Market Trends Pacific

What Market Trends Pacific does

Market Trends Pacific is a Honolulu-based, privately held market research firm founded in 1992 that provides customer satisfaction, loyalty, Voice of Customer, and employee empowerment research services to Hawaii's enterprises across tourism, utilities, retail, financial services, healthcare, automotive, insurance, and education. The company operates with 1-10 employees under President/Owner Wanda Kakugawa, delivering qualitative research (focus groups, interviews), quantitative research (surveys, polling), and advanced statistical analyses including CHAID, Conjoint, Perceptual, and Cluster/Discriminant analyses. Its proprietary product is ClarityKit, launched in 2017, a SaaS platform that delivers near-real-time customer feedback tracking, charting, and interpretation accessible online 24/7 with a 30-day risk-free trial. Revenue is generated through quote-based professional services engagements with named Hawaii-based institutional clients (Hawaiian Electric, Hawaii Tourism Authority, Polynesian Cultural Center, AIG Hawaii, Young Brothers, Servco Pacific, Kamehameha Schools, KTA Superstores, Zippy's, Bishop Museum, among others), supplemented by subscription revenue from ClarityKit. The firm's go-to-market is primarily direct B2B sales supported by referral-driven client relationships, with the ClarityKit platform serving as a self-service acquisition channel for smaller and mid-market customers. No external funding, acquisitions, partnerships, or AI capabilities are disclosed in the source materials.

Name

Market Trends Pacific

Legal name

Market Trends Pacific, Inc.

Website

https://markettrendspacific.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Market Trends Pacific is a Honolulu-based market research firm founded in 1992 that provides customer satisfaction, Voice of Customer, and employee empowerment research to Hawaii-based enterprises, supported by its proprietary ClarityKit SaaS feedback platform.

Ownership category

akta.pro rank

Product category

Market Research Services

NAICS

Marketing Research and Public Opinion Polling (541910), Marketing Research and Public Opinion Polling (54191)

SIC

Services-Advertising (7310)

akta.pro primary industry

Market Research & Consumer Insights (BPAHALAA)

akta.pro secondary industries

Customer Experience (CX) & Voice of Customer (NPS/CSAT, Journey Research) (MPAAALAH), Competitive & Market Intelligence (Competitive Tracking, TAM/SAM/SOM) (MPAAALAL)

Keywords

• Market research services
• Customer satisfaction research
• Voice of customer
• Employee engagement surveys
• Customer experience management

Headquarters

HQ city

Honolulu

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Market Research Services: Provides comprehensive market research solutions including qualitative research (focus groups, interviews), quantitative research (surveys, polling), and Voice of Customer programs. Services are tailored to client needs across various industries including retail, automotive, healthcare, banking, and financial sectors.
2. ClarityKit SaaS Platform: Subscription-based access to ClarityKit platform providing real-time market research reports, survey tracking, sales tracking, and audio interviews accessible online 24/7. Offers a 30-day risk-free trial.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Market Trends Pacific designs and conducts qualitative and quantitative market research studies, including focus groups, interviews, phone and online surveys, Net Promoter Score tracking, customer loyalty measurement, and employee empowerment programs for Hawaii-based businesses. Its proprietary ClarityKit platform delivers near real-time customer feedback reporting accessible online 24/7, supported by advanced analytical techniques such as CHAID, Conjoint, Perceptual, and Cluster/Discriminant Analysis.

Product overview

Market Trends Pacific offers ClarityKit as its primary customer experience management platform, supported by a suite of complementary service modules. ClarityKit is a real-time market research data-reporting program that tracks, charts, and interprets customer feedback data, accessible online 24/7. The product portfolio also includes qualitative research services (focus groups, interviews), quantitative research services (surveys, polling), Voice of Customer (VOC) research, Employee Empowerment Programs, and Data Analysis services (Descriptive, Cluster, Discriminant, Conjoint, CHAID, and Perceptual Analysis). Together, these offerings provide comprehensive customer-oriented market research solutions for clients across Hawaii's top businesses.

Differentiator

Problem solved

Functional benefit

Brands

• ClarityKit: A cutting edge market research data-reporting program that works in nearly real time to track, chart and interpret customer feedback data, providing immediate access to meaningful and actionable insights.

Products and services

• ClarityKit A near real-time market research data-reporting platform that tracks, charts, and interprets customer feedback data, empowering employees across an organization with immediate access to meaningful and actionable customer insights, available online 24/7 with a 30-day risk-free trial.
• Qualitative Research Services Focus groups, interviews, and other qualitative methods that help clients understand the "why" and "how" of their target audiences.
• Quantitative Research Services Surveys and polling services that process numerical data and turn raw data into usable information for client decision-making.
• Voice of Customer (VOC) Research Ongoing customer feedback monitoring via phone and online surveys combined with CRM tool management to gauge customer satisfaction and develop customer loyalty programs.
• Employee Empowerment Programs Programs that provide staff with encouragement, independence, and trust as a support system to enable great customer service and improve internal climate.
• Data Analysis Services Examination and interpretation of customer feedback results using Descriptive Analysis, Cluster and Discriminant Analysis, Conjoint Analysis, CHAID Analysis, and Perceptual Analysis.

Quantifiable outcome

• AIG Hawaii achieved 85% NPS, reduced cancellation by 20%, increased sales conversion rate by 8% points, reduced operating cost by 16%, and increased policies on books

Named customers15 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Broad incumbents

• SurveyMonkey: Self-service survey platform widely used by businesses for customer feedback and market research. A direct functional substitute for the survey capabilities of Market Trends Pacific's quantitative research services.
• Ipsos: Global market research and consumer insights firm offering qualitative, quantitative, and CX research. Comparable service portfolio to Market Trends Pacific but operates at global scale across many industries.
• Qualtrics: Enterprise experience management platform offering survey, NPS, and customer experience analytics at scale. Overlaps with Market Trends Pacific's ClarityKit and VOC research services but serves a global, much larger customer base.
• Medallia: Enterprise CX and voice-of-customer platform with real-time feedback analytics. Competes with ClarityKit in the customer experience measurement space, but at a much larger enterprise scale.
• NielsenIQ: Global consumer intelligence and market research firm providing data and analytics across retail and consumer goods. Operates in adjacent customer insights/consumer research categories serving Hawaii-relevant verticals like retail.
• Forrester Research: Research and advisory firm providing consumer insights, CX research, and strategic analysis. Overlaps with Market Trends Pacific's market research and customer experience advisory offerings.

Emerging players

• GetFeedback: Customer experience and survey platform (now part of SurveyMonkey) specializing in NPS and customer feedback. Direct overlap with ClarityKit's customer experience management capabilities.

Direct peers

• Directions Research: Mid-sized market research firm offering qualitative, quantitative, and customer experience research. Closely comparable in size and service portfolio to Market Trends Pacific.
• Touchstone Research: Full-service market research firm providing qualitative and quantitative research plus consumer insights. Similar service mix to Market Trends Pacific with comparable mid-market focus.
• Customer Service Profiles: Specialized customer satisfaction and CX research firm with a similar client-engagement model to Market Trends Pacific. Both offer Voice of Customer research, NPS tracking, and customer surveys for enterprise clients.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Market Trends Pacific