Synecticsworld

What Synecticsworld does

Synecticsworld Inc. is a privately held innovation consulting firm founded in 1960 by William J.J. Gordon and George M. Prince, headquartered in Newton, Massachusetts. The firm provides creative problem-solving and innovation services to enterprise clients, built around a proprietary methodology called the "Synectics Innovation Process," which it has refined over more than 60 years of practice.

The firm's core "products" are facilitator-led engagements and structured workshops — including the Innovative TeamWorkshop™ (ITW) — supported by a portfolio of registered trademarks (Synectics®, iPower6, Seeing with New Eyes™, Deliberate Synergy™) and a partner network spanning the US, UK, Europe, and Asia. The practice is delivered by senior practitioners led by CEO Leo Boudreau, Chairman Terry K. Gilliam, and CMO & General Partner Connie Williams, and has been applied across CPG (Coca-Cola, Nestlé, Unilever, Levi's, Pizza Hut), financial services (HSBC), energy (Shell), healthcare (Blue Cross Blue Shield), hospitality, transportation, and management consulting (McKinsey & Company).

The business model is a project-based professional services model: enterprise clients engage the firm (directly or via community partners) for discrete innovation and problem-solving mandates. Pricing, contract structures, and recurring-revenue mechanics are not publicly disclosed, and there are no observed funding rounds, M&A, or external capital signals in the input — consistent with a founder-anchored, organically funded boutique that has sustained itself for more than six decades.

Name

Synecticsworld

Legal name

Synecticsworld Inc.

Website

https://synecticsworld.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Synecticsworld is a Newton, Massachusetts-based innovation consulting firm, founded in 1960, that delivers its proprietary "Synectics Innovation Process" through facilitator-led workshops for global enterprise clients across CPG, financial services, energy, healthcare, and other industries.

Ownership category

akta.pro rank

Product category

Management Consulting Services

NAICS

Management Consulting Services (54161), Professional and Management Development Training (611430), Marketing Consulting Services (541613)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Innovation, Product & R&D Consulting (BPAHACAM)

akta.pro secondary industries

Creativity & Innovation Mindset (EDABAMAH), UX, Design Thinking & Customer Research for PMs (EDABAHAK), Change Management & Transformation Consulting (BPAHAGAC)

Keywords

• Innovation consulting services
• Creative problem solving
• Innovation training programs
• Strategy innovation consulting
• Consumer insight discovery

Headquarters

HQ city

Waltham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Consulting Projects: Synecticsworld designs and delivers custom innovation projects for organizations. Projects are built upfront with client goals, including new breakthrough services, products, or organizational culture change initiatives. Projects focus on Insight-Led Innovation (discovering hidden customer/consumer needs) and Systemic Innovation (optimizing corporate culture, behavior, and processes).
2. Training Programs: The company offers a curriculum of learning and development programs including open enrollment courses and custom team programs. Programs range from basic introductory to advanced programs in consumer insights or innovation culture. Includes certification programs for facilitators and micro courses for specific team meeting needs.
3. Innovation Consulting: Ongoing consulting engagements to help organizations build innovative cultures and capabilities, develop growth strategies, and create breakthrough solutions, products and services.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels11 records

Core offering

Synecticsworld designs and delivers custom innovation consulting projects and training programs built on the proprietary Synectics Innovation Process. Its offerings include custom team programs, open enrollment training, facilitator certification, and strategic services for finding marketplace potential and building growth strategies. The firm partners with enterprise clients to build innovation capabilities, develop breakthrough products and services, and create innovation cultures.

Product overview

Synecticsworld is a consulting firm that offers the Synectics Innovation Process as its core methodology, supported by a portfolio of Learning and Development Programs. The offerings include training workshops (such as the Innovative TeamWorkshop™, Seeing with New Eyes™ Workshop, and Deliberate Synergy™), proprietary processes (iPower6 for insight discovery), strategic consulting services (Finding Marketplace Potential and Building Growth Strategies), and custom-designed training programs. The company also publishes foundational books on creativity and innovation. Their service-based portfolio is delivered through open enrollment programs, team-specific training, and certification pathways, rather than as a software platform.

Differentiator

Problem solved

Functional benefit

Brands

• Synectics Innovation Process: The company's proprietary creative problem-solving methodology developed over 60 years of research.
• iPower6
• Innovative TeamWorkshop
• Seeing with New Eyes
• Deliberate Synergy

Products and services

• Synectics Innovation Process
• Learning and Development Programs
• Seeing with New Eyes Workshop
• Innovative TeamWorkshop (ITW)
• Deliberate Synergy
• iPower6
• Finding Marketplace Potential Services
• Building Growth Strategies Services
• Custom Designed Training and Micro Courses
• Synectics Publications

Named customers18 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• BRM InstitutecoreStrategic or Co-development Partner · 1 October 2022Synecticsworld serves as a Knowledge Partner and sponsor of the BRM Institute, a Business Relationship Management membership and development organization. The partnership expands BRM Institute knowledge offerings through Synecticsworld's 60 years of research in creative problem solving and collaborative innovation. Synecticsworld provides programs for Business Relationship Managers to become more effective strategic value creators. The company is a sponsor and knowledge provider for BRM Connect's 10th Anniversary year in 2023.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Boston Consulting Group (BCG): Global strategy consultancy with a Center for Innovation and dedicated innovation practice serving major enterprises — broad incumbent comparable on the innovation consulting side.
• McKinsey & Company (Innovation Practice): Global management consulting firm with a substantial innovation and growth practice; is both a peer for innovation consulting mandates and a current Synecticsworld client — illustrating the incumbent scale competitive dynamic.
• Doblin (Deloitte's Innovation Practice): The innovation arm of Deloitte, providing strategy, R&D, and innovation capability consulting to large enterprises at global scale — overlaps Synecticsworld's offerings but as part of a much broader portfolio.

Direct peers

• Board of Innovation: Global innovation consultancy delivering innovation strategy, new business design, and capability building for Fortune 500 clients — competes directly for Synecticsworld-style enterprise innovation mandates.
• Frog (Frog Design): Global design and innovation firm combining creative problem-solving, design, and strategy for enterprise clients; competes for the same innovation, brand, and product strategy mandates as Synecticsworld.
• IDEO: Pioneering design and innovation consultancy offering structured creative problem-solving, design thinking, and strategy work for Fortune 500 clients — directly comparable to Synecticsworld's innovation consulting and training practice.
• Continuum (now part of EPAM): Global innovation design consultancy delivering human-centered innovation, strategy, and product development for major brands — competes for similar insight-driven innovation engagements as Synecticsworld.
• Innosight: Strategy and innovation consultancy (now part of Huron) founded on disruptive innovation principles, serving large enterprises on growth strategy and innovation capabilities — closely overlapping with Synecticsworld's strategic innovation offerings.
• Strategos: Innovation strategy consultancy founded by Gary Hamel focused on helping enterprises invent new strategy, business models, and growth opportunities — directly comparable to Synecticsworld's strategy innovation practice.

Others

• Creative Problem Solving Institute (CPSI): Long-running association and conference community dedicated to creative problem-solving methodologies; Synecticsworld regularly presents there, and the organizations share the same buyer community of facilitators and innovation leaders.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/SynecticsWorld
• YouTubeyoutube.com/SynecticsWorld1
• Facebookfacebook.com/SynecticsWorld
• LinkedInlinkedin.com/company/synecticsworld

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Synecticsworld