LionsHead

What LionsHead does

Lionshead Specialty Tire & Wheel, LLC is a privately held, family-owned contract manufacturer of trailer components founded in 1993 and headquartered in Goshen, Indiana. The company designs and produces automotive-grade aluminum wheels — 18 distinct models, all featuring proprietary steel inserts in the lug-nut wells for torque retention and wheel-off prevention — alongside specialty trailer (ST) radial tires marketed under proprietary sub-brands (Westlake, Vail Sport, Constancy, Ridgway Sport, Castle Rock). Lionshead also distributes commercial-grade tires from Westlake, Goodyear, and Michelin in sizes 17.5"–22.5" for heavy-duty applications. Manufacturing is conducted across 325,000 square feet of industrial space in Indiana, Idaho, Texas, and North Carolina, with satellite offices in Indiana, Georgia, Minnesota, Texas, and North Carolina.

The company's go-to-market is exclusively B2B and OEM-direct: Lionshead sells its proprietary wheels and tires, plus distributed commercial brands, to Original Equipment Manufacturers in the RV, trailer, and commercial vehicle industries for installation on new units. It does not sell direct to consumers; aftermarket buyers are directed to OEMs or etrailer.com. Westlake tires are manufactured under a private-label arrangement with Hangzhou Zhongce Rubber Co., China's #1 tire producer, giving Lionshead access to large-scale Asian tire manufacturing for its core ST radial line. Pricing is not publicly disclosed, consistent with the OEM-embedded model.

The core value proposition centers on three pillars: (1) bringing automotive-grade finish and aesthetics to trailer wheels at affordable price points, (2) differentiated safety through the steel-insert lug-nut well design, and (3) a comprehensive warranty stack including a 5-year limited warranty on ST radials, 12-month No Excuses Guarantee, 1-year clear-coat warranty, and Lifetime Structural Warranty on wheels, supplemented by 1 year of complimentary roadside assistance via the CustomerCareClub.com partnership.

Name

LionsHead

Legal name

Lionshead Specialty Tire & Wheel, LLC

Website

https://lionsheadtireandwheel.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Lionshead Specialty Tire & Wheel is a privately held, family-owned U.S. contract manufacturer founded in 1993 that designs proprietary automotive-grade aluminum wheels and specialty trailer tires, selling exclusively direct to RV, trailer, and commercial vehicle OEMs across multi-state manufacturing facilities.

Ownership category

akta.pro rank

Headquarters

HQ city

Goshen

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. OEM Distribution of Tires and Wheels: Lionshead operates as a direct-to-OEM distributor, selling their proprietary Lionshead branded tires and wheels, as well as distributed commercial tire brands (Westlake, Goodyear, Michelin) exclusively to Original Equipment Manufacturers in the RV, trailer, and commercial vehicle industries.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Lionshead Specialty Tire & Wheel is a contract manufacturer and direct-to-OEM distributor of tires, wheels, and specialty running gear accessories for the RV, trailer, and commercial vehicle industries. The company produces proprietary Lionshead-branded automotive-grade aluminum wheels with steel-insert lug-nut wells, private-label ST trailer tires (Westlake, Vail Sport, Constancy, Ridgway Sport, Castle Rock), and distributes commercial tires from Westlake, Goodyear, and Michelin. Sales are made exclusively to Original Equipment Manufacturers; Lionshead does not sell direct to consumers.

Product overview

Lionshead Specialty Tire & Wheel is a contract manufacturer of trailer components, offering a unified portfolio of automotive-grade aluminum wheels and specialty trailer (ST) tires. The product lineup consists of two core categories: Lionshead Aluminum Wheels (featuring 18 distinct models including Siberian, Tiger, Cheetah, Phoenix, Lynx, Bearcat, Lion, Leopard, Bobcat, Jaguar, Ocelot, Wildcat, Liger, Margay, Raptor, Hawk, Falcon, and Eagle) designed with steel inserts for torque retention, and ST Tires (including Westlake, Vail Sport, Constancy, Ridgway Sport, and Castle Rock brands). The company also distributes commercial tires from Westlake, Goodyear, and Michelin in sizes from 17.5 to 22.5 inches. Lionshead operates as a direct-to-OEM distributor serving recreational vehicle and trailer manufacturers, not consumers directly.

Differentiator

Problem solved

Functional benefit

Brands

• Lionshead: Primary brand for specialty tires and wheels for the RV and trailer industry.

Products and services

• Lionshead Aluminum Wheels Proprietary line of 18 automotive-grade aluminum wheel models designed for RV and trailer OEMs, featuring steel inserts in lug-nut wells for torque retention and wheel-off prevention. Available in multiple sizes and finishes with lifetime structural warranty.
• Westlake ST Radial Tire Trailer-specific ST tire built with high-quality rubber and radial construction for demanding towing applications, with unique tread design for maximum traction; supplied to RV and trailer OEMs and widely used across the RV industry.
• Vail Sport Radial Tire ST tire featuring Hydro-Dispersion tread pattern technology for water evacuation and improved traction in slick conditions, designed for high-performance towing.
• Constancy Radial Tire Radial tire with a proven traditional tread pattern, thick sidewalls, and advanced nylon overlay inner construction for improved strength, sold to RV and trailer OEMs.
• Ridgway Sport Tire Durable specialty trailer tire built with custom aluminum molds for consistent production, available in both Radial and Bias Ply constructions.
• Castle Rock Radial Tire Durable radial tire constructed with nylon chords and premium rubber, with aggressive modern sidewall styling and traditional ST tread for performance under demanding road conditions.
• Westlake Commercial Tires Commercial-grade Westlake tires in 17.5" to 22.5" sizes distributed by Lionshead for heavy-duty commercial trailer applications.
• Goodyear Commercial Tires Goodyear commercial tire products distributed by Lionshead in 17.5" to 22.5" sizes for heavy-duty commercial vehicle applications.
• Michelin Commercial Tires Michelin commercial tires distributed by Lionshead in 17.5" to 22.5" sizes for heavy-duty commercial vehicle applications.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Five partnerships are on record, tiered minor, core and strategic.

• CustomerCareClub.comminorStrategic or Co-development PartnerLionshead partnered with CustomerCareClub.com to provide a complementary, 24/7 Roadside Assistance Program. All Lionshead products are covered free of charge for 1 year when customers register their trailer or RV through the CustomerCareClub.com platform.
• WestlakecoreChannel Partner/ Reseller/ DistributorLionshead is a commercial distributor of Westlake tires, offering Westlake commercial tires in sizes 17.5" - 22.5" as well as Westlake ST radial tires. Westlake tires are manufactured by Hangzhou Zhongce Rubber Co., China's #1 tire producer and 10th largest globally.
• GoodyearcoreChannel Partner/ Reseller/ DistributorLionshead is a commercial distributor of Goodyear commercial tires in sizes 17.5" - 22.5". Goodyear is a major commercial tire brand distributed through Lionshead's commercial channel.
• MichelincoreChannel Partner/ Reseller/ DistributorLionshead is a commercial distributor of Michelin commercial tires in sizes 17.5" - 22.5". Michelin is a premier commercial tire brand offered through Lionshead's commercial distribution network.
• Hangzhou Zhongce Rubber Co.strategicTechnology or IntegrationHangzhou Zhongce Rubber Co. is the manufacturer of Westlake tires. Through several decades of technological advances, they have become China's #1 tire producer and the 10th largest tire manufacturer globally. This is a manufacturing partnership for Lionshead's private label Westlake tire brand.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Tredit Tire & Wheel: Closest direct competitor. Tredit is an OEM-focused manufacturer and distributor of trailer tires and wheels serving RV, utility, and commercial trailer OEMs — the same customer base and product mix as Lionshead's proprietary wheel and private-label ST tire offering.
• Greenball Corporation: Direct peer producing private-label and branded ST trailer tires and wheels for OEM and aftermarket channels. Competes head-to-head with Lionshead on Lionshead-branded ST tires and aluminum trailer wheels in the trailer-tire category.
• Kenda Tire USA: Manufacturer of light-truck and trailer tires with significant OEM presence in the RV and trailer markets. Kenda's trailer tire line competes against Lionshead's Vail Sport, Constancy, Castle Rock, and Westlake private-label tires at the OEM spec level.
• Carlisle Tire & Wheel (Carlstar Group): Major manufacturer of specialty tires and wheels for the trailer, lawn and garden, and ATV/utility markets. Directly comparable as an OEM supplier of trailer-tire-and-wheel packages to RV and trailer manufacturers.
• Dexstar Wheel: Specialty trailer wheel manufacturer with broad OEM distribution. Competes with Lionshead's 18-model aluminum wheel lineup on style, finish, and load capacity for RV and trailer OEM customers.

Broad incumbents

• Goodyear Tire & Rubber Company: Global tire incumbent that is simultaneously a Lionshead distribution partner (commercial 17.5"–22.5") and a competitor in the broader commercial-tire and OEM-tire space. Overlapping capabilities across passenger, commercial, and specialty tires make it the natural broad-incumbent benchmark.
• Michelin: Premier global tire manufacturer that distributes through Lionshead for U.S. commercial sizes (17.5"–22.5"). Operates in the same end markets at vastly larger scale, making it the defining broad-incumbent comparison.
• Bridgestone Americas: Largest tire manufacturer worldwide with commercial truck and emerging specialty/OEM offerings. Comparable as a broad incumbent that competes for the same commercial fleet and OEM spec decisions Lionshead serves.
• Continental Tire: Global tire manufacturer with truck, commercial, and specialty tire lines that compete with Lionshead's distributed commercial tire portfolio. Relevant broad-incumbent benchmark for fleet and OEM tire procurement.

Others

• Westlake Tire (Hangzhou Zhongce Rubber): Manufacturer of Lionshead's flagship Westlake private-label ST tire and supplier for Lionshead's commercial distribution line. Included as an ecosystem participant (supplier/strategic manufacturer), though it also sells its own branded tires competing in adjacent channels.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lionsheadpride
• Facebookfacebook.com/lionsheadspecialtytireandwheel

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LionsHead