What Klambt does

Mediengruppe KLAMBT is a privately held German media group headquartered in Speyer with editorial and management offices in Hamburg and additional locations in Baden-Baden. Founded in 1843, it operates one of Germany's oldest publishing houses, producing approximately 50 magazine titles across five distinct verticals: women's lifestyle (GRAZIA, FürSie, Vital, Jolie, petra, Lea), boulevard and celebrity entertainment (Frau mit Herz, Frau aktuell, OK!, 7 Tage, Adel aktuell), TV program guides (Funk Uhr, TV Piccolino, TV 4 Wochen, Bild Woche), puzzle and prize magazines (Rätselkönig, Rätsel Prinz, GEWINNRÄTSEL), and special-interest publications through its Delius Klasing subsidiary covering water sports (Yacht, Boote), cycling (Bike, Tour, MYBIKE), and automobiles (Gute Fahrt, Porsche Klassik, Modell Fahrzeug). Klambt reaches 17.55 million readers across print and 8 digital platforms, with copy prices ranging from €1.30 to €8.50 and annual subscriptions such as Vital at €29.70 for 6 issues.

The company's revenue model combines direct-to-consumer subscriptions sold through abo.klambt.de, retail distribution via the MZV media distributor and United Kiosk's digital press platform, and — most strategically — advertising sales through the BCN (Brand Community Network) joint venture formed with Hubert Burda Media and Funke. BCN represents over 300 brands and 500+ media offerings with 62 million people reach, serving 3,000+ advertisers and agencies in Germany, Austria, and Switzerland. Klambt also maintains a portfolio of 20+ minority shareholdings across digital media, radio broadcasting (RPR1, bigFM, Rockland), AI-based marketing (Define Media), consumer health (Insenio, Ovy), and DTC platforms (YogaEasy, AliveShoes, Look at That). The company is family-controlled by the Rose family, with Lars Joachim Rose and Kai Rose serving as managing directors.

Klambt's go-to-market is sales-led, executed primarily through BCN for advertising and direct e-commerce for subscriptions, with secondary marketing via social media, newsletters, and print advertising. In June 2026, Klambt announced that BCN would commercialize LLM/AI visibility as a premium brand buy — a positioning move that mirrors how SEO became an advertising channel in traditional search and represents Klambt's primary forward bet on AI-driven advertising monetization. The company has no disclosed funding history, operates without institutional external investment, and is in a generational transition following the June 2026 death of Dr. Gerd Joachim Rose, a senior Rose family member.

Name

Klambt

Legal name

Medienholding Klambt GmbH & Co. KG

Website

https://klambt.de

Company type

Private

Founded year

1843

Operating status

Operating

Headcount range

51–100 employees

Short description

Mediengruppe KLAMBT is a family-owned German media group founded in 1843, publishing 50 magazine titles across women's lifestyle, TV guides, puzzles, and special-interest (Yacht, Bike) categories, reaching 17.55 million readers and monetizing primarily through the BCN cross-media advertising joint venture with Hubert Burda Media and Funke.

Ownership category

akta.pro rank

Product category

Magazine Publishing

NAICS

Periodical Publishers (51312), Media Buying Agencies (541830)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Services-Advertising (7310)

akta.pro primary industry

Sports & Recreation Magazines (MPAJAEAJ)

akta.pro secondary industries

Arts, Culture & Literary Magazines (MPAJAEAN), Health, Fitness & Wellness Magazines (MPAJAEAD)

Keywords

• Magazine publishing
• Lifestyle publications
• Tv program guides
• Puzzle magazines
• Cross-media advertising

Headquarters

HQ city

Baden-baden

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Magazine Advertising: Print and digital advertising sales through BCN cross-media marketing platform, representing brands from Hubert Burda Media, Funke, and Klambt to over 3,000 advertisers and agencies with reach of 62 million people.
2. Subscriptions: Direct subscription sales through abo.klambt.de for magazines including Vital (€29.70 for 6 issues annual subscription), television guides, and lifestyle publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Klambt is a German media publishing house founded in 1843 that publishes approximately 50 print magazine titles and operates 8 digital publications spanning women's lifestyle (GRAZIA, FürSie, Vital, Jolie, petra, Frau mit Herz), TV program guides (Funk Uhr, TV Piccolino), puzzle magazines (Rätsel König), and special-interest categories (Yacht, Boote, Bike). The company also operates the BCN advertising platform for cross-media advertising sales across 130+ titles reaching 47+ million contacts, and holds minority stakes in digital ventures including AliveShoes, Define Media, and native advertising operations.

Product overview

Klambt is a German media group with a diverse portfolio of magazines and digital publications. The portfolio includes approximately 50 magazine titles and 8 digital brands organized into several categories: (1) Women's Lifestyle Magazines (GRAZIA, FürSie, Vital, Jolie, petra, LEA, IN, Idee für mich); (2) Boulevard/Entertainment Magazines (Frau aktuell, Frau im Spiegel, OK!, Frau mit Herz, Woche der Frau, Die neue Frau, Echo der Frau, Neue Welt, Das goldene Blatt, 7 Tage, Adel aktuell, die aktuelle, Meine Stars von damals); (3) TV Program Guides (Funk Uhr, TV Piccolino, TV neu!, TV 4 Wochen, TV 4x7, Super TV, Bild Woche, Die 2); (4) Puzzle Magazines (Rätsel König, BWR, Rätselblitz, Rätsel und Freizeit, Rätsel Prinz, Rätsel Prinz Extra, RMP, GWS, GEWINNRÄTSEL, FRM, Glückspilz, Weihnachtsglück, EXTRA, DZR); (5) Special Interest Magazines under Delius Klasing (Yacht, Yacht Classic, Boote, Boote Exclusiv, Bike, MYBIKE, Tour, surf, Gute Fahrt, Porsche Klassik, Modell Fahrzeug). Additionally, Klambt holds stakes in 13 companies including BCN Group (cross-media advertising), Define Media (AI-based marketing), YogaEasy (online yoga), United Kiosk (digital press), and various radio stations. Founded in 1843, the group reaches 17.55 million readers across 5 locations with 50 magazine titles.

Differentiator

Problem solved

Functional benefit

Brands

• Delius Klasing: Special-interest media publisher focusing on water sports, cycling, automobiles and outdoor activities
• BCN Group

Products and services

• GRAZIA Women's lifestyle and fashion magazine targeting style-conscious German-speaking readers; available in print and digital formats.
• FürSie Women's lifestyle magazine covering topics relevant to women's daily lives including family, health, and lifestyle.
• Vital Health and wellness women's magazine covering nutrition, fitness, and medical topics for female readers.
• Jolie Women's lifestyle magazine targeting younger female readers with fashion, beauty, and lifestyle content.
• petra Women's lifestyle magazine targeting female readers with practical lifestyle content.
• Frau mit Herz Women's lifestyle magazine featuring emotional stories, family content, and lifestyle topics for female readers.
• Funk Uhr Television program guide magazine providing TV listings, celebrity news, and entertainment content.
• TV Piccolino Television program guide magazine providing TV listings and entertainment content for readers.
• Rätsel König Puzzle and activity magazine featuring crosswords, sudoku, and brain teasers for leisure readers.
• Yacht Special-interest magazine covering yachting, boating, and marine lifestyle for affluent enthusiasts.
• Boote Boating magazine covering motorboats, sailing, and water sports for boating enthusiasts.
• Bike Cycling magazine covering road biking, mountain biking, and bicycle culture for cycling enthusiasts.
• Klambt Subscription Service (abo.klambt.de) Direct-to-consumer subscription service offering annual subscriptions, mini subscriptions, and gift subscriptions across Klambt's magazine portfolio with promotional gift incentives.
• BCN Cross-Media Advertising Platform Cross-media marketing and advertising platform reaching 47+ million contacts across 130+ titles, providing advertisers and agencies with consolidated access to Klambt's print and digital advertising inventory.

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• BCN (Brand Community Network GmbH)coreChannel Partner/ Reseller/ Distributor · 18 June 2026BCN is a joint venture commercial arm formed by Hubert Burda Media, Funke, and Klambt. It is one of the leading cross-media advertising marketers representing over 300 brands and 500+ media offerings. With a reach of 62 million people, over 3,000 advertisers and agencies use the comprehensive portfolio for brand communication. BCN was established to commercialize LLM visibility as a premium brand buy, mirroring the SEO industry publishers developed for traditional search results.
• United Kiosk AGminorChannel Partner/ Reseller/ DistributorUnited Kiosk AG makes quality journalism tangible and presents a variety of newspapers and magazines in printed and digital form. Cooperates with over 500 publishers, distributors and partners. Offers Klambt titles in individual sales, brand subscriptions, article sales, and United Kiosk NEWS flat-rate subscription.
• MZV (Medienvertriebsgesellschaft)coreChannel Partner/ Reseller/ DistributorMZV is a market-leading media distributor for press and print products in Germany and abroad and acts as full-service partner for publishers. Offers customized service packages to optimally exploit marketing potential of magazines through close contacts with wholesalers, station bookstores and retailers.
• AliveShoes Inc.minorOthersAliveShoes offers talented and creative people worldwide professional resources to design individual shoes and fashion accessories and develop their own fashion line. Production and logistics handled in Le Marche, Italy.
• InseniominorOthersINSENIO is Germany's largest online store for incontinence products. Offers wide and specialized product range with professional telephone advice and online guide for those affected.
• OvyminorOthersOvy combines cycle app and basal thermometer to accurately calculate cycle based on waking temperature and body signals. Predicts ovulation day, fertile phase, and next period. Certified medical device aimed at women who want to have a baby or track their cycle naturally.
• Myndwerk GmbHminorOthersMyndwerk is a digital platform for systemic consulting, created by Leonie and Ulrich Wilken. Provides a digital space where systemic consultants can exchange ideas and make cross-city contacts.
• Look at That GmbHminorOthersLook at That specializes in trading TV and streaming licenses. Business model comprises order-related acquisition, localization and licensing, and entire process of supplying TV and streaming rights material to broadcasters.
• Shobbits GmbH (1-2-social)minorOthers1-2-social is a specialized social media agency from Munich that creates strategies and concepts for companies in social media.
• Radio RPR & bigFMminorOthersRPR (Rheinland-Pfälzische-Rundfunk) maintains two state-wide programs with 'Hit-Radio RPR 1' and 'bigFM Hot Music Radio'. RPR is the most listened-to station in Rhineland-Palatinate with studios in Ludwigshafen, Koblenz, Kaiserslautern and Mainz.
• Radio RocklandPfalzminorOthersRockland Radio reaches more than one million people in important economic areas of Mannheim/Ludwigshafen, Mainz/Wiesbaden, Trier/Bitburg and Koblenz. Third national private radio station in Rhineland-Palatinate alongside RPR1 and bigFM.
• Yoga Easy GmbH & Co KGminorOthersYogaEasy is Germany's first and leading online yoga studio for yoga, meditation, Pilates and holistic support. Offers over 2,000 professional yoga and meditation videos from 50+ known yoga experts. Founded 2009 by Henrike Fröchling with headquarters in Hamburg-Hoheluft.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hubert Burda Media: Major German media conglomerate and Klambt's co-partner in BCN. Burda operates a similarly broad portfolio of magazine titles across lifestyle, special-interest, and digital, making it directly comparable in business model, audience strategy, and DACH market position.
• Funke Mediengruppe: One of Germany's largest publishing groups and Klambt's third BCN partner. Funke's portfolio of newspapers and magazines across women's, lifestyle, and entertainment segments overlaps directly with Klambt's titles, with shared cross-media advertising infrastructure.
• Bauer Media Group: Hamburg-based global magazine publisher with comparable portfolio breadth across women's lifestyle, TV guides (e.g., TV Movie), celebrity, and special-interest titles in Germany. Directly competes with Klambt in core segments and uses similar advertising and subscription monetization models.
• Gruner + Jahr: Bertelsmann subsidiary and one of Europe's leading magazine publishers, with brands like Stern, Brigitte, and Geo. Overlaps with Klambt in women's lifestyle, celebrity, and general interest magazine categories with comparable subscription and advertising revenue models.
• Motor Presse Stuttgart: Stuttgart-based special-interest magazine publisher focused on automotive, cycling, and mobility titles. Directly competes with Klambt's Delius Klasing segment (Bike, Tour, Gute Fahrt, Porsche Klassik) for the same enthusiast audiences and advertising budgets.
• Haymarket Media Group: Privately-held global media company operating in special-interest B2B and consumer segments including automotive, cycling, and lifestyle. Comparable to Klambt in its combination of enthusiast titles, premium advertising, and special-interest positioning.
• Condé Nast: Global lifestyle and fashion magazine publisher (Vogue, GQ, Glamour, Vanity Fair). Comparable to Klambt's women's lifestyle segment (GRAZIA, Jolie, petra) and shares the premium-lifestyle advertising monetization model, particularly relevant given Klambt's ownership of the German GRAZIA license.

Broad incumbents

• Axel Springer SE: Germany's largest digital media company, historically rooted in print publishing (Bild, Welt). Operates broadly in the same publishing space as Klambt but with much larger digital and classified-ads businesses, making it an incumbent peer rather than a direct magazine competitor.
• Bonnier Group: Swedish-based family-owned media group with significant magazine publishing operations across Scandinavia, Germany, and other European markets. Operates a comparable portfolio of special-interest and lifestyle titles, making it a relevant European peer.

Emerging players

• Future plc: UK-listed media company focused on special-interest verticals (cycling, tech, gaming, music). Comparable to Klambt's Delius Klasing segment in business model (enthusiast audiences, premium advertising) but with a much more digitally-led operating model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/Yacht_Magazin
• YouTubeyoutube.com/c/YACHTtv
• Facebookfacebook.com/YACHT.Magazin.Online
• Instagraminstagram.com/yacht_magazin

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments7 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klambt