Paramount & Co.

What Paramount & Co. does

Paramount & Co., operating under the legal entity VALR EXPERIENCE, INC and co-branded as VALR™ XP x Paramount, is a U.S. experiential agency that provides environmental branding, signage, decor, event management, and custom fabrication services. The firm is headquartered in Port Jervis, New York, and operates regional offices in Florida, Texas, and New York that collectively support nationwide project execution. Its customer base is concentrated in professional sports leagues and teams (NFL Headquarters, NFL Super Bowl programs, NFL Draft, NFL Combine, Cleveland Browns, FC Cincinnati, UFC Performance Institute), college athletic departments (East Carolina University, Wichita State University), and tour-based event operators (AVP, Formula-E). Documented project values reach the multi-million-dollar range per engagement, with marquee projects including the nationwide AVP beach volleyball tour (an $12M+ tour budget across 8 cities) and FC Cincinnati's MLS stadium buildout ($3M+ in 60 days).

The company's core service lines span Design & Development, Structural Capabilities, Events Production, Fabrication & Installation, and Cost & Quality Control, delivered through in-house teams plus certified and insured installation personnel. The company states that combined resources and key vendors involve 120+ personnel dedicated to project success, although firmographic headcount is listed at 11–50 employees, suggesting a core team supplemented by vendor networks for surge capacity. There are no disclosed proprietary software platforms, APIs, or AI/ML capabilities; the technology stack is the operational know-how to move from concept through fabrication to on-site installation under compressed timelines.

The business model is project-based professional services with custom quotes based on scope, budget, and timeline; pricing is not publicly disclosed. The go-to-market is direct enterprise sales to sports leagues, professional teams, universities, and venue operators, supported by a website, social media presence, and direct contact channels. Distribution is entirely direct; there is no intermediary or reseller layer. The company highlights differentiators including no design or collaboration fees, free communication, an adaptable approach, and comprehensive in-house capabilities from design through installation.

Name

Paramount & Co.

Legal name

VALR EXPERIENCE, INC

Website

https://paramountandco.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Paramount & Co. (legal entity VALR Experience, Inc.) is a U.S. experiential agency delivering environmental branding, signage, fabrication, event management, and decor services to professional sports leagues, collegiate athletic programs, and touring event operators across offices in New York, Florida, and Texas.

Ownership category

akta.pro rank

Product category

Experiential Branding & Signage Services

NAICS

Performing Arts, Spectator Sports, and Related Industries (711), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Specialty & Entertainment Venue Property Management (BPAJAGAO)

akta.pro secondary industry

Awards Ceremonies & Recognition Events (MPAGAHAF)

Keywords

• Environmental branding services
• Custom signage fabrication
• Event decor production
• Venue wayfinding design
• Stadium branding agency

Headquarters

HQ city

Port Jervis

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Experiential Services: Project-based professional services for environmental branding, signage, decor programs, and experiential activations for sports venues, events, and institutional facilities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Paramount & Co. is an experiential agency providing end-to-end environmental branding, custom signage, structural fabrication, and event production services for professional sports leagues, universities, and entertainment facilities. Its services are delivered through five integrated capabilities—design and development, structural fabrication, events production, on-site installation, and cost and quality control—executed by in-house teams across offices in Florida, Texas, and New York.

Product overview

Paramount & Co. (dba VALR™ XP x Paramount) is an experiential agency that provides a unified suite of environmental branding and experiential activation services. The core offerings include Design & Development, Structural Capabilities, Events Production, Fabrication & Installation, and Cost & Quality Control services. These services are delivered as integrated project offerings tailored to sports and entertainment venues, including university athletics branding, corporate headquarters branding, stadium modernization, and facility graphics. The company operates with in-house teams across offices in Florida, Texas, and New York, handling design, production, fabrication, and installation from concept through finalization.

Differentiator

Problem solved

Functional benefit

Products and services

• Design & Development Services Creative and technical design services covering environmental branding concepts, signage wayfinding plans, and decor development for sports venues, universities, and entertainment facilities. Targeted at enterprise sports clients and collegiate athletic departments.
• Structural Capabilities Custom structural fabrication for large-format branded installations, signage structures, and venue decor elements. Targeted at professional sports leagues, teams, and universities requiring bespoke physical builds.
• Events Production End-to-end event production services covering planning, decor, signage, and on-site execution for sports, league, and entertainment events. Targeted at organizers of large-format live events such as NFL Combine, Formula-E, and AVP Tour.
• Fabrication & Installation In-house fabrication and nationwide on-site installation of branded signage, decor, and graphic systems for stadiums, arenas, and entertainment facilities. Targeted at venue operators and event organizers requiring turnkey deployment.
• Cost & Quality Control Dedicated program management service providing cost control and quality assurance across branding, fabrication, and installation projects. Targeted at enterprise clients running multi-stage, multi-site venue or event deployments.

Quantifiable outcome

• Complete NFL Stadium Sign Packages
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators12 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• YESCO: YESCO is a long-established sign and environmental graphics manufacturer with deep experience in stadium, casino, and large-format signage programs. Comparable as a specialty signage manufacturer competing for stadium signage and wayfinding contracts.
• MKG: MKG is a US experiential marketing agency producing brand experiences, activations, and events for enterprise clients across sports, entertainment, and consumer brands. Comparable as a mid-sized experiential competitor targeting similar enterprise briefs.
• Jack Morton Worldwide: Jack Morton is a global brand experience agency within Interpublic Group that produces experiential campaigns, events, and environments for major brands including sports clients. Directly comparable as a full-service experiential agency serving enterprise sports and entertainment customers.
• Sparks (a Freeman Company): Sparks is a large US experiential agency specializing in brand experiences, exhibits, and events for major corporate and sports clients. It is directly comparable as a scaled, multi-service experiential agency competing for the same enterprise sports and entertainment briefs.
• Mosaic: Mosaic is a North American experiential marketing agency executing in-person brand experiences, sponsorships, and event programs for major consumer and entertainment clients. Comparable as a direct competitor in the experiential and event activation space.
• GMR Marketing: GMR Marketing is a sports and experiential marketing agency within Omnicom that designs fan experiences, sponsorships, and event activations for leagues, teams, and brands. Directly comparable as a sports-focused experiential agency serving leagues and venue operators.
• George P. Johnson Experience Marketing: George P. Johnson is a long-standing experiential agency within Omnicom focused on live brand experiences, events, and exhibits, including major sports and entertainment programs. Directly comparable for its event production and environmental build capabilities for marquee clients.
• Allied Global Marketing: Allied Global Marketing is an entertainment and sports-focused agency providing experiential, sponsorship, and event marketing services to studios, leagues, and venues. Comparable as an entertainment vertical specialist with overlapping client profiles.
• Pattison Sign Group: Pattison Sign Group is one of North America's largest sign manufacturers and installers serving commercial, stadium, and outdoor advertising clients. Comparable as a competing signage and installation provider with national reach across sports and entertainment venues.

Broad incumbents

• Momentum Worldwide: Momentum Worldwide is a global experiential agency within Interpublic Group operating at significantly larger scale across multiple verticals. Comparable as a broader incumbent offering overlapping experiential capabilities as part of a wider portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Paramount & Co.