hereO
hereO is a London-based consumer hardware company founded in 2011 that develops GPS watches for children as young as three, selling to parents and families; it has raised approximately $4.0M across two funding rounds (2012 and 2014).
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What hereO does
hereO is a privately held consumer hardware company founded in 2011 and headquartered in London, United Kingdom. Per firmographic input, the company develops GPS watches designed for children as young as three years old, positioning it in the family location-tracking and child-safety wearables category. The company operates at a small scale, with a headcount band of 11–50 employees, consistent with an early- to mid-stage consumer hardware startup rather than a mature device vendor.
hereO has raised approximately $4.0M in disclosed funding across two rounds: a $900,000 round in January 2012 and a $3,100,000 round in July 2014. The company was co-founded by Gill Mendelson (CEO), Allon Gladstone (COO), and Daniel Ivesha (President). No subsequent funding rounds, product launches, partnerships, or geographic expansions are documented in the available data after mid-2014.
The business model implied by the product category is hardware sales (GPS watches for children) to parents and families, likely augmented by a connectivity or subscription component for real-time location services. No pricing, unit shipment, revenue, or customer-acquisition data is disclosed in the input. Note: the company's registered domain (hereofamily.com) currently hosts Indonesian-language content branded as 988Slot describing login, registration, and alternative-link services unrelated to children's GPS hardware; this likely reflects domain repurposing or a parked/licensed state rather than active operations of the original hereO product, and should be treated as a data ambiguity rather than a confirmed business pivot.
hereO firmographics
Firmographics- Name
- hereO
- Website
- https://hereofamily.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- hereO is a London-based consumer hardware company founded in 2011 that develops GPS watches for children as young as three, selling to parents and families; it has raised approximately $4.0M across two funding rounds (2012 and 2014).
- Ownership category
- akta.pro rank
hereO industry classification
Industry- Product category
- Children's GPS Wearables
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (33451)
- SIC
- Watches, Clocks, Clockwork Operated Devices/Parts (3873), Search, Detection, Navagation, Guidance, Aeronautical Sys (3812)
- akta.pro primary industry
- Kids Wearables (GPS watches & trackers) (CRACAIAI)
- akta.pro secondary industries
- Personal Safety Wearables (SOS, fall detection) (CRACAIAH), Maternal, Neonatal & Pediatric Remote Monitoring (HLACAPAG), Smartwatches & Connected Wearables (CRAKADAC)
Keywords
Where hereO is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
hereO business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels4 records
hereO product offering
Product offeringCore offering
hereO designs and develops GPS-enabled smartwatches for children as young as three years old, enabling parents and guardians to track their children's location. Founded in 2011 and based in London, the company operates in the family-oriented child safety wearables segment with a workforce of 11–50 employees.
Product overview
988Slot is a single unified platform focused on providing easy, fast, and comfortable account access services for users. The platform consists of three interconnected core services: a login system for account access, a registration system for new user onboarding, and alternative links ensuring continuous accessibility when the main address is unavailable. The entire product architecture is designed for cross-device compatibility across computers, laptops, tablets, and smartphones.
Differentiator
Problem solved
Functional benefit
Products and services
- hereO GPS Watch for Kids A child-friendly GPS smartwatch designed for children aged three and up, intended to allow parents to monitor their child's location. Sold under the hereO Family brand.
Companies that use hereO
Customer profileSegments1 record
Ideal customer profiles1 record
hereO technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
hereO partnerships and signals
Strategic signalRecent moves3 records
Expansion highlights2 records
hereO competitors and assessment
Company assessmentDirect peers
- TickTalk Tech: TickTalk Tech is a direct peer — a privately-held US company that designs and sells 4G LTE GPS smartwatches specifically for children, targeting the same kids-GPS-wearables category with cellular connectivity and parental app features.
- Xplora Technologies: Xplora is a Norwegian-headquartered, publicly-traded peer specializing in children's GPS smartwatches combining location tracking with activity gamification, directly comparable to hereO's product proposition and age-target.
Emerging players
- Jiobit (Life360): Jiobit, acquired by Life360, develops small LTE location trackers for children — overlapping with hereO's parental-location-monitoring use case, though focused on clip-on form factors rather than wrist watches.
- Doki Technologies: Doki (formerly Doki Technologies) developed the dokiWatch, a kids' smartwatch with GPS, calling, and SOS features — an emerging niche player in the same product category.
- AngelSense: AngelSense is a direct competitor in child GPS tracking, with a stronger focus on special-needs and autism populations, but overlapping hereO's core use case of continuous child-location monitoring for parents.
- Filip Technologies: FiLIP is an early entrant in the kids-smartwatch category featuring two-way calling and GPS — historically a direct competitor to hereO before broader carrier and OEM entrants moved into the space.
Broad incumbents
- Garmin Bounce: Garmin's Bounce is a kids-GPS smartwatch from a major consumer-electronics incumbent with deep R&D, distribution, and brand reach — competing in the same wearables category but with vastly broader portfolio scale.
- Verizon GizmoWatch: Verizon's GizmoWatch is a carrier-distributed kids-GPS smartwatch sold through Verizon's retail and subscription channels; a broad incumbent offering overlapping functionality as part of a wider telecom portfolio.
- Apple Watch (Family Setup): Apple Watch's Family Setup feature enables GPS tracking and communication for kids via an Apple Watch tied to a parent's iPhone — a broad-incumbent solution in the family-wearables space that competes for share-of-wallet if not for the under-3 demographic.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
hereO social profiles
Digital presencehereO financial estimates
Financial estimateRevenue estimate
Valuation estimate
hereO leadership team
Management profileNumber of profiles
Profiles3 records
hereO funding detail
Funding detailFunding overview
Funding rounds2 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
hereO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about hereO
What does hereO do?
hereO designs and develops GPS-enabled smartwatches for children as young as three years old, enabling parents and guardians to track their children's location. Founded in 2011 and based in London, the company operates in the family-oriented child safety wearables segment with a workforce of 11–50 employees.
Is hereO a public or private company?
hereO is a private company. It is classified as venture growth investor backed and is currently operating.
When was hereO founded?
hereO was founded in 2011. It employs 11 to 50 people.
Where is hereO based?
hereO is headquartered in London, United Kingdom, in the Europe region.
Who are hereO's main competitors?
Direct peers on record are TickTalk Tech and Xplora Technologies. Emerging players are Jiobit (Life360), Doki Technologies, AngelSense and Filip Technologies. Broad incumbents are Garmin Bounce, Verizon GizmoWatch and Apple Watch (Family Setup).
Does hereO have an API?
No public API is recorded for hereO.
What industry is hereO in?
hereO's product category is Children's GPS Wearables. Its primary akta.pro industry code is CRACAIAI, Kids Wearables (GPS watches & trackers), with a secondary code of CRACAIAH, Personal Safety Wearables (SOS, fall detection). Its NAICS code is 33451 and its SIC code is 3873.