Helga Bailey

What Helga Bailey does

HBI Communication Helga Bailey GmbH (trading as HBI) is an independent, owner-managed integrated communications agency headquartered in Munich, Germany, with its registered seat in Tegernsee. Founded in 1983/1984, the firm has been operating for over 40 years and remains privately held, led by managing directors Helga Bailey and Corinna Voss. HBI delivers a holistic PESO (Paid, Earned, Shared, Owned) communication stack spanning strategic consulting, media relations, social media, digital marketing, executive positioning, coaching, marketing campaigns, and events, with a particular focus on translating complex technology and innovation topics for B2B and B2C audiences.

The agency operates with approximately 23 professional consultants and offers five interconnected service pillars: Business Intelligence, Communication, Marketing Support, Digital Communication, and Trainings & Coachings. Its core differentiated offering, the HBI Business Intelligence Platform launched in 2025, is an AI-supported solution for data collection and analysis that powers KPI-driven reporting across reach, media resonance, share of voice, website traffic, lead quality, and brand perception. Technology and international reach are reinforced by HBI's long-standing membership in the Worldcom PR Group (since 1996), which provides access to over 100 partner offices in 90+ cities across 6 continents, allowing HBI to serve as international lead agency for cross-border campaigns.

HBI makes money primarily through professional-services engagements — retainer-based consulting and project fees — to a diversified client base spanning cloud infrastructure, logistics, industry solutions, sustainability, consumer electronics, healthcare, and entertainment (including Boomi, IFCO, Aurora Labs, Apeel Sciences, Fitbit, Morphy Richards, Guinness World Records, Airthings, Hologic, Shokz, Tile, UbTech, and Expedia). Pricing is not publicly disclosed and is negotiated on a per-project or retainer basis. Distribution is sales-led and direct, supported by an integrated marketing stack including content, SEO, organic social (LinkedIn, Facebook, Instagram, YouTube, X, XING), an email newsletter, and earned media placements.

Name

Helga Bailey

Legal name

HBI Communication Helga Bailey GmbH

Website

https://hbi.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Short description

HBI Communication Helga Bailey GmbH is an independent Munich-based integrated communications agency serving technology-driven enterprises, startups, and global corporations with PR, digital marketing, events, training, and an AI-supported Business Intelligence platform, operating globally via the Worldcom PR Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Integrated Communications Consulting: HBI generates revenue through retainer-based consulting engagements and project fees for integrated communication services including strategic consulting, media relations, social media, digital marketing, executive coaching, event management, and thought leadership positioning. As a B2B professional services firm, revenue is primarily project and retainer-based.
2. Training & Coaching Services: Revenue is also generated from individual media training, executive coaching, speaker coaching, social media coaching, and presentation training sessions, offered as standalone or bundled engagements.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels10 records

Core offering

HBI Communication Helga Bailey GmbH is an integrated communications agency that delivers strategic consulting, media relations, social media, digital marketing, executive positioning, coaching, marketing campaigns, and events under a holistic PESO (Paid, Earned, Shared, Owned) approach. The agency pairs traditional and digital communications services with its proprietary HBI Business Intelligence Platform, an AI-supported solution for measuring communication effectiveness through KPI tracking, share-of-voice analysis, and brand perception monitoring. Services are sold to enterprise and mid-market clients on project and retainer bases.

Product overview

HBI Communication is an integrated communications agency offering a portfolio of five interconnected service pillars: Business Intelligence (AI-supported data collection and analysis platform), Communication (media relations and PR), Marketing Support (digital channels), Digital Communication, and Trainings & Coachings. The Business Intelligence Platform serves as a data-driven foundation that informs and measures the effectiveness of all communication activities across traditional PR, social media, digital marketing, and executive positioning.

Differentiator

Problem solved

Functional benefit

Products and services

• HBI Business Intelligence Platform An AI-supported platform for collecting and analyzing communication data, enabling measurable results through monitoring of KPIs such as reach, media resonance, website traffic, lead quality, tonality, emotionality, social engagement, and brand perception. Sold to clients as part of integrated communications engagements.
• Communication Services (PR and Media Relations) Traditional and digital PR services leveraging an established media network to achieve measurable reach, relevance, and reputation for clients locally and internationally. Includes media relations, strategic communications, and earned media placement across national dailies, trade publications, radio, and television.
• Marketing Support Digital marketing channel expertise ensuring companies are present where their target audiences are active, delivered in a data-driven, creative, and performance-oriented manner. Includes performance marketing and channel-specific campaigns.
• Digital Communication Advanced digital communication services that elevate messaging through data-driven, target-group-oriented, and media-effective approaches, including social media, influencer relations, and content strategy.
• Trainings & Coachings Individual media training and coaching sessions including media training with interview simulations, messaging workshops, executive and speaker coaching, social media coaching, and presentation training for lectures and panels. Offered as standalone or bundled engagements.

Quantifiable outcome

• Many campaigns can launch within a few weeks of briefing
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature1 record

Partnerships

Two partnerships are on record, tiered core and minor.

• Worldcom PR GroupcoreStrategic or Co-development Partner · 1 January 1996Since 1996, HBI has been an active member of the Worldcom PR Group, which is the world's largest network of owner-managed PR agencies. Through this partnership, HBI accesses over 100 partner offices in 90+ cities across 6 continents, enabling it to coordinate international campaigns, deliver global reach with local precision, and serve as an international lead agency for clients expanding across markets. HBI works in close cooperation with countless international clients and their worldwide partners through this network.
• IU Internationale Hochschule (IU)minorOthersHBI serves as a practice partner (Praxispartner) for the dual study program (duales Studium) of the IU Internationale Hochschule. IU is Germany's largest university, state-recognized, and system-accredited by FIBAA. This partnership provides HBI with access to talented students for potential recruitment while offering students practical experience.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Hotwire PR (Germany): Global tech-focused PR agency with German operations serving B2B technology, enterprise software, and consumer electronics clients with integrated communications — most comparable peer given shared focus on technology and innovation verticals and similar mid-sized agency structure.
• Turbine Kreuzberg: Berlin-based German integrated communications agency specializing in technology, digital economy, and innovation clients — comparable to HBI in independent ownership, German market focus, and tech-sector specialization, though serving the Berlin startup ecosystem versus HBI's Munich/DACH positioning.
• Faktor 3 AG: Hamburg-based independent German PR agency specializing in technology, consumer electronics, and lifestyle clients with integrated communications and media relations services — directly comparable to HBI in size, sector focus, and German independent agency positioning.

Broad incumbents

• Edelman Germany: Largest privately-held global PR firm with a German practice serving enterprise technology, healthcare, and consumer clients with integrated PR, digital, and communications strategy services — competes with HBI for similar enterprise tech and innovation clients in the DACH market at much larger scale.
• Ketchum Germany: Global communications consultancy (Omnicom) with German operations offering integrated PR, digital, and brand strategy services — competes for the same enterprise tech, healthcare, and consumer clients as HBI in the DACH market with greater international network resources.
• Weber Shandwick Germany: Global communications agency (Interpublic Group) with German operations offering PR, digital, and integrated communications services — directly competes with HBI for technology, healthcare, and consumer enterprise clients across DACH with broader geographic reach and bigger resourcing.
• MSL Germany: Global public relations and integrated communications network (Publicis Groupe) with German operations serving technology, consumer, and healthcare enterprise clients — directly comparable services and client overlap with HBI's enterprise technology focus.
• Serviceplan PR: Munich-headquartered independent German communications group with integrated PR, digital, and marketing services serving enterprise and consumer clients — geographic peer to HBI (also Munich-based) with overlapping technology and enterprise client base but at significantly larger scale.
• FleishmanHillard Germany: Global PR network with strong German operations offering integrated communications, media relations, and digital marketing services to enterprise clients in technology, healthcare, and consumer sectors — directly comparable to HBI's service portfolio but with significantly larger global scale and holding-company backing (Omnicom).

Regional players

• Wコミュニケーションズ (W Communications): Independent integrated communications agency in Japan serving technology and consumer clients — comparable to HBI in independent ownership and integrated PESO-style service model, but operating in a different geography (Japan vs. DACH) and not directly competing in HBI's core market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HBI_PR
• YouTubeyoutube.com/channel/UC5e0CxwWiTJKYSurNTaRvyQ?view_as=subscriber
• Facebookfacebook.com/hbi.gmbh
• LinkedInde.linkedin.com/company/hbi-pr
• Instagraminstagram.com/hbipr

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Helga Bailey