Wall-Smart
Wall-Smart is an Israel-based manufacturer of custom flush wall and ceiling mounts for smart home and AV devices, serving AV integrators, architects, and luxury residential and commercial projects across 60+ countries via a 40+ brand catalog.
- Company typePrivate
- Founded2013
- HeadquartersPetah Tiqva, Israel
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Wall-Smart does
Wall-Smart Ltd. is an Israel-based designer and manufacturer of custom flush wall and ceiling mounts for smart home, building automation, and AV devices. Founded in 2013 in Petah Tikva and led by co-CEO and founder Galia Ben-Dor, the company produces three core mount families — New Construction (drywall and concrete/brick), Retrofit (0.16-inch protrusion for existing walls), and Solid Surface (wood, metal, marble, glass) — engineered from moisture-resistant MDF that is transparent to RF signals so mounted devices such as wireless access points and touch panels operate without signal degradation. The catalog spans 40+ brand integrations including Crestron, Lutron, Savant, Control4, Apple iPad (including latest M4 generations), Josh.ai, Sonos, URC, NICE/ELAN, plus enterprise networking vendors (Aruba, Ubiquiti, Ruckus, Juniper, NETGEAR), covering touchscreens, keypads, tablets, soundbars, access points, receptacles, and cameras.
The business model is hardware sales sold exclusively through authorized dealers, AV integrators, and distribution partners in 60+ countries, with quote-based pricing, a dedicated dealer portal (dealer.wall-smart.com), and supplemental Revit/BIM and specification documentation for architects and designers. There is no direct-to-consumer channel. Revenue streams are one-time hardware purchases across residential (luxury homes) and commercial (hotels, offices, hospitals, museums) installations, supplemented by custom design services for third-party manufacturer devices. Wall-Smart is a private, bootstrapped company with no disclosed institutional investors, no parent company, and a US commercial office in New Jersey complementing the Israeli headquarters.
The company has accumulated consistent industry recognition across CEDIA, ISE, CE Pro, Technology Designer, and TNT awards from 2021 through 2025, reflecting its standing within the AV integration channel. The firm is intentionally narrow in product scope — physical mounting hardware — but pursues breadth through the depth of its brand partner ecosystem and rapid iteration to cover new device generations from Apple, Savant, Crestron, and others.
Wall-Smart firmographics
Firmographics- Name
- Wall-Smart
- Legal name
- WALL-SMART Ltd.
- Website
- https://wall-smart.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Wall-Smart is an Israel-based manufacturer of custom flush wall and ceiling mounts for smart home and AV devices, serving AV integrators, architects, and luxury residential and commercial projects across 60+ countries via a 40+ brand catalog.
- Ownership category
- akta.pro rank
Wall-Smart industry classification
Industry- Product category
- Smart Home Mounting Hardware
- NAICS
- Noncurrent-Carrying Wiring Device Manufacturing (335932)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Smart Home Device Mounting (cameras, doorbells, sensors) (HSAGAHAH)
- akta.pro secondary industries
- Wall Mounting (TVs, Shelves, Mirrors, Art) (HSAGAHAB), Residential Smart Lock Hardware (Keypad, Keyless, Biometric, Connected) (HSAHAEAA)
Keywords
Where Wall-Smart is headquartered
LocationHeadquarters
- HQ city
- Petah Tiqva
- HQ country
- Israel
- HQ region
- Middle East
Offices2 records
Markets served
Wall-Smart business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Hardware product sales: One-time purchase of flush mount hardware products for tablets, touch screens, keypads, receptacles, access points, cameras, soundbars and other smart home devices
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Wall-Smart flush mount products sold through authorized dealers |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Wall-Smart product offering
Product offeringCore offering
Wall-Smart designs and manufactures custom flush wall and ceiling mounts for smart home and building automation control devices. Its product line covers three installation formats — New Construction, Retrofit, and Solid Surface — and supports 40+ brands including Crestron, Lutron, Savant, Control4, Apple iPad, Sonos, Josh.ai, and various wireless access point vendors. The mounts are made from moisture-resistant MDF that is transparent to RF signals, enabling tablets, touchscreens, keypads, receptacles, access points, cameras, and soundbars to be installed invisibly in walls and ceilings for residential and commercial projects.
Product overview
Wall-Smart is a manufacturer of flush wall and ceiling mounts for smart home and building automation devices. The product line includes three core mounting types: New Construction flush mounts (for installation during building phase), Retrofit flush mounts (for existing walls with minimal protrusion at 0.16 inches), and Solid Surface mounts (for wood, metal, marble, glass surfaces). Wall-Smart's portfolio covers 40+ smart home brands including Crestron, Lutron, Savant, Control4, Apple iPad, Josh.ai, Sonos, URC, NICE/ELAN, and access point manufacturers (Ubiquiti, Aruba, NETGEAR, Ruckus). Products are designed for tablets, touchscreens, keypads, receptacles, access points, cameras, and soundbars. They offer custom design services for third-party manufacturer devices and provide mounting solutions for residential and commercial installations worldwide.
Differentiator
Problem solved
Functional benefit
Products and services
- New Construction Flush Mounts Wall and ceiling mounts designed for installation during the new construction phase, before drywall finishing. Supplied unpainted so they can be painted to match wall finishes. Targeted at builders, AV integrators, and architects specifying pre-drywall installations.
- Retrofit Flush Mounts Flush mounts designed for existing walls, requiring no drywall work or painting. Install in about 10-15 minutes and protrude only 0.16 inches for a near-flush look. Available in black, white, or unpainted versions, intended for retrofit smart home projects.
- Solid Surface Flush Mounts Mounts designed for installation in solid surfaces such as wood, metal, partition walls, marble, and glass. Installed from the back of the wall with depth calibration screws for precise fitting. Used in high-end interior and architectural applications.
- WS for Apple iPad Flush mounts specifically designed for various Apple iPad models including iPad mini (5th and 6th gen), iPad 7/8/9th gen, iPad 10th gen, iPad Air 4th and 5th gen, iPad Pro 11-inch and 12.9-inch models. Includes Invisible, Solid Surface, and Retrofit mounting options.
- WS for Crestron Flush mounts for Crestron touchscreens, keypads, and remotes including TSW-570/P, TSW-770/TSS-770, TSW-1070/TSS-1070, TSD-2220, TSW-880/TSS-880, and TSW-1080/TSS-1080 models. Targeted at professional Crestron integrators.
- WS for Lutron Flush mounts for Lutron products including Palladiom (US Style and Square Style), Alisse, Athena Touchscreen, New Architectural, Designer Style, seeTouch, PICO, and VIETRI. Targeted at Lutron-certified installers and lighting control integrators.
- WS for Savant Flush mounts for Savant systems including ITP-E5500, ITP-E8000, new 8-inch and 10-inch screens, CLI-W210 & CLI-W220, WPB-XXLV, and ASCEND products. Used by Savant integrators in premium residential and commercial projects.
- WS for Control4 Flush mounts for Control4 devices including T4IW8, T4IW10, T5IW8, T5IW11 touchscreens and keypads/dimmers. Designed for Control4-certified installers.
- WS for Access Points Flush mounts for wireless access points from HPE Aruba, NETGEAR, Ubiquiti, Ruckus, Juniper Networks, PoEWit, Araknis and other networking brands. Allows enterprise-grade Wi-Fi hardware to be installed invisibly in walls or ceilings while maintaining RF performance.
- WS for Sonos Flush mounts for Sonos Beam, Ray, Arc, and Arc Ultra soundbars. Used by AV integrators to install Sonos soundbars in a flush wall configuration.
- WS for Josh.ai Flush mounts specifically designed for Josh.ai smart home voice control devices, allowing the microphone hardware to be integrated into walls.
- Line Voltage / Receptacles / Outlets Flush-mount electrical receptacles and outlets designed to maintain a clean aesthetic in smart home installations. Provides matching visual language with other Wall-Smart mounts.
- Uni-INwall In-wall enclosure solutions for housing networking and access point devices behind a flush wall surface. Used to organize and conceal networking hardware in smart home and commercial installations.
- WS for URC Flush mounts for URC (Universal Remote Control) devices including TKP-5600, TKP-7600, TKP-8600, TKP-9600, and TKP-100 keypads. Used by URC dealers and integrators.
- POE to USB Converter Power over Ethernet to USB converter supplied with iPad mounts for powering devices. Available in power-only and power+Ethernet versions with 10/100 data rate. Acts as a companion accessory to Wall-Smart iPad flush mounts.
Companies that use Wall-Smart
Customer profileSegments4 records
Ideal customer profiles3 records
Wall-Smart technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration44 records
Feature3 records
Wall-Smart partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Crestron ElectronicscoreWall-Smart manufactures flush mounts for Crestron touchscreens, keypads, remotes, and other devices. Products include TSW-570/P, TSW-770/TSS-770, TSW-1070/TSS-1070, TSD-2220, and Crestron keypads and receptacles.
- Lutron ElectronicscoreFlush mounts for Lutron products including Palladiom US Style, Palladiom Square Style, Alisse, Athena Touchscreen, New Architectural, Designer Style, seeTouch, PICO, and VIETRI
- Savant Systems LLCcoreWall-Smart produces flush mounts for Savant ITP-E5500, ITP-E8000, new 8" and 10" screens, CLI-W210 & CLI-W220, WPB-XXLV, and ASCEND products
- Control4coreFlush mounts for Control4 products including C4-T4IW8, C4-T4IW10, C4 Keypads & Dimmers, C4-T5IW8, and C4-T5IW11
- ApplecoreFlush mounts for various iPad models including iPad mini5, iPad mini6 & A17 Pro, iPad 7/8/9th Gen, iPad 10th Gen, iPad Air 4th & 5th Gen, iPad Pro 11" and 12.9" models including M2 and M4 generations. Available as Invisible Mounts, Solid Surface Mount, and Retrofit Mounts
- Josh.aicoreFlush mounts specifically designed for Josh.ai voice control devices
- SONOScoreWall mounts for SONOS Beam, Ray, Arc, and Arc Ultra soundbars
- NICE / ELANcoreFlush mounts for NICE ELAN products including EL-iTP-8 and EL-ITP-12
Scale indicators2 records
Recent moves6 records
Expansion highlights6 records
Wall-Smart competitors and assessment
Company assessmentDirect peers
- Sanus (LEGRAND AV): Sanus, part of Legrand AV, is a leading residential AV mount brand (TV, soundbar, in-wall enclosures) sold through integrators and retail. It overlaps with Wall-Smart in touch-screen, soundbar, and recessed mount categories.
- Chief (Milestone AV): Chief designs professional AV mounting hardware for displays, projectors, and touchscreen panels across commercial and residential channels. It is a direct competitor to Wall-Smart for flush-control-surface and touchscreen installations.
- Peerless-AV: Peerless-AV produces a broad range of AV, digital signage, and touchscreen mounting solutions including in-wall and flush-mount options. It competes with Wall-Smart for integrator and commercial integrator business.
- Future Automation: Future Automation builds bespoke concealment and motorized mount solutions for high-end residential and commercial AV. Its premium integrator focus and customization approach closely mirror Wall-Smart's positioning.
- Vogel's: Vogel's is a European AV mount specialist (TV, projector, audio) with global integrator distribution. It overlaps with Wall-Smart on touch-panel and soundbar flush-mount SKUs and competes in the same specification channel.
- iPort (Sonance): iPort, a Sonance brand, manufactures in-wall iPad and tablet mounting solutions, directly overlapping with Wall-Smart's WS for Apple line. Both target the integrator/specifier channel with flush-mount kits for smart home control.
- B-Tech AV Mounts: B-Tech AV Mounts manufactures professional display and control-surface mounting hardware for commercial AV and integrator channels. Its in-wall and flush-mount SKUs place it in direct competition with Wall-Smart on commercial projects.
Broad incumbents
- Legrand AV (On-Q / Chief / Vaddio): Legrand AV is a broad-portfolio AV infrastructure owner (Chief, Sanus, Vaddio, On-Q, Middle Atlantic) with much larger scale than Wall-Smart. It represents the incumbent competitive threat across commercial and residential mounting categories.
- Middle Atlantic Products (Legrand AV): Middle Atlantic builds AV infrastructure including racks, enclosures, and in-wall solutions for integrators. Its Uni-INwall-style products overlap with Wall-Smart's network enclosure and structured-installation line within commercial projects.
Emerging players
- IC Realtime / Wallflower: IC Realtime focuses on integrated security and touch-control hardware with flush-mount form factors. It is an emerging integrator-brand competitor that overlaps selectively with Wall-Smart's commercial smart-building SKUs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Wall-Smart social profiles
Digital presenceWall-Smart compliance and trust
Trust signalCompliance1 record
Wall-Smart financial estimates
Financial estimateRevenue estimate
Valuation estimate
Wall-Smart leadership team
Management profileNumber of profiles
Profiles1 record
Wall-Smart funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Wall-Smart M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Wall-Smart
What does Wall-Smart do?
Wall-Smart designs and manufactures custom flush wall and ceiling mounts for smart home and building automation control devices. Its product line covers three installation formats — New Construction, Retrofit, and Solid Surface — and supports 40+ brands including Crestron, Lutron, Savant, Control4, Apple iPad, Sonos, Josh.ai, and various wireless access point vendors. The mounts are made from moisture-resistant MDF that is transparent to RF signals, enabling tablets, touchscreens, keypads, receptacles, access points, cameras, and soundbars to be installed invisibly in walls and ceilings for residential and commercial projects.
Is Wall-Smart a public or private company?
Wall-Smart is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Wall-Smart founded?
Wall-Smart was founded in 2013. It employs 11 to 50 people.
Where is Wall-Smart based?
Wall-Smart is headquartered in Petah Tiqva, Israel, in the Middle East region.
How does Wall-Smart make money?
One revenue line is on record: hardware product sales.
Who are Wall-Smart's main competitors?
Direct peers on record are Sanus (LEGRAND AV), Chief (Milestone AV), Peerless-AV, Future Automation, Vogel's, iPort (Sonance) and B-Tech AV Mounts. Broad incumbents are Legrand AV (On-Q / Chief / Vaddio) and Middle Atlantic Products (Legrand AV). IC Realtime / Wallflower is listed as an emerging player.
Does Wall-Smart have an API?
No public API is recorded for Wall-Smart.
What industry is Wall-Smart in?
Wall-Smart's product category is Smart Home Mounting Hardware. Its primary akta.pro industry code is HSAGAHAH, Smart Home Device Mounting (cameras, doorbells, sensors), with a secondary code of HSAGAHAB, Wall Mounting (TVs, Shelves, Mirrors, Art). Its NAICS code is 335932 and its SIC code is 3640.