Debonne Vineyards

What Debonne Vineyards does

Debonné Vineyards is a family-owned estate winery operating from a 175+ acre estate in Madison, Ohio, within the federally designated Grand River Valley AVA. The company produces and sells wines through three primary channels: direct-to-consumer sales via the on-site tasting room and online shop with UPS shipping, retail distribution through 600+ outlets across Ohio, New York, and the Northeast, and B2B services supplying bulk wine, grape juice, and custom processing to other wineries and beverage companies. Founded by the Debevc family in 1916 (commercial winemaking launched in 1971 with the winery opening in 1972), Debonné serves wine enthusiasts and tourists in Ohio wine country, home and hobbyist winemakers, partner wineries seeking bulk inputs and processing capacity, and regional retail and restaurant accounts.

The company's core offering is a portfolio of 50+ Grand River Valley wines spanning dry reds and whites, sweet labrusca blends, ice wines, and sparkling wines, with specialized production of Ice Wine (Eiswein) from grapes harvested at 17°F or lower for 72+ hours and a small-batch Appassimento-style red at the Cask 307 sub-brand. Production takes place at on-site facilities with temperature-controlled stainless-steel tanks, oak barrel aging in American and Hungarian oak, cold fermentation rooms, and a press house/bottling line, yielding 85,000+ gallons annually. Adjacent offerings include the Double Wing Brewing Co. craft beer division with 12 taps, custom wine labels, venue rentals and in-house catering, and a VIP wine club providing reciprocal access across Debonné, Cask 307, and Grand River Cellars. The Mike Koller-led winemaking team (with Emeritus consultant Michael Harris) holds a Masters in Viticulture & Enology from Italy and UC Davis Enology credentials, respectively.

Revenue is generated across four streams: direct wine sales (retail bottles $9.99–$40+ per bottle across Unoaked Chardonnay at $11.99 up to Vidal Blanc Ice Wine at $34.99), craft beer sales at the on-site Beer Bar, bulk wine and industry services ($8.95–$20.95/gal bulk wine; $625–$2,275/ton grapes; $6.45–$18.45/gal juice; plus custom bottling, private labeling, blending, sweetening, and filtration), and ticketed events and venue rentals ($10–$100+ per ticket across the Jazz Festival, Ice Wine Festival, wine brunches, car shows, progressive dinners, and weddings). Distribution is regional across Ohio, NY, and the Northeast. Pricing is largely unit-based, with the VIP Wine Club as the only disclosed recurring revenue model (annual, with weekly pours and 10% discounts). Brand equity is anchored by the State of Ohio Century Farm designation (2016), the first 'Wine Family of the Year' recognition from Vineyard & Winery Management magazine, and Double Gold / Best of Class medals at the San Francisco Chronicle Wine Competition across 2020–2023.

Name

Debonne Vineyards

Legal name

Debonné Vineyards

Website

https://debonne.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

11–50 employees

Short description

Debonné Vineyards is Ohio's largest family-owned estate winery, producing 50+ wine varieties from 175+ acres in the Grand River Valley AVA. It serves consumers via tasting room, 600+ retail outlets, and direct shipping, plus industry partners through bulk wine services.

Ownership category

akta.pro rank

Product category

Estate Winery / Wine Production

NAICS

Wineries (312130), Beer and Ale Merchant Wholesalers (424810), Beer, Wine, and Liquor Retailers (445320)

SIC

Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Wine Production & Winemaking (AFAFAAAB), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Alcoholic Beverage Tours & On-site Experiences (Brewery/Winery/Distillery) (THAFALAK), Regional & National Breweries (THAFALAD), Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

Keywords

• Estate wine production
• Craft brewing operations
• Bulk wine services
• Wine tourism experiences
• Private event hosting

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Wine Sales: Direct-to-consumer wine sales through on-site tasting room, online shop with UPS shipping, and local Northeast Ohio delivery. Includes wine flights, bottle sales, and custom wine labels.
2. Industry/Bulk Sales: Bulk wine, grape juice, and winemaking services sold to industry partners. Includes custom bottling and private labeling services for other wineries and beverage companies.
3. Craft Beer Sales: Double Wing Brewing Co. craft beer production and sales including pints, pitchers, flights, growler fills, crowler cans, and packaged beer sold at the Beer Bar inside the winery.
4. Events & Hospitality: Revenue from ticketed events including Jazz Festival, Ice Wine Festival, car shows, progressive dinners, wine brunches, and private event venue rentals. Food sales from on-site grill.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Debonné Vineyards is Ohio's largest estate winery, producing over 85,000 gallons of wine annually across 50+ varieties from 175+ acres of estate vineyards in the Grand River Valley AVA. The company sells wines through its on-site tasting room, retail distribution to 600+ outlets across Ohio/New York/the Northeast, UPS direct shipping, and a VIP Wine Club, while also operating Double Wing Brewing Co. craft beer on-site and offering B2B industry services (bulk wine, custom bottling, private labeling, winemaking services) to other wineries.

Product overview

Debonné Vineyards operates as Ohio's largest estate winery offering a diversified portfolio of wine, beer, and related products and services. The core offering is the Debonné Vineyards wine brand featuring over 50 varieties of Grand River Valley wines including Riesling, Ice Wine, Cabernet Franc, Chambourcin, Chardonnay, and Pinot Gris from 175+ estate acres. The subsidiary Double Wing Brewing Co. provides craft beer through an on-site brewery and tap room. The company offers industry B2B services including bulk wine/juice sales, custom bottling, private labeling, and winemaking services. Consumer-facing offerings include custom wine labels, venue rentals, wine tasting experiences, and a VIP Wine Club loyalty program. The product architecture combines the estate winery core brand with a craft beer sub-brand, B2B industry services division, and experiential hospitality services.

Differentiator

Problem solved

Functional benefit

Brands

• Cask 307: Boutique wine portfolio featuring small batch wines showcasing Grand River Valley's terroir, opened in 2019.
• Grand River Cellars
• Double Wing Brewing Co.

Products and services

• Estate Wines (Debonné Vineyards Brand) The flagship estate wine portfolio featuring over 50 varieties of Grand River Valley wines, including dry reds and whites, sweet labrusca blends, ice wines, and sparkling wines. Flagship varieties include Riesling, Ice Wine, Cabernet Franc, Chambourcin, Chardonnay, and Pinot Gris. Production exceeds 85,000 gallons annually from 175+ estate acres. Sold via on-site tasting room, online shop, UPS shipping, local Northeast Ohio delivery, and retail distribution.
• Double Wing Brewing Co. Craft Beer Craft beer division of Debonné Vineyards located on-site, featuring 12 taps with signature brews and seasonal selections, a nitro tap for Imperial Stout, and offerings including pints, pitchers, flights, growler fills, Crowler fills, and canned products.
• Bulk Wine & Juice Sales

Quantifiable outcome

• Ice Wine production yields highly concentrated nectar with 18.5% residual sugar balanced by natural acidity, producing exceptional flavor complexity
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Cask 307 WinerycoreStrategic or Co-development PartnerFamily-owned boutique winery launched in 2019 by Tony Debevc Jr. and wife Beth. Located at 7259 Warner Road, Madison, OH. Showcases small batch wines highlighting Grand River Valley terroir. Co-host of Winegrowers of Grand River Valley events including Ice Wine Festival and progressive dinners.
• Grand River CellarscoreStrategic or Co-development PartnerCo-owned by Tony Debevc and Cindy Lindberg. Full-service winery with restaurant, hand-painted murals, craft cocktails, and full bar. Located at 5750 S. Madison Road, Madison. Key partner in Winegrowers of Grand River Valley events.
• Double Wing Brewing Co.coreStrategic or Co-development PartnerCraft beer division of Debonné Vineyards, founded in 2008 by fourth-generation Tony Debevc Jr. Brewery and tap room located on Debonné property. Features 12 taps with signature and seasonal selections, nitro tap for Imperial Stout, growler fills, Crowler machine, and canned products. Beer bar inside Debonné serves as the brewery's tap room.
• Ferrante Winery & RistorantecoreStrategic or Co-development PartnerThird-generation family winery located at 5585 N. River Road W, Geneva, OH. Full restaurant specializing in Italian cuisine. Member of the 'Fab Five' wineries and Winegrowers of Grand River Valley. Co-hosts Ice Wine Festival and other regional events.
• Laurello VineyardscoreStrategic or Co-development PartnerMember of the 'Fab Five' wineries of the Grand River Valley and Winegrowers of Grand River Valley. Located at 4573 OH-307, Geneva, OH. Co-hosts regional wine events including Ice Wine Festival.
• Winegrowers of the Grand River Valley (WGGRV)coreGTM or Marketing PartnerIndustry association of Grand River Valley wineries. Organizes signature events including Ice Wine Festival (March), Tannenbaum Trail (holiday season), and Turkey Trot Festival. Coordinates multi-winery wine trails and marketing initiatives.
• South River VineyardsminorStrategic or Co-development PartnerParticipating winery in the Winegrowers of Grand River Valley Ice Wine Festival. Located at 6062 S. River Rd. W, Geneva, OH. Featured for 2024 Blush Ice Wine and Concord Ice Wine.
• Red Eagle DistilleryminorStrategic or Co-development PartnerParticipating distillery in the Winegrowers of Grand River Valley Ice Wine Festival. Located at 6202 S. River Rd. W, Geneva, OH. Featured for ice wine cocktails featuring Red Eagle Spirits and South River Vineyard wines.
• Black Door TavernminorChannel Partner/ Reseller/ DistributorBar located in same parking lot as South River Vineyards. Bonus stop during Ice Wine Festival featuring ice wine cocktail flights paired with Signature Smoked Potatoes. Features cocktails using regional ice wines and spirits.
• Tour Lake CountyminorGTM or Marketing PartnerLocal tourism organization. Sponsors ice carving demonstrations during Ice Wine Festival Saturdays. Co-organizes Hot Chocolate Trail with regional coffee shops and wineries including Debonné.
• Hampton Inn MadisonminorGTM or Marketing PartnerPreferred hotel partner for overnight packages during wine events. Dog-friendly location at Water Tower Dr. in Madison. Included in Ice Wine Festival and wine trail overnight packages with shuttle service.
• Holiday Inn Express MadisonminorGTM or Marketing PartnerPartner hotel for overnight wine trail packages. Included in Ice Wine Festival overnight packages with shuttle service to participating wineries.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Broad incumbents

• E. & J. Gallo Winery: Largest US wine producer with a broad portfolio spanning premium and value tiers, national retail distribution, and bulk/private-label services. Comparable B2B services line and wholesale reach but not estate-tourism focused.
• Biltmore Winery: Estate winery at the Biltmore Estate in Asheville, NC, combining estate wines with large-scale wine tourism, tastings, and hospitality. Comparable in combining wine production with destination hospitality, but at materially larger scale.
• Willamette Valley Vineyards: Larger publicly-traded Oregon estate winery with estate-grown Pinot Noir and a national DTC distribution model. Comparable estate-winery positioning and tourism focus but at significantly greater scale.
• Chateau Ste. Michelle: Largest premium Pacific Northwest winery with extensive Ice Wine production, estate vineyard holdings, and national distribution. Comparable Ice Wine capability and broad varietal portfolio at much larger scale.

Direct peers

• Wagner Vineyards: Family-owned Finger Lakes estate winery with a comparable mix of estate-grown wines, on-site tasting room, restaurant, brewery, and event programming. Closely aligned multi-revenue-stream model.
• Ferrante Winery & Ristorante: Third-generation family estate winery located in the same Grand River Valley AVA, co-hosting the Ice Wine Festival and Fab Five events with Debonné. Comparable in scale, family-owned model, and on-site restaurant/hospitality focus.
• Laurello Vineyards: Member of the Grand River Valley "Fab Five" wineries co-hosting regional wine events with Debonné. Comparable family-owned estate model and Hudson/Western New York distribution footprint.
• South River Vineyards: Grand River Valley estate winery participating in the same Ice Wine Festival and Winegrowers co-marketing events. Comparable Ice Wine and small-lot production focus.
• Hermann J. Wiemer Vineyard: Estate winery in New York's Finger Lakes region specializing in Riesling and Ice Wine. Highly comparable in product mix, premium positioning, and estate-grown viticulture approach to Debonné's Ice Wine leadership.
• Geneva Wine Cellars / Grand River Cellars: Co-owned by Tony Debevc with Cindy Lindberg, located in the Grand River Valley AVA with a full-service restaurant and craft cocktail program. Closely intertwined peer operating in the same micro-region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/debonnevineyard
• YouTubeyoutube.com/user/debonnevineyards
• Facebookfacebook.com/debonnevineyards
• Instagraminstagram.com/debonnevineyards

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Debonne Vineyards