Greenhow

What Greenhow does

Greenhow Pest Control Inc. is a privately held, family-owned pest control and lawn care operator founded in 2005 by Sean Greenhow and headquartered in Auburndale, Massachusetts. The company provides residential and commercial pest management across Eastern Massachusetts from three offices (Auburndale, Plymouth, Hyannis), serving more than 5,713 homes and 1,180 businesses. Its service portfolio covers structural pests (ants, cockroaches, spiders, stinging insects), termites, mosquitoes and ticks, rodents, and complementary lawn and plant health care, with an explicit eco-friendly Integrated Pest Management (IPM) positioning validated by Green Shield, Green Pro, and QualityPro certifications.

The underlying technical stack is service-led rather than software-led. Core treatment methodology combines structural, environmental, biological, and mechanical IPM techniques with low-impact materials selected and audited for non-target organism safety. Differentiated technical components include the proprietary PestSensor IoT monitoring system (network-connected motion sensors deployed inside pest monitors and traps that alert technicians when devices need service), the In2Care mosquito trap system (which uses egg-laying mosquitoes to disseminate larvicide to additional breeding sites), and the Thermacell LIV Installed Mosquito Repellent System (low-voltage networked repellers delivering 20-foot protection zones controlled via smartphone app). Termite control leverages Sentricon bait stations and Boracare wood preservation, while lawn care incorporates Syngenta's Tenacity herbicide.

The business model is dominated by recurring service revenue across residential and commercial subscriptions (monthly, bi-monthly, quarterly pest programs; annual termite monitoring; seasonal tick/mosquito plans), supplemented by one-time termite treatments ($680–$2,720 for liquid barrier, $800–$1,500 for Sentricon installation) and add-on hardware installations (Thermacell LIV). Pricing varies by property, frequency, and pest profile, and is anchored by a 100% money-back guarantee. Go-to-market is direct-to-consumer and local-field-sales: customers contact Greenhow by phone or web form, receive free inspections within 48 hours, and are serviced via scheduled two-hour appointment windows by technicians trained at Purdue University and holding Associate Certified Entomologist credentials. No funding rounds, institutional investors, or parent company ownership are disclosed.

Name

Greenhow

Legal name

Greenhow Pest Control Inc.

Website

https://greenhow.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Greenhow is a family-owned, Auburndale, MA-based pest control and lawn care operator serving residential and commercial customers across Eastern Massachusetts since 2005, delivering recurring eco-friendly Integrated Pest Management services plus differentiated offerings like the PestSensor IoT monitoring platform.

Ownership category

akta.pro rank

Product category

Pest Control Services

NAICS

Exterminating and Pest Control Services (561710), Landscaping Services (561730)

akta.pro primary industry

Green/Organic/Low-Impact Pest Management (IPM Programs) (IMAIAHAN)

akta.pro secondary industries

Organic/Green General Pest Control Treatments (HSAMAAAJ), Organic Mosquito/Tick/Flea Control (Eco Yard Programs) (HSAMALAG), Pest Management Services (IMAIAAAH), Lawn & Ornamental Insect Control (Grubs, Chinch Bugs, Aphids) (HSAIANAH), Green Sanitation, Habitat Modification & Preventive Programs (IPM-Organic) (HSAMALAL)

Keywords

• Pest control services
• Termite control treatment
• Mosquito tick control
• Rodent control services
• Lawn care services

Headquarters

HQ city

Auburndale

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Pest Control Services: Recurring service plans for residential customers including monthly, bi-monthly, and quarterly service programs. Services range from one-time targeted treatments to ongoing prevention programs.
2. Commercial Pest Control Services: Customized service programs for commercial facilities including multi-family homes, apartments, restaurants, warehouses, and other businesses. Reports available for multi-location or large site managers.
3. Lawn and Plant Health Care: Customized lawn care programs including organic, organic-based, and low-impact options. Services include soil testing, fertilization, weed control, aeration, overseeding, and plant health care monitoring.
4. Termite Treatment and Control: One-time treatment services for termite elimination including liquid barrier treatment and Sentricon system installation, plus ongoing monitoring fees.
5. Tick and Mosquito Control: Seasonal treatment programs for tick and mosquito control including Tick Only plans, Monthly plans, and supplemental services like tick tubes and mosquito repellent systems.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels7 records

Core offering

Greenhow provides residential and commercial pest control, termite treatment, mosquito and tick control, rodent control, and lawn and plant health care services throughout Eastern Massachusetts. The company applies an Integrated Pest Management (IPM) strategy emphasizing eco-friendly, low-impact treatments, pesticide-free indoor protocols, and natural outdoor solutions delivered by technicians trained at Purdue University. From offices in Auburndale, Plymouth, and Hyannis, the company services more than 50 towns and supports over 5,713 homes and 1,180 commercial businesses.

Product overview

Greenhow is a locally owned pest control and lawn care company serving Eastern Massachusetts for over 20 years. The company operates as a service provider with a portfolio of interconnected offerings: the core Pest Control Services platform (covering structural pests, termites, rodents, and stinging insects) is enhanced by specialized add-on modules including PestSensor (IoT-based monitoring), the Thermacell LIV Installed Mosquito Repellent System, and In2Care mosquito traps. Complementary Lawn and Plant Health Care services (including Tenacity weed control) round out the portfolio. Greenhow emphasizes eco-friendly Integrated Pest Management (IPM) strategies across all services, positioning its Green Pro and Green Shield certifications as differentiators. The company serves both residential and commercial customers with a 100% satisfaction money-back guarantee.

Differentiator

Problem solved

Functional benefit

Brands

• PestSensor: An innovative pest monitoring system that detects pest activity using network-connected sensors placed inside traps and monitors. The system communicates when monitored devices need attention and tracks historical data about pest location activity.

Products and services

• Residential Pest Control Recurring general pest control for homeowners in Eastern Massachusetts, applied under an Integrated Pest Management (IPM) framework that uses a pesticide-free approach indoors and natural solutions outdoors. Delivered via monthly, bi-monthly, or quarterly service plans by Purdue-trained technicians, supported by a 100% money-back guarantee and free no-obligation on-site inspection.
• Commercial Pest Control Structured pest management programs for commercial accounts in Eastern Massachusetts, including multi-location reporting and food-service pest management, with IPM-based treatments performed by certified technicians (Green Shield, Green Pro, QualityPro).
• Termite Control Termite treatment and ongoing protection for residential and commercial customers using the Sentricon Always Active baiting system, Boracare treatments, and subscription-based monitoring and inspection. One-time fee structure for active treatments plus recurring Sentricon subscription.
• Mosquito and Tick Control Outdoor mosquito and tick management for homes and businesses across Eastern Massachusetts, incorporating the Thermacell LIV system and In2Care product within an IPM treatment plan designed for low environmental impact.
• Rodent Control Removal and exclusion services for rats, mice, and other rodents in residential and commercial properties, delivered within Greenhow's IPM-based recurring service plan offerings.
• Lawn and Plant Health Care Lawn care and plant health care services for residential and commercial customers across Eastern Massachusetts, complementing the company's pest control portfolio.

Quantifiable outcome

• 5,713+ homes served in Eastern Massachusetts
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Four partnerships are on record, tiered notable and core.

• ThermacellnotableTechnology or IntegrationFirst pest control company in Massachusetts to complete stewardship training and install the Thermacell LIV Installed Mosquito Repellent system. This partnership enables on-demand mosquito protection zones for customers.
• In2CarenotableTechnology or IntegrationFirst in Massachusetts to complete stewardship training and use the In2Care mosquito trap system. This innovation uses mosquitoes to treat water breeding sources around customer properties.
• Sentricon (by Corteva)coreTechnology or IntegrationAuthorized provider of the Sentricon System for termite control. The system specifically targets eastern subterranean termites and eliminates colonies by preventing molting.
• SyngentanotableTechnology or IntegrationProvider of Tenacity herbicide (brand name product manufactured by Syngenta) used for weed control in lawn care services. Tenacity contains mesotrione derived from the bottlebrush plant.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Orkin: National pest control giant offering residential and commercial pest, termite, and mosquito services across the US. Overlaps significantly with Greenhow's service portfolio but operates at far greater scale with a broader geographic footprint.
• Terminix (Rentokil Terminix): Largest US pest control operator offering comprehensive residential and commercial pest, termite, and wildlife services. Competes with Greenhow across virtually every service line, with much greater marketing and operational resources.
• Ecolab Pest Elimination: Division of Ecolab focused on commercial pest elimination, particularly for food service, hospitality, and healthcare. Overlaps with Greenhow's commercial pest segment and multi-location reporting capabilities at much larger scale.

Direct peers

• Mosquito Joe: Franchise-based mosquito, tick, and outdoor pest control specialist with strong residential focus. Comparable to Greenhow's mosquito/tick service line and eco-friendly treatment emphasis, though franchise-driven rather than owner-operated.
• Ehrlich Pest Control: Regional pest control operator serving the Northeast US with residential and commercial pest, termite, and rodent services. Comparable to Greenhow in service mix and geographic concentration in the Eastern US.
• Truly Nolen Pest Control: Family-operated regional pest control chain with strong brand recognition, offering residential and commercial pest, termite, and lawn services. Highly comparable to Greenhow in business model, IPM emphasis, and family-owned positioning, though operating at much larger scale.
• Arrow Pest Control: Regional pest control operator serving the Northeast US with residential and commercial pest, termite, and wildlife services. Comparable to Greenhow in scale, service mix, and regional US footprint.
• Braman Termite & Pest Elimination: New England-based pest and termite control company serving Massachusetts and surrounding states. Comparable regional competitor offering overlapping residential pest, termite, and wildlife services with similar operational scale.

Emerging players

• Aptive Environmental: Fast-growing residential pest control franchise with tech-enabled service delivery and subscription-based recurring revenue. Comparable to Greenhow in customer segmentation and recurring revenue model, with greater national presence.
• Green Pest Solutions: Eco-friendly pest control company emphasizing low-impact IPM treatments and natural products. Directly comparable to Greenhow's green positioning and eco-certification-led differentiation strategy.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/greenhow
• Facebookfacebook.com/greenhowinc
• Instagraminstagram.com/greenhowincorporated/?hl=en
• Pinterestpinterest.com/greenhowinc
• LinkedInlinkedin.com/company/greenhow

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhow