What Bullivants does

Bullivants Pty Limited is an Australian specialist provider of lifting, rigging, and height safety products and services to the industrial sector, operating continuously since 1891. The company sells a deep product catalogue spanning wire rope (including high-performance Verotop, Veropower, Verotech, and Powerform lines and elevator wire rope), fibre rope, lifting chain slings (Grade 60-120), synthetic slings, shackles, turnbuckles, hoists and winches, fabricated lifting equipment including Modulift spreader beams, load restraints, and fall protection / confined space equipment. Featured proprietary products include the award-winning ADAPTA adjustable HMPE sling, AirShackle hybrid shackle, The Buddie System wireless crane-safety alert, and the HMPE hose restraint. Underlying technology centres on synthetic-fibre (HMPE/Dyneema) lifting systems, hybrid composite hardware, wireless crane-operator safety telemetry, and modular spreader beam engineering.

The company's revenue model combines product sales with NATA-accredited inspection and testing services, NDT, custom fabrication, and training delivered by qualified technicians. Distribution runs through direct phone sales (1300 LIFTING), website quote requests, and a BEAM cloud platform (app.tessalink.com) for asset management and inspection tracking. Customer segments are verticalised into mining, renewables, defence, marine and offshore, ports, and construction, served with certified compliance to AS 4100, AS 2319, AS 4991, the AS/NZS 1891 series, EN341/EN360, ANSI Z359, ATEX, and other standards. Strategic supplier partnerships with 3M, SpanSet, MSA Safety, SafetyLink, pewag, Townley, and Modulift underpin the catalogue breadth.

Name

Bullivants

Legal name

Bullivants

Website

https://bullivants.com

Company type

Private

Founded year

1891

Operating status

Operating

Headcount range

251–500 employees

Short description

Bullivants is Australia's oldest specialist provider (since 1891) of lifting, rigging, and height safety products and NATA-accredited inspection services for mining, renewables, defence, marine, ports, and construction customers across Australia.

Ownership category

akta.pro rank

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Lifting and Rigging Equipment Sales: Sale of wire rope, chain slings, synthetic slings, shackles, turnbuckles, hoisting equipment, fall protection, and related lifting components to industrial customers.
2. Inspection and Testing Services: NATA Accredited inspection and testing services, height safety installed systems, NDT (Non-Destructive Testing) services, and equipment certification.
3. Custom Solutions and Fabrication: Custom-designed lifting equipment fabrication and bespoke solutions for specific industrial requirements.
4. Training Services: Training services for safe lifting operations and equipment usage.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Bullivants designs, manufactures, supplies, inspects, and services a comprehensive range of lifting, rigging, height safety, fall protection, load restraint, hoisting, winching, and recovery equipment for Australian industrial customers. The company also delivers NATA-accredited inspection and NDT testing, custom fabrication of specialised lifting gear, height safety installed systems, and training, supported by the BEAM digital asset management and inspection tracking platform.

Product overview

Bullivants is Australia’s oldest and largest specialist provider of lifting, rigging, and height safety solutions serving the industrial sector since 1891. The company operates a diversified product portfolio organized into distinct categories: Wire Rope Strand & Fittings (including High Performance Wire Rope brands like Verotop, Veropower, Verotech, and Powerform; Elevator Wire Rope; Superflex Cable; Fittings; Ferrules; Cable Stocking), Fibre Rope (High Performance Synthetic Rope including AmSteel®-Blue, Fusion-X™, Saturn-12™; General Purpose Synthetic Rope; Natural Fibre Rope), Lifting & Rigging Components (Shackles in Load Rated/Commercial/Stainless Steel grades, Turnbuckles, Rigging Screws, Lifting Clutches, Sheave Blocks, Eyebolts, Lifting Points), Lifting Chain Slings & Fittings (Grade 100, 120, 60, 80 chains and fittings), Synthetic Slings (Round Slings, Flat Slings, ADAPTA® Adjustable HMPE Lifting Slings, LINK-IT Max™ Soft Lifting Shackle), Hoisting & Winching (Lever Blocks, Chain Blocks, Battery Powered/Electric/Air Hoists, Trolleys, Clamps, Load Monitoring, Magnetic Lifters, Winches), Recovery & Towing (AirShackle™, Link-It+ Soft Shackles, Recovery Strops), Load Restraints (Ratchet Tie-Downs, Load Binders, Chain Assemblies, HMPE Hose Restraints), Fabricated Lifting Equipment (Modulift Spreader Beams, Custom Fabricated Products, Forklift Attachments, Gas Cylinder Handling), and Fall Protection (Harnesses, Lanyards, Fall Arrestors & Lifelines, Anchorage Systems, Rescue & Escape Kits, Confined Space Equipment). Featured innovations include the award-winning ADAPTA® Adjustable Lifting Sling (2023 CICA Innovation Award), The Buddie System wireless safety alert device, AirShackle™ hybrid shackle, and HMPE Hose Restraint system. Services include NATA-accredited Inspection & Testing, Height Safety Installed Systems, BEAM asset management platform, NDT Services, Custom Solutions, and Training. Industries served include Mining, Renewables, Defence, Marine, Offshore, Ports, Construction, and general industrial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ADAPTA: Award-winning adjustable HMPE lifting sling that received the 2023 Crane Industry Council of Australia Innovation Award and National Safety Council of Australia award in 2024
• BEAM
• AirShackle
• Black Snake
• The Buddie System

Products and services

• Wire Rope Strand & Fittings Comprehensive range of wire rope products including high-performance wire rope (Verotop, Veropower, Verotech, Powerform series, cable laid ropes), elevator wire rope (Pfeifer Drako, Usha Martin governor and hoist ropes), general purpose and small wire ropes, stainless steel wire rope (7x7, 7x19, 1x19), superflex cable (plaited steel cable, slings, strops), fittings, ferrules, and cable stockings for industrial lifting applications.
• Fibre Rope Synthetic fibre ropes including high-performance AmSteel®-Blue, Fusion-X™, and Saturn-12™, general purpose synthetic rope, and natural fibre rope (sisal, manila) for industrial applications.
• Lifting & Rigging Components Hardware including load-rated and commercial shackles, turnbuckles, rigging screws, lifting clutches, sheave blocks, snatch blocks, eyebolts, eyenuts, link brackets, and lifting points.
• Lifting Chain Slings & Fittings Chain slings and fittings in Grade 100, Grade 120, Grade 60, and Grade 80, including assembled slings, master links, grab hooks, self-locking hooks, sling hooks, and specialty chains.
• Synthetic Slings Non-metal slings including round slings, flat webbing slings, ADAPTA® adjustable HMPE slings, LINK-IT Max™ soft lifting shackles, and lifting bags for various lifting applications.
• ADAPTA® Adjustable HMPE Lifting Sling Australia-developed award-winning adjustable HMPE lifting sling with easily adjustable legs, no metal parts, and lightweight design. Improves safety, productivity, and reduces manual handling injury risk; significantly reduces assembly time for loads to lift.
• Hoisting & Winching Hoisting equipment including lever blocks, chain blocks, battery powered hoists, electric hoists, air hoists, trolleys, beam clamps, universal clamps, clamps and grabs, load monitoring devices, magnetic lifters, hand and electric winches, webbing pullers, safety alert systems, and no-touch tools.
• The Buddie System Wireless instant safety alert device for crane operators, riggers, and dogmen, providing snap-alert-stop functionality. Patent-pending Australian-designed technology with up to 1km wireless range, enabling instant communication between riggers and crane operators during lifting operations.
• AirShackle™ Hybrid Shackle Hybrid shackle combining high-strength UHMWPE bow with tempered high-tensile steel pin and 7075-T6 aluminium spools, designed for towing, recovery, and load movement. Lighter and faster to handle than traditional steel shackles while maintaining reliable load-bearing performance.
• Recovery & Towing Equipment Recovery equipment including AirShackle™, Link-It+ soft shackles, AeroLock, Panther® and Black Snake™ recovery strops, and wire rope pullers for towing and recovery operations.
• Load Restraints Cargo securing products including ratchet tie-downs, load binders (Grade 70, Grade 100), chain assemblies, lashing points, HMPE hose restraints, and cargo nets for load transportation.
• HMPE Hose Restraint System External HMPE (High-Modulus Polyethylene) hose restraint system made with AmSteel® Blue/Dyneema® fibre, certified to AS 4991 and NATA ISO 17025. Eliminates the need to disconnect hoses during changeover in drilling, pipeline, roof support, and water piping applications.
• Fabricated Lifting Equipment Custom fabricated lifting solutions including Modulift spreader beams (QJ2 and MOD 6–400 series), combination beams, lifting cages, lifting frames, pipe lifters, personnel baskets, forklift attachments, gas cylinder handling equipment, and transport cages.
• Dean-O Sling Australian-made specialised double-ended Superflex Strop lifting sling for Ramshorn hooks on large cranes. Working load limits from 11t to 165t for heavy construction and infrastructure projects.
• Fall Protection Height safety equipment including harnesses (Spectre, ERGO, V-FORM™, V-FIT™, DBI-SALA®, Protecta®), lanyards, fall arrestors and lifelines, anchorage systems, rescue and escape kits, confined space equipment, and accessories.
• Stainless Steel Products Stainless steel lifting and rigging components including wire rope (7x7, 7x19, 1x19 constructions), shackles, turnbuckles, rigging screws, balustrading accessories, spring hooks, eyebolts/eyenuts, chain, and Grade 60 chain fittings.
• Inspection & Testing Services NATA-accredited inspection and testing services for lifting equipment, height safety systems, and rigging components, ensuring compliance with Australian and international safety standards.
• Height Safety Installed Systems Design, installation, and certification of permanent height safety systems including anchor points, horizontal safety lines, and collective fall protection.
• BEAM Asset Management Platform Cloud-based asset management and inspection tracking platform used to manage lifting equipment, schedule inspections, and maintain compliance documentation.
• NDT (Non-Destructive Testing) Services Non-Destructive Testing services for critical lifting and rigging equipment to detect defects without causing damage, supporting asset integrity assurance.
• Custom Solutions and Fabrication Custom fabrication and engineering solutions for specialised lifting requirements that cannot be met by the standard product range.
• Training Training services for safe lifting practices, equipment inspection, and height safety procedures, delivered for industrial customer workforces.

Quantifiable outcome

• ADAPTA sling significantly reduces assembly time for load to lift due to fewer components, no metal parts, and lightweight design
• +2 more outcomes

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Nine partnerships are on record, tiered core.

• 3M AustraliacoreTechnology or Integration3M Australia supplies DBI-SALA and Protecta fall protection products through Bullivants, including harnesses, self-retracting lifelines, rescue kits, and accessories.
• SpanSet AustraliacoreTechnology or IntegrationSpanSet Australia supplies suspension trauma relief straps, tripods, and confined space equipment through Bullivants.
• PIP Global SafetycoreTechnology or IntegrationPIP Global Safety supplies MightEvac self-retracting lifelines and fall protection equipment through Bullivants.
• MSA SafetycoreTechnology or IntegrationMSA Safety supplies V-FORM harnesses, confined space entry kits, and tripod equipment through Bullivants.
• SafetyLinkcoreTechnology or IntegrationSafetyLink supplies patented Gridmesh Anchor fall protection equipment through Bullivants.
• pewagcoreTechnology or Integrationpewag supplies INOX stainless steel chain and fittings for water and wastewater applications through Bullivants.
• TownleycoreTechnology or IntegrationTownley supplies heavy duty turnbuckles and rigging equipment through Bullivants.
• ModuliftcoreTechnology or IntegrationModulift supplies modular spreader beam systems (QJ2, MOD series from 6t to 400t capacity) through Bullivants.
• The Buddie System (TBS)coreStrategic or Co-development PartnerThe Buddie System is a wireless safety alert device designed in Australia by local crane professionals with patent-pending technology. Bullivants distributes this innovative safety product.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Blackwoods: Australia's largest distributor of industrial and safety products serving mining, construction, defence, and oil & gas. Overlaps Bullivants in lifting and rigging distribution, with a much broader MRO and PPE catalogue.
• The Lifting Company: Australian specialist provider of lifting equipment, hoists, and rigging products serving mining, construction, and industrial customers. Direct Australian regional competitor to Bullivants in lifting and rigging supply.

Direct peers

• The Crosby Group: Global leader in rigging, lifting, and material handling hardware, including shackles, hooks, and slings. Directly comparable as a specialized manufacturer and supplier of lifting and rigging products to industrial end markets, with significantly larger global scale.
• SpanSet: Specialist in lifting, rigging, and load-securing solutions including synthetic slings, fall protection, and cargo securement. Bullivants distributes SpanSet products in Australia, and the two compete directly across lifting/rigging safety categories.
• Gunnebo Industries: Manufacturer and supplier of lifting equipment, chain, and load-securing products. Comparable product portfolio (chain, shackles, lifting points) and similar end-market focus in mining, construction, and general industrial lifting.
• Modulift: Manufacturer of modular spreader beam systems ranging from light to heavy lifting capacities. Bullivants is a Modulift distributor in Australia; the two compete and partner in the spreader beam and below-the-hook lifting category.
• pewag: Global chain manufacturer producing high-grade lifting chain, stainless steel chain, and related fittings. Bullivants distributes pewag chain in Australia; directly comparable in chain slings and grade chain offerings to industrial customers.

Broad incumbents

• Columbus McKinnon Corporation: Large public company offering hoists, cranes, chain, rigging, and lifting solutions across industrial markets. Overlaps Bullivants' product portfolio (hoists, chain, shackles) but operates at much greater scale and across broader geographies.
• 3M Safety: Global fall protection and personal safety equipment provider (DBI-SALA, Protecta brands). Bullivants distributes 3M fall protection in Australia; 3M operates across much broader safety categories globally.
• MSA Safety: Global safety equipment manufacturer with fall protection, confined space, and harness offerings. Bullivants distributes MSA harnesses and confined-space equipment; MSA is a much larger incumbent across broader industrial safety.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/bullivants

Compliance29 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bullivants