Double Wing Brewing Co.

What Double Wing Brewing Co. does

Double Wing Brewing Co. is a privately held craft brewery founded in 2008 in Madison, Ohio (originally as Cellar Rats Brewery, rebranded in 2016 under head brewer and owner Tony Debevc). The company produces a 13-SKU portfolio spanning lagers, IPAs, stouts, porters, pilseners, and specialty fruit beers, headlined by an award-winning Bourbon Barrel Aged Imperial Stout (2020 New York International Beer Competition Double Gold) and the revived historic P.O.C. Pilsener brand. Production runs on a 15 BBL Premier stainless steam fired brewhouse, which also supports a contract-brewing service used by Hop View Brewing Company.

The company's go-to-market is hybrid: a single physical tap room co-located inside Debonné Vineyards winery serves as the primary retail and experiential channel, complemented by an e-commerce/DTC delivery partnership with Valley Wine Group across Northeast Ohio, regional wholesale to bars and restaurants, and a $160/year Mug Club subscription offering free beer Fridays, discounts, and reciprocal benefits at partner locations (Cask 307, Grand River Cellars, Corkscrew Taphouse). Distribution is concentrated in Northeast and Northwest Ohio.

The team is small (1-10 employees) and led by founder Tony Debevc alongside Sales Manager Jacquie Zepeda, Assistant Brewer Jeff Cline, and NW Ohio Brand Manager Kevin Heintschel. The business has no external institutional investment, no public funding history, and operates as an independent, family-owned craft brewery with a community-anchored marketing approach via Facebook, X, and Instagram, plus live events and cause-based collaborations such as the Shenanigans Shenana Brew IPA with Mountain Road Cycles.

Name

Double Wing Brewing Co.

Legal name

Double Wing Brewing Co.

Website

https://doublewingbrewingco.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Double Wing Brewing Co. is a privately held craft brewery in Madison, Ohio, producing a 13-SKU portfolio of beers and selling primarily through a tap room inside Debonné Vineyards, regional wholesale, DTC delivery via Valley Wine Group, and a $160/year Mug Club subscription across Northeast Ohio.

Ownership category

akta.pro rank

Product category

Craft Brewing

NAICS

Breweries (312120), Drinking Places (Alcoholic Beverages) (72241)

SIC

Malt Beverages (2082), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Brewpubs & Taprooms (On-site Beer Service) (THAFALAA)

akta.pro secondary industries

Beer Brewing & Craft Brewing (AFAFAAAA), Beer Brewing & Brands (CRADAIAA), Taprooms & Brewpubs (CRANACAF)

Keywords

• Craft beer production
• Brewery taproom services
• Contract brewing services
• Craft beer distribution
• Loyalty membership programs

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Tap Room Beer Sales: Direct sales of craft beers to consumers at the tap room located inside Debonné Vineyards. Serves beers by the glass, crowlers, growlers, and sells canned beer for carry-out.
2. Packaged Beer Sales: Sales of canned beer (6-packs), kegs, and other packaged products through online ordering via Valley Wine Group and retail locations
3. Mug Club Membership: Annual membership program at $160/year offering benefits including free beer, discounts on beer and merchandise, and access to exclusive events
4. Contract Brewing: Provides brewing equipment and services to Hop View Brewing Company using their 15 BBL steam fired brewhouse. Offers recipe consulting, development, and packaging capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Double Wing Brewing Co. produces and sells a portfolio of craft beers—including lagers, IPAs, stouts, porters, pilseners, and specialty brews—using a 15 BBL Premier stainless steam fired brewhouse. The company operates a tap room inside Debonné Vineyards in Madison, Ohio, distributes packaged beer (cans, kegs) across Northeast Ohio through Valley Wine Group and wholesale accounts, and offers contract brewing services to other breweries. A Mug Club annual membership provides recurring loyalty revenue and exclusive consumer benefits.

Product overview

Double Wing Brewing Co. is a craft brewery in Madison, Ohio offering a portfolio of 13 distinct beer products including sessionable lagers (Lite Lager), hoppy ales (IPA, Hazy Juicy IPA, Summer Haze), malty styles (Red Ale, Oktoberfest, Butter Pecan Porter), and barrel-aged stouts (Imperial Stout, Bourbon Barrel Aged Imperial Stout, Rye Ale). The brewery also revived the historic P.O.C. Pilsener brand from Cleveland's late 1800s era. Services include contract brewing via Hop View Brewing Company using a 15 BBL brewhouse, and a Mug Club loyalty program. Beers are available in cans, bottles, kegs, and on-tap at their beer bar located at Debonné Vineyards.

Differentiator

Problem solved

Functional benefit

Brands

• P.O.C. Pilsener: Historic Cleveland beer brand dating back to the late 1800s, recreated by Double Wing Brewing. Available year-round in 12 oz cans with original 1950s-60s artwork. Stands for 'Pride of Cleveland'.
• Shenanigans Shenana Brew

Products and services

• Lite Lager Easy drinking light American lager (4% ABV, 15 IBUs) targeted at casual beer drinkers and sold through tap room, cans, and wholesale.
• India Pale Ale Hoppy IPA (5.5% ABV, 50 IBUs) with citrus notes and balanced bitterness, released Fall 2016 in ½ BBL and 1/6 BBL formats.
• Red Ale European-style red ale (6% ABV, 20 IBUs) with caramel, butterscotch, and toasted malt flavors and a dark red copper color.
• Imperial Stout Rich, dark, and creamy stout (9.2% ABV) featuring coffee and chocolate flavors; released Winter 2016.
• Bourbon Barrel Aged Imperial Stout Bourbon barrel aged stout (10.2% ABV, 25 IBUs); 2020 New York International Beer Competition Double Gold winner in the bourbon barrel stout category.
• Oktoberfest German-style lager (6.5% ABV, 18 IBUs) with notes of roasted coffee, caramel, and toffee and true German varietal hops.
• Blueberry Kolsch Bright, clean, dry ale (4.7% ABV, 28 IBUs) with a hint of blueberry in the finish; released Summer 2017 in 6-pack cans.
• Butter Pecan Porter Light, easy drinking porter (5.0% ABV) with balanced malty butter pecan flavors; released Spring 2018.
• P.O.C. Pilsener Recreated historic Cleveland beer brand (4.5% ABV) dating to the late 1800s with original 1950s-60s artwork; released Spring 2019, sold year-round in 12 oz cans.
• Hazy Juicy IPA Hazy IPA (6.2% ABV, 40 IBUs) made with Colombian Curuba fruit; very fruity with light hop character.
• Rye Ale Aged in Bourbon Barrels Bold rye ale (10% ABV) aged in bourbon barrels; available in 16 oz cans.
• Summer Haze Unfiltered hazy IPA (7.4% ABV, 55 IBUs) with orange, coconut, vanilla, and pineapple fruit puree.
• Shenanigans Shenana Brew IPA Unfiltered, double dry-hopped collaboration IPA brewed with Mountain Road Cycles to benefit Shenanigans Jr. Cycling team.
• Contract Brewing Services B2B service using the 15 BBL Premier stainless steam fired brewhouse to brew other breweries' recipes, provide recipe consulting and development, and package in kegs, firkins, bottles, or cans. Used by Hop View Brewing Company.
• Mug Club Membership Annual subscription loyalty program priced at $160/year offering a numbered card, official mug, free beer on Fridays, discounts on carry-out beer, kegs, growlers, crowlers, and merchandise, plus partner discounts at Cask 307, Grand River Cellars, Corkscrew Taphouse, and quarterly members-only events.

Quantifiable outcome

• Bourbon Barrel Aged Imperial Stout won 2020 New York International Beer Competition Double Gold in the bourbon barrel stout category

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• Valley Wine GroupcoreChannel Partner/ Reseller/ Distributor · 1 January 2020Partnership with Valley Wine Group for online beer sales and Northeast Ohio delivery. Valley Wine Group handles e-commerce operations and logistics for Double Wing's online beer store and Mug Club membership sales.
• Debonné VineyardscoreStrategic or Co-development PartnerDebonné Vineyards hosts Double Wing Brewing's tap room inside their winery location in Madison, Ohio. Provides venue for on-site beer sales, food service, entertainment, and live music events.
• Hop View Brewing CompanyminorChannel Partner/ Reseller/ DistributorContract brewing customer using Double Wing's 15 BBL steam fired brewhouse. Hop View Brewing Company produces their beer using Double Wing's equipment and facilities.
• Cask 307minorGTM or Marketing PartnerPartner location offering $1 off Double Wing beers for Mug Club members. Part of the mug club cross-promotion network.
• Grand River CellarsminorGTM or Marketing PartnerPartner location offering $1 off Double Wing beers for Mug Club members. Part of the mug club cross-promotion network.
• Corkscrew TaphouseminorGTM or Marketing PartnerPartner location offering 1 free Double Wing beer every Wednesday for Mug Club members. Part of the mug club cross-promotion network.
• Mountain Road CyclesminorStrategic or Co-development PartnerCollaboration partner for Shenanigans IPA series brewed to benefit Ohio's Shenanigans Jr. Cycling team. Supports youth cycling development in Northeast Ohio through mentorship and training programs.

Scale indicators1 record

Recent moves7 records

Expansion highlights6 records

Direct peers

• Saucy Brew Works: Northeast Ohio craft brewery with multiple locations and broad regional distribution. Comparable in style portfolio (lager-led), Ohio craft positioning, and brewpub + packaged wholesale channels.
• Masthead Brewing Company: Cleveland craft brewery and taproom. Directly comparable on a brewpub model, small team, Northeast Ohio distribution, and a portfolio of lagers, IPAs, and barrel-aged specialty beers.
• Market Garden Brewery: Cleveland craft brewery with a brewpub and broad distribution. Closely matches Double Wing on brewpub + regional wholesale model, Ohio craft positioning, and broad style portfolio.
• Noble Beast Brewing Co. Cleveland-based craft brewery and taproom. Closely comparable on small-team Cleveland-area brewpub model, regional distribution, and broad style mix including lagers and barrel-aged offerings.
• Collision Bend Brewing Company: Lakewood, OH craft brewery and taproom. Comparable on Cleveland-area brewpub format, regional distribution footprint, and barrel-aged stout specialization (Collision Bend's Bourbon Barrel program parallels Double Wing's).

Others

• Debonné Vineyards: Hosts Double Wing's tap room at its Madison, OH winery. Relevant as the venue partnership underlying Double Wing's primary retail experience and as an adjacent Ohio beverage tourism operator.

Broad incumbents

• Great Lakes Brewing Company: Cleveland, Ohio craft brewery and brewpub — the dominant local incumbent. Operates a tap room plus broad Ohio distribution of lagers, IPAs, and seasonals, overlapping directly with Double Wing's Northeast Ohio craft positioning and brewpub-style model.
• Fat Head's Brewery: Established Ohio craft brewery with multiple taprooms and wide distribution. Overlaps with Double Wing on style range (IPAs, stouts, seasonals), Ohio craft positioning, and brewpub + packaged retail mix.

Emerging players

• Hop View Brewing Company: Northeast Ohio craft brewery that uses Double Wing's brewhouse for contract production. Comparable as a small, locally distributed craft brand sharing infrastructure, customer geography, and target drinker profile.
• 17th State Brewing Company: Northwest Ohio craft brewery relevant given the employment history of Double Wing's NW Ohio Brand Manager. Comparable on regional craft positioning, small footprint, and Ohio-local distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/doublewingbeer
• Facebookfacebook.com/DoubleWingBeer
• Instagraminstagram.com/doublewingbeer

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Wing Brewing Co.