Sheena Amos Youth Trust

What Sheena Amos Youth Trust does

SAYiT (Sheena Amos Youth Trust) is a registered charity in England and Wales (Charity Number 1177477), founded in 1999 and headquartered at Carver House, 4 Carver Street, Sheffield. The organisation provides emotional wellbeing support and social opportunities for LGBTQ+ young people aged 8-25, alongside a parent and carer support group, a schools programme, workplace and education training, hate crime support, and a structured referral pathway. Its core service offering is delivered directly through youth programmes, support groups, and training sessions rather than through any proprietary technology platform; the underlying technical stack is limited to commodity tools including a Wix-hosted website, Google Forms for referrals, Google Analytics, and Mailchimp for newsletters. The Noah Lomax Fund, established in partnership with the Lomax family in late 2018 and operational from early 2019, is a specialised mental health initiative providing counselling access and a hardship fund, and is run alongside the core charity under the SAYiT brand.

The business model is non-commercial: SAYiT operates as a registered charity and delivers all services free of charge to beneficiaries. Revenue is generated entirely through voluntary donations from individuals and organisations, grants from funding bodies, and targeted fundraising via platforms such as localgiving.org for the Noah Lomax Fund. Customer segments span a hybrid mix of individual beneficiaries (young LGBTQ+ people, parents, carers) and institutional buyers (schools and workplaces purchasing training), with intake managed through a referral-based process involving self-referrals, family referrals, and professional referrals rather than a drop-in model. Geographic scope is concentrated in Sheffield and the surrounding South Yorkshire area. The organisation employs between 11 and 50 staff, operates an active social media presence across Instagram, Facebook, YouTube, and Bluesky, and reports no parent company, private equity, or venture capital involvement.

Name

Sheena Amos Youth Trust

Legal name

SAYiT (Sheena Amos Youth Trust)

Website

https://sayit.org.uk

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

SAYiT is a Sheffield-based registered charity providing emotional wellbeing support, counselling, training, and referral services for LGBTQ+ young people aged 8-25, their parents and carers, schools, and workplaces, funded through donations and grants.

Ownership category

akta.pro rank

Product category

LGBTQ+ Youth Support Services

NAICS

Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Youth Mental Health, Counseling & Wellbeing (Education-Linked) Nonprofits (BPAGADAK)

akta.pro secondary industry

Mental Health Counseling & Therapy Services (K–12) (EDAJALAG)

Keywords

• LGBTQ+ youth support
• Youth mental health
• Sexual health support
• Hate crime support
• Charity training services

Headquarters

HQ city

Sheffield

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Fundraising: SAYiT relies on voluntary donations from individuals and organisations to fund operations and deliver services to LGBTQ+ young people.
2. Grants and Funding: The charity receives grants from various funding bodies to support its core programmes and services, including specialised support for mental health of LGBTQ+ young people.
3. Noah Lomax Fund Donations: Dedicated fund established to support mental health of LGBTQ+ young people, providing access to counselling and a hardship fund. Managed by SAYiT since early 2019.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

SAYiT is a registered charity providing practical, youth-centered support to LGBTQ+ young people aged 8-25 in Sheffield, addressing sexual health, emotional and mental health, and wellbeing. It complements direct youth support with a parent and carer group, training services for schools and workplaces, a schools programme, hate crime support, and the Noah Lomax Fund which delivers mental health counselling and a hardship fund.

Product overview

SAYiT (Sheena Amos Youth Trust) is a registered charity providing a unified portfolio of support services for LGBTQ+ young people aged 8-25 in Sheffield. The core offering combines direct youth support services with parental/family support through the Parent and Carer Group, and extends to the wider community through Training Services and the Schools Programme. The Noah Lomax Fund provides specialized mental health funding including counselling and hardship support. A structured Referral System connects young people, families, and professionals to these services. All services share the common goal of supporting sexual health, emotional and mental health, and wellbeing while reducing discrimination.

Differentiator

Problem solved

Functional benefit

Brands

• Noah Lomax Fund: A fund managed by SAYiT since early 2019 to support the mental health of LGBTQ+ young people in Sheffield and surrounding area, providing access to counselling and a hardship fund.

Products and services

• Youth Support Services Youth-centered service delivering practical support to LGBTQ+ young people aged 8-25 in Sheffield, addressing sexual health, emotional and mental health and wellbeing.
• Parent and Carer Group Support group for parents and carers of LGBTQ+ young people, providing guidance on supporting their children and community connection.
• Training Services Specialist training, education and support delivered to parents, carers, schools and workplaces to improve knowledge, awareness, and reduce discrimination and inequality.
• Schools Programme Support services delivered in educational settings to help schools in Sheffield address LGBTQ+ inclusion and support students.
• Noah Lomax Fund Mental health support fund for LGBTQ+ young people providing access to counselling and a hardship fund, established in memory of Noah Lomax and managed by SAYiT since early 2019.
• Hate Crime Support Specialist support services for professionals working with LGBTQ+ young people who have experienced hate crime.
• Referral System Structured referral pathway allowing young people, parents/carers, and professionals to connect with SAYiT services for support.

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• The Proud Trust: UK-based LGBTQ+ youth charity running youth groups, training, and a national network of LGBTQ+ youth groups. Directly comparable as a peer LGBTQ+ youth support organisation delivering youth programmes, schools training, and parent/family engagement.
• Allsorts Youth Project: Brighton-based charity supporting LGBTQ+ young people aged 5-25 through youth groups, one-to-one support, and schools training. Closely comparable mission, age range, and service mix to SAYiT's youth and training offerings.
• The Kite Trust: Cambridgeshire-based charity supporting LGBTQ+ young people aged 13-25 with youth groups, counselling, and training for schools and professionals. Mirrors SAYiT's combination of direct youth support, mental-health services, and schools training.
• MindOut: Brighton & Hove LGBTQ+ mental health charity providing peer support, counselling, and wellbeing services to LGBTQ+ people including young people. Directly comparable as an LGBTQ+-specific mental-health and wellbeing support provider.
• Gendered Intelligence: London-based charity supporting trans, non-binary, and gender-questioning young people aged 8-25 through youth programmes, training, and education work. Comparable in target population (LGBTQ+ youth), age band, and training-to-schools delivery model.

Broad incumbents

• Mermaids: UK-wide charity supporting trans and gender-diverse children, young people, and their families with helplines, online communities, and family services. Larger national incumbent with overlapping LGBTQ+ youth and family support scope.
• Stonewall: Major UK LGBTQ+ rights charity providing schools training (including School Champion programmes), workplace inclusion resources, and youth-facing content. A broad incumbent whose schools and workplace training competes with SAYiT's Training Services.
• Switchboard LGBT: National LGBTQ+ helpline charity providing listening, information, and support services across the UK. Comparable as an LGBTQ+ emotional support and signposting provider with national reach.
• LGBT HERO: UK LGBTQ+ health and wellbeing charity delivering mental-health, anti-violence, and youth-facing programmes. Comparable as a national LGBTQ+ wellbeing provider with overlapping youth mental-health remit.

Regional players

• Just Like Us: UK-wide LGBTQ+ young people's charity focused on school inclusion programmes, ambassador schemes, and teacher training. Comparable schools/training focus but operates UK-wide rather than single-city like SAYiT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights5 records

Customer concentration

• Xx.com/SAYiTSheffield
• YouTubeyoutube.com/@sayitsheffield
• Facebookfacebook.com/SAYiT1177477
• Instagraminstagram.com/sayitsheffield
• LinkedInlinkedin.com/company/sayit-sheena-amos-youth-trust

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sheena Amos Youth Trust