Casa de la Familia

What Casa de la Familia does

Casa de la Familia is a 501(c)(3) nonprofit founded in 1996 by Clinical Psychologist Dr. Ana Nogales, delivering trauma-focused mental health, advocacy, and crisis-intervention services to underserved Latino communities across four California counties (Los Angeles, Orange, San Bernardino, and Riverside). The organization's core product set includes individual, family, and group psychotherapy; the Domestic Abuse Response Team (DART) co-dispatched with seven LAPD divisions; the Enhanced Care Management (ECM) program for CalOptima Medi-Cal members; immigration psychological evaluations (U-Visa, T-Visa, VAWA, hardship waivers) delivered via telehealth; the Amor Sin Violencia and Latina Power! women's empowerment programs; the 13 Reasons Why I Can Love Myself youth workshop; and standardized 12-hour and 40-hour domestic violence counselor certification training. Casa de la Familia also operates the Casa Community subsidiary, focused on mental health awareness, prevention, and education through community partnerships.

The technology footprint is deliberately lightweight: a HIPAA-compliant telehealth stack (video and phone) extends counseling statewide in California and immigration evaluations into five additional states, supported by a bilingual English/Spanish website (casadelafamilia.org and esp.casadelafamilia.org), an online patient portal, agency referral forms, and e-commerce for books and DV training. There is no public API, no mobile app, and no disclosed AI/ML capabilities. The organization is also an established teaching site for graduate-level mental health students from 15+ California universities, creating a clinical-talent pipeline.

Revenue is generated through a hybrid nonprofit model: government grants and contracts (CalVCP, CalOptima ECM, LACDMH MHSA, OCHCA, Orange County CFS, DOJ OVW, DOJ OVC), sliding-scale private-pay counseling starting at $60 per session, fee-for-service immigration evaluations with 48-hour rush options, $99 domestic violence training courses, and book/workbook sales by the founder. Roughly 4,500 clients are served annually, ~70 bicultural-bilingual clinicians deliver services, and the client base is split between domestic violence/sexual assault survivors (50.6% of cases), immigrants, Medi-Cal beneficiaries, and youth.

Name

Casa de la Familia

Legal name

Casa de la Familia

Website

https://casadelafamilia.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Casa de la Familia is a 501(c)(3) nonprofit mental health organization founded in 1996 that delivers bilingual, trauma-focused counseling, crisis intervention, and advocacy to underserved Latino communities across four California counties, with ~70 clinicians serving roughly 4,500 clients annually.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Other Individual and Family Services (624190)

SIC

Services-Social Services (8300)

akta.pro primary industry

Domestic Violence & Abuse Support Services (BPAGAEAD)

akta.pro secondary industry

Family & Parenting Support Services (BPAGAEAC)

Keywords

• Trauma counseling services
• Domestic violence support
• Bilingual mental health
• Victim compensation services
• Community mental health programs

Headquarters

HQ city

Santa Ana

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Program Fees & Government Contracts: Casa de la Familia operates primarily as a nonprofit receiving funding through government grants (CalVCP, CalOptima ECM, LACDMH MHSA, OCHCA), victim compensation programs, and sliding-scale client fees. Revenue supports mental health counseling, advocacy, and training services for trauma survivors.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Casa de la Familia provides trauma-informed mental health counseling (individual, family, and group psychotherapy), crisis intervention, legal counseling, immigration psychological evaluations, and support programs for domestic violence, sexual assault, and human trafficking survivors. Services are delivered in English and Spanish by a bicultural-bilingual clinical staff across three California offices and via telehealth. The organization also delivers professional domestic violence counselor certification training (12-hour and 40-hour courses).

Product overview

Casa de la Familia is a 501(c)(3) nonprofit mental health organization offering a comprehensive portfolio of trauma-focused counseling services, support programs, and professional training. The core offerings include individual/family/group psychotherapy, crisis intervention through the DART partnership with LAPD, domestic violence and sexual assault support groups, immigration psychological evaluations, and youth empowerment workshops. The organization operates several specialized programs including Amor Sin Violencia (domestic violence support), Latina Power (women's empowerment), 13 Reasons Why (youth workshops), and De Sabios y Locos (mental health theater). Additionally, Casa de la Familia provides professional domestic violence counselor certification training (40-hour and 12-hour courses) and Enhanced Care Management services for CalOptima members. The product portfolio also includes published books by founder Dr. Ana Nogales. Services are delivered in both English and Spanish through offices in Santa Ana, East Los Angeles, and San Juan Capistrano, with telehealth availability across California and select other states.

Differentiator

Problem solved

Functional benefit

Brands

• Amor Sin Violencia: Domestic violence support group program for women victims, offering groups in both English and Spanish.
• DART (Domestic Abuse Response Team)
• Latina Power!
• 13 Reasons Why I Can Love Myself
• CalVCB Services

Products and services

• Counseling Services Individual, family, and group psychotherapy for trauma, crime victims, domestic violence survivors, and general mental health concerns, delivered in English and Spanish at low or no cost.
• Domestic Abuse Response Team (DART) Partnership with seven LAPD divisions pairing specially-trained officers with certified domestic violence counselors to provide immediate crisis intervention, safety planning, and follow-up services at the scene of domestic violence incidents and through walk-in assistance at police stations.
• Amor Sin Violencia (Love Without Violence) No-cost women's support groups for domestic violence survivors offered in English and Spanish, providing peer support and clinical guidance.
• California Victims Compensation Program (CalVCB) Services Individual, family, and group psychotherapy plus support groups for victims of crime including DUI, homicide, human trafficking, and emotional injury victims, delivered across Orange, Los Angeles, Riverside, and San Bernardino counties.
• Immigration Evaluations Psychological evaluations for immigration purposes including U-Visa, T-Visa, VAWA, hardship waivers, and deportation avoidance; available via telehealth in California, Minnesota, Oklahoma, South Dakota, Vermont, and Kansas, with rush 48-hour reports available for additional fee.
• Social Services Administration (SSA) Program Individual and family counseling plus parenting education classes for parents and caregivers referred by Orange County Children and Family Services with or at risk of child abuse/neglect history; requires pre-authorization referral.
• Latina Power! Women's Empowerment Group Weekly empowerment group for Latina women aged 18+ in Los Angeles County focused on leadership, solidarity, and personal growth; participants receive a $150 stipend upon completion. Funded by LACDMH.
• 13 Reasons Why I Can Love Myself Youth Workshop Youth empowerment workshop series for ages 12-18 in Orange and Los Angeles Counties addressing sexual abuse and assault prevention and recovery; online workshops available. Funded by U.S. DOJ Office on Violence Against Women.
• De Sabios y Locos Mental Health Theater Mental health community educational theater project featuring a comedic play by Dr. Ana Nogales about the Delgado family navigating mental health issues; presented in Spanish with English translation via virtual and in-person showings.
• 40-Hour Domestic Violence Counselor Training On-demand virtual domestic violence training certification meeting California Evidence Code 1037.1 requirements; self-paced online course covering history, dynamics, cultural diversity, children, crisis intervention, and legal reporting.
• 12-Hour Domestic Violence Training Online self-paced domestic violence training course meeting California court requirements; $99 one-time payment with lifetime digital certificate issued upon completion.
• Enhanced Care Management (ECM) Free care management for CalOptima Medi-Cal members in Orange County, providing a dedicated bilingual, trauma-informed point of contact to navigate healthcare, housing, food, transportation, and social services, including benefits enrollment and free transportation to appointments.
• Low Cost Counseling Sliding-scale therapy program starting at $60 per 50-60 minute session with flexible hours, available online and at office locations in Santa Ana.
• Casa Advocacy Bilingual advocacy services connecting clients to housing, financial support, victim services, legal services, healthcare, food assistance, education, employment, and substance abuse resources.
• Casa Community Mental health awareness, prevention, and education division of Casa de la Familia focused on early detection and intervention through community partnerships.
• Puertas Abiertas Summer Resource Fair Annual summer community resource fair providing free mental health community resources, family entertainment, food, and raffles; volunteers aged 16+ are recruited for event support.
• Latina Power Book (English) Self-help workbook guiding Latina women from domestic abuse to a violence-free life through developing 7 Latina Power Strengths; part of the Latina Power Workbook Series by Dr. Ana Nogales, priced at $19.99 with proceeds benefiting CDLF counseling.
• Latina Power Book (Spanish) Spanish-language self-help workbook guiding Latinas from domestic abuse to a violence-free life through 7 strength-based strategies, priced at $19.99 with proceeds benefiting CDLF counseling.

Quantifiable outcome

• 50.6% of clients cite Domestic Violence or Sexual Abuse as primary reason for seeking treatment
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Los Angeles Police Department (LAPD)coreStrategic or Co-development PartnerCasa de la Familia partners with seven LAPD divisions (Olympic, Pacific, Rampart, Wilshire, West LA, Newton, Hollenbeck) for the Domestic Abuse Response Team (DART) program. Specially-trained DART officers work alongside Casa de la Familia certified domestic violence counselors to provide immediate crisis intervention and trauma-informed care to survivors at the scene of domestic violence incidents. Advocates also assist walk-in survivors at police stations.
• CalOptimacoreStrategic or Co-development PartnerCasa de la Familia provides free Enhanced Care Management (ECM) services to CalOptima Medi-Cal members. ECM provides a dedicated point of contact to help members navigate healthcare, housing, food, transportation, and social services. Services include care coordination, benefits enrollment support, and free transportation assistance to appointments.
• Los Angeles County Department of Mental Health (LACDMH)coreStrategic or Co-development PartnerFunded by LACDMH Mental Health Services Act (MHSA) Proposition 63 for Latino Underserved Cultural Communities (UsCC). Programs include Latina Power! women's empowerment group and De Sabios y Locos mental health theater initiative. Casa de la Familia is a community partner of the Office of Community Partnerships & Strategic Communications.
• Orange County Health Care Agency (OCHCA)coreStrategic or Co-development PartnerFunded by OCHCA Behavioral Health Services Prevention & Intervention, Mental Health Services ACT/Prop 63. Supports the De Sabios y Locos mental health stigma reduction theater program in Orange County and community mental health outreach.
• California Victim Compensation Program (CalVCP)coreStrategic or Co-development PartnerCasa de la Familia provides counseling services to crime victims who qualify for CalVCP benefits. Services include individual, family, group psychotherapy and support groups for victims of DUI, hit-and-run, violent crimes, human trafficking, and surviving family members of homicide victims. Available in Orange, Los Angeles, Riverside, and San Bernardino counties.
• Orange County Children and Family Services (CFS)coreStrategic or Co-development PartnerCasa de la Familia provides services to clients referred by Orange County CFS, including parents and caregivers of children at risk of or with history of child abuse and/or neglect. Services include individual/family counseling and parenting education classes. Requires pre-authorization referral.
• 15+ California Universities (Academic Partnerships)minorStrategic or Co-development PartnerCasa de la Familia is an established teaching site for graduate and doctorate-level students pursuing marriage and family therapy, social work, professional clinical counseling, and psychology. Over 20 years of experience helping students complete internship hours. Accepts applications year-round.
• U.S. Department of Justice, Office on Violence Against WomencoreStrategic or Co-development PartnerSupported by Grant No. 2018-KS-AX-0007 for the 13 Reasons Why I Can Love Myself youth empowerment workshop series. Addresses sexual abuse prevention and recovery for Latino youth ages 12-18 in Orange and Los Angeles Counties.
• U.S. Department of Justice, Office for Victims of Crime (OVC)coreStrategic or Co-development PartnerFunded by OVC Grant No. 2019-VT-BX-0071 for human trafficking victim services. CDLF provides psychological counseling, case management, support groups, outreach, psychoeducation, and victim services in Orange and Los Angeles Counties. Also links victims to legal counseling, temporary housing, and basic needs.
• CalOptimaminorGTM or Marketing PartnerCalOptima is a proud community partner for the Puertas Abiertas Summer Resource Fair event, supporting community outreach and resource sharing.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Human Options: Orange County nonprofit operating a 24/7 crisis hotline, emergency shelter, and counseling for domestic violence survivors. Comparable in DV service specialization and OC geographic overlap with Casa de la Familia's Santa Ana and San Juan Capistrano offices.
• Interval House: Orange County-based nonprofit providing emergency shelter, counseling, and advocacy for DV survivors. Directly comparable to Casa de la Familia in DV specialization, OC geography, and CalVCP/CalOptima funding reliance.
• Alma Family Services: Los Angeles-area nonprofit providing culturally competent mental health and family services to Latino communities. Directly comparable in bicultural-bilingual service delivery and target population to Casa de la Familia.
• Rainbow Services: LA County-based nonprofit offering emergency shelter, counseling, and case management for survivors of domestic violence and sexual assault. Directly comparable in DV/SA service line and LA County geographic footprint to Casa de la Familia's DART-served divisions.
• Hathaway-Sycamores Child & Family Services: Southern California nonprofit providing mental health, child welfare, and trauma-informed counseling across multiple counties. Comparable as a multi-county California nonprofit mental health provider with similar Medi-Cal and county contract funding mix.
• Didi Hirsch Mental Health Services: Large LA-based nonprofit providing mental health, suicide prevention, and substance use services including specialized programs for trauma survivors. Comparable as a Southern California community mental health nonprofit with multiple government contracts and a broader clinical portfolio than Casa de la Familia.
• Peace Over Violence: Los Angeles-based nonprofit providing crisis intervention, counseling, and advocacy for survivors of sexual and domestic violence. Directly comparable to Casa de la Familia in DV/SA service line, LA County presence, and bilingual community engagement model.
• East LA Women's Center: East Los Angeles nonprofit providing counseling, crisis intervention, and DV/SA services primarily for Latina women in bilingual/bicultural settings. Highly comparable to Casa de la Familia's East LA office and Latino-focused service model.
• Crittenton Services for Children and Families: Southern California nonprofit providing mental health, trauma recovery, and youth/family support services. Comparable as a community-based mental health nonprofit serving LA-area youth and families with similar funding sources.

Others

• 211 LA County (LA Regional Information Center): Public-private information and referral hub for health and social services in LA County. Comparable as a referral ecosystem partner through which Casa de la Familia receives DV/SA client referrals; not a direct competitor but an enabling/adjacent service.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Casadelafamilia.org
• Xx.com/CDLFCounseling

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Subsidiaries2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casa de la Familia