ZOO Group

What ZOO Group does

ZOO Group is a privately held creative advertising agency founded in 2002, headquartered in Singapore at 67 Rowell Road, with operating subsidiaries in Australia (Canberra, Melbourne, Sydney) and New Zealand (Auckland). The firm offers an integrated suite of professional services spanning brand strategy and identity development, advertising campaign creation across digital/print/broadcast, digital products and services, social media management, limited-edition packaging design, experiential marketing, and end-to-end campaign production including TV. The client portfolio spans multinational enterprises (American Tourister, Unilever/Jif, Fitbit, Abbott, Menarini, Segafredo Zanetti Japan, Boncafé) and Singapore government and quasi-government agencies (Cyber Security Agency Singapore, People's Association, HPB, A*STAR, SkillsFuture, National Youth Council, Lien Foundation).

Revenue is generated through two primary commercial structures: project-based engagements with written estimates approved upfront by clients, and monthly retainer arrangements for ongoing scoped work. A time-and-materials fallback applies to work completed before an estimate is provided. Standard payment terms are 30 days from invoice, with 50% upfront required for TV production and for external production costs exceeding $10,000. The firm operates a direct sales-led, enterprise field-sales GTM model with no intermediary channel, supported by an affiliate partnership with Fourfellas that adds integrated social, programmatic, and out-of-home buying capability.

ZOO Group is owned and led by its founding/management team, with Sean Badlishah serving as Group Managing Director, Mitchell Tan as Managing Director, Joel Chin as Creative Director, and Kayler Chong as Strategy and Growth Lead. The firm markets via organic social on Facebook, Instagram, and Twitter, and a portfolio/case-study-driven website. No external private equity, venture capital, public listing, or M&A activity is identified in the data.

Name

ZOO Group

Legal name

ZOO Advertising Pty Ltd (primary Australian entity)

Website

https://zoogroup.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

101–250 employees

Short description

ZOO Group is a privately held, APAC-based creative advertising agency founded in 2002, serving enterprise multinationals and Singapore government clients across Singapore, Australia, and New Zealand with branding, advertising, digital, social media, packaging, and experiential marketing services.

Ownership category

akta.pro rank

Product category

Creative Advertising Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

Keywords

• Creative advertising services
• Brand strategy development
• Digital campaign production
• Packaging design services
• Social media management

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Professional Services (Branding, Advertising, Digital): Project-based service fees for branding, advertising, and digital services. They invoice in arrears with 30-day payment terms. For larger production costs exceeding $10,000, they require 50% upfront payment. TV production requires 50% upfront with balance due 7 days from completion.
2. Retainer Arrangements: Monthly retainer arrangements providing a certain amount of work each month in return for a fixed monthly fee. Scope and fee amount set out in a written proposal. Either party can terminate with 60 days written notice.
3. Time and Materials: For work done before an estimate is provided, or for speculative work accepted by the client, charges apply on a time and materials basis according to their rate card.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

ZOO Group is a creative advertising agency that provides professional branding, advertising, and digital products and services to enterprise and government clients across Asia-Pacific (Singapore, Australia, New Zealand). Its work spans brand strategy and identity development, multi-channel advertising campaign creation (digital, print, broadcast/TV), digital creative services, social media management, limited edition packaging design, and experiential marketing, delivered through project-based engagements or monthly retainers. An affiliate, Fourfellas, extends the offering into integrated social, programmatic, and out-of-home (OOH) media buying.

Product overview

ZOO Group is a creative advertising agency offering an integrated suite of professional services centered on branding, advertising, and digital products and services. The core offerings include brand strategy and identity development, advertising campaign creation across multiple media channels, digital creative services, social media management, and specialized work such as limited edition packaging design and experiential marketing campaigns. The company also provides campaign production services including TV production. These services are delivered through a retainer model or project-based engagements, supported by their affiliate Fourfellas for social, programmatic, and out-of-home (OOH) advertising capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Branding Services Brand strategy and identity development services including logo design, visual identity systems, and brand guidelines for enterprise and government clients.
• Advertising Services Advertising campaign development and execution across multiple channels including digital, print, and broadcast media for clients such as American Tourister, Unilever (Jif), and NERF Action Xperience.
• Digital Products and Services Digital creative services including website-related work, digital marketing, and online campaign production.
• Social Media Management Social media strategy and management services for client accounts, including content creation and community management (e.g., SGO social media engagement).
• Limited Edition Packaging Design Creative packaging design services for limited edition product launches, demonstrated with Segafredo Zanetti Japan and Boncafé.
• Experiential Marketing Immersive brand experience design and execution, including physical installations and interactive events such as NERF Action Xperience.
• Campaign Production End-to-end campaign production services including TV production, with 50% upfront payment terms for television work and the balance due 7 days from completion.

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• FourfellasminorStrategic or Co-development PartnerFourfellas is an affiliate partner of ZOO Group, described as finding the sweet spot where social, programmatic and OOH (out-of-home) work together. ZOO Group refers clients to Fourfellas for integrated social, programmatic and out-of-home advertising solutions.

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Secret Little Agency: Singapore-based independent creative advertising agency of similar size, serving regional enterprise and consumer clients with branding, advertising, and digital services — closely comparable in geography, scale, and service mix.
• Mother Singapore: Independent global creative agency network with a Singapore office, focused on integrated brand campaigns for enterprise clients — directly comparable in creative-services positioning and APAC presence.
• Iris Worldwide Singapore: Independent global creative network with Singapore operations offering branding, advertising, digital, and experiential services — comparable in scale, service mix, and APAC geographic focus.
• Hakuhodo Asia Pacific: Japan-headquartered creative and advertising agency with strong APAC presence across Singapore, Australia, and Southeast Asia, serving similar enterprise and consumer brand clients with integrated branding, advertising, and digital services.

Broad incumbents

• Ogilvy Asia: WPP-owned global advertising network with major Singapore and Australia operations offering full-service advertising, branding, and digital services to enterprise clients — direct overlap with ZOO Group's category and client base, but at much larger scale.
• TBWA\Singapore: Omnicom-owned creative disruptor network with Singapore presence focused on brand strategy and advertising for enterprise and government clients — directly overlaps with ZOO Group's category positions.
• BBDO Asia: Omnicom-owned global creative network operating across APAC, providing full advertising, brand, and digital services — competes for enterprise brand AOR mandates in the same markets as ZOO Group.
• Dentsu Singapore: Global advertising group with significant Singapore and APAC operations offering creative, media, and digital services. Competes for the same enterprise branding and advertising RFPs ZOO Group pursues.
• Grey Group Asia: WPP-owned global advertising agency with established Singapore and APAC operations delivering branding, advertising, and digital campaigns — overlapping service offering and enterprise client focus.

Others

• Fourfellas (affiliate partner): ZOO Group's affiliated programmatic, social, and OOH media partner, providing the media-buying capabilities ZOO Group does not own directly — included as ecosystem partner rather than competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/zoo_group
• Facebookfacebook.com/ZooGroup
• Instagraminstagram.com/zoogroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ZOO Group