Fable&Co.
Fable&Co. is a Brighton and London-based boutique creative agency founded in 2014, delivering branding, design, and digital work for enterprise clients across energy, legal, technology, and finance sectors.
- Company typePrivate
- Founded2014
- HeadquartersBrighton, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Fable&Co. does
Fable&Co. is a UK-based creative agency specialising in branding, design, and digital work for B2B clients across complex, regulated, and technology-led sectors. Founded in 2014 by Ross Davison (Creative/Managing Director) and Jack Archer (Director), the firm operates from Brighton (headquarters) and London with a lean team of approximately eight people plus a "Studio Pup." The client base spans energy and climate (Tion Renewables, AGR Power, Siemens Energy), professional and legal services (Pallas Partners), technology and innovation (Microsoft, Oracle, Navro, TQA), and finance, insurance, and investments (Standard Chartered, Zodia Custody, NOVA BIOCHEM). The agency positions itself as a senior, founder-led alternative to larger network holding-company shops, evidenced by a public portfolio of more than 60 case studies and a 2025 self-rebrand marking a new chapter.
The firm's core offering is end-to-end brand and identity work — naming, visual identity, verbal identity, brand strategy, and digital design — delivered on a project basis, with a 2025-launched marketing services practice extending into ongoing campaign, content, and growth marketing support. There is no proprietary technology platform; the deliverable is creative output produced by senior practitioners, with AI tools likely functioning as workflow accelerators rather than as core products. The business is privately held and has not taken external equity, preserving full creative and commercial control for the two principals.
Commercial mechanics are typical of a boutique professional services firm: project fees scoped per engagement, sized for enterprise budgets, and reliant on re-pitch and referral rather than disclosed retainer or subscription revenue. The client mix is heavily weighted toward mid-to-large enterprises and venture- or growth-backed firms in sectors where brand clarity is itself a product feature (fintech, climate, biotech, legal). With no published financial data, the firm's scale is inferred from team size, logo set, and project cadence rather than disclosed revenue.
Fable&Co. firmographics
Firmographics- Name
- Fable&Co.
- Legal name
- Fable&Co. Limited
- Website
- https://fableco.uk
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Fable&Co. is a Brighton and London-based boutique creative agency founded in 2014, delivering branding, design, and digital work for enterprise clients across energy, legal, technology, and finance sectors.
- Ownership category
- akta.pro rank
Fable&Co. industry classification
Industry- Product category
- Branding & Design Services
- NAICS
- Graphic Design Services (54143), Graphic Design Services (541430)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Naming & Verbal Identity (BPAFAEAB)
- akta.pro secondary industry
- Event Strategy & Experience Design (BPAFAGAA)
Keywords
Where Fable&Co. is headquartered
LocationHeadquarters
- HQ city
- Brighton
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fable&Co. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Professional Services - Branding Projects: Project-based professional services encompassing brand strategy, identity design, website design and development, and marketing collateral creation. Engagement typically spans 3-6 months per project.
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Fable&Co. product offering
Product offeringCore offering
Fable&Co. is a strategic branding, identity, and web design agency that delivers end-to-end brand transformation services for corporate clients. Their offerings span brand strategy (audits, positioning, architecture), verbal identity (naming, messaging, copywriting), visual identity (logos, guidelines, motion), brand application (collateral, signage, video), website design (UX/UI), and website development (front-end, back-end, API integrations). Engagements typically run as project-based professional services spanning 3-6 months per project.
Product overview
Fable&Co. is a London-based branding, design, and digital creative agency founded in 2014. The company offers a comprehensive suite of professional services organized into six core service areas: Brand Strategy (including audits, research, positioning, and architecture), Brand Naming & Messaging (including copywriting and content strategy), Brand Design (including identity, guidelines, art direction, CGI, and motion), Brand & Marketing Application (including presentations, stationery, collateral, and events), Website Design (including UX, UI, and prototyping), and Website Development (including front-end, back-end, and API integrations). Fable&Co. also maintains an extensive portfolio of completed client projects across sectors including technology and innovation, energy and sustainability, legal and professional services, and finance and investments. Notable project work includes TQA (agentic AI branding), AGR Power (energy infrastructure), Nova Biochem (life sciences), Pallas Partners (law firm), The Housing Finance Corporation (financial services), Aleto Investment Platform (hedge fund), Zodia Custody (fintech), and School of Design (education). The agency positions itself as a strategic creative partner, emphasizing the intersection of strategy and creativity for high-growth corporate brands.
Differentiator
Problem solved
Functional benefit
Products and services
- Brand Strategy
- Brand Naming & Messaging
- Brand Design
- Brand & Marketing Application
- Website Design
- Website Development
- Marketing Services
Quantifiable outcome
- 3-6 month project timelines from discovery to launch
- +1 more outcomes
Companies that use Fable&Co.
Customer profileNamed customers19 records
Segments4 records
Ideal customer profiles4 records
Fable&Co. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Fable&Co. partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights5 records
Fable&Co. competitors and assessment
Company assessmentDirect peers
- Koto: London-based branding and design studio of broadly similar scale, serving tech, sustainability, and finance clients with strategy, identity, and digital. Operates an enterprise-focused, founder-led model closely aligned with Fable&Co.'s vertical-specialized approach.
- Manual: Independent London brand and design studio working with purpose-led and technology-driven companies on naming, identity, and digital experiences. Directly comparable mid-sized peer targeting similar enterprise verticals.
- How&How: London creative brand and design studio blending strategy and visual identity for tech, climate, and consumer clients. Comparable in service scope (strategy, naming, identity, web) and in its mid-sized, founder-led UK footprint.
- Ragged Edge: London-based strategic brand consultancy working on positioning, identity, and digital for ambitious challenger and enterprise brands. Comparable in methodology, vertical mix, and senior-led engagement model.
- Uncommon: Independent London brand and creative studio focused on challenger brands in tech, finance, and sustainability. Comparable mid-sized peer with integrated brand strategy, identity, and digital offering.
- Elmwood: Global brand design consultancy delivering strategy, identity, and digital experience design across consumer and B2B sectors. Comparable service breadth and enterprise client base, with greater scale and geographic reach.
Broad incumbents
- Pentagram: The world's largest independent design firm, structured as a partnership of named designers across global offices. Competes for the same enterprise branding RFPs as Fable&Co., but at materially larger scale and broader service scope.
- Landor & Fitch: Global brand strategy and design consultancy with deep enterprise experience across the same financial, energy, and technology verticals Fable&Co. targets. Operates at significantly greater scale and global reach.
- Siegel+Gale: Global branding consultancy focused on simplicity and brand strategy, with a network spanning the US, EMEA, and APAC. Competes for enterprise branding and digital engagements in the same verticals as Fable&Co.
Regional players
- Frost* Collective: Australia-based brand and design collective offering strategy, identity, and digital, analogous to Fable&Co.'s integrated offering but serving a different geography. Comparable scope and methodology for benchmarking design quality and pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Fable&Co. social profiles
Digital presenceFable&Co. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fable&Co. leadership team
Management profileNumber of profiles
Profiles7 records
Fable&Co. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fable&Co. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fable&Co.
What does Fable&Co. do?
Fable&Co. is a strategic branding, identity, and web design agency that delivers end-to-end brand transformation services for corporate clients. Their offerings span brand strategy (audits, positioning, architecture), verbal identity (naming, messaging, copywriting), visual identity (logos, guidelines, motion), brand application (collateral, signage, video), website design (UX/UI), and website development (front-end, back-end, API integrations). Engagements typically run as project-based professional services spanning 3-6 months per project.
Is Fable&Co. a public or private company?
Fable&Co. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Fable&Co. founded?
Fable&Co. was founded in 2014. It employs 1 to 10 people.
Where is Fable&Co. based?
Fable&Co. is headquartered in Brighton, United Kingdom, in the Europe region.
How does Fable&Co. make money?
One revenue line is on record: professional Services - Branding Projects.
Who are Fable&Co.'s main competitors?
Direct peers on record are Koto, Manual, How&How, Ragged Edge, Uncommon and Elmwood. Broad incumbents are Pentagram, Landor & Fitch and Siegel+Gale. Frost* Collective is listed as a regional player.
Does Fable&Co. have an API?
No public API is recorded for Fable&Co..
What industry is Fable&Co. in?
Fable&Co.'s product category is Branding & Design Services. Its primary akta.pro industry code is BPAFAEAB, Naming & Verbal Identity, with a secondary code of BPAFAGAA, Event Strategy & Experience Design. Its NAICS code is 54143 and its SIC code is 7311.