Cyberstein Robots

What Cyberstein Robots does

Cyberstein Robotics Ltd is a UK-based private company founded in 1999 by Nik Fielding and headquartered in Newquay, Cornwall. The company designs, manufactures, and operates large-scale humanoid animatronic robot performers — most notably Titan the Robot, an approximately 2.5-metre (8-foot) tall interactive performer — for the global live events industry. A second-generation robot, K-na, was launched in 2026 with real-time conversational AI and maintained eye-contact capabilities. The robots combine precision mechanical engineering, animatronics, AI-driven speech systems, multilingual performance programming (English, French, German, Italian, Chinese, Arabic), and theatrical design to deliver interactive comedy, music, and brand messaging at live events.

The company's core business is the rental of these robots for events. Revenue is generated through quote-based bookings spanning static stage shows, walkabout roaming entertainment (using a motorized docking station), meet-and-greet sessions, keynote-style speaking, and product launches. Additional revenue comes from customizable branding panels that display sponsor logos on the robot, bespoke dialogue scripting, and a sponsorship facilitation model that introduces third-party brands (e.g., Huawei, Hell Energy, A.I Labs) to offset client costs. Pricing is fully bespoke, not publicly disclosed, and contracts are typically multi-year or multi-event in structure.

Cyberstein serves a horizontal, enterprise customer base across corporate events, trade shows, retail/shopping malls, festivals, sports and motorsport (Formula 1), theme parks (Six Flags, Ferrari World), celebrity appearances, STEM/science festivals, and TV/media productions. Marquee clients include Coca-Cola, Huawei, Siemens, Microsoft, Toyota, Mercedes-Benz, Jaguar Land Rover, BMW, IBM, Intel, Sony, Samsung, LG, Red Bull, and Britain’s Got Talent. The company sells exclusively direct (no agency mark-ups) through its website and a UK office team, with a second Titan based in Dubai to support Middle East operations. Internally, Cyberstein operates with a small team of 11-50 employees, runs two robots capable of ~600 shows per year historically, and has reached 15,000+ cumulative shows across 53 countries, supported by an organic social media footprint of 210,000+ followers and 300+ million video views.

Name

Cyberstein Robots

Legal name

Cyberstein Robotics Ltd

Website

https://cyberstein.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Cyberstein Robotics Ltd designs and operates large-scale humanoid animatronic robot performers (Titan and K-na) for the global live events industry, serving enterprise clients across corporate events, trade shows, retail, motorsport, and TV production via direct booking.

Ownership category

akta.pro rank

Product category

Live Event Entertainment

NAICS

All Other Amusement and Recreation Industries (71399)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Humanoid & General-Purpose Robots (HDAAAIAJ)

akta.pro secondary industry

Robot Hardware, Actuators & Components (sensors, grippers, motors) (HDAAAIAL)

Keywords

• Animatronic entertainment robots
• Live event entertainment
• Humanoid robot performers
• Corporate event entertainment
• Trade show entertainment

Headquarters

HQ city

Newquay

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event Performance Bookings: The primary revenue stream is hiring out Titan the Robot for live event performances at corporate events, trade shows, festivals, shopping malls, celebrity appearances, and international events. Bookings include static shows, walkabout roaming entertainment, meet and greet sessions, keynote speaking, stage performances, and photo opportunities. The company also offers sponsorship facilitation where clients can offset costs by finding a sponsor for Titan's appearance.
2. Branding and Customization Services: Revenue is generated through customizable branding panels on the robot (placed on legs, arms, shoulders, and chest), personalized bespoke dialogue, and custom lyrical tributes/songs for events. These are add-on services to core performance bookings.
3. Sponsorship Facilitation: The company facilitates sponsorship arrangements where third-party brands sponsor Titan's appearance at events. Clients can introduce sponsors to cover the cost of hiring Titan while sponsors receive unrivalled brand marketing through Titan's branding panels and performance. Examples include Hell Energy Drink, A.I Labs, and Huawei branding partnerships.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

Cyberstein Robots manufactures and operates proprietary humanoid animatronic robot performers (Titan the Robot and K-na) that are hired out for live event entertainment at corporate events, trade shows, festivals, shopping malls, motorsports events, TV/film productions, and celebrity functions across 53 countries. The robots deliver scripted comedy, live audience interaction, multilingual dialogue, and customizable branded performances as a complete event entertainment service.

Product overview

Cyberstein Robotics Ltd is a UK-based company founded in 1999 by Nik Fielding that pioneers humanoid robotic performers. The company offers two core robot products: Titan the Robot (the flagship 8-foot tall entertainment robot established in 1999 and championed by the Millennium Dome) and K-na (the latest model launched in 2026 utilizing state-of-the-art technology). Titan has evolved to include multi-language support (Arabic, French, German, Chinese, English, Italian) and serves as both a performer and marketing vehicle generating 300+ million online views. Add-on services include Bespoke Dialogue scripting, Personalised Branding Panels for sponsor integration, Keynote Speaking capabilities, and Walkabout Entertainment using motorized transport. The company operates a global logistics operation with two robots performing across 53 countries.

Differentiator

Problem solved

Functional benefit

Brands

• Titan the Robot: The world-famous 8-foot-tall humanoid robot performer created by Cyberstein Robotics, known for high-energy comedy, interactive entertainment, and multilingual performances at global events.
• K-na

Products and services

• Titan the Robot World-famous 8-foot (2.5 metre) humanoid animatronic robot performer hired out for live events worldwide. Combines precision engineering, AI-driven speech systems, and theatrical design to deliver high-energy comedy, real-time audience interaction, multilingual performances (English, French, German, Italian, Chinese, Arabic), and bespoke scripted shows for corporate clients, festivals, trade shows, and brand activations.
• K-na The latest meticulously engineered humanoid robot from Cyberstein Robots, utilizing breakthrough technology for real-time two-way conversations and eye contact capabilities. Positioned for live event entertainment and interactive client engagements.
• Walkabout Entertainment Mobile roaming entertainment service using a motorised docking station to cover large distances across venues, shopping malls, or festival sites. Designed for events that require roaming entertainment across multiple areas rather than a fixed stage performance.
• Keynote Speaking Service Robotic keynote speaking service where the Titan robot delivers bespoke scripts for corporate events, product launches, and conferences using sophisticated audio systems and timed delivery. Targets corporate event planners, conference organizers, and product launch teams.

Quantifiable outcome

• 300+ million online video views generated for clients (Huawei example: 300 million views for brand content)
• +4 more outcomes

Named customers26 records

Segments8 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• A.I LabsminorGTM or Marketing Partner · 1 March 2026Sponsored the Solent Futurescape event in March 2026. The brand was seen over 16,000 times on social media as a result of Titan's appearance at the event. Smaller scale sponsorship demonstrating the accessibility of Titan sponsorship for growing brands.
• HuaweicoreGTM or Marketing PartnerHuawei sponsored Titan performances with branding panels on the robot. Their logo was seen on Titan over 300 million times through video content filmed by the public. This represents one of the largest brand visibility outcomes from the sponsorship model, demonstrating the marketing value of Titan's branding panels.
• Hell Energy DrinkcoreGTM or Marketing PartnerUsing Titan's branding panels, Hell Energy Drink created adverts, launched products, and used live appearances to take their product to a global audience. The sponsorship covered both commercial video content and live event appearances with custom branding.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hanson Robotics: Hanson Robotics develops humanoid social robots (e.g., Sophia) used for events, marketing, customer engagement, and entertainment — directly overlapping with Cyberstein's humanoid performer business model and target use cases.
• Engineered Arts: Engineered Arts builds humanoid robots (Ameca, Mesmer) designed for public-facing deployments, brand activations, and research — competing with Cyberstein in the humanoid event-entertainment category with more recent, AI-integrated technology.

Broad incumbents

• Garner Holt Productions: Garner Holt is a leading US-based manufacturer of animatronics and life-sized figures for theme parks, museums, and entertainment venues — operating in the same animatronic entertainment niche as Cyberstein with a broader industrial focus.
• Cirque du Soleil: Cirque du Soleil is the global standard for premium live entertainment experiences delivered to mass audiences — directly comparable in the 'wow-factor live performance' positioning that Titan targets, but at vastly larger scale.
• Disney Live Entertainment: Disney's live entertainment division operates animatronic and character-based performances across theme parks globally — a direct analog to Cyberstein's brand-activation and theme-park use cases, though embedded within a much larger organization.
• Boston Dynamics: Boston Dynamics is a leading humanoid and mobile robotics developer whose public-facing demonstrations and brand activations overlap with Cyberstein's event-robotics market, though its core focus is industrial.

Emerging players

• Legacy Effects: Legacy Effects designs and builds high-end animatronics, prosthetics, and robotic characters for film, theme parks, and live events — comparable in craft and clientele (entertainment IPs, brands) to Cyberstein's bespoke performance business.

Regional players

• AOK Events: AOK Events is a UK-based corporate event management and entertainment provider that competes for the same corporate event budgets and buyer relationships that Cyberstein targets with Titan.
• Funktion Events: Funktion Events is a UK experiential events agency providing performers, acts, and entertainment for corporate events — overlapping directly with Cyberstein's corporate event buyer segment in the UK market.

Others

• Fever: Fever is a global live-entertainment marketplace that helps event providers reach mass consumer audiences — adjacent to Cyberstein as a potential distribution and ticketing channel for Titan's consumer-facing performances.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/TITANtheROBOT
• YouTubeyoutube.com/@TitantheRobot
• Facebookfacebook.com/CybersteinRobots
• LinkedInlinkedin.com/company/cyberstein-robotics-ltd
• Instagraminstagram.com/titantherobot
• TikToktiktok.com/@cyberstein_robots

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyberstein Robots