Botanic

What Botanic does

Botanic is a privately held French omnichannel specialty retailer founded in 1995 in Haute-Savoie by three families of horticulturists and market gardeners. The company sells an ecological gardening, pet care, home decoration, organic food, and natural wellness assortment through a network of more than 75 physical stores across France and its own e-commerce site, botanic.com, with fulfillment options including home delivery, free Click & Collect within two hours, and relay-point pickup. Botanic differentiates its assortment by eliminating synthetic pesticides and chemical fertilizers from shelves since 2008, stocking Ecocert-certified products, and operating sub-brands including La belle verte (100% French-origin eco-friendly plants), Bulle de nature (natural scents), Sa vraie nature (pet care), Plantes faciles botanic®, Vivacroc, Grain de vie, Neptus, Nature & Vous, and Histoires d'ici Italie.

The business model is product-led and retail-led: revenue is generated primarily through in-store and online merchandise sales across nine product categories — plants and flowers; vegetable garden and orchard; gardening supplies and tools; outdoor furniture; pet supplies; home decoration; organic food; wellness and hygiene; and gift ideas — augmented by a free loyalty program called Le Club botanic® that issues points redeemable for vouchers, periodic 15% member discounts, and a buy-nine-get-one-free pet food mechanism. The company also derives incremental revenue from a tool rental service (Location d'outils), personalized appointments, garden planning, and loading assistance. Pricing spans budget items to €1,869 premium garden furniture, with seasonal markdowns up to 50%, and the catalog is supported by expert-advice content, seasonal calendars, and a multi-channel marketing presence across email, Instagram, Facebook, Pinterest, TikTok, YouTube, and LinkedIn.

Botanic's underlying technology stack consists of a proprietary retail and e-commerce platform integrating point-of-sale, e-commerce, loyalty, and order-fulfillment flows; no AI/ML capabilities, external APIs, or SDKs are disclosed. The company's governance framework was upgraded in 2021 with the adoption of Société à Mission status, legally committing it to balance environmental protection and social progress with economic performance, alongside a Fonds de dotation endowment fund for forest preservation. Botanic launched the first sector horticultural pot collection and recycling program for individual consumers in 2020 and serves four primary consumer personas — Home Gardeners, Eco-conscious Consumers, Pet Owners, and Home Decorators — across a France-only physical footprint with globally scoped e-commerce logistics.

Name

Botanic

Legal name

Botanic

Website

https://botanic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Botanic is a French omnichannel specialty retailer founded in 1995 that sells ecological gardening supplies, pet care, organic food, home décor, and wellness products through 75+ stores across France and botanic.com, targeting eco-conscious consumers, home gardeners, and pet owners.

Ownership category

akta.pro rank

Product category

Garden Center Retail

NAICS

Nursery, Garden Center, and Farm Supply Retailers (44424), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Plants, Seeds & Nursery Retail (Garden Centers) (CRAIAIAB)

akta.pro secondary industries

Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Soils, Mulch, Fertilizers & Lawn Care Chemicals Retail (CRAIAIAC), Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

Keywords

• Garden center retail
• Ecological gardening products
• Organic food retail
• Pet supplies retail
• Home decoration retail

Headquarters

HQ city

Saint-julien-en-genevois

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Physical Retail Sales: Revenue from sales in 75+ physical retail stores across France offering gardening, pet care, decoration, and organic food products.
2. E-commerce Sales: Online sales through botanic.com website with home delivery, Click & Collect, and relay point options.
3. Private Label Products: Sales of proprietary brand products including La belle verte plants, Bulle de nature candles and fragrances, and botanic® labeled gardening and pet products.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Botanic operates an ecological garden center retail chain in France, selling plants, gardening tools, outdoor furniture, pet supplies, home decoration items, organic food, and wellness products. The company combines more than 75 physical retail stores across France with an e-commerce platform offering home delivery, Click & Collect, and relay point fulfillment. Botanic carries its own private-label brands including La Belle Verte (eco-friendly indoor plants) and Bulle de Nature (Ecocert-certified natural scents).

Product overview

Botanic is an ecological garden center retailer founded in 1995 in Haute-Savoie, France, operating over 75 stores across France plus an online e-commerce platform (botanic.com). The company offers a diversified product portfolio organized into nine main categories: Plantes & fleurs (plants and flowers), Potager & verger (vegetable garden and orchard), Jardinage (gardening), Aménagement extérieur (outdoor furniture), Animalerie (pet supplies), Maison & décoration (home decor), Alimentation bio (organic food), and Bien-être & hygiène (wellness and hygiene), plus an Idées cadeaux (gift ideas) section. The company carries its own sub-brands including the botanic® core brand, La Belle Verte (committed indoor plants 100% from France), and Bulle de Nature (Ecocert-labeled natural home scents including terrariums and scented candles). Beyond retail, Botanic offers services such as tool rental, personalized appointments, garden planning, loading assistance, and Click & Collect. The company operates a loyalty program called Le Club botanic®.

Differentiator

Problem solved

Functional benefit

Brands

• botanic®: Core brand for ecological garden center, pet store, decoration, and organic food products
• Plantes faciles botanic®
• La belle verte botanic®
• Bulle de nature
• Sa vraie nature
• Vivacroc
• Grain de vie
• Neptus
• Nature & Vous
• Histoires d'ici Italie

Products and services

• Plantes & fleurs (Plants and Flowers) A retail category offering outdoor plants, lawns, flower seeds and bulbs, indoor plants, pots and planters, and plant care products for home gardeners and indoor plant enthusiasts.
• Potager & verger (Vegetable Garden and Orchard) A retail category offering plants for the vegetable garden, seeds, potatoes, onion bulbs and asparagus, tools, and plant protection products aimed at home growers of fruits and vegetables.
• Jardinage (Gardening Supplies) A retail category offering hand tools, power tools, gardening equipment, watering supplies, garden maintenance and protection products, clothing and accessories, and biodiversity products for gardeners.
• Aménagement extérieur (Outdoor Furniture and Equipment) A retail category offering garden furniture, barbecues and planchas, sun loungers, parasols and shading, anti-mosquito solutions, outdoor lighting, cushions, decorative items, storage sheds, and outdoor games.
• Animalerie (Pet Supplies) A retail category offering pet food, accessories, and animal well-being products for dogs, cats, rabbits and rodents, fish, garden birds, domestic birds, poultry, and reptiles.
• Maison & décoration (Home Decoration) A retail category offering indoor plants, home decor, table art, table linens, home textiles, home scents, lighting, and housekeeping items for interior decoration consumers.
• Alimentation bio (Organic Food) A retail category offering organic fruits and vegetables, savory and sweet groceries, wine, hot and non-alcoholic beverages, fresh and frozen products, gluten-free and vegan options, baby food, bulk food, and zero waste products.
• Bien-être & hygiène (Wellness and Hygiene) A retail category offering facial care, hair care, shower and bath, body care, hygiene, sun care, men's care, baby care, zero waste, phytotherapy and aromatherapy, and wellness books.
• La Belle Verte botanic® (Committed Indoor Plants) A Botanic private-label collection of indoor plants with low environmental impact, 100% sourced from France, with decorative pots made from 100% recycled and recyclable plastic, grown in greenhouses heated by geothermal energy without CO2 emissions.
• Bulle de Nature (Natural Home Scents) A Botanic private-label range of natural home scents inspired by nature and the garden, labeled by Ecocert, developed in partnership with a French manufacturer. Includes terrariums, scented candles, and fragrance refills.
• Le Club botanic® (Loyalty Program) Free customer loyalty membership offering a 10% welcome discount, gift vouchers (€5 per 300 points earned), 15% discounts on Club days year-round, and pet food promotions (9 bags purchased = 1 free).
• Location d'outils (Tool Rental) Rental service allowing customers to rent gardening equipment for occasional or project-based use.
• Click & Collect Free in-store pickup service within 2 hours for online orders, available across Botanic's store network in France.

Quantifiable outcome

• Removed 100% synthetic pesticides and chemical fertilizers from shelves since 2008
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators5 records

Recent moves9 records

Expansion highlights5 records

Direct peers

• Animalis: French specialist pet retailer offering food, accessories, and grooming services; competes with Botanic in the pet category on assortment depth and dedicated pet-store experience.
• Gamm Vert: French cooperative garden and farm-supply retail network focused on gardening, plants, and outdoor living with a strong regional footprint; highly comparable to Botanic in core assortment and customer profile.
• Truffaut: French garden center chain with a comparable assortment of plants, gardening inputs, outdoor furniture, and home decoration across a large physical store network; directly competes with Botanic on the same customer segments in France.
• Maxi Zoo: Leading French pet retail chain for food, accessories, and animal care; directly competes with Botanic's Animalerie category across dog, cat, rodent, bird, fish, and reptile segments.
• Naturalia: French organic and natural-products retail chain; overlaps with Botanic's 'Alimentation bio' category and eco-conscious customer base.
• Jardiland: Major French garden center retailer offering plants, gardening equipment, pet supplies, and outdoor living products across many stores; closest direct peer to Botanic in category mix and store format.
• La Vie Claire: French organic grocery retailer; overlaps directly with Botanic's organic food assortment and shares the eco-conscious consumer positioning.

Broad incumbents

• Kingfisher: Pan-European home improvement group (owner of Castorama and Brico Dépôt); comparable to Botanic as a multi-country garden-and-home retailer and a potential acquirer or strategic reference.
• Castorama: Major French DIY retailer with overlapping outdoor, garden, and outdoor-furniture categories; comparable to Botanic on gardening and outdoor-living assortment but offers a much wider non-gardening mix.
• Leroy Merlin: France's largest DIY and home improvement retailer, with a substantial gardening, outdoor, and plant assortment; broader scope than Botanic but a key competitor for the same gardening and outdoor-living customer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/botanicTV
• Facebookfacebook.com/botanic
• LinkedInlinkedin.com/company/botanic/mycompany
• Instagraminstagram.com/botanic_france
• Pinterestpinterest.fr/botanic
• TikToktiktok.com/@botanic_france
• Xx.com/botanic_fr

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Botanic