Business Relationship Management Institute
Business Relationship Management Institute is a global professional certification body that defines and anchors the Business Relationship Management discipline through tiered credentials (BRMP, CBRM, MBRM), proprietary body of knowledge, training, and 60+ practitioner communities serving enterprise BRM professionals worldwide.
- Company typePrivate
- Founded2013
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Business Relationship Management Institute does
Business Relationship Management Institute (BRM Institute), founded in 2013 and headquartered in Atlanta, Georgia, is the globally recognized professional certification body anchoring the Business Relationship Management (BRM) discipline. The organization defines BRM as a philosophy, capability, discipline, and role aimed at evolving culture, building strategic partnerships, and driving business value through structured relationship management between service providers (IT, HR, Finance) and business units. Its core technology and proprietary asset is the BRM Body of Knowledge (BRMBOK), a continuously evolving collection of frameworks, models, techniques, and metrics delivered through the BRM Online Campus platform.
BRM Institute monetizes through a multi-stream revenue model: individual professional and student memberships, organizational memberships tiered by seat count (Team 2-9, Group 10-50, Enterprise 51+), certification training and exam fees (BRMP, CBRM at $2,395-$2,595 USD, and MBRM), annual events including the flagship BRMConnect conference and BRMWeek, publications (BRM Explained e-book and textbooks), merchandise, and licensing/royalty revenue from the Knowledge Provider Network of Licensed Learning Providers. Distribution spans a self-service online portal (my.brm.institute), instructor-led online and onsite training, third-party resellers, proctored exams via ProctorU, and bookstore retailers including Amazon, Apple Books, and Barnes & Noble. The go-to-market blends enterprise field sales for organizational memberships with self-serve PLG for individual learners, event-driven demand generation through BRMConnect, and community-led growth across 60+ BRM communities spanning geography, industry, and interest.
The organization serves Business Relationship Management professionals and the organizations that employ them, with named enterprise customers across healthcare (Mayo Clinic, Cleveland Clinic, Mount Sinai), government (NASA, FAA, USDA, VA, Reserve Bank of Australia), aerospace (Blue Origin), pharmaceuticals (Bristol Myers Squibb, Daiichi Sankyo), financial services (Vanguard), and consulting (Deloitte). It operates as a non-profit membership organization under legal entity Business Relationship Management Institute, Inc., incorporated in Georgia, with no disclosed parent company, venture capital investment, or acquisition activity. The most recent strategic product launch was the BRM Personalized Learning Advisor in May 2026, an AI-guided recommendation tool for course and credential selection.
Business Relationship Management Institute firmographics
Firmographics- Name
- Business Relationship Management Institute
- Legal name
- Business Relationship Management Institute, Inc.
- Website
- https://brm.institute
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Business Relationship Management Institute is a global professional certification body that defines and anchors the Business Relationship Management discipline through tiered credentials (BRMP, CBRM, MBRM), proprietary body of knowledge, training, and 60+ practitioner communities serving enterprise BRM professionals worldwide.
- Ownership category
- akta.pro rank
Business Relationship Management Institute industry classification
Industry- Product category
- Professional Certification and Training
- NAICS
- Professional and Management Development Training (61143)
- SIC
- Services-Educational Services (8200)
- akta.pro primary industry
- Project, Program & Portfolio Management Certifications (EDAAANAB)
Keywords
Where Business Relationship Management Institute is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Business Relationship Management Institute business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Memberships: Individual professional memberships providing access to BRM Body of Knowledge, professional development content, collaboration resources, networking opportunities, webinar recordings, and discounts. Includes Professional and Student membership tiers.
- Organizational/Group Memberships: Team (2-9), Group (10-50), and Enterprise (51+) membership plans offering same benefits as Professional Membership plus additional group discounts, coaching sessions with CEO Aaron Barnes, and team Online Campus walkthroughs.
- CBRM Certification Training: Instructor-led online or onsite Certified Business Relationship Manager training with included certification exam. Member Price: $2,395 USD, Regular Price: $2,595 USD. Awards 35 CPDs upon completion.
- BRMP Certification Training: Business Relationship Management Professional certification training available as instructor-led online or onsite class, or self-study exam. Three-day training with exam included.
- Events (BRMConnect, BRMWeek): Annual BRMConnect world conference and BRMWeek events offering networking, learning sessions, workshops, and awards ceremonies.
- Publications and Merchandise: BRM books, textbooks (BRMP, CBRM, BRM Explained), and BRM merchandise sold through marketplace.
- Knowledge Provider Network: Authorized training providers pay fees or revenue share for delivering BRM training courses under BRM Institute accreditation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | CBRM Certification - Member Price: $2,395 USD, Regular Price: $2,595 USD |
| Subscription | Monthly | Professional Membership - Individual plan |
| Subscription | Monthly | Student Membership - Discounted individual plan |
| Subscription | Annual | Team Membership (2-9 members) |
| Subscription | Annual | Group Membership (10-50 members) |
| Subscription | Annual | Enterprise Membership (51+ members) |
Go-to-market motion4 records
Distribution channels7 records
Marketing channels10 records
Business Relationship Management Institute product offering
Product offeringCore offering
BRM Institute is a professional certification, training, and membership organization that develops and maintains the BRM Body of Knowledge (BRMBOK) and awards three globally recognized credentials (BRMP, CBRM, MBRM) to Business Relationship Management practitioners. It sells individual and organizational memberships, instructor-led and self-paced certification courses, publications and merchandise, and operates the annual BRMConnect conference and BRMWeek events. It also licenses its curriculum to third-party training providers through the Knowledge Provider Network.
Product overview
BRM Institute offers a comprehensive portfolio of professional certifications, membership programs, educational courses, and community events centered on Business Relationship Management. The core offerings include the BRMP® (entry-level), CBRM® (practitioner-level), and MBRM® (master-level) certification tiers. These are supported by the BRM Body of Knowledge (BRMBOK), BRM Online Campus platform, and various training courses (BRM Fundamentals, Exceptional BRM). Membership tiers range from Individual (Professional, Student) to Group (Team 2-9, Group 10-50, Enterprise 51+) plans. The institute organizes major events including BRMConnect Conference (world's largest BRM event), BRM Week, and the Esprit de BRM virtual world tour. Additional offerings include awards (Global BRM Community Excellence Awards, The Arnie Award, Top BRMs), publications (BRM Explained e-book), the BRM Personalized Learning Advisor tool, World Impact Foundation, and BRM Job Board services.
Differentiator
Problem solved
Functional benefit
Brands
- BRMConnect: Annual world conference for BRM professionals, the world's largest BRM event featuring keynotes, storyteller sessions, workshops, and Global Excellence Awards
- BRMWeek
- World Impact Foundation
- BRMBOK
- BRM Institute Publishing
- BRM Personalized Learning Advisor
- Esprit de BRM
- Global BRM Community Excellence Awards
Products and services
- BRMP® (Business Relationship Management Professional) Certification
Quantifiable outcome
- BRMConnect attendees: 96% would recommend to colleagues
- +4 more outcomes
Companies that use Business Relationship Management Institute
Customer profileNamed customers45 records
Segments5 records
Ideal customer profiles2 records
Business Relationship Management Institute technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Business Relationship Management Institute partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Barkley Consulting GroupminorBRMConnect 2024 sponsor providing business relationship management consulting services. Supports the annual BRMConnect conference as an event sponsor.
- ITChapterminorBRMConnect 2024 sponsor providing IT training and BRM-related educational services. Supports the annual BRMConnect conference as an event sponsor.
- IIL (International Institute for Learning)minorBRMConnect 2024 sponsor providing professional training and learning solutions. Offers BRM certification training as an Authorized Training Organization.
- Lead the Pack Consulting (LTP)minorBRMConnect 2024 sponsor. Lead the Pack Consulting provides BRM training and consulting services, supporting organizational BRM capability development.
- AtlasXTminorBRMConnect 2024 sponsor supporting the annual BRMConnect conference as an event sponsor.
- Knowledge Provider NetworkcoreNetwork of Licensed Learning Providers (LLPs) authorized to deliver BRM training courses globally. Includes Accredited Training Organizations listed through APMG International.
- APMG InternationalcoreAccreditation body for BRM certifications. Maintains portal for BRMP accreditation and lists accredited training organizations globally.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Business Relationship Management Institute competitors and assessment
Company assessmentBroad incumbents
- PeopleCert (AXELOS/ITIL): PeopleCert owns and administers ITIL, the dominant IT service management certification, and operates an accreditation/ATO network structurally identical to BRM Institute's Knowledge Provider Network and APMG-accreditation model. Most direct comparable in scale, governance, and credentialing infrastructure.
- ISACA: ISACA provides globally recognized IT governance, risk, audit, and cybersecurity certifications (CISA, CISM, CGEIT, CRISC) using a member-based model with chapters, conferences, and certifications. Comparable in scale and governance; targets the same IT leadership buyer as BRM Institute.
- IIBA (International Institute of Business Analysis): IIBA certifies business analysts (CBAP, ECBA, CCBA) via a member-based, chapter-driven, Body-of-Knowledge model — directly analogous to BRM Institute's institutional structure and a competitor for the same organizational training budget.
- Project Management Institute (PMI): PMI is the global standard-setter for project, program, and portfolio management certifications (PMP, PgMP, PfMP) — directly comparable as a member-based professional certification institute with global chapters, recurring membership revenue, and a proprietary Body of Knowledge. BRM Institute operates a similar institutional model in an adjacent discipline.
- ITIL 4 / AXELOS successor programs: AXELOS (now part of PeopleCert) established the original ITIL and related best-practice certifications — directly comparable as a large-scale professional certification franchise with global accredited training organizations, ATO networks, and recurring credentialing revenue.
Direct peers
- Scrum Alliance: Scrum Alliance provides globally recognized agile certifications (CSM, CSPO, CSP) using a similar member-based, community-driven, certification-and-training model. Comparable in mission (certifying practitioners in a discipline), revenue model (membership + training), and ecosystem structure (chapters/local communities).
- DevOps Institute: DevOps Institute certifies DevOps practitioners and leaders via accredited training partners — directly comparable operating model to BRM Institute's Knowledge Provider Network, and competes for the same IT/business transformation training wallet.
- ICAgile: ICAgile offers agile certifications and learning tracks via an accredited instructor network — comparable to BRM Institute in operating model (certification body, accredited training partners, competency-based credentials) and adjacent in target market (IT/business transformation professionals).
Emerging players
- Scaled Agile (SAFe): SAFe is the leading enterprise agile framework with formal certification (SAFe Scrum Master, SAFe Program Consultant). Comparable as a credential-and-training business targeting the same IT/business alignment buyer that BRM Institute serves.
Others
- APMG International: APMG International is both a partner (accredits BRM training organizations) and a comparable — it accredits and administers multiple professional certification schemes (PRINCE2, AgilePM, Change Management). Comparable as a credentialing infrastructure provider in the same governance ecosystem.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Business Relationship Management Institute social profiles
Digital presenceBusiness Relationship Management Institute financial estimates
Financial estimateRevenue estimate
Valuation estimate
Business Relationship Management Institute leadership team
Management profileNumber of profiles
Profiles2 records
Business Relationship Management Institute funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Business Relationship Management Institute M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Business Relationship Management Institute
What does Business Relationship Management Institute do?
BRM Institute is a professional certification, training, and membership organization that develops and maintains the BRM Body of Knowledge (BRMBOK) and awards three globally recognized credentials (BRMP, CBRM, MBRM) to Business Relationship Management practitioners. It sells individual and organizational memberships, instructor-led and self-paced certification courses, publications and merchandise, and operates the annual BRMConnect conference and BRMWeek events. It also licenses its curriculum to third-party training providers through the Knowledge Provider Network.
Is Business Relationship Management Institute a public or private company?
Business Relationship Management Institute is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Business Relationship Management Institute founded?
Business Relationship Management Institute was founded in 2013. It employs 501 to 1,000 people.
Where is Business Relationship Management Institute based?
Business Relationship Management Institute is headquartered in Atlanta, United States, in the North America region.
How does Business Relationship Management Institute make money?
Seven revenue lines are on record. Professional Memberships are the primary driver. The others are organizational/Group Memberships, CBRM Certification Training, BRMP Certification Training, events (BRMConnect, BRMWeek), publications and Merchandise and knowledge Provider Network.
Who are Business Relationship Management Institute's main competitors?
Broad incumbents on record are PeopleCert (AXELOS/ITIL), ISACA, IIBA (International Institute of Business Analysis), Project Management Institute (PMI) and ITIL 4 / AXELOS successor programs. Direct peers are Scrum Alliance, DevOps Institute and ICAgile. Scaled Agile (SAFe) is listed as an emerging player. APMG International is listed as an others.
Does Business Relationship Management Institute have an API?
No public API is recorded for Business Relationship Management Institute.
What industry is Business Relationship Management Institute in?
Business Relationship Management Institute's product category is Professional Certification and Training. Its primary akta.pro industry code is EDAAANAB, Project, Program & Portfolio Management Certifications. Its NAICS code is 61143 and its SIC code is 8200.