, soccer, volleyball, hockey and track.
• Spirit Packs Web-based team spirit wear ordering system that streamlines electronic ordering and provides fundraising opportunities for school and team organizations.
• Helmet Painting and Facemask Re-Dipping Custom helmet painting and facemask re-dipping service for football helmets, allowing schools and teams to customize colors and finishes.
• TEAM Outlet Retail Stores Two physical retail stores selling team sporting goods: one TEAM outlet at the Oxford, Ohio plant and another TEAM outlet in Hamilton, Ohio, along with Clark's Sporting Goods in Hamilton (acquired 2009, operating over 70 years).
• Sport-Specific Online Stores Dedicated online storefronts for football, baseball, cheerleading, lacrosse and closeout deals, providing focused catalogs of equipment and apparel by sport.

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Russell AthleticcoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• AdidascoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• Under ArmourcoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• Schutt SportscoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• WilsoncoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• RawlingscoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• DouglascoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• EastoncoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• RiddellcoreChannel Partner/ Reseller/ DistributorMajor sporting goods brand represented by Capitol Varsity Sports for equipment sales to schools and organizations.
• NAERA (National Athletic Equipment Reconditioners Association)coreStrategic or Co-development PartnerFounding member of NAERA formed in 1975. Organization establishes uniform standards set forth by NOCSAE for athletic equipment reconditioning.
• NOCSAE (National Operating Committee on Standards for Athletic Equipment)coreStrategic or Co-development PartnerLicensed by NOCSAE to re-certify football helmets, lacrosse helmets and baseball/softball helmets. Follows NOCSAE standards for equipment safety.
• NSGA (National Sporting Goods Association)minorOthersIndustry association membership providing credibility and industry standards alignment.

Scale indicators4 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Game One: Team sporting goods dealer network (formerly part of sporting goods distribution industry) providing new equipment, uniforms, and reconditioning to schools and athletic programs. Operates in the same multi-line team dealer niche.
• BSN Sports: Largest direct-to-school team sporting goods distributor in the U.S., serving the same K–12 and collegiate accounts with the same multi-brand multi-sport catalog. Closest functional competitor to Capitol Varsity's new-equipment and team-uniform business.
• Varsity Brands: Multi-brand operator (Varsity Spirit, BSN, Herff Jones) serving schools with uniforms, spirit wear, and cheerleading apparel. Overlaps directly with Capitol Varsity's team uniform, spirit pack, and cheerleading business.
• Sports Endeavors: Team dealer and online retailer of team apparel, uniforms, and equipment serving schools, clubs, and youth leagues. Direct competitor in the online team-gear storefront category where Capitol Varsity's Order My Gear also competes.
• Anaconda Sports: Mid-Atlantic / multi-state team sporting goods dealer serving high schools, colleges, and youth leagues with new equipment and uniforms. Closest geographic and channel-comparable peer for Capitol Varsity's dealer-style go-to-market.

Broad incumbents

• Rawlings: Baseball/softball hard goods manufacturer represented by Capitol Varsity. Adjacent equipment manufacturer with overlapping baseball/softball customer base at schools and youth organizations.
• Wilson Sporting Goods: Multi-sport equipment manufacturer (footballs, baseballs, basketballs, volleyballs) represented by Capitol Varsity for institutional sales. Same institutional customer base, complementary (not directly competing) product set.
• Schutt Sports: Football helmet and shoulder pad manufacturer represented by Capitol Varsity for distribution; also runs reconditioning services. Competes in the same helmet-safety and reconditioning category from a manufacturer-direct angle.
• Eastbay: Multi-sport team footwear, apparel, and equipment retailer serving schools and athletes. Comparable in product breadth across the same major brand portfolio that Capitol Varsity distributes.
• Riddell: Dominant football helmet manufacturer that also operates reconditioning services and sells direct to schools and teams. Direct overlap with Capitol Varsity's helmet recertification line and an upstream partner in new equipment sales.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/capitolvarsity
• LinkedInlinkedin.com/company/capitol-varsity-sports-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capitol Varsity Sports