What DONIC does

DONIC Sportartikel-Vertriebs GmbH is a German manufacturer and supplier of table tennis equipment headquartered in Völklingen, Germany, operating as DONIC. The company produces a comprehensive product portfolio covering blades (woods), rubber sheets, complete rackets, competition tables, training robots, apparel, footwear, bags, balls, and accessories. Its product engineering is built around proprietary technologies including the SENSO handle system, DOTEC blade construction, OPTE (Optimized Energy Sponge) sponge technology, Full-Tension sponge, Thermic Burned (200 °C heat-treated) veneers, and various carbon-fiber composites (Hexamid Carbon, Carbon Fleece). The company maintains a roster of signature blade lines tied to professional players — Waldner, Persson, Appelgren, Anders Lind, and now Zhang Jike — which it co-develops with those athletes.

DONIC operates a direct-to-consumer e-commerce model through donic.com (with order processing handled by partner Sport Schreiner Tischtennis) and ships across more than 25 European countries. It also serves as the official European distributor for the Japanese table-tennis brand Nittaku. The customer base spans professional and elite players, club and league players, hobby and leisure players, beginners and children, and B2B buyers (clubs, associations, federations). Revenue is generated through one-time equipment sales at premium price points, with bulk discounts on rubber sheets. The company is privately held and managed by Geschäftsführer Frank Schreiner, with no disclosed institutional investors, funding rounds, or M&A activity.

Name

DONIC

Legal name

DONIC Sportartikel-Vertriebs GmbH

Website

https://donic.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

DONIC is a German manufacturer and supplier of table tennis equipment — blades, rubbers, tables, robots, and apparel — sold direct-to-consumer across 25+ European countries, with the European distribution rights for Nittaku.

Ownership category

akta.pro rank

Product category

Table Tennis Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992), Sporting and Athletic Goods Manufacturing (339920), Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Table Tennis (Ping Pong) Equipment Retail (CRAMAFAE)

akta.pro secondary industries

Racquet Sport Training Aids & Practice Equipment Retail (CRAMAFAJ), Racquet Sport Court Equipment & Maintenance Retail (CRAMAFAK), Racquet Sport Balls & Shuttlecocks Retail (CRAMAFAH), Racquet Bags, Cases & Storage Retail (CRAMAFAG), Racquet Sport Footwear & Apparel Retail (CRAMAFAI)

Keywords

• Table tennis blades
• Table tennis rubbers
• Table tennis tables
• Training robots
• Table tennis apparel

Headquarters

HQ city

Völklingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Table Tennis Equipment Sales: DONIC generates revenue through the sale of table tennis equipment including blades, rubber sheets, complete rackets, clothing, tables, balls, robots, and accessories. Products are sold directly through their website and through partner Sport Schreiner Tischtennis.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

DONIC designs, manufactures, and distributes table tennis equipment including wooden blades, rubber sheets, complete pre-assembled rackets, ITTF-approved competition tables, training robots, balls, footwear, bags, and apparel. The company sells its own DONIC-branded product portfolio directly to consumers across Europe and acts as the official European distributor for Japanese manufacturer Nittaku.

Product overview

DONIC is a German table tennis equipment manufacturer offering a comprehensive product portfolio centered on high-quality table tennis blades, rubber sheets, tables, training robots, and apparel. The product line includes multiple blade series (ORIGINAL, WALDNER, PERSSON, APPELGREN, BURN, ANDERS LIND, COTON, ZENTRA) with various technologies like SENSO grip, Carbon inserts, and anti-vibration foils, paired with complementary rubber series (BLUESTORM, BLUESTAR, BLUEFIRE, BLUEGRIP, ACUDA, COPPA, DESTO) using different sponge technologies and surface characteristics. The company also produces competition tables (WORLD CHAMPION TC, DELHI 25, WALDNER PREMIUM), training robots (NEWGY ROBO-PONG, PONG BOT OMNI S PRO), and a full clothing line including competition shoes, all under the CREATE SUCCESS brand philosophy.

Differentiator

Problem solved

Functional benefit

Products and services

• DONIC ORIGINAL Series Blades (No. 1, No. 1 Senso, Senso Carbon, Exclusive Carbon)
• DONIC WALDNER Series Blades (Legend Carbon, Senso Carbon, Senso Ultra Carbon, Exclusive AR+, OFF World Champion 89) Signature blade series for Jan-Ove Waldner featuring SENSO grip technology and carbon inserts for unique playing feel with outstanding speed and control.
• DONIC PERSSON Series Blades (Powerplay, Powerallround, Exclusive OFF, OFF+ World Champion 89, Seven) Blade series associated with Jörgen Persson featuring anti-vibration foil technology and configurations for offensive and allround play styles.
• DONIC APPELGREN Series Blades (Allplay, Exclusive AR, Dotec Control) Classic blade series used by Mikael Appelgren with excellent ball control and feel, available with SENSO milling technology.
• DONIC BURN Series Blades (OFF-, OFF, ALL+) Blades using Thermic Burned Technology with 200-degree heat-treated veneers for exceptional stability, unique playing characteristics, and a large sweet spot.
• DONIC ANDERS LIND HEXA CARBON Blade Dedicated blade for Danish talent Anders Lind featuring 7-ply construction with Hexamid Carbon layers, Limba and Koto outer plies, targeted at offensive players seeking good dynamics.
• DONIC BALSA CARBO FLEECE Blade Extremely lightweight offensive blade combining a Balsa wood core with Carbon Fleece for pressure-filled, controlled attacks and exceptional feel.
• DONIC ZHANG JIKE Signature Blades (Original Carbon, New Era) Premium blades developed with Olympic and World Champion Zhang Jike. Original Carbon uses the exact veneer combination of the world champion for precise, direct feedback.
• DONIC COTON RELEVANT Blade New blade featuring unique cotton-containing fibers in the outer ply for exceptional ball control and soft feel during play, listed at 74.90 euros.
• DONIC ZENTRA Series Blades (First Allround, Next Carbon) Entry-level to intermediate blades offering quality DONIC construction at accessible price points for developing players.
• DONIC BLUESTORM Rubber Series (Z1, Z2, Z3, Z1 Turbo, PRO, PRO AM, Big Slam) Table tennis rubber series featuring tension technology with varying sponge hardness (42.5°–50°) for different playing styles from controlled attacking to aggressive offensive play.
• DONIC BLUESTAR Rubber Series (A1, A2, A3) Professional table tennis rubber series using OPTE (Optimized Energy Sponge) technology with a fine-porous sponge for exceptional catapult properties and spin. Features slightly tacky, extremely grippy top rubber.
• DONIC BLUEFIRE Rubber Series (M1, M1 Turbo, M2, M3) High-tech rubber series with characteristic blue tension sponge and extremely spin-friendly topspin surface. Features a narrow, long pimpled structure for maximum flexibility and feel.
• DONIC BLUEGRIP Rubber Series (C1, C2, S1, S2) Rubber series combining a Chinese-style sticky surface with German/Japanese-style dynamic sponge. C-series features 60° (C1) and 55° (C2) hard sponges with full-tension technology.
• DONIC ACUDA Rubber Series (S1, S1 Turbo, S2, S3) Worldwide successful rubber series featuring great dynamics, precise control, and fantastic playing feel. Turbo versions offer enhanced speed and spin for top players.
• DONIC COPPA Rubber Series (X1 Gold, X1 Turbo Platin, X2 Platin Soft, Tenero) Classic rubber series used by Swedish world champions Jan-Ove Waldner and Jörgen Persson. Speed-optimized offensive rubbers with spin-elastic surface for power allround and offensive play.
• DONIC DESTO Rubber Series (F1, F1 HS, F1 Plus, F2, F3, F3 BigSlam, F4) Innovative rubber series that made fresh gluing obsolete approximately 20 years ago. Features Formula DONIC technology with spin-elastic surface for high dynamics and long lifespan.
• DONIC WORLD CHAMPION TC Table Competition table used at major international events including WTT Champions 2025 Frankfurt. Features ITTF-approved specifications with blue/green color options; priced at 1,299.00 euros.
• DONIC DELHI 25 Table Competition table, a classic model used annually at major table tennis events including WTT Champions 2025 and German Table Tennis Finals 2025.
• DONIC WALDNER PREMIUM 30 Table Premium competition table bearing Jan-Ove Waldner's name, combining professional quality with elegant design.
• DONIC NEWGY ROBO-PONG 1055 Training Robot Table tennis training robot with 48 DONIC COACH P40+ balls included. Enables solo practice and automated training routines.
• DONIC PONG BOT OMNI S PRO Training Robot Advanced table tennis training robot with omni-directional ball projection capabilities for comprehensive solo practice.
• DONIC Table Tennis Apparel Collection (AXION, LYRA, LYRA LADY, NUVON, DRIVA, VELORA, AVERIS) Table tennis apparel collection featuring high-function breathable fabrics with sweat-wicking properties. Includes jerseys, T-shirts, shorts, tracksuits, sweatshirts, and jackets for men, women, and children.
• DONIC Competition Shoes (PANTHER, SAPHIR) Professional table tennis competition shoes offering optimal grip, cushioning, and stability for competitive play.
• DONIC Bags and Covers (Taschen, Rucksäcke, Trolleys, Schlägerhüllen, Schlägerkoffer) Table tennis bags, backpacks, trolleys, racket covers, and racket cases for transporting and protecting equipment.
• DONIC Complete Rackets (Komplettschläger) Pre-assembled complete rackets for leisure and recreational play, including all-in-one configurations for casual use.
• DONIC Table Tennis Balls (Wettkampf, Training, Freizeit) Table tennis balls across competition, training, and leisure categories, plus ball collectors and ball boxes/storage.
• DONIC Table Tennis Nets and Net Sets Table tennis nets for competition and leisure tables, replacement nets, and net gauges.
• Nittaku European Distribution (DONIC as official European distributor) Wholesale/distribution of Nittaku (Japanese manufacturer) table tennis equipment—balls, rubber sheets, and blades—throughout the European market via DONIC's sales channels.

Quantifiable outcome

• DONIC tables are used at major events including WTT Champions 2025 Frankfurt and Deutsche Tischtennis Finals 2025 Erfurt.
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• NittakucoreChannel Partner/ Reseller/ DistributorDONIC serves as the official European distributor for Nittaku, a Japanese table tennis equipment manufacturer. The partnership includes distribution of Nittaku balls, rubber sheets, and blades throughout Europe.
• Sport Schreiner TischtenniscoreChannel Partner/ Reseller/ DistributorDONIC redirects customers from their website to their partner Sport Schreiner Tischtennis for order fulfillment. This partner offers the complete DONIC product range plus additional offers and discounts.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Joola: German-origin table tennis brand with rapidly expanded product line (blades, rubbers, tables, pickleball). Competes head-to-head with DONIC in Europe and increasingly globally, with strong D2C e-commerce and broad mid-market positioning.
• Andro: German table tennis equipment specialist offering blades, rubbers, tables, and apparel. Closely comparable size and German-market positioning to DONIC, often competing for the same Bundesliga and club sponsorship budgets.
• Nittaku: Premium Japanese table tennis brand whose European distribution is handled by DONIC. Functions as both a strategic partner and a competing premium brand in rubbers, blades, and balls, particularly in the Japanese-styles segment.
• Cornilleau: French manufacturer specializing in competition and recreational table tennis tables (ITTF-approved) plus outdoor sport equipment. Direct competitor in the tables category and a fellow European mid-market TT brand.
• Stiga: Swedish table tennis and sports equipment company with comprehensive blade, rubber, and table lines plus outdoor games. Direct competitor in European retail and sponsorship channels, with strong recreational-segment overlap with DONIC's leisure products.
• Yasaka: Swedish table tennis brand with strong blade and rubber lines, particularly in Europe. Comparable premium-blade positioning with Scandinavian heritage; directly competes for club sponsorships and amateur-competitive players.
• Tibhar: German table tennis equipment manufacturer producing blades, rubbers, balls, and tables. Comparable mid-sized European specialty player competing for club and Bundesliga sponsorships alongside DONIC.
• Butterfly (Tamasu): Global #1 table tennis equipment brand (Japan) producing blades, rubbers, tables, and apparel. Closest direct competitor to DONIC across all product categories; competes for the same pro players, clubs, and national team sponsorships worldwide.

Broad incumbents

• DHS (Double Happiness): Chinese state-affiliated table tennis giant and global market leader by volume in rubbers, balls, and tables. Represents the largest mass-market competitive threat to DONIC, especially in Asian and value-oriented segments.

Emerging players

• Killerspin: US-based table tennis brand focused on premium tables and lifestyle positioning. Comparable D2C and lifestyle-brand orientation to DONIC, but operating primarily in the North American market rather than Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/donicgermany
• LinkedInlinkedin.com/company/donic

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DONIC