What Peterbilt Pacific does

Peterbilt Pacific Inc. is the exclusive heavy-duty Class 8 truck dealer for Peterbilt Motors in British Columbia, operating 11 full-service dealership locations and 2 TRP all-makes parts stores from Surrey (corporate headquarters) to Dawson Creek. Founded in 1969 and acquired by the Jim Pattison Group in 2015, the company employs 370+ people across functions including new and used truck sales (spanning highway, vocational, and electric models such as the 589, 579, 567, and 520), a 100,000+ SKU parts inventory across 1,200 brands sold through the 24/7 Online Parts Counter, full-service maintenance across 100+ service bays, mobile and on-site repair, DPF cleaning, LNG/CNG service and certification, and two collision repair/body shops at Kamloops and Prince George. Revenue streams mix one-time truck and parts sales with recurring PacLease commercial leasing, short-term rentals, and integrated PACCAR Financial financing solutions.

The company's go-to-market is a regional, asset-heavy enterprise field-sales motion: branch managers and dedicated sales teams at each location serve commercial fleet operators in heavy-duty trucking, construction, vocational, refuse, and return-to-base natural gas applications, supported by a 2022 acquisition of Kootenay Peterbilt (Creston), a new full-service Kelowna dealership in September 2024, and the January 2025 opening of TRP Victoria. Alternative fuel capability (Peterbilt 220EV, 520EV, and 579EV electric trucks plus Cummins Westport CNG/LNG-powered 567 and 520 models) and a strategic BCIT partnership to train the next generation of EV technicians reflect positioning for the zero-emission commercial vehicle transition.

Peterbilt Pacific is privately held under Jim Pattison Group and operates as a single-segment regional retail/services business with no disclosed revenue, no public funding activity, and no in-house AI or software product layer beyond the OEM-provided Online Parts Counter. Pricing is quote-based for trucks and service, truck financing terms range 24-84 months, and competitive advantage rests on BC-exclusive OEM franchise rights, parts breadth, service density, and a multi-decade track record of Peterbilt dealer-of-the-year recognitions including Best in Class Dealer in 2021 and NBRI Circle of Excellence at the 78th percentile in 2022.

Name

Peterbilt Pacific

Legal name

Peterbilt Pacific Inc.

Website

https://peterbiltpacific.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

251–500 employees

Short description

Peterbilt Pacific is the exclusive Peterbilt Motors heavy-duty truck dealer in British Columbia, operating 11 full-service dealerships and 2 TRP parts stores offering new and used truck sales, 100,000+ parts SKUs, service, leasing, and integrated PACCAR financing for commercial fleet operators across BC.

Ownership category

akta.pro rank

Headquarters

HQ city

Surrey

HQ country

Canada

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Truck Sales: Sales of new and used Peterbilt trucks including highway, vocational, and electric models.
2. Parts Sales: Over 100,000 heavy duty parts across 1,200 brands at 10 locations. Includes genuine Peterbilt parts, TRP all-makes parts, used parts, and new take-offs.
3. Service and Maintenance: Full-service truck maintenance, repairs, DPF cleaning, collision repair, and mobile service across 11 locations with 100+ service bays.
4. PacLease and Rentals: Commercial truck leasing and short-term rentals for fleet operators.
5. Financing: Financing options through PACCAR Financial for truck purchases with customized solutions, low rates, and flexible terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Peterbilt Pacific is the exclusive Peterbilt Motors dealership in British Columbia, operating 11 full-service locations and 2 TRP all-makes parts stores. The company sells new and used Peterbilt trucks (highway, vocational, electric, and natural gas models), distributes more than 100,000 heavy-duty parts across 1,200 brands, provides full-service maintenance and collision repair across 100+ service bays, and offers commercial truck leasing/rentals through PacLease along with financing via PACCAR Financial.

Product overview

Peterbilt Pacific is a full-service heavy-duty truck dealership operating as the exclusive Peterbilt dealer in British Columbia. The company offers a comprehensive portfolio of truck sales (spanning 11+ Peterbilt models including highway, vocational, and electric vehicles), parts distribution (with over 100,000 parts across 1,200 brands via TRP and genuine lines), service and maintenance (including rapid check diagnostics, mobile service, body shop, and DPF cleaning), and commercial leasing/rentals through PacLease. Alternative fuel options include natural gas (LNG/CNG) and electric trucks (579EV, 520EV, 220EV). Digital capabilities include an Online Parts Counter for 24/7 ordering. The company operates 11 locations across British Columbia with over 370 employees.

Differentiator

Problem solved

Functional benefit

Brands

• TRP (Truck PARTS): All Makes parts brand offering parts for all makes and models of trucks and trailers, including genuine parts for PACCAR, CAT, and Cummins engines.

Products and services

• Peterbilt 589 Premium on-highway truck featuring MX-13 and X15 engines with multiple transmission options including Eaton RT, FR Manual, TX-12/Endurant, TX-18/Endurant XD, or Allison 4000/4500/4700. Targeted at long-haul and highway operators.
• Peterbilt 579 On-highway truck featuring bold, stronger, and sleeker design with improved aerodynamics delivering up to 5% improved fuel economy. Includes advanced 15-inch digital display with lane keeping assist and object detection.
• Peterbilt 579EV Fully electric Class 8 vehicle for heavy-duty transportation with zero emissions, sold by Peterbilt Pacific for long-haul and regional haul customers seeking sustainable transport.
• Peterbilt 567 Vocational on-highway truck designed for dump, logging, construction and harsh vocational applications. Available in CNG and LNG configurations powered by Cummins Westport ISX12 G, with PACCAR MX-11 and MX-13 engine options.
• Peterbilt 548 Class 8 specialty truck built for efficiency, safety and durability to handle heavier vocational jobs. Powered by PACCAR PX-7 or PX-9 engines with Paccar TX-8 automatic transmission.
• Peterbilt 537 Dependable, configurable and fuel-efficient truck built for maximum productivity. Features 7-inch digital driver display, collision mitigation, stability control and side object detection.
• Peterbilt 536 Medium-duty performer for non-CDL applications up to 26,000 lbs. Ideal for pickup and delivery with up to 55-degree wheel cut for maneuverability in congested urban environments.
• Peterbilt 535 Non-CDL truck for applications up to 19,500 lbs. Ideal for lease and rental applications with PACCAR PX-7 or PX-9 engine options.
• Peterbilt 520 Low-cab forward vehicle for the refuse industry with up to 1,100 residential trash bins pickup capacity. Features 65-degree cab tilt for maintenance and serviceability, available with PACCAR MX-11, PX-9, or natural gas engines.
• Peterbilt 520EV Electric truck for environmentally conscious customers in the commercial and refuse industry. Built with rugged aluminum cab and lap seam construction on zinc-coated steel sub-frame for corrosion resistance.
• Peterbilt 220EV Medium-duty electric truck with up to 200 miles range. Designed for pickup and delivery, regional haul, and food and beverage applications with GVW of 26,000-33,000 lbs.
• Truck Service Full-service maintenance and repair including Rapid Check diagnostics in 2 hours or less, mobile service for on-site support, DPF cleaning, and body shop/collision repair at Kamloops and Prince George locations.
• Parts Sales Extensive parts inventory with over 100,000 heavy duty parts across 1,200 brands in 10 locations. Offers genuine Peterbilt parts, TRP all-makes parts, used parts, and new parts take-offs.
• Online Parts Counter 24/7 online ordering system for heavy-duty truck parts with inventory viewing, order history, pricing confirmation, and exclusive OPC coupons.
• PacLease and Truck Rentals Full-service commercial truck leasing and short-term rental solutions. Full-service leases include maintenance coverage while rentals are available for days, weeks, or busy seasons.
• LNG/CNG Service Comprehensive natural gas services including CNG tank maintenance, LNG tank maintenance, Cummins/Westport engine repair, and CNG cylinder inspection and certification.
• Truck Financing Financing solutions through PACCAR Financial with customized financing, low rates, flexible terms, and seasonal payment options. Includes online customer portal for 24/7 account access. Terms range from 24-84 months.
• Custom Trucks Custom Peterbilt builds including custom paint, accessories, and personalized configurations built to customer specifications.
• DPF Cleaning Diesel particulate filter cleaning service for heavy trucks and buses including on-site sale of DPF products. Available at Prince George, Kamloops, Surrey, Delta, Abbotsford, and Dawson Creek.
• Natural Gas Trucks (LNG/CNG) LNG and CNG powered trucks including Peterbilt 579, 567, and 520 models. LNG offers extended range for long-haul while CNG suits shorter distances and urban routes. Services available in Abbotsford, Kamloops and Surrey.

Quantifiable outcome

• Second year in a row Service Dealer of the Year award from Peterbilt Motors (2021)
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

One partnership is on record.

• British Columbia Institute of Technology (BCIT)coreStrategic or Co-development Partner · 15 September 2024Peterbilt Pacific delivered a 2024 Peterbilt 579EV to BCIT for their Heavy Duty Truck Technology program's Electric Vehicle Training Program. The partnership aims to foster next-generation skilled technicians with hands-on EV experience. Peterbilt Pacific also supplied two Peterbilt 567 trucks for PACCAR MX engine diagnostics training.

Scale indicators7 records

Recent moves15 records

Expansion highlights6 records

Direct peers

• GreatWest Kenworth: Major Kenworth Class 8 truck dealer group operating across Western Canada, including multiple BC locations. Kenworth is Peterbilt's sister brand under PACCAR, and GreatWest is the most direct geographic competitor for Class 8 commercial truck sales and service in Peterbilt Pacific's home territory.
• Rush Enterprises: Largest network of Peterbilt dealerships in North America (NASDAQ: RUSHA), also operating other commercial truck brands. Multi-location full-service commercial truck dealership group with trucks, parts, service, and lease/rental — the closest large-scale publicly comparable peer to Peterbilt Pacific's business model.
• Velocity Vehicle Group: Daimler Truck (Freightliner and Western Star) commercial dealership group operating across the western United States. Directly comparable multi-location heavy-duty dealer business with similar mix of truck sales, parts, service, and financing referral, overlapping Peterbilt Pacific's go-to-market model.
• Premier Truck Group: Multi-brand commercial truck dealer operating Volvo, Mack, and other Class 8 brands across the United States. Full-service dealership platform with similar parts, service, and fleet support offerings to Peterbilt Pacific.
• Empire Truck Sales: Western Star and Freightliner commercial truck dealer in British Columbia and Western Canada. Directly comparable Class 8 truck dealership operating in Peterbilt Pacific's BC territory, representing Daimler Truck's sister brands to Peterbilt.
• SelecTrucks: Daimler Truck's network of pre-owned commercial truck dealerships across North America. Comparable used-truck retail and reconditioning business adjacent to Peterbilt Pacific's used truck and TRP parts operations.
• TEC Equipment: Multi-brand commercial truck dealership group on the U.S. West Coast representing Volvo, Mack, Hino and other brands. Multi-location full-service dealership model with similar geographic concentration and customer base to Peterbilt Pacific.

Broad incumbents

• PACCAR Inc. Parent company of Peterbilt Motors and Kenworth, the OEM that franchises Peterbilt Pacific's exclusive dealership. PACCAR is the broader incumbent that operates the brand ecosystem Peterbilt Pacific distributes across BC.
• Daimler Truck Holding AG: Parent of Freightliner and Western Star — direct Class 8 brand competitors to Peterbilt in the North American heavy-duty truck market. Daimler Truck's dealer network is the principal competitive counterpart to PACCAR's dealer system.
• Volvo Trucks North America: North American Class 8 truck brand and dealer network owned by Volvo Group. Competing heavy-duty brand with its own premium positioning relevant to Peterbilt Pacific's long-haul highway customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/peterbiltbc
• LinkedInlinkedin.com/company/peterbiltbc
• Instagraminstagram.com/peterbiltbc
• Xx.com/peterbiltbc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Peterbilt Pacific