BinderPOS
BinderPOS is a cloud-based point-of-sale and inventory management platform for brick-and-mortar trading card game and hobby stores, offered within TCGplayer's seller services and integrating with Shopify and TCGplayer for ecommerce and pricing.
- Company typePrivate
- Founded2018
- HeadquartersTauranga, New Zealand
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What BinderPOS does
BinderPOS is a cloud-based point-of-sale and inventory management platform purpose-built for brick-and-mortar trading card game and hobby stores. It is offered as a product within TCGplayer's seller services portfolio rather than as an independent company, and integrates natively with Shopify for branded ecommerce and with TCGplayer's marketplace for price data and order synchronization. The product manages in-store and online inventory through a CSV importer, an auto-updating singles and sealed catalog, a customizable buylist engine, store-credit automation, ticketed event management, and reporting dashboards.
The technology stack is built on Shopify 2.0 (requiring an active Shopify account for ecommerce features) and connects bidirectionally to TCGplayer for inventory and pricing; the Binder Pro tier extends reach to eBay. Pricing data is pulled from TCGplayer's marketplace and refreshed on a 12-hour cycle, and the buylist and catalog are designed to handle large volumes of trading card singles. Distribution is digital-first, via a self-serve sign-up on binderpos.com (currently paused behind a waitlist), TCGplayer's seller platform, and Shopify's app ecosystem.
Monetization combines monthly subscription fees ($100/month for Binder, $150/month for Binder Pro) with transaction commissions — 2% on sales through the retailer's own website and 2.5% on sales through the TCGplayer integration, the latter partially offset by a 1% discount on TCGplayer marketplace fees. The target customer is SMB brick-and-mortar collectibles retailers, particularly TCG stores, and the go-to-market combines product-led sign-up with community-led marketing through TCGplayer's seller ecosystem and hobby-store testimonials.
BinderPOS firmographics
Firmographics- Name
- BinderPOS
- Legal name
- BinderPOS
- Website
- https://binderpos.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- BinderPOS is a cloud-based point-of-sale and inventory management platform for brick-and-mortar trading card game and hobby stores, offered within TCGplayer's seller services and integrating with Shopify and TCGplayer for ecommerce and pricing.
- Ownership category
- akta.pro rank
BinderPOS industry classification
Industry- Product category
- Retail Point-of-Sale and Inventory Management Software for Collectibles Stores
- NAICS
- Software Publishers (5132)
- akta.pro primary industry
- Integrated POS Payments (ISVs & Vertical POS Platforms) (FSAMADAD)
Keywords
Where BinderPOS is headquartered
LocationHeadquarters
- HQ city
- Tauranga
- HQ country
- New Zealand
- HQ region
- Oceania
Markets served
BinderPOS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Monthly Subscription (Binder Tier): Base subscription tier at $100/month providing core POS, inventory management, Shopify integration, store credit, buylist, event module, analytics, singles/sealed database, and TCGplayer integration. Requires active Shopify account.
- Monthly Subscription (Binder PRO Tier): Premium tier at $150/month with all Binder features plus enhanced website customization (templates, HTML embed capability, unique headers/footers, sidebar slider), more robust search features, and additional user accounts. Includes eBay and extended TCGplayer integration.
- Website Sales Commission: 2% commission charged on all online sales through the retailer's custom website. Commission invoiced on 1st and charged on 15th of each month for sales two months prior.
- TCGplayer Integration Commission: 2.5% commission charged on all sales through the TCGplayer Integration (available in USA only). Customers receive 1% discount on TCGplayer marketplace fees when using this integration.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | BinderPOS Binder - Core POS and inventory management |
| Subscription | Monthly | BinderPOS Binder PRO - Enhanced features with extended integrations |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
BinderPOS product offering
Product offeringCore offering
BinderPOS is a cloud-based point-of-sale and inventory management software purpose-built for brick-and-mortar game, hobby, and trading card game (TCG) stores. It unifies in-store and online inventory management, integrates with Shopify for branded e-commerce and with TCGplayer for marketplace and pricing-data synchronization, and includes a buylist engine, automated store credit, event ticketing, comprehensive reporting, and an expansive singles and sealed product catalog. The offering is sold as two SaaS subscription tiers (Binder at $100/month and Binder PRO at $150/month) supplemented by transaction commissions on online sales.
Product overview
BinderPOS offers a cloud-based point-of-sale and inventory management platform for collectibles stores (particularly trading card game stores). The portfolio consists of two subscription tiers: Binder (base tier at $100/month) providing core POS, inventory sync, buylist, event management, and integrations with Shopify and TCGplayer; and Binder Pro (at $150/month) adding enhanced web customization, eBay integration, and additional user accounts. Both tiers require an active Shopify account for ecommerce features.
Differentiator
Problem solved
Functional benefit
Brands
- BINDER: Entry-level tier of BinderPOS offering Point of Sale, inventory management, Shopify compatibility, store credit, buylist, event module, analytics and reporting, singles and sealed database, multi-language/currency support at $100/month.
- BINDER PRO
Products and services
- BinderPOS (Binder Tier) Cloud-based point-of-sale and inventory management subscription for brick-and-mortar game and hobby stores. Includes POS, kiosk mode, inventory management with CSV import/export, buylist tool, store credit automation, event management, live dashboards and reporting, an expansive singles and sealed product database with automatic price updates every 12 hours, multi-card search, Shopify 2.0 integration, TCGplayer integration (USA only), multi-language and multi-currency support, and TCGplayer pre-order availability for new sets. Priced at $100/month plus a 2% commission on online sales through the retailer's Shopify website and a 2.5% commission on TCGplayer-integrated sales.
- BinderPOS Pro (Binder PRO Tier) Premium SaaS tier that includes all Binder features and adds enhanced website customization (more customizable website templates, HTML embed capability, unique headers/footers, and a sidebar slider), additional user accounts, more robust multi-card search features, and extended eBay integration for expanded multi-channel reach. Priced at $150/month with the same 2% commission on website sales and 2.5% commission on TCGplayer-integrated sales as the Binder tier.
Quantifiable outcome
- 99% automation of store credit management tasks
- +2 more outcomes
Companies that use BinderPOS
Customer profileNamed customers2 records
Segments1 record
Ideal customer profiles1 record
BinderPOS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature11 records
BinderPOS partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- ShopifycoreBinderPOS is built on Shopify's platform with Shopify 2.0 compatibility and full integration for e-commerce functionality. All BinderPOS features require an active Shopify account. Retailers can point their Shopify storefront to custom domains. BinderPOS leverages Shopify's app library and e-commerce infrastructure.
- TCGplayercoreDeep integration with TCGplayer's marketplace and price database. Inventory syncs bidirectionally between BinderPOS and TCGplayer. BinderPOS provides 1% discount on TCGplayer marketplace fees for users. TCGplayer integration is USA-only. BinderPOS is marketed as TCGplayer's point-of-sale solution on the seller platform.
Recent moves6 records
Expansion highlights5 records
BinderPOS competitors and assessment
Company assessmentDirect peers
- Crystal Commerce: Crystal Commerce is a long-standing point-of-sale, buylist, and e-commerce platform built specifically for TCG and hobby game stores, making it the closest direct competitor to BinderPOS in the same niche customer base.
- Revel Systems: Revel Systems is an iPad-based cloud POS designed for specialty retail and restaurants, with inventory and multi-location capabilities comparable to BinderPOS's broader retail POS functionality.
- Heartland Retail (now NetSuite SuiteCommerce): Heartland Retail / NetSuite SuiteCommerce InStore is a cloud POS and retail management platform for specialty retailers, competing with BinderPOS for multi-channel specialty retail POS deals.
Broad incumbents
- Lightspeed Retail POS: Lightspeed offers a cloud-based POS and commerce platform for retail and restaurants with broad vertical reach, including specialty retail. It competes with BinderPOS for general retail POS budgets but lacks BinderPOS's deep TCG-specific feature set (buylist rules, singles database).
- Shopify POS: Shopify POS is the retail POS extension of the Shopify commerce platform; while BinderPOS is built on Shopify for e-commerce, Shopify's own POS offering is a horizontal incumbent that could expand into TCG-specific workflows.
- Square POS: Square provides a widely adopted general-purpose POS and payments platform for small businesses, including retail. It competes with BinderPOS at the SMB POS layer but does not offer TCG-specific buylist, singles, or event management features.
- Clover (Fiserv): Clover is a POS and business management platform from Fiserv serving SMBs across retail, services, and restaurants. It competes with BinderPOS for general SMB POS wallet share, though without TCG-specific workflows.
- PayPal Zettle: PayPal Zettle (formerly iZettle) is a mobile-first POS and payments platform for SMBs, comparable as a horizontal SMB POS incumbent that overlaps with BinderPOS on payment acceptance for small retailers.
Others
- TCGplayer Pro: TCGplayer Pro is the pricing/listing automation tool offered by BinderPOS's parent ecosystem (TCGplayer). It is not a direct POS competitor but is sold alongside BinderPOS and addresses overlapping seller workflows (pricing, cataloging) for the same TCG store customer.
- Roca (TCGplayer): Roca is TCGplayer's listing automation tool that helps sellers efficiently upload inventory to the TCGplayer marketplace, comparable in that it targets the same seller base and integrates with the same data infrastructure that BinderPOS relies on.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
BinderPOS social profiles
Digital presenceBinderPOS financial estimates
Financial estimateRevenue estimate
Valuation estimate
BinderPOS leadership team
Management profileNumber of profiles
BinderPOS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
BinderPOS M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about BinderPOS
What does BinderPOS do?
BinderPOS is a cloud-based point-of-sale and inventory management software purpose-built for brick-and-mortar game, hobby, and trading card game (TCG) stores. It unifies in-store and online inventory management, integrates with Shopify for branded e-commerce and with TCGplayer for marketplace and pricing-data synchronization, and includes a buylist engine, automated store credit, event ticketing, comprehensive reporting, and an expansive singles and sealed product catalog. The offering is sold as two SaaS subscription tiers (Binder at $100/month and Binder PRO at $150/month) supplemented by transaction commissions on online sales.
Is BinderPOS a public or private company?
BinderPOS is a private company. It is classified as corporate owned and is currently operating.
When was BinderPOS founded?
BinderPOS was founded in 2018. It employs 11 to 50 people.
Where is BinderPOS based?
BinderPOS is headquartered in Tauranga, New Zealand, in the Oceania region.
How does BinderPOS make money?
Four revenue lines are on record. Monthly Subscription (Binder Tier) is the primary driver. The others are monthly Subscription (Binder PRO Tier), website Sales Commission and TCGplayer Integration Commission.
Who are BinderPOS's main competitors?
Direct peers on record are Crystal Commerce, Revel Systems and Heartland Retail (now NetSuite SuiteCommerce). Broad incumbents are Lightspeed Retail POS, Shopify POS, Square POS, Clover (Fiserv) and PayPal Zettle. Others are TCGplayer Pro and Roca (TCGplayer).
Does BinderPOS have an API?
No public API is recorded for BinderPOS.
What industry is BinderPOS in?
BinderPOS's product category is Retail Point-of-Sale and Inventory Management Software for Collectibles Stores. Its primary akta.pro industry code is FSAMADAD, Integrated POS Payments (ISVs & Vertical POS Platforms). Its NAICS code is 5132.