Chappellet Vineyard

What Chappellet Vineyard does

Chappellet Vineyard is a second-generation, family-owned Napa Valley winery founded in 1967 by Donn and Molly Chappellet, operating from its estate on Pritchard Hill in St. Helena, California. The winery cultivates a 104-acre certified organic vineyard across 48 individual blocks at elevations of 800 to 1,800 feet, producing mountain-grown Cabernet Sauvignon-centric wines from rocky, volcanic soils. Its portfolio centers on four Cabernet expressions: the allocation-only Pritchard Hill Cabernet Sauvignon (which received 100-point Parker ratings for the 2012 and 2016 vintages), the flagship Signature Cabernet Sauvignon ($95/bottle retail), the single-parcel Hideaway Cabernet Sauvignon, and Cabernet Franc ($115/bottle), supported by a smaller Grower Collection featuring Chardonnay from Sangiacomo Vineyard and Pinot Noir from Dutton Ranch.

The business operates a hybrid revenue model combining direct-to-consumer channels — e-commerce on Commerce7, Wine Club and Case Club subscriptions (quarterly and bi-annual shipments at 10-15% member discounts), the Signature Cabernet Subscription, the exclusive Pritchard Hill Estate Allocation program, paid tasting experiences ($125-$200 per person), private events, and corporate gifting — with three-tier wholesale distribution covering 40+ US states through state-specific distributors, 24+ international markets via Gliding Eagle logistics, and global fine wine channels through La Place de Bordeaux's network of 300+ négociants across 170+ countries. Its customer base spans wine collectors seeking allocation-only releases, wine club members on recurring shipments, corporate gifting clients, and luxury wine tourists visiting the estate. The estate's iconic pyramid winery, designed by artist Ed Moses in 1968 and called 'the most remarkable wine cathedral of the modern world' by Hugh Johnson, anchors the brand identity alongside its family heritage and sustainability credentials (100% solar offset, near-100% process water recycling).

Operations are led by a blend of second-generation family ownership (Cyril Chappellet as CEO & Chairman, Dominic Chappellet as COO, Carissa, Alexa, and Lygia Chappellet on the board) and experienced professional management (President David Francke, CFO Christine Ha, VP of Winemaking Phillip Corallo-Titus with 30+ years tenure). The company reports 11-50 employees, is privately held with no disclosed institutional investors, and has no public revenue or funding disclosures.

Name

Chappellet Vineyard

Legal name

Chappellet Winery, Inc.

Website

https://chappellet.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Chappellet Vineyard is a family-owned Napa Valley winery founded in 1967, producing ultra-premium mountain-grown Cabernet Sauvignon from its certified-organic Pritchard Hill estate through direct-to-consumer channels, wine clubs, and global fine wine distribution.

Ownership category

akta.pro rank

Product category

Premium Napa Valley wines

NAICS

Wineries (31213), Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820), Beer, Wine, and Liquor Retailers (445320)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Tastings & Vineyard/Winery Tours (THAJAGAD), Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP) (AFAGAJAL), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Estate-grown wines
• Mountain Cabernet Sauvignon
• Wine club membership
• Napa Valley winery
• Winery tasting experiences

Headquarters

HQ city

Saint Helena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: DTC sales through the winery's e-commerce website and tasting room. Customers can purchase wines directly including Signature Cabernet Sauvignon ($95), Cabernet Franc ($115), and other varietals.
2. Wine Club Memberships: Recurring revenue from Chappellet Wine Club (quarterly shipments with 15% member savings), Case Club (bi-annual shipments with 10% savings), and Pritchard Hill Estate Allocation (3, 6, or 12 bottle annual allocations).
3. Tasting Experiences: Revenue from paid tasting experiences including Pinnacle of Pritchard Hill ($125/person), Pritchard Hill Estate Tasting ($200/person), and Summer Sunset Series ($150/person).
4. Corporate Gifting: Corporate gifting services where Chappellet curates gift selections, handles personalization and shipping directly to recipients.
5. Wholesale/Distribution: Sales through a network of state-by-state distributors across the US and international distribution through La Place de Bordeaux négociants network.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels6 records

Core offering

Chappellet Vineyard is a family-owned Napa Valley winery that grows, produces, and sells estate-grown, mountain wines from Pritchard Hill — most notably its Signature Cabernet Sauvignon, the pinnacle Pritchard Hill Cabernet Sauvignon, Hideaway Cabernet Sauvignon, Cabernet Franc, and a Grower Collection of Chardonnay and Pinot Noir. The winery sells primarily direct to consumers via its e-commerce shop, three wine clubs/allocation programs, on-site tasting experiences, virtual tastings, corporate gifting, and experiential events, while also distributing through US state-by-state wholesalers and the La Place de Bordeaux négociant network internationally.

Product overview

Chappellet Vineyard is a family-owned Napa Valley winery founded in 1967, specializing in mountain-grown wines from Pritchard Hill. The product portfolio centers on four distinct Cabernet Sauvignon wines: the ultra-premium Pritchard Hill Cabernet Sauvignon (the pinnacle of the portfolio, exclusively available via allocation), the Signature Cabernet Sauvignon (the flagship wine for over three decades), the Hideaway Cabernet Sauvignon (a single-parcel expression from blocks at 1,425 feet elevation), and Cabernet Franc. Beyond these core wines, Chappellet offers a Grower Collection featuring Chardonnay from Sangiacomo Vineyard and Pinot Noir from Dutton Ranch. Membership programs include the Pritchard Hill Estate Allocation (exclusive access to the top-tier wines), the Chappellet Wine Club (four annual shipments with 15% savings), and the Case Club (two annual shipments with 10% savings). Direct-to-consumer channels include a Signature Cabernet Subscription (3/6/12 bottle shipments with 10% savings) and a comprehensive e-commerce shop. Experiential offerings encompass on-site tastings (Pinnacle of Pritchard Hill at $125, Estate Tasting at $200, Summer Sunset Series at $150), virtual tastings, corporate gifting services, and private event hosting. The winery also organizes special events such as the Idaho River Adventure.

Differentiator

Problem solved

Functional benefit

Products and services

• Pritchard Hill Cabernet Sauvignon The pinnacle wine of Chappellet's portfolio, produced from grapes grown on hillside estate vineyards on Pritchard Hill, recognized for exceptional complexity, structure, and aging potential, and awarded perfect 100-point ratings from Robert Parker's Wine Advocate for the 2012 and 2016 vintages; available exclusively to Pritchard Hill Estate Allocation members.
• Signature Cabernet Sauvignon The flagship Chappellet wine for more than three decades, full of structure and aging potential while remaining seductively forward in concentrated varietal character, sourced from the dry, rocky soils of Pritchard Hill; the 2022 vintage received 97 points from Robert Parker's Wine Advocate and is priced at $95 per 750ml bottle.
• Hideaway Cabernet Sauvignon A 100% Cabernet Sauvignon single-parcel expression sourced from the secluded Hideaway blocks perched at 1,425 feet on the rugged slopes of Pritchard Hill, first released in 2016, with the bottle design honoring Donn Chappellet's adventurous spirit using an 1882 surveyor map.
• Cabernet Franc A traditional Bordeaux-style wine based on Cabernet Franc produced from vines planted in 1989 that thrives on Pritchard Hill's volcanic soils, developing ripe, concentrated flavors with cellar-worthy character; the 2022 vintage received 95 points and is priced at $115 per 750ml bottle.
• Grower Collection Chardonnay (Sangiacomo Vineyard) A Chardonnay sourced from the Sangiacomo Vineyard as part of Chappellet's Grower Collection featuring wines from select partner vineyards; the 2022 vintage received 93 points and is priced at $60 per 750ml bottle.
• Grower Collection Pinot Noir (Dutton Ranch) A Pinot Noir sourced from Dutton Ranch as part of Chappellet's Grower Collection featuring wines from select partner vineyards; the 2022 vintage is priced at $70 per 750ml bottle.
• Signature Cabernet Subscription A recurring wine subscription letting members choose 3, 6, or 12 bottle shipments of Signature Cabernet Sauvignon at a cadence of every 1, 2, 3, 4, or 6 months, with 10% member savings and free shipping on 6+ bottle orders.
• Pritchard Hill Estate Allocation An exclusive membership providing access to the most celebrated Chappellet releases, including Pritchard Hill and Hideaway Cabernet Sauvignon, with 3, 6, or 12 bottle annual allocations.
• Chappellet Wine Club A customizable wine club with four shipments per year (February, May, October, December), providing access to the full range of non-allocated wines, 15% member savings, complimentary Pinnacle of Pritchard Hill tours for up to 6 guests, and first access to new releases.
• Chappellet Case Club A wine club with two shipments per year in May and December, offering 10% member savings and complimentary Pinnacle of Pritchard Hill tours for up to 4 guests.
• Pinnacle of Pritchard Hill Tour & Tasting A 90-minute behind-the-scenes estate tour and tasting experience at $125 per person, featuring vineyard exploration and a private tasting of current releases at the Pritchard Hill winery.
• Pritchard Hill Estate Tasting An exclusive barrel wine tasting and intimate tour through the pyramid winery and Pritchard Hill vineyards at $200 per person, including curated cheese pairings and tasting of the acclaimed Pritchard Hill Cabernet Sauvignon.
• Summer Sunset Series A seasonal outdoor experience on the Meadow held the last Saturday of June, July, and August at $150 per person, featuring Chappellet wines, wood-fired pizza, and live music.
• Virtual Tasting A virtual wine tasting event coordinated by Virtual Wine Ambassador Stephen Rosenblatt, featuring a tailored Chappellet lineup including Signature Cabernet Sauvignon, with logistics and wine shipping handled for group events.
• Corporate Gifting Curated Chappellet gift selections beautifully packaged in Chappellet gift boxes, shipped directly to recipients with personalized gift messages coordinated by a Chappellet ambassador; ideal for corporate clients and partners.
• Private Events Private celebration hosting at the winery with award-winning wines and views, including event planning assistance and customizable experiences for intimate gatherings or larger occasions.
• Idaho River Adventure A six-day, five-night all-inclusive river rafting trip with Chappellet wine pairings at evening dinners, scheduled July 22-27, 2026 along Idaho's Middle Fork of the Salmon River, priced at $3,400 per person in partnership with Idaho River Adventures.

Quantifiable outcome

• 100-point ratings from Robert Parker's Wine Advocate for 2012 and 2016 Pritchard Hill Cabernet Sauvignon
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• La Place de BordeauxcoreChannel Partner/ Reseller/ DistributorLa Place de Bordeaux is recognized as the world's most successful marketplace and distribution network for fine wine, comprising over 300 négociants selling wine in more than 170 countries. Chappellet is one of just a handful of American wineries to join this historic wine institution. Their most coveted Pritchard Hill wines are sold through this partnership.
• Bureau Barre & ToutoncoreChannel Partner/ Reseller/ DistributorCourtiers en vins (wine broker) based in Bordeaux, France at 100 cours du Médoc.
• Constance/Vins & PassionscoreChannel Partner/ Reseller/ DistributorNégociant based at 5 Rue Binaud, Bordeaux, France. Part of the La Place de Bordeaux network.
• Ulysse CazabonnecoreChannel Partner/ Reseller/ DistributorNégociant based in Margaux, France. Part of the La Place de Bordeaux network.
• DuclotcoreChannel Partner/ Reseller/ DistributorLeading négociant based in Bordeaux, France. Part of the La Place de Bordeaux network.
• Idaho River AdventuresminorStrategic or Co-development PartnerExpert guides providing full-service river vacation on the Middle Fork of the Salmon River. Chappellet hosts experiential travel events for members, combining wine experiences with outdoor adventure.
• Southern Glazer's Wine & SpiritscoreChannel Partner/ Reseller/ DistributorMajor national wine and spirits distributor serving Arkansas, New Mexico, and Texas markets.
• WinebowcoreChannel Partner/ Reseller/ DistributorFine wine importer and national distributor. Serves Delaware, Maryland, New York, and North Carolina markets.
• Frederick Wildman & SonscoreChannel Partner/ Reseller/ DistributorFamily-owned fine wine and spirits importer and distributor. Serves New Jersey market.
• Wilson DanielscoreChannel Partner/ Reseller/ DistributorFine wine importer and distributor. Founded by Jack Daniels, Chappellet's first National Sales Manager. Serves New Jersey market.
• Gliding EagleminorChannel Partner/ Reseller/ DistributorInternational shipping partner enabling Chappellet to ship to select international markets including Canada, Australia, UK, France, Germany, Japan, and other countries.

Scale indicators8 records

Recent moves8 records

Expansion highlights6 records

Broad incumbents

• Opus One Winery: Oakville-based joint venture between Constellation Brands and the Rothschild family producing a flagship Napa Bordeaux blend. Broader incumbent peer with overlapping premium Napa Cabernet positioning and global distribution, though larger and corporately structured.
• Stag's Leap Wine Cellars: Established Oakville/Napa Valley producer of premium Cabernet Sauvignon, including the famous S.L.V. and Fay vineyard bottlings. Comparable premium Napa Cabernet player with broader scale and broader distribution than Chappellet.

Direct peers

• Dalla Valle Vineyards: Small, family-run cult Napa estate also located on Pritchard Hill, producing limited-production Cabernet Sauvignon and Cabernet Franc with allocation programs and high critic scores. Direct geographic and operational peer to Chappellet.
• Mayacamas Vineyards: Historic, family-owned mountain winery on Mt. Veeder in Napa Valley producing classically styled Cabernet Sauvignon and Chardonnay with longevity. Closely comparable to Chappellet on mountain terroir, family ownership, traditional winemaking philosophy, and long-aging style.
• Spottswoode Estate Vineyard & Winery: Family-owned St. Helena estate producing a single-vineyard Napa Cabernet Sauvignon with a mailing list and limited DTC distribution. Comparable to Chappellet on family stewardship, single-estate premium positioning, and direct/allocation-driven sales.
• Harlan Estate: Cult, family-owned Napa Valley producer on the Oakville foothills adjacent to Pritchard Hill, focused on a single ultra-premium Bordeaux-style Cabernet. Closely comparable as a mountain-grown, allocation-driven, family-stewarded benchmark Napa estate with multi-decade aging potential.
• Screaming Eagle: Iconic cult Napa Valley Cabernet producer operating an ultra-small allocation program with waiting list and secondary-market premium. Most comparable as an ultra-premium, scarcity-based Napa Cabernet business with comparable customer profile and pricing.
• Diamond Creek Vineyards: Family-owned cult Napa Valley producer of small-lot, single-vineyard Cabernet Sauvignon from Diamond Mountain. Comparable to Chappellet in family stewardship, mountain-grown single-vineyard identity, and cult pricing.
• Pride Mountain Vineyards: Family-owned mountain estate on Spring Mountain in Napa Valley producing premium Cabernet Sauvignon, Merlot, and Cabernet Franc with on-site tasting experiences. Closely matches Chappellet's mountain-grown positioning, family ownership, and tasting-room-driven DTC model.
• Bryant Family Vineyards: Pritchard Hill-based cult Napa estate producing small-lot Cabernet Sauvignon through an allocation list. Matches Chappellet on location, premium positioning, scarcity model, and high-end wine-enthusiast customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/chappellet_wine
• Facebookfacebook.com/chappellet.vineyard
• LinkedInlinkedin.com/company/chappellet-winery
• Instagraminstagram.com/chappellet

Revenue estimate

Valuation estimate

Number of profiles

Profiles22 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Chappellet Vineyard