Lisi Lerch
Lisi Lerch is a privately held, handmade jewelry, handbag, and hat brand founded in 2001 in Villanova, Pennsylvania, selling coastal, resort, bridal, golf, and college-themed pieces through its Shopify DTC site and a B2B wholesale portal, supported by recurring named-designer collaborations.
- Company typePrivate
- Founded2001
- HeadquartersNewtown Square, United States
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Lisi Lerch does
Lisi Lerch is a privately held, founder-operated handmade jewelry and accessories brand founded in 2001 and headquartered in Villanova, Pennsylvania (with listed operations in Newtown Square). The company designs and sells statement jewelry — earrings, necklaces, bracelets, and rings — alongside handbags and hats, organized into lifestyle-themed collections including Beach Tag, Coastal, Resort, Golf, Equestrian, Bridal, Mahjong, Americana, and Game Day. The assortment is augmented by recurring named-designer collaborations (Darby Clark, Meeghan Mullin, Jess Fay, Amy Littleson, Teggy French, Kristin Kennedy, Belle of the Ball, Palm Beach Lately) and a licensed collegiate line (Lisi Lerch Pro Shop Collection). A related site, Libby Kat, appears in the main navigation as an adjacent sub-brand.
Lisi Lerch firmographics
Firmographics- Name
- Lisi Lerch
- Legal name
- Lisi Lerch
- Website
- https://lisilerch.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Lisi Lerch is a privately held, handmade jewelry, handbag, and hat brand founded in 2001 in Villanova, Pennsylvania, selling coastal, resort, bridal, golf, and college-themed pieces through its Shopify DTC site and a B2B wholesale portal, supported by recurring named-designer collaborations.
- Ownership category
- akta.pro rank
Lisi Lerch industry classification
Industry- Product category
- Handmade Jewelry and Fashion Accessories
- NAICS
- Jewelry, Luggage, and Leather Goods Retailers (4583), Jewelry Retailers (458310)
- SIC
- Retail-Jewelry Stores (5944), Costume Jewelry & Novelties (3960), Wholesale-Jewelry, Watches, Precious Stones & Metals (5094)
- akta.pro primary industry
- Fashion Jewelry Sets & Giftable Collections (CRAKABAL)
- akta.pro secondary industries
- Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods) (CRAAAFAE), Luxury Giftables & Lifestyle Accessories (Charms, Bag Accessories, Keychains) (CRAKAEAL)
Keywords
Where Lisi Lerch is headquartered
LocationHeadquarters
- HQ city
- Newtown Square
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Lisi Lerch business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Direct E-commerce Sales: One-time product purchases through lisilerch.com. Products include jewelry (earrings $15-$162, necklaces $52-$128, bracelets $24-$88), handbags ($88-$238), and hats ($32-$228). No subscription model; customers purchase individual items with occasional promotional discounts.
- Wholesale/B2B Sales: B2B wholesale channel for retailers and boutiques through a separate wholesale portal (lisilerch-wholesale.myshopify.com) with account request and login system for bulk ordering.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard Retail Pricing |
| Unit Pricing | Pay-as-you-go | Promotional Sale Pricing |
| Transaction based/ take rate | Multi-year contract | Wholesale Pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Lisi Lerch product offering
Product offeringCore offering
Lisi Lerch designs, produces, and sells handcrafted jewelry (earrings, bracelets, necklaces, rings), accessories, and handbags through a direct-to-consumer e-commerce site and a wholesale portal. The product line emphasizes coastal, resort, equestrian, bridal, golf, and game-day themes with extensive customization (beach town engravings, monograms, color choices) and materials including 18k gold plating, freshwater pearls, acrylic, raffia, and wicker.
Product overview
Lisi Lerch is a handmade jewelry and accessories brand offering a diverse portfolio of products centered around earrings, bracelets, necklaces, rings, bags, and hats. The core product line includes gold-plated, silver, pearl, acrylic, and raffia pieces with a coastal and resort aesthetic. The company operates through multiple named collections and collaborations including the Beach Tag Collection, Belle of the Ball bridal collection, and partner collections with Amy Littleson, Jess Fay, Darby Clark, Meeghan Mullin, and Teggy French. Their wholesale division serves retailers through a dedicated Shopify wholesale portal.
Differentiator
Problem solved
Functional benefit
Brands
- Libby Kat: Related brand website linked in navigation
Products and services
- Earrings Handcrafted earrings in gold, statement, stud, pearl, hoop, and clip-on styles using materials such as acrylic, freshwater pearls, 18k gold plating, and beadwork. Designed for women seeking beach, resort, bridal, and casual luxury looks.
- Bracelets Handcrafted bracelets including scarf cuffs, Georgia-style beaded bracelets, metal cuffs, and bracelet bundles. Materials include gold-plated metal, acrylic, and beads, aimed at women who want versatile pieces for everyday and occasion wear.
- Necklaces Handcrafted necklaces featuring 18k gold-plated paper clip chains, freshwater pearls, and charm/bead designs. Includes the signature Beach Tag charm necklaces engraved with 57 coastal town names.
- Rings Handcrafted gold-plated rings including the Golden Ripple Ring from the Jess Fay Collection, targeted at customers building coordinated jewelry looks.
- Handbags Handcrafted handbags priced $88–$238 in rattan, raffia, wicker, straw, and beaded designs, including custom and made-to-order options. Built for beach, resort, evening, and bridal styling.
- Hats Handcrafted and customizable hats including sun hats, baseball hats, derby hats, bucket hats, and packable straw hats, with optional gold charms and personalization. Baseball hats available in 16 colors with team letter options.
- Lisi Lerch Gift Cards Digital gift cards in various denominations for use on the Lisi Lerch e-commerce site, used for gifting and bridal-party purchases.
- Wholesale Program Wholesale purchasing program for approved retailers and boutiques via a dedicated Shopify wholesale portal, supporting bulk ordering of the Lisi Lerch jewelry, bag, and hat assortment.
Companies that use Lisi Lerch
Customer profileSegments3 records
Ideal customer profiles3 records
Lisi Lerch technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Lisi Lerch partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Belle of the BallcoreCollaboration collection featuring bridal-inspired jewelry and accessories. Includes products like Audrey double pearl earrings and bridal-themed pieces designed specifically for wedding and special occasion wear.
- Darby Clark CollectioncoreCollaboration with designer Darby Clark featuring wicker handbags and bridal accessories. Includes exclusive product lines like the Celine Wicker Handbag in Darby Clark Collection styling.
- Meeghan Mullin CollectioncoreCollaboration collection featuring pearl stud earrings and jewelry pieces designed in partnership with Meeghan Mullin.
- Jess Fay CollectioncoreDesigner collaboration featuring shell necklaces and golden ripple rings. Limited edition pieces designed with Jess Fay.
- Amy Littleson CollectioncoreCollaboration collection featuring raffia earrings, rhinestone cluster studs, and bezel studs. Products include La Fleur and Royale Earring designs.
- Teggy French x Lisi Lerch CollectioncoreCollaboration collection featuring Kay Earring and other jewelry pieces designed with Teggy French.
- Palm Beach Lately x Lisi Lerch HatcoreCollaborative hat design featuring Palm Beach Lately branding. Limited edition hat combining both brand aesthetics.
- Kristin Kennedy CollectionminorCollaboration featuring James Stud Pearl earrings in 18k gold plated finish from Kristin Kennedy Collection.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Lisi Lerch competitors and assessment
Company assessmentEmerging players
- Rocksbox: Fashion jewelry brand with a membership-driven, trial-based model; relevant as a comparison point on customer-retention mechanics, though Lisi Lerch currently operates pure one-time sales.
Direct peers
- Julie Vos: Designer fashion jewelry brand sold DTC and through wholesale to boutiques and resort retailers; comparable premium positioning, bridal/occasion collections, and wholesale channel structure.
- Pura Vida Bracelets: Handmade fashion jewelry brand sold DTC plus through wholesale and influencer collaborations; highly comparable on handmade positioning, beach/ lifestyle aesthetic, and social-driven marketing.
- Stella & Dot: Multi-channel fashion jewelry and accessories brand combining boutique/wholesale style selling with e-commerce; comparable assortment breadth and female-lifestyle targeting.
- Kendra Scott: Founder-led DTC fashion jewelry and accessories brand operating at significantly larger scale; directly comparable on customizable jewelry, multi-channel retail/wholesale, lifestyle collection structure, and target demographic of fashion-conscious women.
- Spartina 449: Coastal-themed accessories and handbag brand with comparable beach/coastal aesthetic, linen and straw handbags, and lifestyle collection drop structure.
- BaubleBar: Direct-to-consumer fashion jewelry brand with comparable price points, frequent promotional cadence, broad assortment of earrings/bracelets/necklaces, and DTC-first go-to-market.
Broad incumbents
- Etsy: Broad DTC marketplace where many handmade jewelry brands compete; comparable as a venue for handmade jewelry sales though not a brand-to-brand competitor.
- Tory Burch: Established lifestyle and accessories brand offering jewelry, handbags, and hats at a higher price tier; comparable on multi-category accessories assortment and lifestyle-marketing approach.
- Maison Margiela: Luxury fashion house with accessories and jewelry as a meaningful line; comparison is on adjacent luxury accessory positioning rather than price point or distribution model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Lisi Lerch social profiles
Digital presenceLisi Lerch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lisi Lerch leadership team
Management profileNumber of profiles
Profiles1 record
Lisi Lerch funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lisi Lerch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lisi Lerch
What does Lisi Lerch do?
Lisi Lerch designs, produces, and sells handcrafted jewelry (earrings, bracelets, necklaces, rings), accessories, and handbags through a direct-to-consumer e-commerce site and a wholesale portal. The product line emphasizes coastal, resort, equestrian, bridal, golf, and game-day themes with extensive customization (beach town engravings, monograms, color choices) and materials including 18k gold plating, freshwater pearls, acrylic, raffia, and wicker.
Is Lisi Lerch a public or private company?
Lisi Lerch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lisi Lerch founded?
Lisi Lerch was founded in 2001. It employs 1 to 10 people.
Where is Lisi Lerch based?
Lisi Lerch is headquartered in Newtown Square, United States, in the North America region.
How does Lisi Lerch make money?
Two revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are wholesale/B2B Sales.
Who are Lisi Lerch's main competitors?
Rocksbox is listed as an emerging player. Direct peers are Julie Vos, Pura Vida Bracelets, Stella & Dot, Kendra Scott, Spartina 449 and BaubleBar. Broad incumbents are Etsy, Tory Burch and Maison Margiela.
Does Lisi Lerch have an API?
No public API is recorded for Lisi Lerch.
What industry is Lisi Lerch in?
Lisi Lerch's product category is Handmade Jewelry and Fashion Accessories. Its primary akta.pro industry code is CRAKABAL, Fashion Jewelry Sets & Giftable Collections, with a secondary code of CRAAAFAE, Luxury Accessories (Belts, Scarves, Hats, Small Leather Goods). Its NAICS code is 4583 and its SIC code is 5944.