Butterfly Table Tennis

What Butterfly Table Tennis does

Butterfly Table Tennis, operating in Europe as Tamasu Butterfly Europa GmbH, is a manufacturer and direct-to-consumer retailer of table tennis equipment and sportswear, headquartered in Krefeld, Germany. The company offers a vertically integrated product ecosystem spanning rubbers (Dignics, Tenergy, Rozena, Glayzer, Sriver, Tackiness, Roundell, Zyre, short and long pips), blades (Super ALC, Super ZLC, ALC, ZLC, T5000, Outerforce, Innerfiber, all-wood, defense, and the Fan Zhendong Series), apparel (Collections 2023–2026, PUREN, IZUMO, SUTAIRU, DTTB Fan Kollektion), shoes, bags and cases, tables, nets, balls, club accessories, training robots (Amicus), and leisure rackets (Ovtcharov Series, Timo Boll Series, Hero Rackets). Underlying technology centers on proprietary rubber and blade construction methods — High Tension rubber processing, Spring Sponge X, Arylate-Carbon (ALC) and ZL-Carbon (ZLC) composites, and Innerfiber layering — which the company has refined since its 1973 founding.

The business is a privately held European subsidiary of the Japanese parent Tamasu Co., Ltd. and operates three localized e-commerce storefronts (de.butterfly.tt, en.butterfly.tt, fr.butterfly.tt) serving Germany, English-speaking European markets, and France, complemented by an authorized distributor locator for offline purchase. Go-to-market is direct-to-consumer with a Racket Configurator service that lets customers select blade-and-rubber combinations for assembled, match-ready delivery, supporting higher-value transactions. Pricing is unit-based across the SKU set (e.g., T-Shirt Abiko at EUR 24.90, Suit Jacket Puro at EUR 69.90, Racket Configurator-built assemblies) with free shipping thresholds of EUR 49.90 in Germany and EUR 90 EU-wide. The company serves three primary customer segments — competitive/professional players seeking high-tension rubbers and carbon-fiber blades, clubs and teams purchasing bulk uniforms (notably via the PUREN Collection through 2028), and recreational/leisure players — and monetizes the equipment category through hardware sales, with no subscription or recurring-revenue component identified in the data.

Name

Butterfly Table Tennis

Legal name

Tamasu Butterfly Europa GmbH

Website

https://en.butterfly.tt

Company type

Private

Founded year

1973

Operating status

Operating

Short description

Butterfly Table Tennis (Tamasu Butterfly Europa GmbH) is a Krefeld, Germany-based manufacturer and direct-to-consumer retailer of table tennis equipment and sportswear — including rubbers, blades, apparel, shoes, bags, tables, training robots, and leisure rackets — serving competitive players, clubs, and recreational users across European markets via multi-language e-commerce storefronts.

Ownership category

akta.pro rank

Product category

Table Tennis Equipment

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)

akta.pro secondary industry

Racquet Sport Footwear & Apparel Retail (CRAMAFAI)

Keywords

• Table tennis equipment
• Table tennis rubbers
• Table tennis blades
• Training robots
• Table tennis sportswear

Headquarters

HQ city

Krefeld

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Table Tennis Equipment Sales: Primary revenue stream from direct sale of table tennis rubbers, blades, shoes, bags, tables, nets, balls, club accessories, training robots, and leisure/racket products through owned e-commerce storefronts across Europe.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Butterfly Table Tennis manufactures and sells premium table tennis equipment and sportswear through owned e-commerce storefronts in German, English, and French. Its product range spans high-performance rubbers and carbon/all-wood blades, clothing collections, shoes, bags, tables, nets, balls, accessories, Amicus training robots, and leisure rackets, with a Racket Configurator service enabling custom racket assembly.

Product overview

Butterfly Table Tennis operates an e-commerce platform selling a comprehensive range of table tennis equipment and apparel. The core product offerings include Rubbers (rubber sheets with various technologies like Dignics, Tenergy, Rozena) and Blades (including carbon fiber composite blades like Super ALC and Super ZLC, as well as all-wood options). Supporting product lines include Clothing collections (spanning 2023-2026, with sub-brands like PUREN, Puro, and Ageo), Shoes, Bags & Cases, Equipment (tables, nets, balls), Robots (training robots), and Accessories (cleaners, glue, edge tape). The Leisure category offers recreational rackets and balls. A key service feature is the Racket Configurator, which allows customers to build custom Butterfly rackets with their choice of blade and rubber combinations.

Differentiator

Problem solved

Functional benefit

Brands

• Dignics: Premium rubber series for competitive table tennis players
• Tenergy
• Zyre
• Amicus
• Fan Zhendong Series
• Ovtcharov Series
• Timo Boll Series

Segments3 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

One partnership is on record.

• DTTB (German Table Tennis Association)minorStrategic or Co-development PartnerButterfly offers a DTTB Fan Collection — a branded apparel line featuring German Table Tennis Association (DTTB) branding. This collection is available through the Butterfly online store and represents a co-branding/licensing relationship with the German national table tennis federation.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Donic: Donic is a German table tennis specialist offering blades, rubbers, tables, and complete equipment to competitive and club players. Same product mix (rubbers/blades/tables) and European operations make it a direct competitor in the same premium niche.
• Yasaka: Yasaka is a Japanese/Swedish table tennis equipment maker with rubbers, blades, and tables, known for offensive blades favored by professional players. Comparable product mix and premium positioning.
• Stiga: Stiga Sports is a Swedish table tennis and racket-sports equipment manufacturer with full product range (rubbers, blades, tables, robots) and a strong European retail footprint. Directly comparable in scope, geography, and channel structure.
• Tibhar: Tibhar is a German table tennis brand offering rubbers, blades, clothing, tables, and accessories. Highly comparable product scope with European manufacturing and strong club/competitive channel presence.
• DHS (Double Happiness): DHS is China's state-affiliated table tennis equipment manufacturer, the dominant supplier for many national federations. Competes directly with Butterfly in rubbers/blades/tables and pressures premium pricing through scale and federation relationships.
• Nittaku: Nittaku (Japan) is a premier Japanese table tennis equipment brand producing rubbers, blades, balls, tables, and apparel with deep presence in Asia and growing global distribution. Same product categories and premium-positioning competitor.
• JOOLA: JOOLA is a direct table tennis equipment competitor headquartered in Germany with global reach, offering rubbers, blades, balls, and tables. Like Butterfly, JOOLA manufactures and sells a full ecosystem of TT gear and sponsors elite athletes, making it the closest comparable in Europe.
• Andro: Andro is a German table tennis equipment manufacturer producing blades, rubbers, tables, and apparel with a strong German club and competitive base. Direct competitor serving the same European customer segments.

Broad incumbents

• Adidas Table Tennis: Adidas produces a broader table tennis equipment line (bats, rubbers, apparel) as part of its global sports portfolio. Not specialized in TT like Butterfly but covers overlapping apparel and entry-level racket categories through far wider distribution.
• Wilson Sporting Goods: Wilson is a global incumbent in racquet sports (tennis, badminton, pickleball) with growing table tennis offerings. Comparable as a broad racquet-sports equipment retailer/brand; less specialized than Butterfly but appeals to cross-sport retailers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/butterflyttofficial
• LinkedInlinkedin.com/company/tamasu-butterfly-europa-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Butterfly Table Tennis