KIDDIHUB

What KIDDIHUB does

KiddiHub (legal entity: Công ty cổ phần công nghệ giáo dục KiddiHub, tax ID 0109218798) is a Vietnamese education technology company headquartered at 158A Hoàng Ngân, Trung Hòa, Cầu Giấy, Hà Nội, founded in 2020. It operates a two-sided web and mobile marketplace that helps parents discover, compare, and contact preschools, primary schools, and a range of extracurricular centers across Vietnam's 34 provinces. The platform's directory catalogs 31,029 schools and education centers, has recorded 25,072,441 cumulative parent searches, and serves a community of 5.8 million parents, supported by active Facebook and Zalo parent communities with over 3 million members. The company was ranked by Similarweb 2024 as Vietnam's largest school and education center discovery platform.

The core product is the KiddiHub Platform — a searchable directory of schools combined with reviews, ratings, and the proprietary KiddiHub Đảm Bảo (Guarantee) program that offers parents a 100% first-month tuition refund if dissatisfied with school quality. For schools, KiddiHub sells tiered search-ranking subscriptions (Top 1, Top 2, Top 3 packages) and managed multi-channel advertising deployed across Google, Facebook, TikTok, and the KiddiHub platform itself, supplemented by an automated chatbot that handles parent inquiries outside school hours. The technology stack includes a web platform (kiddihub.com), a consumer mobile app distributed via onelink.to/9av2rv, and sales/support touchpoints via Zalo.

KiddiHub's business model is freemium for parents (free search and contact) and B2B subscription/managed services for schools. Revenue is generated primarily from school-side subscription packages and multi-channel advertising deployments, with pricing customized by region and school size. The go-to-market combines a self-serve web/app listing flow with an outbound sales motion featuring a 30-minute callback service and direct Zalo sales contact. KiddiHub is privately held and bootstrapped, with no disclosed institutional funding, no parent company, and operations concentrated in a single domestic market (Vietnam).

Name

KIDDIHUB

Legal name

Công ty cổ phần công nghệ giáo dục KiddiHub

Website

https://kiddihub.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

KiddiHub is a Vietnam-based two-sided education marketplace connecting parents with preschools, primary schools, and extracurricular centers across 34 provinces via a searchable directory of 31,029 listings, monetization from school-side subscription ranking and advertising packages.

Ownership category

akta.pro rank

Headquarters

HQ city

Hanoi

HQ country

Vietnam

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. School Listing Packages: Subscription-style packages offering Top 1, Top 2, or Top 3 search ranking positions for schools on the platform. Schools pay for increased visibility to parents searching in their geographic area. Pricing is customized based on region and school size.
2. Advertising Services: Multi-channel advertising services deploying ads on Google, Facebook, TikTok and KiddiHub to help schools reach target parent demographics in their area
3. Platform Freemium for Parents: Parents use the platform free of charge to search schools, read reviews, and contact schools directly. Platform monetizes through school subscription packages rather than parent fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

KiddiHub is a Vietnamese-language online marketplace that helps parents discover, compare, and review schools and education centers for their children. The platform connects parent demand with school supply, offering free search and community reviews to parents while providing subscription-based marketing, visibility, and enrollment packages to schools. It also offers a guarantee service ("KiddiHub Đảm Bảo") and a mobile app to support on-the-go access.

Product overview

KiddiHub operates as a unified platform combining a school/education center discovery marketplace with enrollment management tools. The core product is the KiddiHub Platform serving as Vietnam's largest school selection marketplace, complemented by the KiddiHub Đảm Bảo (Guarantee) program offering 100% tuition refund assurance. For schools and centers, KiddiHub provides subscription-based enrollment services including Top 1/2/3 search ranking packages and multi-channel advertising integration. A mobile application extends access to parents for on-the-go school searching and enrollment management.

Differentiator

Problem solved

Functional benefit

Products and services

• KiddiHub Platform

Quantifiable outcome

• Schools report 37+ student enrollments within one month of partnership (even during COVID-19)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Gakken HoldingscoreStrategic or Co-development PartnerStrategic partnership with Gakken Holdings - the 2nd largest education group in Japan - to bring Gakken STEAM Program and quality preschool technology solutions to over 1,000 schools in Vietnam. This is a significant strategic partnership for educational content co-development.
• Yamaha MusiccoreChannel Partner/ Reseller/ DistributorYamaha Music operates multiple education centers through KiddiHub platform, with various Yamaha Music centers listed across Vietnam including locations in HCM, Da Nang, Can Tho, and other cities.
• Ocean EducoreChannel Partner/ Reseller/ DistributorOcean Edu education system has multiple centers listed and promoted through KiddiHub platform across Vietnam.
• Scots EnglishminorChannel Partner/ Reseller/ DistributorScots English language education centers partnered with KiddiHub for platform presence and parent outreach.
• RikiminorChannel Partner/ Reseller/ DistributorRiki education centers partnered with KiddiHub for platform presence.
• FVITALminorChannel Partner/ Reseller/ DistributorFVITAL education brand partnered with KiddiHub platform.
• Shabondama VietnamminorChannel Partner/ Reseller/ DistributorShabondama Vietnam education centers partnered with KiddiHub for platform presence.
• Gakken STEAM ProgramcoreStrategic or Co-development PartnerGakken STEAM educational program co-developed and distributed through KiddiHub partner network of over 1,000 schools in Vietnam.
• Institute of Global CitizenshipminorStrategic or Co-development PartnerInstitute of Global Citizenship education program partnered with KiddiHub for Vietnamese school outreach.
• Hệ thống trường Pathway Tuệ ĐứcminorChannel Partner/ Reseller/ DistributorPathway Tuệ Đức school system partnered with KiddiHub for platform presence.
• The First AcademyminorChannel Partner/ Reseller/ DistributorThe First Academy education center partnered with KiddiHub for platform presence.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GreatSchools: US-based nonprofit school search and ratings platform. Highly comparable as a parent-facing K-12/preschool discovery directory with reviews, though operating at a much larger national scale.
• SchoolMint: US school enrollment and registration management platform. Directly comparable on the B2B school side, helping schools manage applications, lotteries, and family communication, overlapping with KiddiHub's enrollment services.
• FACTS (FACTS Management): K-12 school administration and enrollment software provider. Comparable in serving private/independent schools with enrollment and tuition tools, similar to KiddiHub's subscription packages for preschools in Vietnam.
• PickATime (Parentsquare ecosystem): Parent-facing appointment and enrollment scheduling platform used by schools. Comparable in giving parents a digital entry point to book school tours, events, and enrollments, overlapping with KiddiHub's chatbot and inquiry-handling features.

Regional players

• VnEdu: Vietnamese K-12 education platform used widely by schools for management and parent communication. Comparable in connecting parents to schools across Vietnam, though more of a school-management system than a discovery directory.
• HocMai: Long-standing Vietnamese online education platform serving K-12 students. Comparable as a Vietnam-based edtech brand with parent reach, though focused on academic content delivery rather than school selection.
• Topica: Major Vietnamese online education company. Comparable as a Vietnam-based edtech player targeting learners and education institutions, though focused on online degree and English-language programs rather than preschool discovery.
• Edumall: Vietnamese online learning marketplace. Comparable as a Vietnam-based education marketplace, though focused on online courses for adults and students rather than preschool/center discovery.

Broad incumbents

• ClassDojo: Parent-teacher communication and education platform with very large K-8 user base. Comparable audience (parents and schools) and communication/community functionality, though focused on classroom engagement rather than school discovery.
• Care.com: Large global marketplace for childcare and care services. Comparable two-sided marketplace model connecting families with childcare providers, though broader in scope (senior care, pets, housekeeping) and at far greater scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kiddihubgroup
• Xx.com/kiddihubgroup

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIDDIHUB