What Sunrise Detox does

Sunrise Detox is a private, for-profit operator of inpatient medical detoxification facilities in the United States, founded in 2004 and headquartered in Lake Worth, Florida. The company runs 9 residential facilities across 5 East Coast states — Florida (Fort Lauderdale, Palm Beach, Orlando), Georgia (Atlanta, Duluth), New Jersey (Cherry Hill, Toms River), New York (Long Island), and Massachusetts (Millbury) — serving men and women ages 18 and older with substance use disorders involving alcohol, opioids, benzodiazepines, stimulants, marijuana, and other narcotics. Sunrise Detox is a subsidiary of Praesum Healthcare, a multi-site addiction treatment network, and uses that affiliation to offer a continuum of care extending from detox into residential rehab and outpatient programs.

The clinical offering is built around a five-step detox process (assessment, personalized detox plan, 24/7 medical monitoring, emotional/therapeutic support, and transition planning) supported by evidence-based protocols including the Clinical Opiate Withdrawal Scale (COWS) and FDA-approved medication-assisted treatment (Suboxone, Librium, and other comfort medications). The company is triple-accredited (CARF, The Joint Commission, ASAM) and offers adjunct services such as individual therapy, group therapy, family support, aftercare planning, co-occurring disorder treatment, and a dedicated veterans program.

Revenue is generated primarily through insurance-reimbursed detox services, with in-network status across major commercial carriers including Blue Cross Blue Shield, Aetna, Humana, and Cigna, supplemented by a self-pay option for uninsured or out-of-network patients. Go-to-market is sales-led and direct-to-consumer: a 24/7 phone admissions hotline (866-750-8588 / 888-443-3869) handles intake, insurance verification, transportation coordination, and same-day admissions when possible, supported by SEO-optimized website content and organic social presence across Facebook, Instagram, and YouTube. Pricing is not publicly disclosed.

Name

Sunrise Detox

Legal name

Sunrise Detox

Website

https://sunrisedetox.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Sunrise Detox operates 9 inpatient medical detoxification facilities across 5 East Coast states, providing medically supervised withdrawal management and medication-assisted treatment for adults with substance use disorders. The company is a subsidiary of Praesum Healthcare.

Ownership category

akta.pro rank

Product category

Addiction Treatment Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Substance Use Detoxification Centers (Medical Detox) (HLAFACAD)

akta.pro secondary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

Keywords

• Medical detoxification services
• Inpatient drug rehab
• Substance abuse treatment
• Alcohol detox programs
• Opioid withdrawal management

Headquarters

HQ city

Lake Worth

HQ country

United States

HQ region

North America

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Insurance-Reimbursed Detox Services: In-network provider with major insurance carriers including Blue Cross Blue Shield, Aetna, Humana, Cigna, and others. Services covered based on patient insurance plan benefits and prior authorization where required.
2. Self-Pay / Private Pay: Affordable self-pay rates offered for patients without insurance coverage or whose plans do not cover Sunrise Detox services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Sunrise Detox operates inpatient residential medical detoxification facilities that provide 24/7 medically supervised withdrawal management for individuals dependent on alcohol, opioids, benzodiazepines, stimulants, marijuana, and narcotics. The core service is a substance-specific detox program built around a five-step process (assessment, personalized plan, medication-assisted treatment, clinical monitoring, and transition planning) delivered across nine facilities in Florida, Georgia, New Jersey, New York, and Massachusetts, with revenue generated primarily through insurance reimbursement and self-pay admissions.

Product overview

Sunrise Detox is a network of inpatient medical detox facilities providing evidence-based detoxification and withdrawal management services across the eastern United States. The core offering is personalized medical detox programs for various substances including alcohol, opioids, benzodiazepines, stimulants, and narcotics. The company operates multiple specialized detox programs (alcohol detox, drug detox, and substance-specific programs for heroin, fentanyl, morphine, codeine, oxycodone, percocet, vicodin, methadone, benzodiazepines, Valium, Ativan, Xanax, stimulants, amphetamines, methamphetamine, cocaine, marijuana, and narcotics) delivered through a five-step detox process: comprehensive assessment, personalized detox plan, 24/7 medical monitoring, emotional/therapeutic support, and transition planning. Supporting services include individual therapy, group therapy, peer coaching, family counseling, and aftercare planning for ongoing treatment. The facilities are part of the Praesum Healthcare network.

Differentiator

Problem solved

Functional benefit

Products and services

• Alcohol Detox Program

Quantifiable outcome

• Most patients complete detox in 5-10 days
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Praesum HealthcarecoreOthersParent network company providing operational infrastructure and continuum of care. Sunrise Detox facilities are part of the Praesum Healthcare family, enabling seamless transitions to residential rehab and outpatient programs within the network. The network provides shared resources, accreditation support, and coordinated care pathways.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• American Addiction Centers: Operates a multi-state network of inpatient detox and rehabilitation facilities serving patients with substance use disorders. Directly comparable in service offering (medical detox + rehab), insurance-based revenue model, and geographic dispersion to Sunrise Detox.
• Recovery Centers of America: East Coast-focused network of inpatient addiction treatment facilities including medical detox. Highly comparable in regional footprint (Northeast/Mid-Atlantic), facility-based care model, and commercial insurance acceptance.
• CleanSlate Centers: Multi-state outpatient addiction treatment provider specializing in MAT for opioid and alcohol use disorders. Comparable to Sunrise in substance use focus, insurance-based reimbursement, and multi-state clinical operations.
• BrightView Health: Outpatient addiction treatment provider with locations across multiple states offering MAT, counseling, and detox services. Comparable in substance use disorder focus and multi-state clinical operations, though predominantly outpatient rather than residential.
• Summit Behavioral Health: Multi-site behavioral health and addiction treatment operator offering inpatient, outpatient, and detox services. Comparable in facility-based treatment model, insurance contracts, and multi-state expansion strategy.
• BayMark Health Services: National provider of opioid use disorder treatment including medication-assisted treatment, detox, and outpatient services. Comparable in MAT-driven clinical approach, multi-state footprint, and commercial insurance relationships.
• Caron Treatment Centers: Nonprofit addiction treatment provider operating inpatient detox and rehabilitation programs. Comparable in clinical focus on substance use disorder, residential treatment setting, and accreditations.
• Phoenix House: Multi-state residential and outpatient addiction treatment provider. Comparable in facility-based substance use disorder treatment model, though operates at greater scale across more states than Sunrise.

Broad incumbents

• Acadia Healthcare: Large publicly-traded behavioral health hospital operator with acute psychiatric and addiction treatment programs. Overlaps with Sunrise in substance use disorder treatment but operates at greater scale and includes broader psychiatric services.

Emerging players

• Eleanor Health: Value-based outpatient addiction treatment provider with innovative care model and multi-state locations. Comparable in substance use disorder focus and insurance contracting, though operates in lower-acuity outpatient setting rather than residential detox.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCXjhlPRChv3tCeMszmB-LbA/videos?view=0
• Facebookfacebook.com/sunrisedetoxllc
• Instagraminstagram.com/sunrisedetox
• Xx.com/SunriseDetox

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sunrise Detox