Acuity Medical
Acuity Medical is a privately held, founder-owned contract sales agency and specialty distributor based in Annapolis, Maryland, providing field sales representation, distribution, and marketing programs to medical device manufacturers across the U.S. healthcare continuum.
- Company typePrivate
- Founded1987
- HeadquartersAnnapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Acuity Medical does
Acuity Medical, Inc. is a privately held, founder-owned medical sales and distribution company headquartered in Annapolis, Maryland, founded in 1987. The company operates three integrated service lines: a contract sales agency (active since 2003) that provides professional field sales representation for medical device manufacturers across the U.S. healthcare continuum; a specialty distribution and wholesale operation (active since 2005) that delivers products to healthcare facilities from its Annapolis warehouse; and integrated marketing programs (face-to-face presentations, e-marketing, outbound telemarketing, trade show staffing). Supporting these services are the Partner Focus Program (PFP), which codifies vendor-specific business plans with benchmarks and milestones, and complementary offerings including consulting, white-glove capital equipment delivery, GPO contract compliance, and clinical in-service support.
The company serves two distinct customer groups: medical device manufacturers (its primary paying customers) and the downstream healthcare facilities (hospitals, IDNs, HME/DME providers, and alternate care facilities) where Acuity's sales team drives product adoption. Acuity generates revenue through contract sales commissions/fees, distribution margins on product sales, and professional services for marketing programs, with all pricing negotiated B2B through the PFP framework. Its go-to-market combines enterprise field sales with territory-based coverage, augmented by digital channels including Google AdWords, email campaigns, and geo-fencing. The company is led by President Mark Tomchik, who purchased Acuity after senior sales roles at Vapotherm, Optiva (Sonicare), and Thermoscan, and is currently expanding its national footprint while recruiting new manufacturer partners.
Acuity Medical firmographics
Firmographics- Name
- Acuity Medical
- Legal name
- Acuity Medical, Inc.
- Website
- https://acuitymedical.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Acuity Medical is a privately held, founder-owned contract sales agency and specialty distributor based in Annapolis, Maryland, providing field sales representation, distribution, and marketing programs to medical device manufacturers across the U.S. healthcare continuum.
- Ownership category
- akta.pro rank
Acuity Medical industry classification
Industry- Product category
- Medical Device Distribution & Contract Sales
- NAICS
- Professional, Scientific, and Technical Services (54)
- SIC
- Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)
- akta.pro primary industry
- Healthcare/Pharma Creative Agencies (MPAAAAAJ)
- akta.pro secondary industry
- Healthcare & Life Sciences PR (BPAFADAJ)
Keywords
Where Acuity Medical is headquartered
LocationHeadquarters
- HQ city
- Annapolis
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Acuity Medical business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Contract Sales Agency: Acuity Medical generates revenue by providing contract sales services to medical device manufacturers. They sell manufacturers' products throughout the healthcare continuum and earn commissions or fees based on sales performance. The company offers validated sales results and references for their contracted vendor partners.
- Specialty Distribution: Since 2005, Acuity Medical has operated as a specialty distributor and wholesaler, distributing products to healthcare facilities across the country. This includes warehouse operations, logistical support, delivery, and customer service, generating revenue through product distribution margins.
- Marketing Programs: Acuity Medical provides integrated marketing communications services including face-to-face presentations, e-marketing, outbound telemarketing campaigns, and trade show sales staffing. These marketing programs are offered as part of their vendor partnership services.
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Acuity Medical product offering
Product offeringCore offering
Acuity Medical is an award-winning contract sales agency and specialty distributor that sells medical manufacturers' products to healthcare facilities throughout the U.S. healthcare continuum. The company provides field sales representation, warehouse and wholesale distribution, and integrated marketing programs (face-to-face presentations, e-marketing, telemarketing, trade shows) under its Preferred Partner Program (PFP). Founded in 1987 and based in Annapolis, Maryland, the company operates in several thousand healthcare accounts.
Product overview
Acuity Medical is an award-winning manufacturer, specialty distributor, and contract sales agency based in Annapolis, Maryland. The company offers a portfolio of healthcare sales and marketing services including Contract Sales Agency (professional sales representation for medical manufacturers since 2003), Specialty Distribution (warehouse and wholesale distribution since 2005), Consulting & Sales Services (business development support for startups and mature businesses), and the Preferred Partner Program (PFP) for custom business planning. Additionally, Acuity Medical markets Medical/Surgical products with business development deliverables and Capital Equipment with White Glove Delivery support. The company also offers EZ-Boards as a separate communication boards product brand. Their services span the healthcare continuum with nationwide coverage through their experienced sales team.
Differentiator
Problem solved
Functional benefit
Brands
- EZ-Boards: A separate product/brand referenced as a website (https://ezcommunicationboards.com/) related to communication boards, distinct from the main Acuity Medical business focus on medical/surgical sales and distribution.
Products and services
- Contract Sales Agency Professional sales representation and contract sales services for medical device manufacturers, leveraging an experienced field sales team and established customer relationships to generate revenue growth across hospitals, HME/DME providers, alternate care facilities, and independent pharmacies throughout the U.S. healthcare continuum. Validated results are backed by numerous trade references.
- Specialty Distribution and Wholesale Warehouse, logistical support, and wholesale distribution services delivering medical products to healthcare facilities nationwide, with focus on fill rates and lead times. Acuity is set up and active in several thousand accounts, enabling seamless integration of new products and vendors into its customer base.
- Consulting & Sales Services
Quantifiable outcome
- Consistent sales results for manufacturer partners since 2003
- +2 more outcomes
Companies that use Acuity Medical
Customer profileSegments4 records
Ideal customer profiles2 records
Acuity Medical technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Acuity Medical partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Acuity Medical competitors and assessment
Company assessmentBroad incumbents
- McKesson Corporation: Largest U.S. medical/surgical distributor and healthcare services company. Operates broad pharmaceutical and medical distribution plus manufacturer services that overlap with Acuity's specialty distribution and contract sales functions at scale.
- Cardinal Health: Major U.S. medical product distributor with a medical segment serving hospitals, ambulatory, and alternate-care sites — the same customer continuum Acuity targets, but at vastly larger scale.
- Henry Schein: Large distributor of medical, dental, and animal health products with manufacturer-representation services and value-added supply chain solutions directly comparable to Acuity's med-surg distribution and rep coverage.
- Owens & Minor: Specialty medical/surgical distributor with Patient Direct (DME) and Products & Healthcare Services segments serving hospitals, IDNs, and home health — overlapping with Acuity's healthcare continuum distribution and white-glove delivery.
- Medline Industries: Largest privately held U.S. medical/surgical manufacturer and distributor with direct sales coverage across hospitals, surgery centers, and alternate care — closest large incumbent peer given overlapping distribution-plus-direct-sales model.
- Syneos Health: Contract research and commercial services organization (formerly Inventiv Health/inVentiv) that includes outsourced sales teams and medical sales force solutions for device and pharma manufacturers — adjacent commercialization peer in the same outsourced-medtech-sales category.
Direct peers
- Concordance Healthcare Solutions: Mid-size U.S. medical/surgical distributor serving hospitals, GPOs, and alternate-care providers with a similar specialty distribution and field sales model, making it a more size-comparable peer than the mega-distributors.
- NDC (National Distribution & Contracting): Independent medical products distributor and GPO/IDN-focused supply chain provider offering warehouse logistics and sales coverage comparable to Acuity's specialty distribution and contract sales agency business.
- Amplity Health: Contract sales organization providing outsourced sales teams and commercialization services to pharmaceutical and medical device manufacturers — the most direct functional analogue to Acuity's contract sales agency business, just at larger scale and across both pharma and medtech.
Regional players
- Patterson Companies: U.S. value-added distributor (dental and animal health primary, with select medical adjacencies) that shares Acuity's distribution-plus-sales-rep model, though focused on different end markets.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Acuity Medical social profiles
Digital presenceAcuity Medical financial estimates
Financial estimateRevenue estimate
Valuation estimate
Acuity Medical leadership team
Management profileNumber of profiles
Profiles6 records
Acuity Medical funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Acuity Medical M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Acuity Medical
What does Acuity Medical do?
Acuity Medical is an award-winning contract sales agency and specialty distributor that sells medical manufacturers' products to healthcare facilities throughout the U.S. healthcare continuum. The company provides field sales representation, warehouse and wholesale distribution, and integrated marketing programs (face-to-face presentations, e-marketing, telemarketing, trade shows) under its Preferred Partner Program (PFP). Founded in 1987 and based in Annapolis, Maryland, the company operates in several thousand healthcare accounts.
Is Acuity Medical a public or private company?
Acuity Medical is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Acuity Medical founded?
Acuity Medical was founded in 1987. It employs 11 to 50 people.
Where is Acuity Medical based?
Acuity Medical is headquartered in Annapolis, United States, in the North America region.
How does Acuity Medical make money?
Three revenue lines are on record. Contract Sales Agency is the primary driver. The others are specialty Distribution and marketing Programs.
Who are Acuity Medical's main competitors?
Broad incumbents on record are McKesson Corporation, Cardinal Health, Henry Schein, Owens & Minor, Medline Industries and Syneos Health. Direct peers are Concordance Healthcare Solutions, NDC (National Distribution & Contracting) and Amplity Health. Patterson Companies is listed as a regional player.
Does Acuity Medical have an API?
No public API is recorded for Acuity Medical.
What industry is Acuity Medical in?
Acuity Medical's product category is Medical Device Distribution & Contract Sales. Its primary akta.pro industry code is MPAAAAAJ, Healthcare/Pharma Creative Agencies, with a secondary code of BPAFADAJ, Healthcare & Life Sciences PR. Its NAICS code is 54 and its SIC code is 5047.