Idaho River Adventures
Idaho Adventure Sports was a Pocatello, Idaho-based specialty outdoor retailer that closed its brick-and-mortar store in 2020 and now operates as a founder-led content brand, publishing RV-adventure videos on YouTube (@PeaksAndCanyons) and outdoor recreation blogs for the climbing community.
- Company typePrivate
- Founded2017
- HeadquartersPocatello, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Idaho River Adventures does
Idaho Adventure Sports (also referenced as Idaho River Adventures) originated as a privately held specialty sporting goods retailer and ecommerce business based in Pocatello, Idaho. The company sold gear for adventure sports including rock and ice climbing, backpacking, trail running, and slack-lining. The brick and mortar retail store ceased operations in 2020 due to the COVID pandemic, and the ecommerce arm is no longer described as an active line of business.
Following the retail closure, the business transitioned into a digital content operation. The founder, Greg Kjono, now operates as an adventure nomad living in an RV and distributes content through a YouTube channel called @PeaksAndCanyons (with a "Peaks and Canyons Video Series" launched in January 2025) and two blogs — the main Idaho Adventure Sports blog and a companion publication called "One Adventure To The Next." The blog also publishes niche educational resources such as a Rock Climbing Grade Conversion Chart that cross-references North American (YDS), Australian, French, UIAA, UK, and Hueco bouldering scales.
There is no disclosed revenue model, pricing, headcount, or product sales operation in the current configuration. The platform is positioned around Pocatello as a strategic base camp for outdoor destinations in the Sawtooth Mountains, Frank Church River of No Return Wilderness, White Cloud Mountains, and Grand Tetons. Social distribution is limited to blog share buttons (Facebook, X, Pinterest, Email) and the YouTube channel; there are no disclosed LinkedIn, Instagram, or paid advertising channels.
Idaho River Adventures firmographics
Firmographics- Name
- Idaho River Adventures
- Legal name
- Idaho Adventure Sports
- Website
- https://idahoadventuresports.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Idaho Adventure Sports was a Pocatello, Idaho-based specialty outdoor retailer that closed its brick-and-mortar store in 2020 and now operates as a founder-led content brand, publishing RV-adventure videos on YouTube (@PeaksAndCanyons) and outdoor recreation blogs for the climbing community.
- Ownership category
- akta.pro rank
Idaho River Adventures industry classification
Industry- Product category
- Outdoor Adventure Content Media
- NAICS
- Sporting Goods Retailers (45911), All Other Amusement and Recreation Industries (71399)
- SIC
- Sporting & Athletic Goods, Nec (3949), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Rock Climbing, Mountaineering & Via Ferrata Guides (THAAADAC)
Keywords
Where Idaho River Adventures is headquartered
LocationHeadquarters
- HQ city
- Pocatello
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Idaho River Adventures business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Marketing channels4 records
Idaho River Adventures product offering
Product offeringCore offering
Idaho Adventure Sports currently operates as an outdoor adventure content platform publishing video series on YouTube (@PeaksAndCanyons) and blog posts documenting RV-based adventure nomad travels across western U.S. outdoor destinations. The company also publishes educational resources such as a Rock Climbing Grade Conversion Chart correlating international climbing grading systems. The original specialty sporting goods retail and ecommerce business that sold adventure sports gear closed its physical store in 2020.
Product overview
Idaho Adventure Sports was a specialty sporting goods retailer and ecommerce business based in Pocatello, Idaho. The company sold adventure sports gear including equipment for rock and ice climbing, backpacking, trail running, and slack-lining. The physical retail store closed in 2020 during the COVID pandemic. Currently, the operation has transitioned to documenting outdoor adventures through content creation, including a YouTube video series called 'Peaks and Canyons' and a companion blog named 'One Adventure To The Next.' The company also publishes educational climbing resources such as a Rock Climbing Grade Conversion Chart.
Differentiator
Problem solved
Functional benefit
Products and services
- Peaks and Canyons Video Series A YouTube-hosted video series of clips and shorts documenting outdoor adventures, RV-based travel, rock and ice climbing, backpacking, trail running, and slack-lining experiences aimed at outdoor recreation enthusiasts.
- Rock Climbing Grade Conversion Chart An educational reference resource published on the Idaho Adventure Sports blog that correlates rock climbing grades across international grading systems (YDS, Australian, French, UIAA, UK, Hueco) for climbers who travel between regions.
- One Adventure To The Next Blog A companion blog that documents the operators' journey as adventure nomads living the RV life and shares written outdoor adventure content alongside the Peaks and Canyons video series.
Companies that use Idaho River Adventures
Customer profileSegments1 record
Ideal customer profiles1 record
Idaho River Adventures technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Idaho River Adventures partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights3 records
Idaho River Adventures competitors and assessment
Company assessmentDirect peers
- Climbing Magazine: Long-running climbing media brand covering technique, gear reviews, and destination guides. Directly comparable to the rock-climbing educational content (e.g., grade conversion chart) and adventure storytelling Idaho Adventure Sports produces through its blog and YouTube series.
- Black Diamond Equipment: Climbing and mountain sports gear brand with deep retail and educational content presence. Comparable on product breadth (rock/ice climbing hardware, backcountry equipment) and audience overlap with adventure sport enthusiasts.
- Backcountry.com: Online specialty retailer of outdoor adventure and climbing gear. Direct comparable to Idaho Adventure Sports' pre-2020 specialty sporting goods ecommerce model, with overlapping customer base of climbers and backpackers.
- Mountain Project: Climbing-route database and community platform covering North American crags. Shares Idaho Adventure Sports' climbing-focused content niche and target audience of adventure sports enthusiasts researching routes like those around Pocatello.
- Adventure Journal: Independent digital publication covering adventure travel, climbing, and outdoor culture. Closely comparable to Idaho Adventure Sports' current content model of blogs and video storytelling about outdoor adventures.
Broad incumbents
- REI Co-op: Largest U.S. outdoor recreation retailer selling climbing, backpacking, and trail-running gear alongside co-op memberships, classes, and trip content. Comparable in product categories and audience to Idaho Adventure Sports but vastly broader and more diversified.
- Patagonia: Outdoor apparel and gear brand with deep authenticity in climbing and adventure content marketing through films, books, and activism. Competes for climbing consumer mindshare and historically used content-driven brand building similar in spirit to Idaho Adventure Sports' YouTube/blog pivot.
- Outside Magazine / Outside+: Multi-platform outdoor recreation media brand producing adventure journalism, gear reviews, and streaming content. Operates at much larger scale but competes for the same audience of outdoor enthusiasts and adventure travelers that Idaho Adventure Sports targets.
Emerging players
- The Dyrt: RV and camping trip-planning platform with user-generated content about campgrounds and outdoor destinations. Thematically adjacent to Idaho Adventure Sports' RV-nomad content pivot and target audience of mobile outdoor enthusiasts.
- Moosejaw (Outdoor Vlogger/RV Lifestyle creators): Outdoor specialty retailer with active content marketing. Niche but direct peer to the pre-2020 Idaho Adventure Sports specialty outdoor retail and ecommerce model targeting adventure sports enthusiasts.
Market position
Strengths3 records
Weaknesses4 records
Competitive moat1 record
Key risks5 records
Key highlights5 records
Customer concentration
Idaho River Adventures social profiles
Digital presenceIdaho River Adventures financial estimates
Financial estimateRevenue estimate
Valuation estimate
Idaho River Adventures leadership team
Management profileNumber of profiles
Profiles1 record
Idaho River Adventures funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Idaho River Adventures M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Idaho River Adventures
What does Idaho River Adventures do?
Idaho Adventure Sports currently operates as an outdoor adventure content platform publishing video series on YouTube (@PeaksAndCanyons) and blog posts documenting RV-based adventure nomad travels across western U.S. outdoor destinations. The company also publishes educational resources such as a Rock Climbing Grade Conversion Chart correlating international climbing grading systems. The original specialty sporting goods retail and ecommerce business that sold adventure sports gear closed its physical store in 2020.
Is Idaho River Adventures a public or private company?
Idaho River Adventures is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Idaho River Adventures founded?
Idaho River Adventures was founded in 2017. It employs 1 to 10 people.
Where is Idaho River Adventures based?
Idaho River Adventures is headquartered in Pocatello, United States, in the North America region.
Who are Idaho River Adventures's main competitors?
Direct peers on record are Climbing Magazine, Black Diamond Equipment, Backcountry.com, Mountain Project and Adventure Journal. Broad incumbents are REI Co-op, Patagonia and Outside Magazine / Outside+. Emerging players are The Dyrt and Moosejaw (Outdoor Vlogger/RV Lifestyle creators).
Does Idaho River Adventures have an API?
No public API is recorded for Idaho River Adventures.
What industry is Idaho River Adventures in?
Idaho River Adventures's product category is Outdoor Adventure Content Media. Its primary akta.pro industry code is THAAADAC, Rock Climbing, Mountaineering & Via Ferrata Guides. Its NAICS code is 45911 and its SIC code is 3949.