Kate B Reynolds Charitable Trust
A perpetual private foundation founded in 1947 in Winston-Salem, North Carolina, making grants (~$20–30M annually) to nonprofits and government entities to improve health, education, and economic opportunity for low-income North Carolinians.
- Company typePrivate
- Founded1947
- HeadquartersWinston Salem, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Kate B Reynolds Charitable Trust does
The Kate B. Reynolds Charitable Trust is a perpetual private foundation founded in 1947 by its namesake and headquartered in Winston-Salem, North Carolina. Its endowment originates from RJ Reynolds tobacco wealth. The Trust pursues a single mission: improving equitable access to quality health care, education, and economic opportunity for residents of Forsyth County and across North Carolina, with explicit emphasis on low-income communities, communities of color, rural populations, and immigrant families. It operates through structured program areas—Health Improvement in North Carolina (encompassing Equitable Health Systems and Equitable Access to Care), Healthy Places NC (a 10-year rural empowerment initiative), Local Impact in Forsyth County (including the Inclusive Economy and the Great Expectations early-childhood initiative).
Operationally, the Trust is a grantmaker rather than a product company. It deploys capital to 501(c)(3) nonprofits and governmental entities through a consultative, rolling application process: prospective grantees review funding opportunities, assess eligibility, and schedule phone consultations with grants staff before formally applying. Annual grantmaking has averaged approximately $20 million, rising to roughly $30 million in fiscal 2026—a 50% increase explicitly framed as a rapid-response measure to federal cuts to health care and food assistance and to policy shifts affecting immigrant communities. Disclosed grants include $1M to a local Education Foundation, $700K (co-funded with Winston-Salem Foundation and Z. Smith Reynolds Foundation) to United Way of Forsyth County, $445,500 to Robeson County Partnership for Children, and $330,000 to Kidz Dreamz Klub.
The Trust is governed by a board of trustees with an advisory council, and led by President Dr. Laura Gerald (MD, MPH) since 2016. It has no parent, no subsidiaries, and no technology product; supplementary assets include a Data Resource Library, bilingual policy fact sheets, the Camp Kate grantee wellness program, and support for third-party tools such as MyFriendBen NC. It maintains an extensive collaborative network with peer funders (Robert Wood Johnson Foundation, Colorado Health Foundation, MDC Inc., Foundation for the Carolinas) and statewide intermediaries (North Carolina Institute of Medicine, SPARC).
Kate B Reynolds Charitable Trust firmographics
Firmographics- Name
- Kate B Reynolds Charitable Trust
- Legal name
- Kate B. Reynolds Charitable Trust
- Website
- https://kbr.org
- Company type
- Private
- Founded year
- 1947
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- A perpetual private foundation founded in 1947 in Winston-Salem, North Carolina, making grants (~$20–30M annually) to nonprofits and government entities to improve health, education, and economic opportunity for low-income North Carolinians.
- Ownership category
- akta.pro rank
Kate B Reynolds Charitable Trust industry classification
Industry- Product category
- Charitable Foundation / Philanthropic Grantmaking
- NAICS
- Grantmaking and Giving Services (81321), Voluntary Health Organizations (813212), Grantmaking and Giving Services (8132)
- SIC
- Services-Social Services (8300), Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Private Foundations (BPAGAKAA)
- akta.pro secondary industries
- Charitable Giving & Philanthropic Trust Advisory (FSAEAKAH), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)
Keywords
Where Kate B Reynolds Charitable Trust is headquartered
LocationHeadquarters
- HQ city
- Winston Salem
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Kate B Reynolds Charitable Trust business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Others, Infrastructure
Revenue model
- Grantmaking from Endowment: The Kate B. Reynolds Charitable Trust operates as a perpetual foundation established in 1947 by Kate B. Reynolds. The Trust makes grants to improve health and quality of life for residents of Forsyth County and across North Carolina. The Trust's annual grantmaking averages approximately $20 million, with an increase to approximately $30 million in fiscal 2026 in response to federal funding cuts and community needs.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Kate B Reynolds Charitable Trust product offering
Product offeringCore offering
The Kate B. Reynolds Charitable Trust is a perpetual private foundation that makes grants to nonprofit 501(c)(3) organizations and governmental entities working to improve health, education, and economic opportunity for residents of Forsyth County and across North Carolina, with an emphasis on low-income communities and racial equity. The Trust funds three primary program areas—Health Improvement in North Carolina (including Healthy Places NC for rural communities), Local Impact in Forsyth County (encompassing the Great Expectations early childhood initiative and Inclusive Economy programs), and cross-cutting funding opportunities—and provides ancillary resources such as the Data Resource Library, Camp Kate grantee wellness retreats, and partner benefit tools like MyFriendBen NC.
Product overview
The Kate B. Reynolds Charitable Trust is a philanthropic organization focused on grantmaking to improve health and quality of life for communities in Forsyth County and across North Carolina. Rather than a unified technology product, the Trust operates multiple interconnected program areas and initiatives. These include Health Improvement in North Carolina (encompassing Equitable Health Systems and Equitable Access to Care), Healthy Places NC for rural community empowerment, Local Impact in Forsyth County (including Inclusive Economy and Great Expectations for early childhood development), and various funding opportunities. The Trust also provides supplementary resources such as the Data Resource Library, educational materials on federal policy impacts, and wellness programs like Camp Kate for grantees.
Differentiator
Problem solved
Functional benefit
Brands
- Healthy Places NC: A 10-year initiative investing in rural Eastern North Carolina communities, focusing on addressing health issues impacting communities and advocating for systems change.
- Great Expectations
- Camp Kate
Products and services
- Health Improvement in North Carolina Grantmaking Program A statewide grantmaking program funding nonprofit organizations and government entities that improve health for NC residents through equitable access to care, equitable health systems, and rural health solutions.
- Healthy Places NC A long-term (10+ year) place-based grantmaking initiative investing in the capacity of rural residents across Eastern NC counties (Nash, Edgecombe, Robeson, Bladen, Columbus, Halifax, Beaufort, McDowell, Rockingham, Burke) to address health issues impacting their communities and advocate for systems change.
- Local Impact in Forsyth County Grantmaking Program A focused grantmaking program funding nonprofits and government entities working to improve quality of life in Forsyth County by fostering development of an inclusive economy that supports residents historically denied economic opportunities.
- Great Expectations Special Initiative A special initiative within the Forsyth County Local Impact program funding community-based efforts to ensure children enter kindergarten ready to learn and leave set for success.
- Camp Kate Grantee Wellness Retreat A wellness retreat program offered to current and recent Trust grantees, providing restorative experiences including nature activities, wellness and leadership workshops, and communal care, facilitated in collaboration with local practitioners.
- Funding Opportunities (Rolling Grant Cycles) Outcome-focused rolling funding opportunities for eligible nonprofit organizations and government entities across the Trust's program areas, replaced prior fixed funding cycles.
- Equitable Health Systems Program A sub-program under Health Improvement in North Carolina that supports efforts to build equitable health systems through policy change, advocacy, and system-level interventions.
- Inclusive Economy Program A sub-program under Local Impact in Forsyth County that fosters an inclusive economy supporting residents historically denied economic opportunities in Forsyth County.
Quantifiable outcome
- More than 670,000 North Carolinians could lose health care coverage due to federal Medicaid cuts
- +2 more outcomes
Companies that use Kate B Reynolds Charitable Trust
Customer profileNamed customers5 records
Segments5 records
Ideal customer profiles3 records
Kate B Reynolds Charitable Trust technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kate B Reynolds Charitable Trust partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered notable and core.
- Appalachian State University (Department of Government and Justice Studies)notableCollaborated with Center for Excellence in Teaching and Learning for Student Success to host Lab iMPACTLY Nonprofit Workshop, with Trust grants manager participating as speaker on winning and managing large grants.
- Center for Excellence in Teaching and Learning for Student SuccessnotablePartnered with Appalachian State University Department of Government and Justice Studies to host nonprofit workshop. Trust staff participated as speakers on grant management.
- The Community Foundation of Greater GreensboronotableChief impact officer Brandon Zeigler participated as speaker at Lab iMPACTLY Nonprofit Workshop alongside Trust grants manager Alison Duncan.
- Foundation For The CarolinasnotableProgram manager Ismael Salgado participated as speaker at Lab iMPACTLY Nonprofit Workshop alongside Trust grants manager Alison Duncan.
- Education Foundation (Winston-Salem/Forsyth County)coreReceived $1 million responsive grant to address immediate shortfalls for district-wide school supplies at all 81 schools and to invest in ongoing communications for equitable public education.
- Paige Polk InternationalnotablePaige Polk served as the facilitator for Camp Kate wellness retreat, a renowned local facilitator skilled in running wellness experiences for grantees.
- Colorado Health FoundationnotableColorado Health Foundation co-convened a group of funders from across the country to investigate and share insights across varying models of place-based philanthropy, with Trust participation.
- Southeastern Prevention and Addiction Recovery Resource Center (SPARC)coreTrust supports SPARC which leads a unified recovery network in Robeson County bringing together 70+ organizations to tackle the opioid crisis through opioid settlement funds.
- North Carolina Inclusive Disaster Recovery NetworknotableCollaborative of organizations working to ensure community voice is centered in disaster recovery and access to resources is equitable. Trust connected grantees to this network after Hurricane Helene.
- Equal Justice InitiativenotableTrust staff, Trustees, and Advisory Council members visited Montgomery, Alabama to tour EJI Legacy Sites and met face-to-face with Bryan Stevenson, EJI founder. This was part of the Trust's equity focus and truth-telling efforts around its 75th anniversary.
- Special GatheringnotableAlice Dani Johnson and the Special Gathering team curated the Trust's first-ever Advisory Council retreat held outside of North Carolina, designing an experience focused on truth-telling and team cohesion.
- MDC, Inc.coreMDC, Inc. partnered with the Trust on 'Making Space for Place' initiative to cultivate next generation of place-based philanthropy. Trust continues to work with MDC after completing Healthy Places 10-year initiative.
- North Carolina Institute of MedicinecoreThe Trust convened a task force through the NCIOM which developed recommendations to increase and improve community-based and evidence-informed prevention, treatment, and recovery services and supports for individuals with mental health and substance use disorders.
- Rural Health GroupnotableTrust established a demonstration project with Rural Health Group to provide consultation and a model clinic for integrated care, showing how physical and behavioral health could be combined.
- Foundation for Health Leadership and InnovationcoreTrust helped develop the Center of Excellence for Integrated Care at the Foundation to consult with providers interested in integrating physical and behavioral health in their practices.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Kate B Reynolds Charitable Trust competitors and assessment
Company assessmentDirect peers
- Z. Smith Reynolds Foundation: Another North Carolina-based private foundation also derived from the Reynolds tobacco fortune, with similar geographic focus on NC and overlapping collaborative funding partnerships (notably the joint $700K United Way grant with Kate B. Reynolds Trust).
- Winston-Salem Foundation: A community foundation serving Forsyth County with aligned local impact priorities. Co-funds initiatives with Kate B. Reynolds Trust and shares the same Winston-Salem geography, making it a directly comparable local peer.
- The Duke Endowment: One of the largest private foundations in the Southeast, headquartered in Charlotte, NC, with comparable focus on health, education, and rural community development across North and South Carolina. Directly comparable in mission scope and NC geographic emphasis.
- Mary Reynolds Babcock Foundation: Another Reynolds-family-affiliated foundation focused on rural Southeast communities and equity, with strong overlap to Kate B. Reynolds' Healthy Places NC work and similar place-based philanthropy model.
- Foundation For The Carolinas: A major Charlotte-based community foundation serving the Carolinas, partnering with Kate B. Reynolds Trust on the Lab iMPACTLY Nonprofit Workshop. Directly comparable in grantmaking scale and regional footprint.
- Colorado Health Foundation: A place-based health foundation that co-convened funders with Kate B. Reynolds Trust to share place-based philanthropy models. Highly comparable mission, regional focus model, and recent counter-cyclical payout increases.
- Blue Cross and Blue Shield of North Carolina Foundation: A North Carolina-focused health philanthropy addressing similar health equity and access issues. Direct geographic and thematic overlap with Kate B. Reynolds' Health Improvement in NC program area.
Broad incumbents
- Robert Wood Johnson Foundation: The largest US health-focused foundation, a long-standing partner of Kate B. Reynolds Trust dating back to the 2001 Reclaiming Futures initiative. Comparable in health-equity focus but operates nationally at far greater scale.
- Marguerite Casey Foundation: Recently announced a $50M+ annual payout increase (similar to Kate B. Reynolds' $30M jump) in response to federal cuts under the Trump administration. Comparable in mission alignment with low-income communities and counter-cyclical funder positioning.
Regional players
- Cone Health Foundation: A Greensboro, NC-based health philanthropy focused on improving community health in the Triad region. Comparable health-equity focus and adjacent geographic footprint to Kate B. Reynolds' Forsyth County work.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Kate B Reynolds Charitable Trust social profiles
Digital presenceKate B Reynolds Charitable Trust financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kate B Reynolds Charitable Trust leadership team
Management profileNumber of profiles
Profiles4 records
Kate B Reynolds Charitable Trust funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kate B Reynolds Charitable Trust M&A and investment
M&A and investmentM&A
Investments
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Frequently asked questions about Kate B Reynolds Charitable Trust
What does Kate B Reynolds Charitable Trust do?
The Kate B. Reynolds Charitable Trust is a perpetual private foundation that makes grants to nonprofit 501(c)(3) organizations and governmental entities working to improve health, education, and economic opportunity for residents of Forsyth County and across North Carolina, with an emphasis on low-income communities and racial equity. The Trust funds three primary program areas—Health Improvement in North Carolina (including Healthy Places NC for rural communities), Local Impact in Forsyth County (encompassing the Great Expectations early childhood initiative and Inclusive Economy programs), and cross-cutting funding opportunities—and provides ancillary resources such as the Data Resource Library, Camp Kate grantee wellness retreats, and partner benefit tools like MyFriendBen NC.
Is Kate B Reynolds Charitable Trust a public or private company?
Kate B Reynolds Charitable Trust is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Kate B Reynolds Charitable Trust founded?
Kate B Reynolds Charitable Trust was founded in 1947. It employs 11 to 50 people.
Where is Kate B Reynolds Charitable Trust based?
Kate B Reynolds Charitable Trust is headquartered in Winston Salem, United States, in the North America region.
How does Kate B Reynolds Charitable Trust make money?
One revenue line is on record: grantmaking from Endowment.
Who are Kate B Reynolds Charitable Trust's main competitors?
Direct peers on record are Z. Smith Reynolds Foundation, Winston-Salem Foundation, The Duke Endowment, Mary Reynolds Babcock Foundation, Foundation For The Carolinas, Colorado Health Foundation and Blue Cross and Blue Shield of North Carolina Foundation. Broad incumbents are Robert Wood Johnson Foundation and Marguerite Casey Foundation. Cone Health Foundation is listed as a regional player.
Does Kate B Reynolds Charitable Trust have an API?
No public API is recorded for Kate B Reynolds Charitable Trust.
What industry is Kate B Reynolds Charitable Trust in?
Kate B Reynolds Charitable Trust's product category is Charitable Foundation / Philanthropic Grantmaking. Its primary akta.pro industry code is BPAGAKAA, Private Foundations, with a secondary code of FSAEAKAH, Charitable Giving & Philanthropic Trust Advisory. Its NAICS code is 81321 and its SIC code is 8300.