Roswell Pediatric Center

What Roswell Pediatric Center does

Roswell Pediatric Center, P.C. is an independent, physician-owned pediatric group practice founded in 1978 and headquartered at 11525 Haynes Bridge Rd in Alpharetta, Georgia. The practice operates three offices across the north metro Atlanta market in Alpharetta, Crabapple, and Cumming, staffed by 18 clinical providers: 12 board-certified pediatricians (Edward S. Salzberg, MD; Catherine B. Bowman, MD; Robert D. Burnham, MD; Douglas S. Josephson, MD; Melissa G. Eaton, MD; Andrea F. Klopman, MD; M. Rebecca Blackington, MD; Bridgette D. Guthrie, MD; Brian D. Burnham, MD; Jennifer L. Taylor, MD; Laura K. Hallock, MD; Sara M. McHugh, DO) and 6 pediatric nurse practitioners (Kelly M. Jacchia, CPNP; Ellen M. Degnan, CPNP; Tara L. Marcus, CFNP; Christa L. Szabo, DNP, CPNP; Nichole E. Schupbach, DNP, CPNP; Kara A. Davis, CPNP). Services span well-child preventive care, same-day sick visits, newborn services, vaccinations (including influenza), in-office testing and lab work (OAE hearing, Plusoptix vision, cholesterol, spirometry), specialist referrals, international travel consultations, and telemedicine/virtual visits, with Saturday morning hours at the Alpharetta location. The technology stack is built entirely on third-party, non-proprietary platforms: Phreesia for 24/7 online appointment scheduling and patient intake, Medfusion for the secure patient portal, and Google reCAPTCHA for form protection; no in-house software, AI, or data products are developed. Revenue is generated on a fee-for-service basis through insurance billing for clinical encounters, augmented by institutional revenue or shared-savings participation via membership in the Kids Health First Pediatric Alliance and The Children's Care Network clinically integrated networks. The entity is a Georgia professional corporation owned by its practicing physicians; no private equity, venture, or institutional investment is indicated, and ownership rests entirely with the physician partners.

Name

Roswell Pediatric Center

Legal name

Roswell Pediatric Center, P.C.

Website

https://roswellpediatrics.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Roswell Pediatric Center is an independent, physician-owned pediatric group practice operating three offices in north metro Atlanta (Alpharetta, Crabapple, and Cumming), serving infants through adolescents with well-child, sick-visit, vaccination, and telemedicine services delivered by 12 board-certified pediatricians and 6 nurse practitioners.

Ownership category

akta.pro rank

Product category

Pediatric Primary Care

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Children’s Hospitals & Pediatric Health Systems (HLAFAJAG)

akta.pro secondary industry

Pediatric Specialty Care Centers (e.g., cardiology, oncology, neurology) (HLAFAJAH)

Keywords

• Pediatric primary care
• Well child visits
• Pediatric medical practice
• Child vaccinations
• Pediatric telemedicine

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Pediatric Medical Services: Revenue is generated through billing for pediatric medical services including well-child visits, sick visits, vaccinations, and specialized screenings. Services are billed to insurance providers.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Roswell Pediatric Center is a group pediatric medical practice providing primary and preventive pediatric care to infants, children, and adolescents. Core services include Well Child Care, Sick Child Care, Newborn Services, vaccinations (including influenza), in-office Testing & Lab Services, Specialist Referrals, International Travel Consultations, and Virtual Office Visits (telemedicine), delivered through three offices in north metro Atlanta and an online patient portal / scheduling system.

Product overview

Roswell Pediatric Center is a group practice of board-certified pediatricians and pediatric nurse practitioners operating as a single, unified pediatric healthcare practice with three office locations in Alpharetta, Crabapple, and Cumming, Georgia. The practice offers core pediatric medical services centered around Well Child Care and Sick Child Care, supplemented by Virtual Office Visits (telemedicine), Newborn Services, Testing & Lab Services, and Specialist Referrals. Additional offerings include a Patient Portal for secure online access, Online Bill Payment, a Symptom Checker tool, and comprehensive Parent Education Resources. The practice also provides specialized services such as International Travel Consultations and Influenza Vaccines, and maintains standardized Check-up & Vaccine Schedules along with Drug Dosage Charts for patient reference.

Differentiator

Problem solved

Functional benefit

Segments1 record

Ideal customer profiles1 record

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Kids Health First Pediatric AlliancecoreStrategic or Co-development PartnerDr. Sara McHugh is a member of Kids Health First Pediatric Alliance. This is a pediatric healthcare network providing collaborative care coordination and professional resources for pediatric practices in the region.
• The Children's Care NetworkcoreStrategic or Co-development PartnerDr. Sara McHugh is a member of The Children's Care Network, a pediatric-focused clinically integrated network providing care coordination and quality improvement resources.
• Passport HealthminorChannel Partner/ Reseller/ DistributorReferral partnership for international travel vaccines. When patients need yellow fever or Japanese encephalitis vaccines, or travel to regions other than India, Central or South America, they are referred to Passport Health for specialized travel medicine services.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pediatric Associates: One of the largest independent pediatric group practices in the U.S., operating dozens of office locations across Florida. Directly comparable as a multi-location pediatric group practice offering well-child care, sick visits, and ancillary services through a similar physician + nurse practitioner staffing model.
• PM Pediatrics: National pediatric urgent care chain specializing in after-hours and acute pediatric care. Comparable business model focused exclusively on the pediatric population with similar services (sick visits, vaccinations, lab testing), though concentrated in the urgent care segment rather than full primary care.
• Pediatric Health Care Alliance: Florida-based pediatric group practice operating numerous office locations with a similar physician-owned, multi-site model. Directly comparable in service mix (well-child, sick, immunization) and target customer (families with children).

Broad incumbents

• Children's Healthcare of Atlanta: The dominant pediatric health system in metro Atlanta, operating children's hospitals and extensive physician practice network. Competes for the same patient families and has significantly greater scale, though focused on specialty and inpatient care rather than community primary care.
• Northside Hospital Healthcare System: Major Atlanta-area hospital system that operates affiliated physician practices including pediatrics. Comparable as a competing provider of pediatric services in the same geographic market, though with a much broader service portfolio.
• Piedmont Healthcare: Large Atlanta-area integrated health system with employed physician network including pediatric primary care. Competes for the same north metro Atlanta patient base with a broader healthcare portfolio and stronger payer negotiating position.
• Wellstar Health System: Non-profit Atlanta-area health system operating pediatric primary care and specialty services. Competes in the broader Atlanta metro market for pediatric patients with the backing of hospital infrastructure.
• Emory Healthcare: Atlanta-based academic health system with employed pediatricians and pediatric specialty services. Competes for north Atlanta patients with strong brand recognition, integrated specialty referrals, and academic medicine positioning.

Emerging players

• CVS MinuteClinic: Retail-based clinic operator with broad pediatric service offerings (vaccinations, sick visits, screenings) at convenient retail locations. Comparable as an alternative care delivery channel for low-acuity pediatric visits, particularly competing on convenience and price transparency.

Regional players

• Children's Medical Group: Independent pediatric group practice operating multiple locations in the Atlanta metro area with a similar mix of well-child, sick, and ancillary services. Most directly comparable regional peer in terms of size, scope, and target demographic in metro Atlanta.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RoswellPediatrics
• Instagraminstagram.com/roswellpediatrics

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Roswell Pediatric Center