Sleep Medicine Associates of Texas

What Sleep Medicine Associates of Texas does

Star Sleep & Wellness, operating as Sleep Medicine Associates of Texas, is a privately held, multi-location sleep medicine practice headquartered in Texas and led by founding provider and Chief Medical Officer Dr. Kent Smith, who brings more than 25 years of clinical experience and double-board certification in dental sleep medicine. The practice serves adult patients with sleep apnea, insomnia, snoring, nocturia, and related disorders, delivering a comprehensive suite of services that spans patient education, a free online sleep screener, in-person and Telesleep consultations, clinical-grade home sleep testing using wearable devices (including sensor-equipped rings that capture oxygen patterns, heart rate variability, and sleep cycles), CPAP therapy, and custom oral appliance therapy as a CPAP alternative.

The business operates a direct-to-consumer model with multiple patient acquisition touchpoints — website and blog content, an organic social presence across Instagram, Facebook, YouTube, LinkedIn, and TikTok, a free sleep assessment tool, online scheduling through the AdvancedMD patient portal, and a formalized referring physicians network — and accepts commercial medical insurance as well as Medicare, with flexible financing offered to uninsured patients. Revenue is generated from consultation fees, diagnostic testing services, ongoing treatment programs, and recurring oral appliance therapy, delivered through 7+ physical clinics across the Dallas-Fort Worth metroplex (Dallas, Denton, Frisco, Irving, Mansfield, McKinney) and a Houston-area location in Pearland, supplemented by remote Telesleep visits.

The practice's strategic positioning rests on three pillars: (1) a board-certified, airway-focused clinical team under a recognized founder in Texas sleep medicine; (2) a regional, multi-location footprint that creates geographic density in the state's two largest metros; and (3) a service mix that combines diagnostics (home and in-clinic testing) with both CPAP and non-CPAP treatment modalities, anchored by recurring oral appliance therapy. No external investors, parent entities, funding rounds, acquisitions, or AI/ML-based product capabilities are disclosed in the available source material, indicating an organic, founder-led growth profile with no technology-driven or capital-driven differentiation narrative.

Name

Sleep Medicine Associates of Texas

Legal name

Star Sleep & Wellness

Website

https://sleepmed.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Star Sleep & Wellness is a privately held Texas sleep medicine practice operating 7+ clinics across Dallas-Fort Worth and Houston, delivering diagnosis and treatment for sleep apnea, insomnia, snoring, and nocturia to adult patients via in-person visits, Telesleep telemedicine, and home-based wearable sleep testing.

Ownership category

akta.pro rank

Product category

Sleep Medicine Services

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000)

akta.pro primary industry

Sleep Medicine Clinic (HLAKANAB)

akta.pro secondary industries

Ambulatory Sleep Medicine Centers (HLAFABAJ), Sleep Diagnostic Centers (Polysomnography) (HLAFAKAF), Sleep Diagnostics & Monitoring (PSG/Home Sleep Testing, Actigraphy) (HLAHAGAB), Sleep Neurology (Neurologic Sleep Disorders) (HLAKAIAJ)

Keywords

• Sleep medicine services
• Sleep apnea treatment
• Oral appliance therapy
• Sleep diagnostics
• CPAP alternatives

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Sleep Medicine Consultations and Treatment: Revenue generated from patient consultations, sleep testing services, and ongoing treatment including oral appliance therapy. Medical insurance is accepted including Medicare, with flexible financing available for patients without insurance coverage.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sleep Medicine Associates of Texas, operating as Star Sleep & Wellness, is a sleep medicine practice that diagnoses and treats sleep disorders including sleep apnea, insomnia, snoring, and nocturia. The practice delivers clinical-grade home sleep testing using advanced wearable devices, board-certified physician consultations, and treatment programs such as oral appliance therapy and CPAP therapy. Services are provided in person at multiple Texas locations and remotely via Telesleep visits.

Product overview

Star Sleep & Wellness operates as a sleep medicine practice offering a comprehensive suite of diagnostic and treatment services for sleep disorders. The portfolio centers on sleep apnea (with testing, treatment, and alternatives to CPAP including oral appliance therapy), supplemented by treatment for insomnia, nocturia, and snoring. Patient engagement includes a free online sleep screener, in-person and Telesleep consultation options, and home-based sleep testing using advanced wearable devices. Services are delivered through board-certified sleep physicians and airway-focused dental professionals across multiple Texas locations.

Differentiator

Problem solved

Functional benefit

Products and services

• Sleep Apnea Testing

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• AdvancedMDcoreTechnology or IntegrationAdvancedMD provides the patient portal and online scheduling platform used by Star Sleep & Wellness for patient appointments and medical records access.
• Referring Physicians NetworkcoreChannel Partner/ Reseller/ DistributorA network of primary care physicians and medical specialists who refer patients to Star Sleep & Wellness for sleep disorder diagnosis and treatment services.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lofta: Direct-to-consumer home sleep testing and CPAP alternative provider. Highly comparable to Star Sleep & Wellness because both deliver at-home sleep diagnostics and downstream treatment, though Lofta is primarily DTC-shipped rather than clinic-anchored.
• SleepQuest: Home sleep testing and CPAP provider operating a clinician-supervised model across multiple U.S. states. Comparable in combining home sleep testing, treatment, and physician oversight, but with a heavier national footprint rather than Texas-centric clinic network.
• ProSomnus Sleep Technologies: Manufacturer of precision oral appliance therapy devices for OSA. Highly comparable because oral appliance therapy is a flagship offering at Star Sleep & Wellness and ProSomnus devices are a primary prescription choice for CPAP-intolerant patients.
• SomnoMed: Global manufacturer of oral appliances for sleep apnea and snoring. Comparable as another leading CPAP-alternative device supplier that competes with the appliances fitted at Star Sleep & Wellness.

Broad incumbents

• ResMed: Global leader in sleep apnea devices (CPAP, masks) and connected health. Comparable because ResMed's products sit at the center of OSA treatment that Star Sleep & Wellness prescribes, and ResMed increasingly offers diagnostic and patient-engagement software that overlaps with the practice's offering.
• Philips Respironics: Major incumbent in sleep and respiratory care, including CPAP devices, masks, and sleep diagnostics. Comparable as a full-stack competitor in the OSA treatment pathway that Star Sleep & Wellness operates within.
• Apria Healthcare (Owens & Minor): Large U.S. home medical equipment provider offering CPAP and sleep therapy services. Comparable as a competing distribution channel for sleep-disordered breathing treatment that overlaps with the practice's CPAP and oral appliance offering.

Emerging players

• BetterSleep (Ipnos Software): Consumer sleep and meditation app with millions of users. Comparable as a digital sleep-wellness touchpoint that competes for consumer attention and may eventually integrate into OSA screening pathways relevant to clinical practices like Star Sleep & Wellness.
• Headspace Health: Digital mental health and sleep platform offering CBT-based insomnia programs. Comparable as an emerging digital channel addressing insomnia — one of the conditions treated at Star Sleep & Wellness — through a non-physician, app-based delivery model.
• Nox Health (formerly Nox Medical): Provider of sleep diagnostics software and home sleep testing services to clinicians and employers. Comparable as both a competitor and potential technology partner in the home sleep testing segment that Star Sleep & Wellness relies on for patient diagnosis.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@starsleepwellness
• Facebookfacebook.com/sleepmedtexas
• LinkedInlinkedin.com/company/sleep-medicine-associates-of-texas-p.a
• Instagraminstagram.com/starsleepandwellness
• TikToktiktok.com/@starsleepandwellness
• Xx.com/sleepmedtexas

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sleep Medicine Associates of Texas