Rural Health Group

Name

Rural Health Group

Legal name

Rural Health Group, Inc

Website

https://rhgnc.org

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Community Health Center / Primary Care Services

NAICS

Ambulatory Health Care Services (621), Health Care and Social Assistance (62), Social Assistance (624), Individual and Family Services (6241)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Health Services (8000), Services-Social Services (8300)

akta.pro primary industry

Community Health Centers (FQHCs & Look-Alikes) (HLAFAGAB)

akta.pro secondary industries

Public/County Primary Care Clinics (HLAFAGAI), Community Mental Health Centers (CMHCs) & Public Behavioral Health Providers (HLAFACAI), Community & Public Health Dentistry Clinics (FQHC/School-Based/Nonprofit) (HLABAAAF), Hospitals, Clinics & Charitable Healthcare Providers (BPAGACAB)

Keywords

• Community health center services
• Federally qualified health center
• Primary care services
• Rural healthcare delivery
• Sliding fee healthcare

Headquarters

HQ city

Roanoke Rapids

HQ country

United States

HQ region

North America

Offices22 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Patient Services Revenue: Revenue from patient services including medical, dental, pharmacy, behavioral health, and OB/GYN services. The organization accepts most private insurances, Medicare, Medicaid, and provides care on a sliding fee scale for uninsured patients at or below 200% federal poverty level.
2. Federal Grant Support (HRSA): Modest federal support received to provide care to people with limited financial means as a Federally Qualified Health Center.
3. Sliding Fee Program: Deeply reduced fees for patients who qualify based on household size and income. This is the payer of last resort.
4. Pharmacy Services: Full-service pharmacy program available to all patients, including extensive formulary for uninsured patients at reasonable costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Rural Health Group delivers integrated primary and preventive healthcare to underserved populations across 5 counties in Northeastern North Carolina, operating 21 clinic sites that provide medical, pediatric, OB/GYN, behavioral health, dental, and full pharmacy services, plus community outreach programs such as BCCCP, MSFW, and Ryan White HIV/AIDS care. The organization functions as a Federally Qualified Health Center (FQHC), accepting private insurance, Medicare, and Medicaid, while providing a sliding-fee discount program as payer of last resort for patients at or below 200% of the federal poverty level.

Product overview

Rural Health Group is a non-profit Federally Qualified Health Center offering a comprehensive portfolio of healthcare services as a single unified practice rather than a platform-plus-modules architecture. Core services include Medical Services, Pediatric Services, Women's Health Services, Behavioral Health Services, Dental Services (offered at three locations in Roanoke Rapids, Henderson, and Jackson), and Pharmacy Services. These services are supported by an Outreach Programs division offering breast/cervical cancer screening, HIV/AIDS care through the Ryan White program, and migrant farmworker support. The organization operates an Integrated Primary Care model combining medical and behavioral health. Technology-enabled offerings include the HEALOW Patient Portal platform with associated HEALOW Kids and HEALOW Mom mobile apps, plus the HEALOW Check-in contactless check-in module. A Chronic Care Management Program (via CareHarmony) extends care coordination to Medicare patients with chronic conditions. Financial assistance is available through the Sliding Fee Program for patients at or below 200% of federal poverty level.

Differentiator

Problem solved

Functional benefit

Brands

• HEALOW Kids: Mobile app for parents to connect with their child's pediatrician, view health records, send secure messages, and book appointments.
• HEALOW Mom
• HEALOW Check-in

Products and services

• Medical Services Primary and preventive care including diagnosis and treatment of acute and chronic illness, family practice, women's healthcare, pediatric care, immunizations, laboratory services, and prescription assistance for patients of all ages in the rural service area.
• Pediatric Services Comprehensive pediatric care for children birth to 18 years, including well-child visits, sports and camp physicals, sick visits, Strep/Flu/COVID/RSV testing, and childhood immunizations.
• Women's Health Services OB/GYN services including well-woman exams, prenatal care, birth control counseling, hormone replacement/menopause counseling, breastfeeding education, and STD/STI education and testing.
• Behavioral Health Services Integrated Primary Care combining medical and behavioral health services, with psychologists and licensed clinical social workers embedded as part of the primary care team.
• Dental Services Dental care offered at three locations (Roanoke Rapids, Henderson, Jackson) including preventive exams and cleanings, children's fluoride, x-rays, sealants, fillings, extractions, root canals, crowns, bridges, and dentures.
• Pharmacy Services Full-service pharmacy program available to all patients with an extensive formulary offering medications to uninsured patients at reasonable cost through the 340B program.
• Outreach Programs Community health outreach including Breast & Cervical Cancer Control Program (BCCCP), H.O.P.E (Health Outreach to Promote Equity), Migrant Seasonal Farmworker Program (MSFW), and Ryan White HIV/AIDS program.
• Chronic Care Management Program Care coordination program for Medicare patients with multiple chronic conditions, providing monthly telephone assistance through CareHarmony care coordinators, a 24/7 Care Coordinator Phone Line, and care outside of office visits.
• School-Based Health Center at KIPP School-based health center at KIPP Gaston offering vaccines, sick and minor injury visits, chronic illness management, behavioral health, vision and hearing screenings, and sports physicals.
• HEALOW Patient Portal Patient portal enabling patients to send messages to care teams, view lab results, visit summaries, medication lists, request refills, view billing statements, and join televisits.
• HEALOW Kids App Mobile application allowing parents to connect with their child's pediatrician, review health records, send secure messages, book appointments, and record home health monitoring data.
• HEALOW Mom App Mobile application for connecting with obstetrician or pregnancy care team, recording home health monitoring data, week-by-week pregnancy education, kick counter, and pregnancy reminders.
• HEALOW Check-in Contactless patient check-in solution allowing patients to complete and sign forms, update demographics and insurance information, and check in for appointments via smartphone or computer.
• Sliding Fee Program Sliding fee discount program based on household size and income, providing reduced fees for patients with annual household income at or below 200% of federal poverty level; payer of last resort.

Quantifiable outcome

• Nearly 40,000 people have received care at Rural Health Group
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core and minor.

• East Carolina University (ECU)coreStrategic or Co-development Partner · 15 July 2024Rural Health Group launched the ECU Rural Family Residency Program with three residents joining the team at Halifax Medical Specialists. This is an inaugural session of the residency program to train family medicine physicians in rural healthcare settings.
• AT Still UniversitycoreStrategic or Co-development Partner · 8 April 2024Rural Health Group has a partnership with AT Still University for student clinical rotations. Associate Medical Director Ayanna Galloway served on the ATSU Pathways to Equitable Community Health panel at the 2024 Social Mission Conference discussing the relationship between Rural Health Group and AT Still University.
• Carolina Family Health Centers (Harvest Family Health Center, Freedom Hill Community Health Center, Wilson Community Health Center)coreStrategic or Co-development PartnerRural Health Group partners with Carolina Family Health Centers network for the Ryan White program providing primary medical care services to uninsured and underinsured persons living with HIV/AIDS. Partners include Harvest Family Health Center in Elm City NC, Freedom Hill Community Health Center in Tarboro NC, and Wilson Community Health Center in Wilson NC.
• CareHarmonycoreTechnology or IntegrationRural Health Group partners with CareHarmony for Chronic Care Management (CCM) program, a care coordination service designed to help Medicare patients with multiple chronic conditions manage their health between office visits.
• Invision DiagnosticsminorStrategic or Co-development PartnerRural Health Group partnered with mobile mammography company Invision Diagnostics to screen women 40 years and older for breast cancer using 3D mammography technology at Henderson, Scotland Neck, and Jackson facilities.
• HEALOW (eClinicalWorks)coreTechnology or IntegrationRural Health Group utilizes HEALOW patient engagement platform including patient portal, HEALOW Kids app, HEALOW Mom app, and HEALOW Check-in contactless check-in solution for patient access to health records, appointments, and telemedicine.

Scale indicators6 records

Recent moves10 records

Expansion highlights5 records

Broad incumbents

• ECU Health (formerly Vidant Health): Regional health system in eastern North Carolina with hospital facilities including ECU Health North, which hosts an RHG clinic. Operates inpatient and ambulatory services in the same service area, offering overlapping but broader capabilities.

Emerging players

• Chase Brexton Health Care: Multi-state FQHC providing integrated primary care, dental, behavioral health, and pharmacy with strong quality recognition. Comparable mission and service model in a different geographic footprint.
• Sun River Health: Large FQHC network operating 40+ sites across New York with integrated medical, dental, behavioral health, and pharmacy services. Comparable scale and integrated FQHC model outside RHG's geography.
• HealthNet: Indianapolis-based FQHC network serving urban and rural underserved populations with comprehensive primary care, dental, behavioral health, and outreach programs. Comparable mission and service portfolio.

Direct peers

• Goshen Medical Center: Federally Qualified Health Center operating 38+ sites across rural eastern North Carolina, providing comprehensive primary care, dental, behavioral health, and pharmacy services. Direct FQHC peer in overlapping geography.
• Piedmont Health Services: North Carolina FQHC operating 13 community health centers with medical, dental, behavioral health, pharmacy, and outreach programs for underserved populations. Highly comparable multi-site FQHC model.
• Roanoke Chowan Community Health Center: FQHC serving rural northeastern North Carolina with a comparable multi-site primary care, dental, behavioral health, and pharmacy model targeting underserved populations in adjacent counties. Direct geographic and operational peer.
• CommWell Health: North Carolina-based FQHC operating a similar multi-county primary care network with integrated medical, dental, behavioral health, and pharmacy services for rural and underserved populations. Comparable in scale, mission, and service mix.
• Carolina Family Health Centers: FQHC network in eastern North Carolina (Harvest, Freedom Hill, Wilson) that is an existing Ryan White program referral partner of Rural Health Group. Directly comparable community health center model.
• Blue Ridge Health: North Carolina FQHC with multi-site primary care, dental, behavioral health, and pharmacy services across western NC rural counties. Comparable scale, integrated services, and underserved population focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/ruralhealthgrp
• Facebookfacebook.com/RHGNC
• LinkedInlinkedin.com/company/rural-health-group-inc-

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rural Health Group