What Reyez! does

Reyez! (DBA: Reyez! Digital Kings) is a privately held, full-service digital agency headquartered in Alkmaar, North Holland, founded in 2005. The firm operates as a multidisciplinary partner combining strategy, creative, development, and marketing under a single roof, serving B2B clients across healthcare, manufacturing, automotive retail, e-commerce, travel, real estate, public sector, and non-profit verticals. Its named-customer roster spans mid-market to enterprise engagements (Vektis, Gomes Noord-Holland, AmbaFlex, Algeco, Pro6) alongside SMB and start-up work, with a long-tail base of roughly 700 clients inherited from its 2020 acquisition of Digital4U.

The technology stack is anchored by Nuna, a proprietary CMS offered under a subscription-based 'Website as a Service' model that bundles hosting, maintenance, and security, generating recurring revenue and providing client lock-in across deployments such as In Alkmaar, Mantelzorgcentrum, and Hendricks Karavaan. E-commerce delivery is built on the Shopify platform (including Shopify Plus migrations such as All Over Piercings), with PIM integrations (Plytix) and B2B/B2C environment splits. AI capability is delivered through an in-house specialist team combined with the SimplyfAInow partnership, covering generative AI-assisted development, AI solution consulting, and Generative Engine Optimization (GEO) for visibility in AI-driven search. Custom applications and integration work are routed through a Fish on Fire partnership.

Revenue is generated predominantly through project-based professional services (strategy, branding, web development, marketing campaigns) supplemented by the recurring Nuna WaaS subscription and media-buying activity following the 2024 MediaTrend acquisition. Customer acquisition relies on consultative direct sales anchored by free strategy workshops (which are gifted if a project is won), an extensive portfolio of 40+ case studies, and an active owned-media presence across SEO, Google Ads, Meta, LinkedIn, and email. The firm has funded expansion entirely from operating cash flow across two acquisitions (Digital4U in 2020 and MediaTrend in 2024), with no disclosed external capital.

Name

Reyez!

Legal name

Reyez!

Website

https://reyez.nl

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Reyez! is a Netherlands-based, full-service digital agency founded in 2005 that provides strategy, branding, web development, Shopify e-commerce, marketing, and AI integration to B2B clients across healthcare, manufacturing, automotive retail, e-commerce, and public sectors, anchored by its proprietary Nuna CMS and 20+ years of North Holland regional operation.

Ownership category

akta.pro rank

Product category

Digital Agency Services

NAICS

Advertising Agencies (541810), Graphic Design Services (541430), Custom Computer Programming Services (541511)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

Keywords

• Digital agency services
• Web development
• Shopify ecommerce development
• Brand strategy
• Search engine optimization

Headquarters

HQ city

Alkmaar

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Agency Services: Project-based digital services including strategy, branding, web development, marketing campaigns, and AI solutions. Revenue generated through client projects, website development, marketing services, and ongoing digital partnerships.
2. Website as a Service (Nuna): Monthly subscription model for website management. Clients pay fixed monthly fee for hosting, maintenance, and technical support.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Reyez! is a full-service digital agency that delivers strategy, branding, web development, e-commerce (Shopify), online marketing (SEO/SEA, social, email), content production, and AI solutions to B2B clients across industries. Its core proprietary product is the Nuna content management system, offered as a recurring "Website as a Service" subscription including hosting, maintenance, and security. The agency combines consultative strategy workshops with multidisciplinary execution across its four pillars: Think, Create, Accelerate, and Development.

Product overview

Reyez! is a full-service digital agency offering a portfolio of proprietary platforms, third-party platform implementations, and professional services. Their core proprietary product is Nuna, a custom-built CMS offered as a subscription-based 'Website as a Service' solution. They implement Shopify for e-commerce clients and build custom websites. Their service portfolio includes AI solutions (via SimplyfAInow partnership), app development (via Fish on Fire), SEO/GEO optimization, digital marketing, and creative services. The company operates as a project-based service provider rather than a SaaS product company, delivering solutions through multidisciplinary teams combining strategy, creative, development, and marketing expertise.

Differentiator

Problem solved

Functional benefit

Products and services

• Nuna (Website as a Service / WaaS) Proprietary content management system owned by Reyez!, offered to clients as a monthly-subscription 'Website as a Service' that bundles hosting, security, maintenance, multi-language support, and easy back-office management. Used for client sites including In Alkmaar, Mantelzorgcentrum, Breed Onderhoud, and Hendricks Karavaan.
• Shopify Webshop Development End-to-end Shopify webshop design, development, and optimization offering conversion-focused online stores with custom integrations, B2B/B2C environments, and PIM system connections.
• Custom Website Development Bespoke website design and development service covering custom builds and template-based solutions for organizations ranging from startups to established enterprises. Includes international content delivery and design system development for industrial-grade deployments.
• AI Solutions AI consulting, implementation, and custom AI solutions combining Reyez!'s in-house AI specialists with the SimplyfAInow partnership to improve business processes, save time, and unlock growth. Includes Generative Engine Optimization (GEO) for AI-chatbot discoverability.
• App Development Custom mobile and web application development delivered in partnership with Fish on Fire, covering customer-facing apps and internal tools such as planning applications.
• SEO & Generative Engine Optimization (GEO) Services Search engine optimization covering traditional Google SEO plus GEO (Generative Engine Optimization) to make clients discoverable in AI chatbots and generative search platforms such as ChatGPT, Perplexity, and Claude.
• Online Advertising (SEA / Paid Media) Paid search and advertising management across Google Ads and Meta (Facebook/Instagram), including campaign setup, optimization, and reporting.
• Email Marketing & Automation Email marketing strategy and automation through partners Klaviyo, Mailchimp, Brevo, and Active Campaign, including campaign execution and email automation flows for clients.
• Brand Strategy & Visual Identity Strategic brand and market analysis, brand strategy development, modular branding systems, logo and corporate identity design, and strategy workshops to align client positioning.
• Content Production (Photo, Video, Copy) Photo, video, and copywriting production for online marketing campaigns, social content, and brand storytelling across digital channels.

Quantifiable outcome

• Zorgscore achieved 25,000+ monthly organic visitors and 50,000+ verified providers within half year
• +2 more outcomes

Named customers15 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor and core.

• MediaTrendminorOthers · 25 September 2024Acquired by Reyez! in September 2024. Leading media buying bureau in Alkmaar. Strategic acquisition expands services in communication and media planning.
• Digital4UminorOthers · 1 May 2020Acquired by Reyez! in May 2020. Den Helder-based digital agency for webdevelopment and marketing. Three former employees joined Reyez!. Over 700 clients transferred.
• SimplyfAInowcoreStrategic or Co-development PartnerVery close collaboration with SimplyfAInow for AI solutions. SimplyfAInow focuses on making AI accessible for individuals and businesses in the Netherlands through workshops, custom solutions, and Academy e-learnings. Reyez! binds the best experts through this partnership.
• Fish on FirecoreTechnology or IntegrationPartnership for app development. Fish on Fire provides custom app and web solutions that help businesses grow. Reyez! recommends them for app development needs.
• ShopifycoreTechnology or IntegrationPlatform partner for e-commerce development. Reyez! builds Shopify webshops with expertise in the platform's capabilities and integrations.
• Google AdscoreTechnology or IntegrationPrimary advertising platform for client campaigns. Reyez! has extensive experience with Google Ads management.
• Meta (Facebook/Instagram)coreTechnology or IntegrationSocial media advertising partner for Meta platforms. Key channel for visual campaigns.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• TamTam: Dutch full-service digital agency offering strategy, design, development, and online marketing to B2B and B2C clients — directly comparable to Reyez! in size, service scope, and target market in the Netherlands.
• Springbok: Mid-sized Dutch digital agency with a similar full-service model spanning strategy, creative, development, and marketing for B2B clients across multiple verticals.
• Code d'Azur: Dutch creative and digital agency combining brand strategy, design, and technology services for B2B clients — closely comparable to Reyez!'s brand-and-tech hybrid offering.
• N=5: Amsterdam-based digital agency with a strong portfolio in content, platforms, and data-driven marketing for B2B clients; competes for similar enterprise accounts as Reyez! in the Dutch market.
• Your Majesty: Amsterdam digital agency focused on strategy, design, and technology for B2B and consumer brands, with comparable service breadth and mid-market client base to Reyez!.
• Iquality: Dutch digital agency combining data, marketing technology, and creative services for B2B clients — overlapping with Reyez! on web development, marketing, and e-commerce projects.
• SuperHeroes: Amsterdam creative and digital agency with a brand-and-content emphasis, competing with Reyez! for Dutch B2B branding, campaign, and digital experience work.

Broad incumbents

• Dept Agency: Larger Netherlands-headquartered global digital agency covering the same end-to-end creative, technology, and marketing services as Reyez! but at significantly greater scale and international footprint.
• Mirum: Global digital agency network (part of WPP) with significant Dutch presence offering the same strategy/design/technology/marketing services as Reyez!, typically at larger scale and with enterprise clients.
• Isobar: Global digital agency (Dentsu) with Dutch operations delivering creative, commerce, and marketing services — overlapping with Reyez! on e-commerce (Shopify) and digital experience work for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/reyez.digitalkings
• Xx.com/reyez
• Facebookfacebook.com/reyez.digitalkings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reyez!