McWaters and Associates Realtors

What McWaters and Associates Realtors does

McWaters & Associates, REALTORS® is a private, family-rooted residential real estate brokerage founded in 1973 by Louise "Bebe" McWaters in Memphis, Tennessee. The firm is licensed in both Tennessee (TN Firm #59363) and Mississippi (MS Firm #C-24478) and serves the Greater Memphis and North Mississippi areas through a team of approximately 18 agents operating from a single office at 4947 William Arnold Rd., Memphis, TN 38117. Its core service is traditional residential home buying and selling brokerage, catering to individual consumers and small-scale property investors across primary, secondary, and rental home transactions.

The company's underlying technology is an OSI/IDX-powered website (mcwatersrealtors.com) that surfaces MLS/RealTracs listings with filtering by price, property type, beds, baths, status, and lot size, alongside virtual tour capabilities. The platform is a standard third-party IDX integration rather than a proprietary technology build, and the firm operates no mobile app, public API, or SDK. Marketing and lead generation are driven primarily by the website, MLS distribution, and repeat/referral business from long-tenured clients.

Revenue is generated on a transaction-fee commission model, with the firm earning a percentage of each completed buy- or sell-side residential transaction. The go-to-market motion is sales-led, executed through individual agent relationships rather than centralized demand-generation. Following the 2024 passing of second-generation owner Lee McWaters, Julie Upchurch — an Affiliate Broker with the firm since 2017 — assumed ownership and managing broker duties, continuing the company's stated emphasis on personalized service, local market expertise, and longevity-based client relationships.

Name

McWaters and Associates Realtors

Legal name

McWaters & Associates, REALTORS®

Website

https://mcwatersrealtors.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

11–50 employees

Short description

McWaters & Associates Realtors is a private, family-rooted residential real estate brokerage founded in 1973 in Memphis, Tennessee, serving home buyers and sellers across the Greater Memphis and North Mississippi areas through approximately 18 agents on a commission-based model.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Residential real estate brokerage
• Home buying services
• Home selling services
• Realtor representation
• Property listing services

Headquarters

HQ city

Bartlett

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel

Revenue model

1. Real Estate Commission: Traditional real estate brokerage earning commissions on residential property transactions. Agents facilitate buying and selling of homes, earning a percentage of each completed transaction.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

McWaters & Associates, REALTORS® is a residential real estate brokerage that helps individuals and families buy and sell homes across the Greater Memphis Area and North Mississippi. Services are delivered through approximately 18 licensed agents who provide buyer representation, seller representation, staging, negotiation, and full transaction management, supported by an IDX-powered website with MLS-integrated property search and virtual tours.

Product overview

McWaters & Associates, REALTORS® is a traditional residential real estate brokerage firm founded in 1973, serving the Greater Memphis and North Mississippi areas. The company provides home buying and selling services through its team of real estate agents, utilizing an IDX-powered property search platform that displays MLS listings across multiple Tennessee markets including Memphis, Germantown, Collierville, Arlington, and Lakeland. The firm operates as a single-service brokerage with no modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Brokerage Services Traditional residential real estate brokerage assisting individuals and families with buying and selling homes across the Greater Memphis Area and North Mississippi, including buyer representation, seller representation, staging, negotiation, and transaction management.
• Property Search and Listing Platform (IDX Website)

Quantifiable outcome

• Agents recognized as leaders in Memphis Area Association of REALTORS
• +1 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Memphis Area Association of REALTORScoreOthersMcWaters agents are active members and leaders in the Memphis Area Association of REALTORS. The company leverages this membership for networking advantages and cooperation with other real estate companies, allowing them to compete with larger firms while maintaining individual attention.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• RE/MAX: Global residential real estate franchise network with multiple Memphis-area offices offering traditional agent-based brokerage services comparable to McWaters' core offering.
• Century 21: Global residential real estate franchise with Memphis-area offices offering comparable buyer and seller representation services through independent contractor agents.
• Crye-Leike Realtors: Headquartered in Memphis-based residential real estate brokerage that directly competes with McWaters in the same metro and North Mississippi geography, serving similar home buyers and sellers through a commission-based agent model.
• Berkshire Hathaway HomeServices: National residential brokerage franchise operating in the Memphis market, directly competing with McWaters in traditional agent-driven home buying and selling services.
• Coldwell Banker: Established national residential brokerage brand with Memphis metro presence competing for the same buyer and seller clients through commission-based agent representation.
• Keller Williams Realty: Large national residential real estate franchise with Memphis-area operations that compete directly with McWaters for agent talent and listings using a similar commission-based, agent-driven model.

Broad incumbents

• Redfin: Tech-enabled discount residential brokerage operating nationally that competes for the same Memphis-area home buyers and sellers with a lower-commission, technology-first model.
• Compass: National tech-enabled residential brokerage expanding into luxury and mid-market segments with a similar agent-based model but at vastly greater scale and with proprietary technology investments.
• eXp Realty: Cloud-based national residential brokerage with a commission-based agent model that competes for independent agents who might otherwise affiliate with local firms like McWaters.

Others

• RealTracs MLS: Regional Multiple Listing Service for the Middle Tennessee region that provides the underlying listing infrastructure McWaters' IDX website displays, making it an enabling infrastructure partner rather than a competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about McWaters and Associates Realtors