Game one
Game One is a U.S. team sports apparel, uniform, and equipment distributor serving high schools, colleges, clubs, and corporate clients via field sales reps and e-commerce, distributing Nike, adidas, Under Armour, and its own Prevail Athletics brand.
- Company typePrivate
- Founded1987
- HeadquartersNicholasville, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Game one does
Game One is a U.S.-based provider of team sports apparel, uniforms, and equipment, founded in 1987 and headquartered in Ohio (with operational presence in Nicholasville and Madison, WI following the Brandtek acquisition). The company serves high schools, intercollegiate athletic programs, club sports organizations, and corporate clients across 14+ sports, distributing products from major brand partners including Nike, adidas, and Under Armour alongside its exclusive Prevail Athletics sub-brand. Its core platform combines an e-commerce infrastructure — featuring a Custom Uniform Builder, Express Team Stores, Fan Stores, and Athlete Stores — with an extensive nationwide network of field sales representatives who serve coaches, athletic directors, and administrators directly.
The company generates revenue through the sale of custom and stocked uniforms, apparel, footwear, and sports equipment under quote-based pricing, complemented by All School Partnership programs that bundle pricing discounts, yearly rebates, and dedicated account management to lock in multi-year institutional relationships. Game One self-describes as the largest team supplier of adidas in the nation, and the business model is primarily transaction-based, with customized product sales that are non-returnable, providing margin protection. Distribution occurs through field sales reps, e-commerce storefronts, and annual/seasonal catalogs. Recent strategic activity includes the September 2025 acquisition of Brandtek's sales team to deepen Midwest presence and add wellness products, and the May 2026 appointment of Matt Kaplan as Chief Strategy & Growth Officer to lead M&A and expansion initiatives, signaling an active growth posture.
Game one firmographics
Firmographics- Name
- Game one
- Legal name
- Game One
- Website
- https://game-one.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Game One is a U.S. team sports apparel, uniform, and equipment distributor serving high schools, colleges, clubs, and corporate clients via field sales reps and e-commerce, distributing Nike, adidas, Under Armour, and its own Prevail Athletics brand.
- Ownership category
- akta.pro rank
Game one industry classification
Industry- Product category
- Sports Team Apparel & Equipment Distribution
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110)
- SIC
- Wholesale-Apparel, Piece Goods & Notions (5130), Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team & School Athletic Uniforms Retail (CRAMACAJ)
- akta.pro secondary industries
- Team Sports Equipment & Apparel Distribution (CRAOAJAA), Team Sports Equipment & Uniforms Retail (CRAMABAE), Physical Education & Athletics Equipment (Gym, Sports Gear, Scoreboards) (EDAEAIAG)
Keywords
Where Game one is headquartered
LocationHeadquarters
- HQ city
- Nicholasville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Game one business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Sports Apparel and Uniforms: Game One generates revenue primarily through the sale of custom and stocked sports uniforms, apparel, and footwear for various sports including football, basketball, baseball, soccer, volleyball, and more. Products are sourced from brand partners including Nike, adidas, Under Armour, and the company's own Prevail brand.
- Sports Equipment: Sale of equipment including balls, protective gear, training equipment, field equipment, and weight room equipment. Products range from individual items to full facility installations.
- Online Store Services: Revenue generated from setup and fulfillment of team and fan online stores, including Express Team Stores and custom store solutions.
- Partnership and Sponsorship Services: All School Partnership programs offering unified apparel programs for schools with features like set discounts, yearly rebates, and elite wrap-around service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Non-customized products returnable within 30 days |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Game one product offering
Product offeringCore offering
Game One designs, sources, and distributes custom and stocked sports uniforms, apparel, footwear, and equipment for schools, colleges, clubs, and corporate organizations across 14+ sports. The company operates a custom uniform design platform, multiple online store solutions for teams and fans, and dedicated field sales support for high school, intercollegiate, club, and corporate athletic programs, distributing products from Nike, adidas, Under Armour, and its own exclusive Prevail Athletics brand.
Product overview
Game One is a sports team apparel, uniforms, and equipment provider operating as a multi-brand distributor and e-commerce platform. Their core offering includes custom uniforms from major brands (Nike, adidas, Under Armour) and their exclusive Prevail Athletics sub-brand, alongside equipment catalogs and online store solutions. The product portfolio is organized around three main pillars: (1) Custom Uniform Builder tools and brand-specific uniform builders, (2) E-commerce services including Express Team Stores, Fan Stores, and Athlete Stores with up to 50% off partner brands, and (3) Comprehensive All School Partnership programs offering pricing discounts, rebates, and dedicated sales support. They serve schools, colleges, clubs, corporate organizations, and individual teams across 14+ sports with both stocked products and custom uniform capabilities.
Differentiator
Problem solved
Functional benefit
Brands
- Prevail Athletics: A Game One exclusive brand offering premium stocked products and custom uniforms built with on-field coaching expertise. Prevail Athletics provides affordable, coach-built apparel and uniforms for teams and supporters.
Products and services
- Prevail Athletics Game One's exclusive coach-built product line of premium stocked uniforms, apparel, and custom uniforms, designed with decades of coaching expertise to offer affordable options for teams and supporters.
- Custom Uniform Builder Online design tool that lets teams create custom uniforms with multiple fabric options, design styles, and decoration methods, drawing from Nike, adidas, Under Armour, and Game One's own brand catalogs.
- Express Team Store Rapid team store setup service with complete storefront configuration in 48 hours and shipping within 2 weeks; includes in-stock inventory, one logo design, and up to 40 apparel items for teams.
- Fan Store 24/7 online store for fans, families, and alumni with personalization options including names and numbers, 300+ unique products, no logo limitations, and home shipping in 72 hours.
- Athlete Store Exclusive access for athletes to shop up to 50% off gear from Under Armour, Nike, and adidas, including footwear, compression wear, and accessories.
- All School Partnership Program Comprehensive partnership program offering set discounts, guaranteed universal pricing, yearly rebates, elite wrap-around service from assigned sales representatives, and customized cohesive branding for schools.
- Weight Room Equipment Full range of weight room equipment from single dumbbells to complete weight room makeovers, featuring state-of-the-art workout equipment with expert design and installation services.
- Corporate Apparel Professional essentials catalog featuring high-quality apparel, accessories, and promotional products for corporate teams, along with online company stores for branded merchandise and employee apparel.
- Sport-Specific Uniforms & Equipment Custom uniforms, team apparel, and equipment for 14+ sports including baseball, basketball, football, golf, hockey, lacrosse, soccer, softball, tennis, track & field, volleyball, wrestling, and more.
Companies that use Game one
Customer profileNamed customers15 records
Segments4 records
Ideal customer profiles4 records
Game one technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Game one partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- adidascoreMulti-year partnership with NM State Athletics where adidas and Game One serve as official apparel, footwear, and equipment sponsors. The agreement includes providing apparel and NIL opportunities to over 400 student-athletes.
- BrandtekmajorGame One acquired the sales team from Brandtek, a team dealer and wellness product company based in Madison, WI. The acquisition strengthens Game One's national sales force and expands access to Brandtek's wellness products including Sport Fresh and Phyz Boost for athletes nationwide.
- adidascoreMulti-year partnership making adidas and Game One the official providers of apparel and equipment. Game One is described as the largest team supplier of adidas in the nation. Partnership extends adidas's reach into team sports through Game One's extensive distribution network.
- adidascoreOhio Valley Conference (OVC) partnership making Game One and Adidas the Official Provider of Championship Apparel for the league. Extends the long-standing relationship with Adidas through Game One's service.
- NikecoreMajor brand partner offering athletic apparel, uniforms, and footwear. Nike products are available through Game One's custom uniform builder and catalog offerings for various sports.
- Under ArmourcoreMajor brand partner offering athletic apparel, uniforms, and footwear. Under Armour products are available through Game One's custom uniform builder and catalog offerings.
- UNRLminorUNRL is now in stock at Game One, offering additional premium apparel options for teams. UNRL products are marketed as for teams that expect more.
- Ohio Valley Conference (OVC)coreMulti-year partnership making Game One and Adidas the Official Provider of Championship Apparel for the Ohio Valley Conference, a collegiate athletic conference.
- Sports IncminorPartner association supporting the sports industry. Listed as a partner association of Game One.
- National Sporting Goods AssociationminorMajor industry association for sporting goods. Listed as a partner association of Game One.
- Texas High School Coaches Association IncminorState-level coaches association in Texas. Listed as a partner association of Game One.
- National Association of Basketball CoachesminorNational organization for basketball coaches. Listed as a partner association of Game One.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Game one competitors and assessment
Company assessmentDirect peers
- BSN Sports: BSN Sports is the largest direct competitor in team sports apparel, uniforms, and equipment distribution in the U.S., serving schools, colleges, and clubs with a comparable catalog of branded and private-label products plus a dedicated sales rep model.
- SquadLocker: SquadLocker is a digital-first team apparel and equipment platform serving schools, clubs, and youth organizations with custom uniforms and online team stores, directly overlapping Game One's online-store and custom-uniform offerings.
- CustomInk: CustomInk provides custom team apparel and group-ordering tools for schools, teams, and organizations, overlapping Game One's custom uniform builder and team-store business, particularly in the high school and club segment.
- Boombah: Boombah designs and sells custom team uniforms, apparel, and equipment for baseball, softball, and other sports, competing with Game One in the custom team apparel category through a direct e-commerce model.
- Eastbay (Foot Locker, Inc.): Eastbay was historically a major team sports retailer and footwear/apparel distributor to high school and college athletic programs; its catalog and team-dealer model closely mirror Game One's product mix across major brand partners.
Broad incumbents
- Riddell: Riddell is a long-established team sports equipment manufacturer (football helmets, pads) that also supplies team-level apparel and protective gear programs, making it a broader incumbent overlapping Game One's equipment categories.
- Dick's Sporting Goods: Dick's Sporting Goods operates a large retail sporting goods business including team sports apparel, footwear, and equipment, with team sales programs for schools that overlap Game One's customer base, though at much broader scale.
- Adidas Team Sports: Adidas runs an in-house team sports division that sells directly to schools and colleges; Game One is its largest team supplier but adidas's direct team business remains a comparable competitive reference and a vertical-integration risk.
Regional players
- Hibbett Sports: Hibbett is a U.S. sporting goods retailer focused on team and athletic footwear/apparel for schools and youth leagues, with a smaller footprint and more regional concentration than Game One but a comparable team-customer base.
Emerging players
- OrderMyGear: OrderMyGear is a group-ordering platform for custom team apparel and gear, overlapping Game One's Fan Store and Express Team Store offerings; the prior presidency of OrderMyGear by new Game One CSGO Matt Kaplan underlines the direct comparison.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Game one social profiles
Digital presenceGame one financial estimates
Financial estimateRevenue estimate
Valuation estimate
Game one leadership team
Management profileNumber of profiles
Profiles3 records
Game one subsidiaries and ownership
Company hierarchySubsidiaries1 record
Game one funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Game one M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Game one
What does Game one do?
Game One designs, sources, and distributes custom and stocked sports uniforms, apparel, footwear, and equipment for schools, colleges, clubs, and corporate organizations across 14+ sports. The company operates a custom uniform design platform, multiple online store solutions for teams and fans, and dedicated field sales support for high school, intercollegiate, club, and corporate athletic programs, distributing products from Nike, adidas, Under Armour, and its own exclusive Prevail Athletics brand.
Is Game one a public or private company?
Game one is a private company. It is classified as management employee owned and is currently operating.
When was Game one founded?
Game one was founded in 1987. It employs 501 to 1,000 people.
Where is Game one based?
Game one is headquartered in Nicholasville, United States, in the North America region.
How does Game one make money?
Four revenue lines are on record. Sports Apparel and Uniforms are the primary driver. The others are sports Equipment, online Store Services and partnership and Sponsorship Services.
Who are Game one's main competitors?
Direct peers on record are BSN Sports, SquadLocker, CustomInk, Boombah and Eastbay (Foot Locker, Inc.). Broad incumbents are Riddell, Dick's Sporting Goods and Adidas Team Sports. Hibbett Sports is listed as a regional player. OrderMyGear is listed as an emerging player.
Does Game one have an API?
No public API is recorded for Game one.
What industry is Game one in?
Game one's product category is Sports Team Apparel & Equipment Distribution. Its primary akta.pro industry code is CRAMACAJ, Team & School Athletic Uniforms Retail, with a secondary code of CRAOAJAA, Team Sports Equipment & Apparel Distribution. Its NAICS code is 45911 and its SIC code is 5130.