What newskontor does

newskontor GmbH is a privately held, full-service communications agency (Agentur für Kommunikation) headquartered in Düsseldorf, Germany, founded in 2011 by Marco Cabras and Franz von den Driesch. The firm provides strategic positioning, media relations, content creation, social media management, crisis communications, investor relations, event organization, and brand development — supplemented by an in-house creative team handling graphic design, photography, and video production. The agency has built distinct vertical specializations in Finance and Fintech, Technology, the German Mittelstand, Association Communications, Law Firms, China-related communications, and Sustainability, serving clients such as Targobank, XTB, Coinbase, AUTODOC, Pyramid AG, QPLIX, Valour, Leverage Shares, and ThyssenKrupp Rasselstein. Approximately 20-25 full-time-equivalent staff are supported by a curated bench of freelance specialists.

Revenue is generated entirely through fee-based professional services delivered via client retainers, project mandates, and competitive pitch wins. Pricing is quote-based and not publicly disclosed. The go-to-market is sales-led: clients are acquired through direct outreach, referrals, and multi-stage pitch processes targeting banks, fintechs, wealthtechs, crypto firms, industrial companies, healthcare organizations, and sustainability-focused entities. Geographic reach spans the DACH region and Nordics, the latter enabled through a partnership with Mailand Communications (Helsinki); international referral flow is also channeled via membership in the thenetworkone global agency network. The firm holds no technology platform of its own and does not disclose any AI-native product capability.

Name

newskontor

Legal name

newskontor GmbH – Agentur für Kommunikation

Website

https://news-kontor.de

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

newskontor is a Düsseldorf-based full-service communications agency founded in 2011 that provides public relations, content creation, social media, crisis communications, and investor relations services to enterprise clients across finance, fintech, crypto, technology, and the German Mittelstand in the DACH and Nordics regions.

Ownership category

akta.pro rank

Product category

Public Relations & Communications Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

PR, Reputation Management & Earned Media Platforms (BPAMALAO)

Keywords

• Public relations services
• Communications consulting
• Financial PR agency
• Fintech communications
• Crisis communication services

Headquarters

HQ city

Düsseldorf

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. PR and Communication Consulting Services: The agency generates revenue by providing fee-based consulting services to B2B clients across strategy, media relations, content creation, social media management, crisis communication, investor relations, and event organization. Services are delivered through ongoing client retainers, project mandates, and pitch-based engagements. Revenue is entirely services-based with no software or product component.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

newskontor is a full-service communications agency that develops and executes integrated PR, digital, and content strategies for B2B clients across finance, fintech, crypto, technology, Mittelstand, healthcare, and sustainability sectors. Core deliverables include media relations, content creation, social media management, crisis communication, investor relations, event management, and brand development, delivered through retainer relationships and project mandates by an in-house team supplemented by freelancers and creative specialists.

Product overview

newskontor is a full-service communications agency (Agentur für Kommunikation) headquartered in Düsseldorf, Germany. The agency offers a comprehensive suite of communication services including strategic positioning, media relations (Medienarbeit), internal communications, content creation, reputation management, social media management, crisis communications, event management, investor relations, and brand development. The agency has developed specialized expertise in Finance and Fintech, Technology, Mittelstand (SMB), Association Communications, Law Firms, China, and Sustainability. Services are delivered by an in-house team supplemented by freelance creative professionals for graphic design, photography, and video production.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategy and Positioning Development of integrated PR and digital strategies across all communications channels — blogs, social media, influencers, messengers, online media — coupled with step-by-step implementation support for B2B clients.
• Media Relations (Medienarbeit) Placement of client messages and topics in editorial environments via press, broadcast, and online media, anchored on the agency's long-standing journalist relationships.
• Internal Communications (Interne Kommunikation) Design and execution of internal communications aimed at informing employees quickly and precisely about developments inside the company.
• Content Creation (Corporate Publishing) Development of in-depth editorial content for corporate publishing channels, executed with dedicated editorial staff.
• Reputation Management Development of individualized positioning and PR strategies to build and expand optimal reputation for clients, with reputation treated as the decisive factor for the "license to operate".
• Social Media Management Development and management of social media activities across Facebook, Instagram, Twitter/X, TikTok, LinkedIn, and Xing to ensure client messages reach target audiences.
• Crisis Communications (Krisenkommunikation) Development of effective crisis strategies, end-to-end crisis support, and media-facing expertise for crisis-PR scenarios (operated via a dedicated 24/7 crisis hotline).
• Events (Veranstaltungen) Execution of client events and proprietary industry events, including finplaceNRW (financial industry gathering) and MediaTreff (network event for communicators and journalists).
• Investor Relations Continuous relationship management with investors, analysts, and financial media for listed companies, from pre-IPO positioning through ongoing capital markets communications.
• Brand Development (Markenentwicklung) Development of holistic brand positioning and end-to-end implementation support for clients.
• Fintech PR (Specialized Service Line) Dedicated Fintech PR service line targeting banks, brokers, fintechs, wealthtechs, and crypto firms with specialized capital-markets and crypto-narrative communications.
• Crypto PR (Specialized Service Line) Dedicated Crypto / Blockchain PR service line covering exchanges, ETPs, and crypto asset managers across DACH and Nordics, supported by an internal database of 80+ European crypto journalists.
• Sustainability PR (Specialized Service Line) Dedicated Sustainability / ESG communications service line focused on ESG positioning, sustainability reporting communication, and sustainable-finance narratives.

Quantifiable outcome

• In a multi-stage pitch process, newskontor won the QPLIX mandate against competing agencies by demonstrating strategic understanding and sector expertise
• +1 more outcomes

Named customers24 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• von Beust & Coll. BeratungsgesellschaftcoreStrategic or Co-development Partner · 15 January 2026Strategic partnership formed January 2026. Both firms expand their service portfolios by cross-referring and jointly pursuing clients. Focus areas include Mittelstand, Finance, Technology, associations, and public affairs. newskontor gains access to political and business advisory capabilities, while von Beust & Coll. gains professional media and PR services for its clients. Both partners plan joint customer acquisition efforts.
• thenetworkoneminorStrategic or Co-development Partner · 8 October 2025Co-published the first international AI-in-PR survey (December 2025). thenetworkone is a global agency network; newskontor participates as a member. Collaboration on the annual AI Barometer for the PR and communications industry.
• Mailand Communications (Helsinki)minorChannel Partner/ Reseller/ Distributor · 9 April 2025Nordics network partner brought in for the Valour mandate to provide local PR coverage in Sweden, Finland, Denmark, and Norway. Alpo Räinä, Managing Director and Partner at Mailand Communications.
• Cross Alliance (Investor Relations)minorImplementation/ SI/ Consulting PartnerPartner specializing in investor relations advisory services, complementing newskontor's IR communications offering.
• Rud Pedersen (Public Affairs)minorImplementation/ SI/ Consulting PartnerPartner for public affairs advisory services, extending newskontor's reach in government relations and political communication.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Faktor 3 AG: Hamburg-based PR and communications agency with strong finance, technology, and corporate communications mandates across DACH; directly comparable in size, sector focus (incl. fintech), and full-service PR scope.
• Fink & Fuchs Public Relations: German PR agency specializing in technology, IT, and digital innovation communications; comparable headcount, similar enterprise B2B tech client base, and equivalent full-service offering.
• Schwartz Public Relations: Munich-based tech and B2B PR agency serving enterprise software, IT, and digital clients in DACH; comparable scale and closely overlapping client vertical (technology/fintech).
• HBI Helga Bailey GmbH: Munich-based finance and IR-specialist PR agency with deep capital-markets, fintech, and corporate communications expertise; directly comparable vertical specialization and B2B sales-led agency model.
• financial relations GmbH: Frankfurt-based agency specializing in financial communications, investor relations, and capital-markets PR; directly comparable to newskontor's Fintech PR and IR service lines and Frankfurt/DACH client base.
• Engel & Zimmermann Communications: DACH agency providing corporate communications, public affairs, and B2B PR for Mittelstand and enterprise clients; similar headcount scale and full-service communications scope.
• WeichertMehner GmbH & Co. KG: Dortmund-based B2B communications agency with technology, IT, and corporate communications focus; comparable size, sector mix, and Mittelstand/enterprise client orientation.

Emerging players

• Klenk & Hoursch AG: Frankfurt-based communications consultancy serving finance, fintech, sustainability, and corporate clients; partial overlap in finance/fintech vertical but with a slightly broader corporate-comms focus.

Broad incumbents

• Edelman Germany: Germany arm of global communications giant Edelman; competes for the same enterprise finance, tech, and crypto mandates from a much larger platform; comparable service set but with substantially broader portfolio.
• Serviceplan Group: Large Munich-based integrated communications and marketing group; competes for enterprise clients in DACH across PR, content, and digital—overlapping capabilities but not specialized in fintech/crypto PR.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/newskontor-gmbh/mycompany
• Xx.com/Newskontor
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about newskontor