Highland Dental Center

What Highland Dental Center does

Highland Dental Center is a privately held, single-location dental practice founded in 2018 by Dr. Daniel Theurer in Salt Lake City, Utah. The practice provides comprehensive dental services spanning preventive general dentistry, family dentistry, cosmetic dentistry (whitening, veneers, Invisalign clear aligners), restorative dentistry (crowns, implants, bridges), oral surgery, endodontic root canals, TMJ treatment, and emergency dental care for patients of all ages across Salt Lake City and the broader Wasatch Front region.

The practice is built around an in-house advanced technology stack that includes a CBCT (Cone Beam Computed Tomography) scanner for 3D imaging, digital X-rays, panoramic X-rays, an iTero digital intraoral scanner for impressions and Invisalign planning, and a Midas 3D printer for in-office fabrication of dental appliances and restorations. Sedation options (nitrous oxide, oral conscious, IV) support anxious patients. The patient experience is positioned around spa-like amenities (massage chairs, eucalyptus towels, complimentary snacks, Wi-Fi) layered on top of standard clinical care.

The business model is direct-to-consumer fee-for-service dental care, with payments collected at time of service via cash, check, or major credit cards. The practice offers a cash/check payment discount and accepts CareCredit healthcare financing to enable patients to pay over time for procedures not covered by insurance. Patient acquisition is driven by local SEO, social media presence on Instagram, Facebook, Yelp, and Google, patient testimonials and reviews, a content/blog channel, SMS communications, and community outreach including a pro-bono partnership with Team Smiles for underserved local children. The practice is HIPAA-compliant, founder-owned with no parent company, institutional investors, or M&A history disclosed.

Name

Highland Dental Center

Legal name

Highland Dental Center

Website

https://highlanddental.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Highland Dental Center is a privately held, single-location dental practice in Salt Lake City, Utah, founded in 2018 by Dr. Daniel Theurer, providing comprehensive general, family, cosmetic, restorative, and emergency dental services to patients of all ages across the Wasatch Front region.

Ownership category

akta.pro rank

Product category

General Dentistry

NAICS

Offices of Dentists (621210), Offices of Dentists (6212), Offices of Dentists (62121)

SIC

Services-Health Services (8000)

akta.pro primary industry

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI)

akta.pro secondary industries

Urgent Dental Care Centers (Non-Hospital) (HLABALAD), Comprehensive Orthodontic Clinics (HLABABAA)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Restorative dental care
• Emergency dental treatment
• Family dental practice

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Professional Dental Services: Fee-for-service dental care including exams, cleanings, cosmetic procedures, restorative treatments, oral surgery, and emergency services. Payment expected at time of service.
2. CareCredit Healthcare Financing: Third-party healthcare credit card financing for procedures not covered by insurance, offering no-interest or low monthly payment options. Practice receives payment while patients pay over time.
3. Cash/Check Payment Discounts: Additional discounts offered for cash and check payments as an alternative to credit card transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Highland Dental Center is a single-location dental practice in Salt Lake City, Utah that delivers a comprehensive range of dental services to patients of all ages. Core services include preventive general and family dentistry, cosmetic treatments (whitening, veneers, Invisalign), restorative work (crowns, bridges, implants, dentures), oral surgery, root canals, TMJ treatment, and emergency dental care, delivered in-house using CBCT imaging, digital X-rays, iTero scanning, panoramic imaging, and an in-office Midas 3D printer. Payment is fee-for-service at the time of treatment, with CareCredit financing and cash/check discounts available.

Product overview

Highland Dental Center is a dental practice offering a comprehensive portfolio of dental services under the Highland Dental Center brand. The core offering encompasses preventive general dentistry and family dentistry services, complemented by specialized cosmetic dentistry (including teeth whitening, veneers, and smile makeovers), restorative treatments (dental implants, crowns, bridges), orthodontic clear aligners via Invisalign, oral surgery, root canals, TMJ treatment, and emergency dental care. The practice differentiates through advanced dental technology including CBCT scanning, digital X-rays, iTero intraoral scanning, panoramic imaging, and an in-house Midas 3D printer for same-day restorations. Sedation options (nitrous oxide, oral conscious sedation, IV sedation) support anxious patients. Financial services include CareCredit financing and flexible payment arrangements. The practice is led by Dr. Daniel Theurer serving patients of all ages in Salt Lake City, Utah.

Differentiator

Problem solved

Functional benefit

Products and services

• General Dentistry Routine preventive dental care for individuals including comprehensive dental exams, professional cleanings, cavity detection and fillings, fluoride treatments, and gum health evaluation.
• Family Dentistry
• Cosmetic Dentistry
• Clear Aligners (Invisalign)

Quantifiable outcome

• Most root canal treatments completed in-office without specialist referrals
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Team SmilescoreStrategic or Co-development PartnerDr. Daniel Theurer works with Team Smiles to provide free dental care to local underserved children in the Salt Lake City area. This community partnership reflects the practice's commitment to making dental care accessible and aligns with their belief that everyone should achieve healthy and beautiful smiles.
• CareCreditcoreChannel Partner/ Reseller/ DistributorCareCredit healthcare credit card is accepted for dental procedure financing, offering no-interest financing or low minimum monthly payment options. CareCredit enables patients to pay for treatments over time rather than upfront.
• Trusted Certified Dental LabcoreTechnology or IntegrationA trusted certified dental lab crafts all patient restorations and dental prosthetics for high-quality, customized treatment outcomes.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Heartland Dental: Largest US dental support organization, supporting thousands of doctor-owned practices nationwide. Comparable as the dominant scaled general/family dentistry platform that independents like Highland Dental Center compete against for patients and associates.
• Aspen Dental: Large DSO with branded general, cosmetic, and emergency dental practices emphasizing accessibility and financing. Overlaps directly with Highland's general/cosmetic/emergency service mix and CareCredit-style patient financing approach.
• Pacific Dental Services (PDS Health): Major DSO supporting owner-dentist practices across general, specialty, and cosmetic dentistry. Comparable as a scaled platform competing for the same Wasatch Front patient pool with broader hours and integrated specialty services.
• Western Dental & Orthodontics: Multi-state DSO offering general dentistry, orthodontics (including clear aligners), and emergency services. Directly comparable service mix to Highland, including Invisalign-adjacent orthodontics, with broader geographic reach and insurance participation.
• Mortenson Dental Partners: Large employee-owned DSO operating family and specialty dental practices across multiple states. Comparable as a general/family dentistry platform pursuing similar patient demographics and community-based brand building.
• Dental Care Alliance: DSO supporting affiliated dental practices with general, cosmetic, and specialty services. Comparable as a scaled competitor in the same general/cosmetic/restorative service categories Highland operates in.
• Bright Now! Dental: Multi-brand DSO network providing general, cosmetic, orthodontic, and emergency dental care with in-house financing. Overlaps directly with Highland's full-service offering and CareCredit-style patient payment options.
• Monarch Dental: Multi-location DSO offering general dentistry, orthodontics, and cosmetic services. Comparable to Highland's family/cosmetic/orthodontic (Invisalign) service mix at the multi-practice scale Highland currently lacks.

Direct peers

• Affordable Dentures & Implants: National practice network focused on extractions, dentures, and implants. Comparable to Highland's implant and oral surgery offerings as a focused competitor in tooth-replacement procedures.
• Lighthouse Dental Care: Independent, owner-operated general and cosmetic dental practice similar in scale and positioning to Highland Dental Center. Closest peer in business model (single-location, founder-led, full-service general/cosmetic) rather than DSO scale.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/HighlandDentalCenter
• Instagraminstagram.com/highlanddental
• LinkedInlinkedin.com/company/san-diego-smiles-by-designs

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highland Dental Center