What G.H.MUMM does

G.H.Mumm is a Champagne house established in Reims, France in 1827, privately held as a subsidiary of Pernod Ricard. The house produces champagne from 218 hectares of owned vineyards, of which 160 hectares are classified Grand Cru, and ages its wines across approximately 25 kilometers of underground chalk cellars developed over the past 70 years. Its product portfolio spans two main lines: the core Mumm range (Cordon Rouge, Grand Cordon, Rosé, Vintage, Demi-Sec, Olympe variants) and the prestige RSRV collection of 100% Grand Cru cuvées, including RSRV Cuvée Lalou and RSRV Rosé Foujita. The company also markets Mumm Cordon Rouge Stellar, the first champagne engineered for zero-gravity consumption and winner of the iF Design Award, developed in connection with the Ax-4 space mission.

The business operates a hybrid revenue model combining bottled champagne sales, experiential tourism, and venue rental. Champagne is sold via direct-to-consumer e-commerce through seven localized regional websites (France, Italy, UK, Spain, US, Australia, Japan), a physical boutique at the Reims Maison Mumm, and traditional retail and fine-dining channels distributed through Pernod Ricard's global network. A second revenue stream is Reims-based cellar tours and tastings, priced at €30, €42, and €60 across three experience tiers. The third stream is venue rental for corporate and private events in the 625 m² Grand Cordon Room and the 270 m² R. Lalou Cellar.

Underlying production technology is traditional rather than digital: chalk-cellar aging, Pinot Noir-led blending craft, and Grand Cru viticulture certified for Sustainable Viticulture in Champagne. Digital infrastructure is conventional: the Mumm.com website and booking system run on Amazon Web Services, and the company partnered with Accessiway for web accessibility compliance (partial WCAG 2.2 AA / RGAA 4.1.2). Distribution and global reach are structurally leveraged by Pernod Ricard ownership, while brand equity is anchored by nearly 200 years of heritage and the 1876 red Cordon Rouge as an enduring visual identity.

Name

G.H.MUMM

Legal name

G.H.MUMM et CIE – Société Vinicole de Champagne, Successeur

Website

https://mumm.com

Company type

Private

Founded year

1827

Operating status

Operating

Headcount range

11–50 employees

Short description

G.H.Mumm is a Pernod Ricard-owned Champagne house founded in Reims in 1827, producing premium and prestige cuvées from 218 hectares of Grand Cru vineyards and distributing globally through e-commerce, retail, and Pernod Ricard's network, alongside Reims-based cellar tours and corporate venue rentals.

Ownership category

akta.pro rank

Product category

Premium Champagne

NAICS

Wineries (312130), Beverage Manufacturing (3121), Beer, Wine, and Liquor Retailers (44532)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Fine Wine & Luxury Spirits Retail (CRANABAE), Alcoholic Beverage Brand Owners & Holding Companies (Multi-category Portfolios) (CRADAIAL)

Keywords

• Champagne production
• Premium spirits
• Luxury beverages
• Wine tourism
• Event venue rental

Headquarters

HQ city

Reims

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Champagne Product Sales: Core revenue from sale of champagne products across multiple cuvées including Cordon Rouge, Grand Cordon, Rosé, Vintage, RSRV collection, and limited editions. Products sold in various formats (75cl, 150cl) and through direct online purchase and retail channels.
2. Cellar Tours and Tasting Experiences: Revenue from guided cellar tours and champagne tasting experiences at the Reims location. Offerings include Cordon Rouge Experience (30-32€), Pinot Noir Celebration (42€), and Vintage Grand Cru Experience (60€).
3. Venue Rental and Private Events: Revenue from renting exceptional venues including The Grand Cordon Room (625 square metres) and The R. Lalou Cellar (270 square metres) for business lunches, cocktail parties, gala dinners, seminars, and incentive meetings.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

G.H.MUMM produces and sells premium champagnes from its historic house in Reims, France, leveraging 218 hectares of vineyards (160 hectares Grand Cru) and 25 kilometers of chalk cellars. Its portfolio includes the Mumm Cordon Rouge flagship line, the prestige RSRV 100% Grand Cru collection, and innovation-led offerings such as Mumm Cordon Rouge Stellar, the first champagne designed for zero gravity. Beyond bottles, the house monetizes its heritage through paid cellar tours, tasting experiences, and venue rentals at the Reims estate.

Product overview

G.H.MUMM is a champagne house established in Reims in 1827, producing exceptional wines from 218 hectares of vineyards (including 160 hectares classified as Grand Cru) in the finest terroirs of Champagne. The company offers a portfolio of champagnes organized into two main collections: the Mumm Champagne line (including Cordon Rouge, Grand Cordon, Rosé, Millésimé, and specialty variants like Demi-Sec and Olympe) and the premium RSRV collection (including Blanc de Blancs, Blanc de Noirs, Cuvée 4.5, Cuvée Lalou, and Rosé Foujita). The company also offers innovative products like Mumm Cordon Rouge Stellar (the first space-designed champagne) and provides experiential services including guided cellar tours and venue rentals at its historic Reims location.

Differentiator

Problem solved

Functional benefit

Brands

• RSRV: Prestige cuvée collection from 100% Grand Cru vineyards, including Blanc de Blancs, Blanc de Noirs, Cramant Blanc de Blancs, Cuvée 4.5, Cuvée Lalou, and Rosé Foujita.
• Maison Cordon Rouge

Products and services

• Mumm Cordon Rouge The iconic brut champagne cuvée of Maison Mumm, characterized by structure, complexity, and freshness with the fruity richness of Pinot Noir; sold globally via e-commerce, retail, and HORECA channels.
• Grand Cordon Premium champagne cuvée from the Grand Cordon collection representing excellence from the finest Champagne terroir.
• Grand Cordon Rosé Pink variant of the Grand Cordon champagne, expressing the richness of the Champagne wine-growing region.
• Mumm Rosé Champagne rosé expressing the full richness of the Champagne wine-growing region with the fruity richness of Pinot Noir.
• Le Rosé Transparent Transparent rosé champagne offering from Maison Mumm's collection.
• Mumm 4 Brut champagne aged for 4 years, expressing the Mumm style with structure, complexity, and freshness.
• Le Millésimé Vintage champagne crafted in exceptional years, expressing the character of the specific harvest year.
• Brut Sélection Brut champagne selection from Maison Mumm's portfolio.
• Mumm MIX Champagne selection offering from Maison Mumm.
• Demi-Sec Semi-sweet champagne with lower dosage, offering a different sweetness profile.
• Olympe Sec Dry champagne from the Olympe range.
• Olympe Demi Sec Semi-sweet variant from the Olympe champagne range.
• Olympe Sec Rosé Pink dry champagne from the Olympe range.
• No1 Gold Night Range Premium night range champagne offering from Maison Mumm.
• Mumm 6 Pinot Noir, Chardonnay, Meunier Champagne crafted from Pinot Noir, Chardonnay, and Meunier grape varieties, expressing the diversity of Champagne terroir.
• RSRV Blanc De Noirs 100% Pinot Noir champagne from the premium RSRV collection, showcasing Maison Mumm's expertise in Pinot Noir.
• RSRV Blanc De Blancs 100% Chardonnay champagne from the RSRV 100% Grand Cru collection, expressing excellence from the finest Chardonnay terroirs.
• RSRV Cramant Blanc De Blancs Exceptional Blanc de Blancs from the prestigious Cramant terroir within the RSRV collection.
• RSRV Cuvée 4.5 Prestige cuvée from the RSRV collection, representing exceptional champagne craftsmanship.
• RSRV Cuvée Lalou Named after R. Lalou, this prestige cuvée represents the pinnacle of Maison Mumm's champagne expertise.
• RSRV Rosé Foujita Prestige rosé champagne from the RSRV collection, a tribute to Japanese artist Tsuguharu Foujita.
• Mumm Cordon Rouge Stellar The first champagne designed for zero gravity consumption, developed for the Ax-4 space mission with specialized packaging and bottle design for extraterrestrial use; winner of the iF Design Award.
• Vintage Grand Cru Experience Guided cellar tour with tasting of two vintage cuvées from the RSRV 100% Grand Cru collection (RSRV Blancs de Blancs and RSRV Blanc de Noirs), lasting 1h30 and priced at 60€ incl. VAT.
• Pinot Noir Celebration Experience Immersive experience exploring Maison Mumm's Pinot Noir expertise, followed by tasting of two brut cuvées (Mumm Cordon Rouge and Mumm Rosé), lasting 1h30 and priced at 42€ incl. VAT.
• Cordon Rouge Experience Guided tour discovering Georges Hermann Mumm's legacy and the House's bold vision, followed by tasting of Mumm Cordon Rouge, lasting 1h30 and priced at 30-32€ incl. VAT.
• The Grand Cordon Room Exceptional event venue of 625 square metres at Maison Mumm in Reims, suitable for business seminars, lunches, dinners, conferences, and Mumm wine tastings; includes audiovisual equipment, furniture, paperboard, and WIFI access.
• The R. Lalou Cellar Prestigious event venue of 270 square metres situated in the company's historic vaults with 150 years of history, suitable for lunches, dinners, or cocktail parties.

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Amazon Web ServicesminorOthersAWS provides cloud hosting services for the Mumm.com website and booking systems. The site architecture and web infrastructure is hosted on Amazon Web Services servers.
• AccessiwayminorImplementation/ SI/ Consulting PartnerAccessibility partnership for digital accessibility improvements. Mumm collaborates with Accessiway to ensure website accessibility for people with disabilities.
• Pernod RicardcoreStrategic or Co-development PartnerMumm is part of the Pernod Ricard group. Pernod Ricard France distributes Mumm products in France. The group provides marketing, distribution, and operational support across the global Pernod Ricard network.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Moët & Chandon: Moët & Chandon is LVMH's flagship champagne house and the world's largest champagne brand by volume. It directly competes with Mumm in the premium brut champagne segment across global markets, serving the same affluent celebrant customer with similar non-vintage and prestige cuvée offerings.
• Veuve Clicquot: Veuve Clicquot is one of the most globally recognized champagne houses, also owned by LVMH. It competes head-to-head with Mumm in the premium brut and rosé segments, targeting similar affluent consumers and fine dining channels worldwide.
• Bollinger: Bollinger is a family-owned premium champagne house based in Aÿ, known for its Pinot Noir-dominant style and British heritage. It competes directly with Mumm in the premium and prestige tiers, particularly in the UK and US markets.
• Laurent-Perrier: Laurent-Perrier is a publicly listed French champagne house (Euronext) with a strong prestige cuvée focus. It competes with Mumm in the premium and ultra-premium tiers and is one of the few independently benchmarked champagne peers.
• Taittinger: Taittinger is a family-owned champagne house with extensive chalk cellars in Reims, similar to Mumm. It is a direct peer in the premium brut and prestige cuvée segments, with comparable heritage positioning.
• Piper-Heidsieck: Piper-Heidsieck is a premium champagne house now owned by EPI, competing directly with Mumm Cordon Rouge in the accessible premium segment globally. It is a close brand-equivalent in distribution channels and target consumers.
• Pol Roger: Pol Roger is a family-owned premium champagne house with a strong UK heritage. It competes with Mumm in the premium brut and vintage segments, particularly in fine dining and prestige gifting channels.
• Dom Pérignon: Dom Pérignon is LVMH's prestige cuvée brand and sets the benchmark for ultra-premium champagne. It competes with Mumm's RSRV collection (Cuvée Lalou) at the top of the category and serves as a pricing reference point.
• Louis Roederer (Cristal): Louis Roederer is a family-owned champagne house producing Cristal, one of the most prestigious cuvées globally. It competes with Mumm's RSRV collection in the ultra-premium and gift segments.
• Perrier-Jouët: Perrier-Jouët is a premium champagne house owned by Pernod Ricard, the same parent as Mumm. As a sister brand within the Pernod Ricard champagne portfolio, it provides direct comparison on internal capital allocation and brand positioning decisions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/GHMUMM

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about G.H.MUMM