Simon Loos
Simon Loos is a Dutch family-owned logistics provider founded in 1938, offering integrated transport, warehousing (85,000 m²), co-packing, and logistics consultancy services across 60+ Dutch locations to supermarket chains and food-and-beverage producers with the Netherlands' largest electric truck fleet.
- Company typePrivate
- Founded1938
- HeadquartersWognum, Netherlands
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Simon Loos does
Simon Loos B.V. is a privately held Dutch family-owned logistics provider founded in 1938 as a courier service between Hoorn and Alkmaar and headquartered in Wognum, Netherlands. The company operates an integrated four-service platform — Transport, Warehouse, Co-Packing, and Logistics Consultancy — across more than 60 standplaatsen (depots) in the Netherlands, deploying a fleet of over 1,300 trucks and approximately 3,500 employees. The Warehouse business manages 85,000 m² of ambient, conditioned, and refrigerated storage across three strategic sites in Wognum, Tiel, and Geldermalsen, with a new Barneveld depot opening in April 2026 to support PLUS supermarket frozen logistics.
The company's core technology stack centers on a Warehouse Management System with optimized order-picking routing, 24/7 real-time inventory visibility, scan-supported processes, and EDI/EAN/SSCC interoperability. Co-packing operations use the proprietary Jade 3D scanning system, which recognizes up to 60 articles per minute regardless of barcode position. A new Klantenportaal customer portal launched in February 2026 provides real-time reporting, data subscriptions, and self-service user management. Simon Loos holds an official Daimler Truck test partnership, was the first in Europe to deploy the series-produced Mercedes-Benz eActros 300 in 2021, and has grown its electric fleet to over 210 vehicles after a March 2026 order of 75 eActros 600 trucks — making it the largest electric truck operator in the Netherlands.
The business model is B2B sales-led with long-term direct contracts and dedicated account management. Revenue is generated through transaction-fee transport services, managed-services warehousing across ambient/conditioned/cold storage, professional-services co-packing (repacking, labeling, display assembly, shrink wrapping), and logistics consultancy engagements. Customer concentration is centered on Dutch supermarket chains (Albert Heijn, Lidl, Jumbo, PLUS, SPAR) and food-and-beverage producers (Heineken, FrieslandCampina, Danone, Arla, Bavaria). Secondary revenue streams include a consumer e-commerce Fanshop (apparel, scale models, toys) and a company museum ('t Loosje). The company is privately held with no disclosed external investors or parent, and is undergoing a planned CEO succession from Peter Appel to CFO Martin Knol effective January 1, 2027.
Simon Loos firmographics
Firmographics- Name
- Simon Loos
- Legal name
- Simon Loos B.V.
- Website
- https://simonloos.nl
- Company type
- Private
- Founded year
- 1938
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Simon Loos is a Dutch family-owned logistics provider founded in 1938, offering integrated transport, warehousing (85,000 m²), co-packing, and logistics consultancy services across 60+ Dutch locations to supermarket chains and food-and-beverage producers with the Netherlands' largest electric truck fleet.
- Ownership category
- akta.pro rank
Simon Loos industry classification
Industry- Product category
- Logistics Services
- NAICS
- General Freight Trucking (4841), General Freight Trucking, Local (48411), General Freight Trucking, Long-Distance (48412), Truck Transportation (484)
- SIC
- Trucking & Courier Services (No Air) (4210), Trucking (No Local) (4213)
- akta.pro primary industry
- Dry Van (General Freight) TL Carriers (TLADADAA)
- akta.pro secondary industries
- Consumer Electronics & Large-Screen TV White-Glove Delivery (TLAAAKAC), Heavy/Bulky & White‑Glove Same‑Day (Furniture/Appliances) (TLAAADAG)
Keywords
Where Simon Loos is headquartered
LocationHeadquarters
- HQ city
- Wognum
- HQ country
- Netherlands
- HQ region
- Europe
Offices4 records
Markets served
Simon Loos business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Technology or R&D, Marketing or Sales
Revenue model
- Transport Services: Simon Loos generates revenue primarily through transport services, operating a fleet of over 1,300 trucks providing daily deliveries across the Netherlands and Europe. Services include store distribution, foodservice delivery, network transport, and bulk transport.
- Warehousing Services: Revenue from full logistics process management including receipt, storage, order picking, and dispatch across ambient, conditioned, and cold storage facilities totaling 85,000 m² at three strategic locations.
- Co-Packing Services: Co-packing services including repacking, labelling, display assembly, shrink wrapping, and return processing, performed within existing warehouses for efficiency and cost reduction.
- Logistics Consultancy: Advisory services helping organizations optimize supply chain processes, inventory management, warehouse design, and distribution networks through data analysis and logistics expertise.
- Fanshop E-commerce: Consumer e-commerce sales of Simon Loos branded merchandise including apparel, toys, scale models, and accessories via the company's own online storefront.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Simon Loos Fanshop merchandise |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Simon Loos product offering
Product offeringCore offering
Simon Loos is an integrated Dutch logistics service provider offering daily transport, warehousing, co-packing, and logistics consultancy. It operates a fleet of 1,300+ trucks from 60+ locations across the Netherlands with 85,000 m² of storage capacity at Wognum, Tiel, and Geldermalsen, serving major supermarkets, food producers, and beverage companies. The company also operates the largest electric truck fleet in the Netherlands (210+ vehicles) and runs a branded merchandise fanshop.
Product overview
Simon Loos operates as an integrated logistics provider offering four core services: Transport (nationwide and European deliveries), Warehouse (85,000 m² across Wognum, Tiel, and Geldermalsen), Co-Packing (repacking, labeling, promotional packaging with Jade scanning technology), and Logistieke Consultancy (supply chain optimization). The company has positioned itself as a leader in sustainable logistics with the largest electric truck fleet in the Netherlands (210+ Mercedes-Benz eActros 600 vehicles), complemented by a digital Klantenportaal for customer reporting. Secondary offerings include a Fanshop (merchandise) and Museum 't Loosje.
Differentiator
Problem solved
Functional benefit
Products and services
- Transport Full-service transport network providing daily deliveries across the Netherlands and Europe, including store distribution, foodservice, network transport, and bulk transport for major Dutch retailers and food producers.
- Warehouse Complete logistics process including receipt, storage, inventory management, order picking, and dispatch across ambient, conditioned, and cold storage facilities totaling 85,000 m² at three strategic locations in the Netherlands.
- Co-Packing Practical addition to warehousing and transport services including repacking, labeling, sticker application, shrink wrapping, and assembly of promotional or action packages, featuring the Jade 3D scanning solution.
- Logistieke Consultancy Consultancy services helping organizations optimize supply chain processes, from inventory optimization to warehouse and distribution network design, powered by logistics expertise and smart data analysis.
- Simon Loos Fanshop Online storefront selling Simon Loos branded merchandise including clothing, toys, scale models, accessories, and collectibles to consumers across the Netherlands, with payments via iDEAL and a 14-day return policy.
Quantifiable outcome
- Largest electric truck fleet in the Netherlands with 210+ electric vehicles after second 75-truck order.
- +2 more outcomes
Companies that use Simon Loos
Customer profileNamed customers13 records
Segments4 records
Ideal customer profiles3 records
Simon Loos technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Simon Loos partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Zwarte CrossminorSimon Loos partners with Zwarte Cross festival for the third consecutive year, operating 'Toon's Truckstop' — a truck-themed hospitality area at the festival, bringing trucker culture to a large event audience.
- Team LEEUW RallysportminorMulti-year partnership (three years) supporting rally talent Marnix Leeuw's development towards the Dakar Rally 2027. Simon Loos provides sponsorship and marketing exposure while aligning with values of ambition, development, and teamwork. The partnership includes social media content and a dedicated page on Simon Loos website.
- SPAR NederlandcoreSimon Loos operates an electric eActros 600 bakwagen with wipkar (mid-axle trailer) for SPAR store distribution from Waalwijk to SPAR retail stores in the region. The combination enables flexible delivery with extra loading capacity.
- PLUS SupermarktcoreSimon Loos assumed frozen logistics for PLUS from a new standplaats in Barneveld, serving all 439 PLUS supermarkets across the Netherlands from Americold's distribution centre. This expands an existing relationship that already included grocery transport from Oss.
- AmericoldminorAmericold operates the Barneveld distribution centre from which Simon Loos handles frozen logistics for PLUS supermarkets.
- EstepecoreEstepe developed a liftable rear axle (naloopas) solution for the Mercedes-Benz eActros 600 in collaboration with Daimler Truck Nederland and Daimler AG. This compact solution adds 4.5 tonnes of load capacity to electric trucks, enabling heavier loads without trailer modifications.
- Lidl NederlandcoreSimon Loos deploys 30 Mercedes-Benz eActros 600 electric trucks for Lidl's store distribution from Almere distribution centre. Lidl aims to electrify all Dutch supply by 2030, with 65% of trucks serving North Holland and Flevoland already fully electric from Almere DC.
- GomesTrucks (Gomes Noord-Holland)coreMercedes-Benz truck dealer facilitating delivery and support for Simon Loos's large electric truck orders from Daimler Truck. GomesTrucks serves as the local dealer partner.
- FrieslandCampinacorePartnership for electric refrigerated transport from FrieslandCampina's Maasdam distribution centre. Started with pilot in 2024, expanded to four electric refrigerated trucks. Trucks run on renewable energy from member dairy farms ('boerenstroom'). Joint investment in electric fleet and charging infrastructure.
- Daimler Truck Nederland B.V.coreSimon Loos serves as official test partner of Daimler Truck, the world's largest truck manufacturer. The company was the first in Europe to deploy the series-produced eActros 300 in 2021 and has collaborated on developing the eActros 600 and Estepe naloopas solutions. This partnership enables early access to electric truck innovations and co-development of practical solutions.
Scale indicators7 records
Recent moves7 records
Expansion highlights7 records
Simon Loos competitors and assessment
Company assessmentDirect peers
- Raben Group: European family-owned logistics provider with warehousing, road transport, and co-packing across Benelux. Closely comparable to Simon Loos as a privately held, integrated European B2B logistics specialist with co-packing capabilities.
- PostNL: Dutch national postal and parcel logistics group with extensive last-mile and B2B distribution operations across the Netherlands. Comparable to Simon Loos as a domestic scale logistics provider serving enterprise and consumer customers.
Broad incumbents
- Geodis: French global logistics provider (SNCF subsidiary) with contract logistics and road freight in the Netherlands. Comparable as a broad incumbent serving FMCG and retail clients in Benelux.
- GLS (General Logistics Systems): European parcel and groupage network with strong Dutch operations. Comparable as a regional parcel/logistics competitor serving B2B distribution requirements within the Netherlands and Benelux.
- CEVA Logistics: Global contract logistics provider (CMA CGM subsidiary) with significant Netherlands-based warehousing and distribution for retail and FMCG clients. Comparable as a competitor for integrated warehousing + transport RFPs.
- Dachser: German family-owned global logistics provider with European road transport, warehousing, and contract logistics. Comparable as a privately held European integrated logistics competitor targeting similar retail/FMCG customers.
- Kuehne+Nagel: Global No. 1 sea freight forwarder and top-3 contract logistics player with deep Dutch enterprise relationships (and is itself a Simon Loos customer). Comparable as a contract logistics competitor for multi-national FMCG accounts in the Netherlands.
- DSV: Danish-headquartered global transport and logistics company with strong Benelux road and contract logistics operations. Comparable as a pan-European competitor bidding on Dutch retail and FMCG distribution contracts.
- DHL Supply Chain: Global contract logistics arm of Deutsche Post DHL operating large-scale warehousing and transport in the Netherlands for retailers and manufacturers. Comparable as a broad incumbent competing on integrated services and sustainability credentials.
Emerging players
- ID Logistics: French-listed international contract logistics specialist focused on retail and FMCG warehousing plus co-packing. Comparable as a contract logistics peer with a co-packing value-add proposition similar to Simon Loos's four-pillar offering.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Simon Loos social profiles
Digital presenceSimon Loos financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simon Loos leadership team
Management profileNumber of profiles
Profiles3 records
Simon Loos funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simon Loos M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simon Loos
What does Simon Loos do?
Simon Loos is an integrated Dutch logistics service provider offering daily transport, warehousing, co-packing, and logistics consultancy. It operates a fleet of 1,300+ trucks from 60+ locations across the Netherlands with 85,000 m² of storage capacity at Wognum, Tiel, and Geldermalsen, serving major supermarkets, food producers, and beverage companies. The company also operates the largest electric truck fleet in the Netherlands (210+ vehicles) and runs a branded merchandise fanshop.
Is Simon Loos a public or private company?
Simon Loos is a private company. It is classified as family owned and is currently operating.
When was Simon Loos founded?
Simon Loos was founded in 1938. It employs 1,001 to 5,000 people.
Where is Simon Loos based?
Simon Loos is headquartered in Wognum, Netherlands, in the Europe region.
How does Simon Loos make money?
Five revenue lines are on record. Transport Services are the primary driver. The others are warehousing Services, co-Packing Services, logistics Consultancy and fanshop E-commerce.
Who are Simon Loos's main competitors?
Direct peers on record are Raben Group and PostNL. Broad incumbents are Geodis, GLS (General Logistics Systems), CEVA Logistics, Dachser, Kuehne+Nagel, DSV and DHL Supply Chain. ID Logistics is listed as an emerging player.
Does Simon Loos have an API?
No public API is recorded for Simon Loos.
What industry is Simon Loos in?
Simon Loos's product category is Logistics Services. Its primary akta.pro industry code is TLADADAA, Dry Van (General Freight) TL Carriers, with a secondary code of TLAAAKAC, Consumer Electronics & Large-Screen TV White-Glove Delivery. Its NAICS code is 4841 and its SIC code is 4210.