What JTV does

JTV, Inc., operating as JTV Jackson, is a private local broadcast television station headquartered at 152 West Michigan Avenue, Jackson, Michigan. Founded in 1993, the station serves Jackson County and the Greater Jackson area with locally produced news, high school sports coverage, community event programming, and sponsored content. Its core product lineup includes news shows (The Morning Show, The Bart Hawley Show, The David Rice Show), sports programming covering 18+ area schools and Spring Arbor University, live streaming via the JTV Live YouTube channel and Sky Cam downtown footage, and community-event discovery through 'Today in the J' in partnership with Experience Jackson.

JTV distributes content through over-the-air broadcast, the jtv.tv website with on-demand video, YouTube live streaming, and social media, operating a multi-channel local media stack. Its business model is advertising-driven, monetizing through local SMB ad sales, recurring anchor sponsorships (Henry Ford Jackson Hospital's 'Wellness Wednesday,' Richmond Brothers financial content), and branded programming. A related entity, Central City 360 (formerly JTV Studios), operates as a creative agency from the same address, providing additional agency services. Additional owned properties include the Bright Walls Mural Festival (community arts), the JTV Job Board (local employment marketplace), and photo galleries covering community events and sports.

The company employs 11-50 people and operates without disclosed parent company, external investors, or public listing. Revenue, ownership structure, and pricing are not publicly disclosed. JTV's competitive position rests on local content exclusivity, long-standing community relationships, and broadcast distribution rights in the Jackson DMA, rather than technology differentiation. No AI/ML capabilities are evidenced in the available data.

Name

JTV

Legal name

JTV, Inc.

Website

https://jtv.tv

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

JTV is a private local broadcast television station serving Jackson County, Michigan, producing local news, high school sports coverage, and community event programming distributed via over-the-air broadcast, YouTube live streaming, and its jtv.tv website to local viewers and advertisers.

Ownership category

akta.pro rank

Product category

Local Broadcast Television

NAICS

Television Broadcasting Stations (51612)

SIC

Television Broadcasting Stations (4833)

akta.pro primary industry

Local Sports Broadcast Stations (Regional Local Rights, High School/College) (MPABACAK)

akta.pro secondary industry

Network-Affiliated Local TV Stations (ABC/CBS/NBC/FOX/CW/Telemundo/Univision, etc.) (MPABACAE)

Keywords

• Local broadcast television
• Community news programming
• High school sports coverage
• Local advertising sales
• Live event streaming

Headquarters

HQ city

Jackson

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Distribution channels3 records

Marketing channels6 records

Core offering

JTV is a local broadcast television station serving Jackson County, Michigan with local news, high school and college sports coverage, community events programming, and live streaming. The station produces multiple shows (The Bart Hawley Show, The David Rice Show, The Morning Show, Locker Room, Varsity Voices) and distributes content via over-the-air broadcast, its website (jtv.tv), and YouTube live streaming. Revenue is generated primarily through local advertising and sponsored content partnerships with regional businesses, healthcare providers, and community organizations.

Product overview

JTV is a local broadcast television station serving Jackson, Michigan with a multi-platform content strategy. The station operates as a unified media platform combining core television programming with digital offerings. The primary products include news programming (The Morning Show, The Bart Hawley Show, The David Rice Show), sports coverage (JTV Sports with live game broadcasts, Locker Room, Varsity Voices), live streaming services (JTV Live, Sky Cam), community event promotion (Today in the J, Bright Walls mural festival), and specialty content (Henry Ford Health wellness segments, Richmond Brothers financial content, Job Board). The station distributes content through broadcast TV, YouTube live streaming, on-demand video, and photo galleries.

Differentiator

Problem solved

Functional benefit

Products and services

• JTV News Programming Core news programming including The Morning Show, The Bart Hawley Show, and The David Rice Show that deliver local news, community updates, and interview content to Jackson, Michigan viewers.
• JTV Sports Coverage Local high school and college sports television coverage including live game broadcasts, Locker Room highlights show, Varsity Voices athlete profiles, and Minuteman Sports Weekend package featuring football, basketball, and hockey coverage.
• JTV Live Streaming Live broadcast streaming service including JTV Live YouTube channel, Sky Cam providing downtown Jackson real-time footage, and on-demand video access to all shows.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Experience JacksoncoreStrategic or Co-development PartnerJTV partners with Experience Jackson to provide extensive promotion and coverage of community events in the Greater Jackson area. Each day features a rundown of events and activities to help viewers discover local happenings. JTV provides photo and video coverage of events promoted through Experience Jackson's calendar.
• Henry Ford Jackson HospitalcoreGTM or Marketing PartnerHenry Ford Jackson Hospital sponsors 'Wellness Wednesday' on The Bart Hawley Show, a weekly segment featuring health news and information from hospital experts. The partnership provides health content programming while promoting Henry Ford Jackson Hospital services to the Jackson community.
• Bright Walls Mural FestivalcoreStrategic or Co-development PartnerJTV serves as the primary media sponsor and coverage partner for the Bright Walls Mural Festival in Downtown Jackson. The station provides extensive photo galleries, video coverage, and promotional content for the annual public art festival that brings national and international mural artists to Jackson.
• Central City 360 (CC360)minorStrategic or Co-development PartnerCentral City 360, a local creative agency, is referenced as a related entity (previously known as JTV Studios) located at the same downtown Jackson location. The agency focuses on storytelling for clients.
• Jackson County SchoolscoreStrategic or Co-development PartnerJTV maintains extensive partnerships with Jackson County area schools through its sports programming, including Columbia Central, Concord, East Jackson, Grass Lake, Hanover-Horton, Homer, Jackson Christian, Jackson College, Jackson High, Jackson Prep, Lumen Christi, Michigan Center, Napoleon, Northwest, Spring Arbor University, Springport, Vandercook Lake, and Western high schools. The station covers games, publishes results, and highlights student athletes.
• Richmond BrothersminorGTM or Marketing PartnerRichmond Brothers, a local financial advisory firm, sponsors paid promotional content on JTV featuring CEO Matt Curfman discussing financial planning and retirement topics. The station hosts sponsored segments and interviews with Richmond Brothers representatives.

Recent moves2 records

Expansion highlights5 records

Direct peers

• WSYM-TV (FOX 47 Lansing): Fox-affiliated local TV station in Lansing that competes for the same mid-Michigan regional audience and advertising market as JTV, with comparable local news and high school sports formats.
• WLNS-TV (CBS 6 Lansing): CBS-affiliated local television station serving the Lansing–Jackson, Michigan market with regional news, weather, and sports. Directly comparable to JTV as a Michigan local broadcast competitor covering overlapping geography and audiences.
• WILX-TV (News 10 NBC Lansing): NBC-affiliated local television station serving mid-Michigan including the Jackson viewing area. Comparable local news, weather, and high school sports programming model targeting the same regional advertiser base as JTV.
• WNEM-TV (Mid-Michigan NOW): CBS/MyNetwork affiliate serving Flint–Saginaw–Bay City–Mid-Michigan with local news and high school sports. Comparable regional broadcast model and advertiser base relevant to JTV's expansion thesis.

Emerging players

• MLive (Michigan local digital media): Digital-first local news platform covering Michigan communities including Jackson. Comparable as a hyperlocal news and community-event content provider competing for the same audience attention and local ad spend.
• Hoodline / Patch (Michigan local news): Network of hyperlocal digital news and community-event sites operating across Michigan towns including Jackson. Comparable digital-first local content and advertising model relevant to JTV's online distribution strategy.

Broad incumbents

• Sinclair Broadcast Group: Large national owner-operator of local TV stations that competes for regional advertising dollars across Michigan and provides a benchmark for local broadcast economics, scale, and operating leverage applicable to JTV.
• WJBK-TV (Fox 2 Detroit): Major-market Fox affiliate in Detroit whose signal reaches into Jackson County and competes for Michigan regional advertising budgets. Broader incumbent that overlaps with JTV on local news and sports but at significantly larger scale.
• Gray Television: Major U.S. local broadcast group with extensive Michigan presence (including WOOD-TV and others). Comparable as a multi-station local broadcast consolidator and a relevant benchmark for JTV's monetization model.

Regional players

• Bally Sports Detroit (FanDuel Sports Network): Regional sports network focused on Detroit pro teams; comparable to JTV's local sports programming focus but at a much larger professional-sports scale. Useful comp for evaluating sports rights and subscription economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLPoHE07hDh8UFjvdmOGpo8AVo02EKAa2C
• Xx.com/jtvjackson
• Facebookfacebook.com/jtv-235896429647
• LinkedInlinkedin.com/company/jtv-inc.

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JTV